the leicester mercury -...

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The Leicester Mercury has been Leicestershire’s local newspaper for more than 135 years. Every day we publish compelling local news and information which make us the most trusted media across the city and county. We champion our communities’ aspirations and support local people to make a difference. The Leicester Mercury is at the heart of local trade. We connect local consumers and businesses. We publish a different supplement every day informing and supporting every purchasing decision made by local people.

The Leicester Mercury

Leicester Mercury Age Profile2

16%

12%

19%

13%

16%14%

9%

15-24 25-34 35-44 45-54 55-64 65-74 75+

Circulation: 58,2841

Daily Readership: 196,7622

Weekly Readership: 403,0172

The Leicester Mercury reaches 64,762 more adult’s everyday than the Sun. The Leicester Mercury reaches 295,0174 more adults in a week than Leicester Sound .

For More Information call 01162 512 512

1. ABC July – Dec 2009 (98.5% paid) 2. JICREG Oct 2009 3. TNS Media 2006 Base: All adults 15+ within Leicester Mercury 10%+ circulation area 4. RAJAR Sept 2009

thisisleicestershire.co.uk

www.thisisleicestershire.co.uk is the internet gateway to Leicestershire. It is the county’s number one website for breaking local, regional and community news and sport, entertainments and classifieds. By clicking jobs, property or motors the user can also access jobsite.co.uk/leicestershire, FindaProperty.com/leicestershire, and motors.co.uk/leicestershire, the leading local sites directly linked to award-winning national sites. Business users can also access thisisbusiness-eastmidlands.co.uk. from www.thisisleicestershire.co.uk Users can search through an archive of Leicestershire family announcements and choose the perfect restaurant to suit every occasion. With an enormous depth of local information, it is no surprise that our online audience is growing rapidly. We currently top nearly 350,000 visitors a month. The site offers a number of advertising opportunities, from front-page impact advertisements sold by the day, to special deals where your business can be associated with the increased traffic from breaking news. You can also advertise directly in the Leicester Mercury from thisisleicestershire.co.uk. Just click on ‘place an ad’ and you can submit and pay for your classified advertisements to appear in the Leicester Mercury.

Monthly unique visitors: 303,5531

Monthly visits: 717,8701

Page views: 3,735,0981


1. Intellitracker Feb 2010

FindaProperty.com

In Leicestershire there are only two routes to the property market, the award-winning website www.findaproperty.com/leicestershire and our newspaper supplement published every Saturday inside the Leicester Mercury. Both are branded findaproperty offering unrivalled access to both local and national property seekers. FindaProperty.com is one of the UK’s leading property sites with cutting edge technology that is now combined with all the local information and knowledge of the Leicester Mercury. Online users can access even more information on their selected local area through the local website. Just type in a postcode and within seconds all the latest prices for property sold on that street will be displayed. Click on local crime statistics and council tax bandings and the user will be able to get really useful information on the area. Users can also read local news and area features relevant to the area of searching, as they would expect from their local newspaper. Here are just some of the reasons to use FindaProperty. 142,000 people expect to move house in Leicestershire in the next two years. 66% are readers of the Leicester Mercury1 274,000 Leicestershire people turn to the Leicester Mercury first when buying/selling a house2 257,000 Leicestershire people turn to the Leicester Mercury first for renting a house2 224,000 people read FindaProperty in-paper every week1 The ‘three ducks’ have long been a symbol of the home, from the doorstep to the picture rail. They have now been brought to life with an innovative marketing campaign featuring national television, the Daily Mail plus an extensive local campaign across poster sites, buses and all the Leicester Mercury Group printed and online titles. FindaProperty (to buy) Saturday with the Leicester Mercury FindaProperty (to rent) Monday with the Leicester Mercury


1. TNS Media 2006 Base: All adults 15+ within Leicester Mercury 10%+ circulation area 2. TNS Media 2006 Base: All adults 15+ within Leicester Mercury 10%+ circulation area who stated a preference

