evolution of the mobile experience

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Evolution of the mobile experience @scottjenson Thursday, November 3, 2011

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Scott Jenson presented at The Open Mobile Summit.

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Page 1: Evolution of the Mobile Experience

Evolution of the mobile experience@scottjenson

Thursday, November 3, 2011

Page 2: Evolution of the Mobile Experience

Here's Why The iPad's Dominance Is Not Going AnywhereSeptember 2011

iPad To Dominate Tablet Market Until 2015July 2011

Why iPad has and will continue to dominate the tablet marketAugust 2011

Thursday, November 3, 2011

Page 3: Evolution of the Mobile Experience

Here's Why The iPad's Dominance Is Not Going AnywhereSeptember 2011

iPad To Dominate Tablet Market Until 2015July 2011

Why iPad has and will continue to dominate the tablet marketAugust 2011

Report: Apple's iPad Dominance FadesOctober, 2011

Thursday, November 3, 2011

Page 4: Evolution of the Mobile Experience

100x10

10,000xin 20

Does this provide a place to think?

1,000xin 15 years

Thursday, November 3, 2011

Page 5: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 6: Evolution of the Mobile Experience

Hardware is redefining the value of computation

Thursday, November 3, 2011

Page 7: Evolution of the Mobile Experience

“Zombie Apocalypse of smart devices”

Thursday, November 3, 2011

Page 8: Evolution of the Mobile Experience

software is eating the worldMarc Andreessen

“We are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.”

Thursday, November 3, 2011

Page 9: Evolution of the Mobile Experience

Meaning from the mundane...

University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik

Thursday, November 3, 2011

Page 10: Evolution of the Mobile Experience

cloudsoftware

nearly freehardware

Thursday, November 3, 2011

Page 11: Evolution of the Mobile Experience

cloudsoftware

nearly freehardware

cloud software nearly free hardware

Thursday, November 3, 2011

Page 12: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 13: Evolution of the Mobile Experience

| Digital Signage Endcap Concept

Thursday, November 3, 2011

Page 14: Evolution of the Mobile Experience

21

| Personal eMonitors Remote Telemonitoring Platform

Thursday, November 3, 2011

Page 15: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 16: Evolution of the Mobile Experience

Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

Thursday, November 3, 2011

Page 17: Evolution of the Mobile Experience

Kuhn Cycle

Normal Science

Model Drift

Model Crisis

Model Revolution

Paradigm Change         

Galileo

Thursday, November 3, 2011

Page 18: Evolution of the Mobile Experience

Model Crisis?

?

apps apps apps apps

Thursday, November 3, 2011

Page 19: Evolution of the Mobile Experience

web site store product

App Myopia

Thursday, November 3, 2011

Page 20: Evolution of the Mobile Experience

Haven’t we seen this before?

Thursday, November 3, 2011

Page 21: Evolution of the Mobile Experience

Haven’t we seen this before?

Indexing vs Ranking

Thursday, November 3, 2011

Page 22: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 23: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 24: Evolution of the Mobile Experience

Just-in-time interaction

Thursday, November 3, 2011

Page 25: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 26: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 27: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 28: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 29: Evolution of the Mobile Experience

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

Thursday, November 3, 2011

Page 30: Evolution of the Mobile Experience

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

T-Mobile Clear

Notifications

New SMS from David

2:12 PM3G

Thursday, November 3, 2011

Page 31: Evolution of the Mobile Experience

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

2:12 PM3G

Thursday, November 3, 2011

Page 32: Evolution of the Mobile Experience

2:12 PM3G

T-Mobile Clear

Nearby

Palais Royal

68

Musée du Louvre

Notifications

New SMS from David

Crêpes Justine

T-Mobile Clear

Nearby

Toyota Prius

Maria Jenson

Bang & Olufson

Notifications

New SMS from David

2:12 PM3G

Thursday, November 3, 2011

Page 33: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 34: Evolution of the Mobile Experience

Thursday, November 3, 2011

Page 35: Evolution of the Mobile Experience

The future is here, it’s just not very unevenly distributed William Gibson

Thursday, November 3, 2011

Page 36: Evolution of the Mobile Experience

@scottjenson

[email protected]

www.frogdesign.com

Thursday, November 3, 2011