the mobile evolution
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Bob Marks,
Vice President
CDNP
Preparing for Success in the Next Evolution of a Digital World
900,000
800,000
700,000
600,000
500,000
400,000
300,000
0
The next evolution is not coming–it is here
2017 TURNING POINT
2011 2012 2013 2014 2015 2016
Global Mobile Use of Desktop PCs and Notebooks
PCs vs. Smartphones and Tablets 2011-2017
Source: Research Data, 2011
Glo
ba
l M
ob
ile U
se (
MM
)
Mobile PCs
“Mobile Search” means:
• Results at your fingertips
• Location-based
applications
• Voice Search
• Social recommendations
“Searching” no longer sits at a desk
Our Future Digital World
DEC 2010
JAN 2010
*Prediction based on Data Analysis, 2012
$65.3M
$1M
55X GROWTH IN
REVENUE FOR
PHONE SEARCH
DEVELOPERS*
Developers are increasing revenue based on the need for a more interactive search experience
It’s about to change the world as we
know it regarding our digital future Jan 29, 2012 at 10:35am ET by Jimmy Drumel
After only months on the market, the ability to click, swipe,
or think about a search is becoming norm. We all remember
the pager, the text message, the ring tone; will open your
mind and let the search results enter.
“With the app initially installed on my phone and synced to
my email, it was able to begin finding patterns in my mental
process, creating a list of possibly questions I may have in
the future. Eventually it caught up with my brain and I don’t
have to type, make a phone call, click a mouse…I just think
and ‘ping’ the result is in!”
-Bob Pucket
It’s all about the ability to search with a one-click app
MOBILE SEARCH TIME PC SEARCH TIME
“Search time and the ability to be mobile while searching for anything
from location of a restaurant to Van Halen’s last album is pushing the
boundaries of our digital world.”
Mobility is taking over computing
- Billie Casput, Big Computers
As our world becomes more digital, opportunities arise for mobility
1. Mobile sales and
consumer interaction
2. Data analysis and
digital gaming
3. Digital resourcing
and monetary
organization
We anticipate massive innovations in:
Searching and data access is already at our fingertips
Current data plan
Call Mining history
Current data usage
Call History data
1
2
3
4
Before launching a SE, we will know:
Our digital experience currently stems from digital calling
All-in-one digital
device
Measure the value of your digital experience
“Cellphone and digital calling are rapidly
becoming obsolete to growing intuitive
operating systems creating a more
interactive experience”
- John Silberman, BNG Technologies