jobsite

In Leicestershire there are only two routes to the job seekers market, the award winning website www.jobsite.co.uk/leicestershire and our newspaper supplement published every Wednesday. Both are branded Jobsite offering unrivalled access to both local and national job seekers. Users and advertisers also have the benefit of national coverage with direct links through to jobsite’s national site, together with a number of gateway sites where jobs are posted including www.dailymail.co.uk. Jobs advertised can also be accessed via www.friendsreunited.co.uk and www.facebook.com. An even larger network of niche sites and partnerships ensures that in addition to the great coverage provided, your vacancies reach more candidates both by industry and geography. Job hunters can also upload their CV using our CV match service and advertisers can opt to reach these applicants directly. Readers can now browse through thousands of local vacancies in their local jobsite supplement in-paper every Wednesday, or online. Here are just some of the great reasons for turning to jobsite: 151,000 people in Leicestershire are likely to change their job in the next year. 48% of these people read the jobsite supplement every week1 337,000 people turn to the Leicester Mercury first when looking for a job2. 229,000 people read the jobsite supplement every week1 At least 40,000 new jobs are advertised online with Jobsite each week. 29% of job hunters use jobsite exclusively when looking for a job. Through their exclusive combined partnerships, jobsite reaches approximately 40% of the UK working population. Over 475,000 jobseekers trust jobsite to store their CV automatically. They are available to interested recruiters or can be simply stored to make applications quicker and easier. Jobsite’s first class technology sorts vacancies by location, salary, job title and skills. Job hunters can set up jobs-by-email and relevant jobs targeted to specific requirements will be emailed directly to the person interested.



motors.co.uk

In Leicestershire there are only two routes to the motors market, through the motors.co.uk/Leicestershire website and our newspaper supplement published every Friday. Both are branded motors.co.uk offering unrivalled access to both local and national motor seekers. Motors.co.uk is one of the UK’s leading motors sites with cutting edge technology that is now combined with all the local information and knowledge of the Leicester Mercury. The motors.co.uk in-paper supplement is more than just a motors guide. Readers can look through the latest new car launches and read all the local motoring news for new cars, used cars and commercial vehicles across Leicestershire. There are also comprehensive classified listings of private vehicles. Users can access even more information on the motors market through the local website. Users can also check the history of their selected vehicles for free. There is a searchable help and advice section and of course both new and used car reviews to help the user choose their next car. With over 200,000 cars online, car buyers only need to turn to their local newspaper, the Leicester Mercury every Friday and their local website www.motors.co.uk/Leicestershire. Here are just some of the great reasons to advertise: 169,000 people read the motors.co.uk supplement every week1 158,000 people turn to the Leicester Mercury for buying a new car2 225,000 people turn to the Leicester Mercury for buying a used car2 277,000 people in Leicestershire intend to buy a car in the next 2 years1. 67% are weekly readers of the Leicester Mercury1 Motors.co.uk is supported by an extensive local and national advertising campaign. External advertising includes the sponsoring of local events, billboards, bus banners, van wraps, posters and merchandise, together with a substantial print and online media campaign across all the Leicester Mercury titles. Motors.co.uk inside the Leicester Mercury every Friday



The Week

The Week is Leicestershire’s essential going out guide, published inside the Leicester Mercury every Thursday. The Week features the latest artist/band interviews, articles and reviews on music events and an in-depth gig guide for local venues. Readers can also find out the latest shop and bar openings, refurbishments and events. The stage diary keeps theatre goers up-to-date with the latest local and national productions. Critiques of the latest cinema releases and eating out reviews can all be found in The Week, along with local days out for all ages. Local going out information is also available online. You can browse through the latest articles, reviews, restaurants and days out across the county at www.thisisleicestershire.co.uk. Here are just some of the reasons to advertise: 322,000 people read the supplement every week1 328,000 people turn to the Leicester Mercury first for what’s on information2 The top ten leisure activities in Leicestershire are: Eating out, going to a pub/bar, shopping for pleasure, computer games, swimming, going to the gym, cycling, the cinema, car boot sales and football.



www.thisisbusiness-eastmidlands.co.uk and The Business


www.thisisbusiness-eastmidlands.co.uk is the East Midlands’ business website, backed by the biggest names in regional news. It provides in-depth regional content, heavyweight national reporting, share prices and a wealth of business and financial information from the Evening Standard and thisismoney.co.uk. The site offers all the latest regional and national business news, plus news by business sector – all delivered right to your desktop. We aim to make the site the place where business meets in the East Midlands. Therefore we have also added advice channels including a Business Q&A, specialist columnists, handy guides to business and details of the latest business events. Find out what makes your region tick with a series of detailed statistical reports about the regional economy. The site is powered by business news from five daily newspapers, including the Leicester Mercury ‘The Business’ supplement. Here are just some of the reasons to advertise with www.thisisbusiness-eastmidlands.co.uk and ‘The Business’ to reach the East Midlands and Leicester business community: www.thisisbusiness-eastmidlands.co.uk has been marketing via direct mail and e-mail to over 10,000 businesses with a turnover greater than £1 million. 156,000 people read the Leicester Mercury business supplement every week1 51% of people in Leicestershire turn to the Leicester Mercury first for local business/commercial news1 35,000 business people read the Leicester Mercury everyday1

1. TNS Media 2006 Base: All adults 15+ within Leicester Mercury 10%+ circulation area who stated a preference

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Delivered to more than 100,000 homes across the county every week, the Mail Group consists of the award-winning Leicester edition – a previous winner of the Newspaper Society’s Free Newspaper of the Year Award – plus titles in Oadby and Wigston, Coalville, Ashby and Charnwood The Mails offer a lively mix of local news, events and sport – in bite-sized, 60-second style - plus all the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides. Published every Thursday, the Mails are also available at selected retail outlets.

