infographic: the evolution of business - the mobile executive
DESCRIPTION
For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999 (£600–2,999; €700–3,499). Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases. - See more at: http://bit.ly/1qKRl3lTRANSCRIPT
Source: IDG Global Mobile Survey 2014
Evolution of Business:The Mobile Executive
Do you RESEARCH products and services for your BUSINESS using your SMARTPHONE / TABLET?
86%
smartphonetabletYES
72%
Business Product Research on Mobile
42%During
commute
30%
73%Evenings
82%
51%Weekends
64%69%Work hours / in the office
71%
What TIME OF DAY do you RESEARCH products or services for your BUSINESS using your SMARTPHONE / TABLET?
Making an IT Purchase
PURCHASE IT PRODUCTS / SERVICES for your business using your SMARTPHONE
Top Ten IT Products Purchased
67% 59% 38% 36% 33% 33% 32% 31% 31% 20%software computer
accessoriesIT services storage
devicesprinters
& inkcomputer
componentssmart-phones
tablet devices
laptop computers
telecomequipment
47%
RESEARCHED products or services for your BUSINESS via your SMARTPHONE and then PURCHASED....
92% from a RETAIL OUTLET
via the INTERNET using a DESKTOP / COMPUTER
75%
91%watch video on their tablet
Video is everywhere
88% 72%
35%
4%
50%
40%
?
55%
Movies / TV shows
Videos / webcasts / job-related webinars
How-to / training videos
Independent product reviews
Promotional videos
Other
82%
55%
52%
37%
12%
11%Xing
Community forums
Google Plus
80%
Use SOCIAL NETWORKING sites on SMARTPHONE
Social
Most visited social networking sites