The Leicester Mail Group

Leicester Mail Group Age Profile

48%52%

15% 14%19% 19%

15%10% 8%

Male Female 15-24 25-34 35-44 45-54 55-64 65-74 75+

Distribution1 Readership2

The Mail Group 104,267 156,400

Leicester Mail Series 71,410

Coalville Mail 15,005

Ashby Mail 7,501

Charnwood Mail 10,351


1. Publishers statement Feb 10 (latest audited figures available for Leicester Mail Group ABC July – Dec 09, 117,558 100% free, edition breakdown Ashby Mail 7,494, Charnwood Mail 10,289, Coalville Mail 12,079, Leicester Mail 87,696 ) 2. Based on JICREG Oct 09 RPC 1.5

Metro is a perfect mix of national and international news wrapped around local information such as listings, travel and lifestyle. It’s an unbeatable guide for going out and entertainment. Metro’s news stories are tightly written, so the reader can take in all key facts quickly. It is particularly well read amongst younger urban professionals. Metro focuses on the lives of modern workers and gives them news and tips on travel, health and fashion; and on the web in our Travel Metro, Health Metro, Hot Style, and @Metro sections.

Metro


Distribution1 Readership2

Leicester 16,016 59,000

Nottingham 16,226 29,000

Derby 9,019 21,000

East Midlands 41,261 109,000

1. Metro (East Midlands) ABC 29 June – 2 August 2009 split Leicester 38.8%, Derby 21.8% and Nottingham 39.3% 2. TNS Media 2006 Base: All adults 15+ within Leicester Mercury 10%+ circulation area

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Leicestershire and Rutland Life magazine has established a unique niche in the publishing landscape of two of England’s finest counties, earning itself an upmarket reputation for discerning features, fine writing, and a content mix which holds appeal for people of all ages. Leicestershire and Rutland Life chronicles the lives of local people, the history and heritage of local places, and the progressive developments of its three universities. To this mix is added news of local equestrian events and achievements, happenings from the salerooms of the most prestigious local and national auction houses, the very best of up-market interiors, excellent dining out, and superb fashion pages. Available at newsagents and outlets throughout Leicestershire and Rutland, the magazine enjoys a strong and growing following, and is retained long after the first read, ensuring it enjoys a high level of readers per copy.

Leicestershire and Rutland Life


Leicestershire and Rutland Life Age Profile1

43%

57%

13%9%

13% 13%

26%

15%

9%

72%

28%

Male Female 15-24 25-34 35-44 45-54 55-64 65-74 75+ ABC1 C2DE

Readership: 46,0001

1. TNS Media 2006 Base: All adults 15+ within Leicester Mercury 10%+ circulation area

Leicester MercuryLeicester/ Oadby Mail SeriesCoalville MailCharnwood MailAshby MailMail Group

Leicester Mercury & Mail Series Modular Price Card



Leicester MercuryLeicester/ Oadby Mail SeriesCoalvilleCharnwood MailAshby MailMail Group

340 x 270

Modular FP

Modular QPV

Modular 7

Modular 1

240 x 270

Modular 14

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Modular 6

£4,953£3,975£1,152£1,095

£317£6,539

£1,238£966£288£274£79

£1,607

£550£442£128£122£35

£727

£172£138£40£38£11

£227

£3,500£2,808

£814£773£223

£4,618

£1,238£994£288£274£79

£1,607

£550£442£128£122£35

£727

£2,477£1,987

£576£547£158

£3,268

£1,100£883£256£243£70

£1,452

£516£414£120£114£33

£681

£1,376£1,104

£320£304£88

£1,816

£619£497£144£137£40

£818

£275£221£64£61£18

£364

£2,476£1,987

£576£547£158

£3,268

£774£621£180£171£50

£1,022

£516£414£120£114£33

£681

£1,720£1,380

£400£380£110

£2,270

£688£552£160£152£44

£908

£344£276£80£76£22

£454

170 x 270

80 x 270

100 x 100

150 x 100 100 x 134

150 x 66 100 x 66 80 x 66

100 x 270

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340 x 134 240 x 134

170 x 66170 x 134

80 x 134

340 x 66

40 x 270

50 x 66

NON MODULAR RATES Per SCCM

Leicester MercuryOadby & WigstonCoalville

(0116) 251 51 51

CharnwoodAshbyGroup

£18.92£15.18

£3.52

+VAT

£3.30£1.21

£23.21

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