WORLD’S LEADINGLINKEDIN TRAINING COMPANY

The Key To Our LinkedIn Success

INTRODUCTION

There is no doubt LinkedIn has become one of the most powerful marketing tools of the 21st Century. You can get your message in front of key decision makers and grow your business by creating strategic joint venture partnerships. Ultimately LinkedIn success comes down to your ability to build meaningful relationships with these contacts.

COMMUNICATE

It all starts with the impression you make when you first connect. In today’s fast-paced business world where clients have a myriad of choice when choosing which company to purchase from, your first impression can either be your best or last. This is why it’s important to have a compelling “Elevator Pitch”. We’ve all been in these situations where we KNOW we could have communicated more effectively. But everything in business STARTS with an introduction. The challenge is taking everything that’s great about you and what you have to offer, and condensing it down to 30-seconds.

THE ELEVATOR PITCH

An Elevator Pitch is a 30-second talk that describes:1)     Who you are?2)     What you do?3)     Why your audience should engage with you?

A powerful pitch enrols others into your vision. They all fall in love with what you do because of the pitch. The goal of an elevator speech is to pique the listener’s interest and make them want to hear more. The attention span of the average person is just 30 seconds before their mind starts wandering. You need to grab them quickly or lose them forever.

GLEN CARLSON’S TIPS

To gain a deeper insight into the importance of having a compelling pitch, Glen Carlson, co-founder of: Key Person of Influence shared his 5-step process on how to become a key person of influence within your industry.

1. KEEP IT SIMPLE

Don’t try and sound different or unique straight away.  This is counter intuitive, however your listener’s brain needs to first associate you to something it already knows before it is able to process why you’re different.  Opening with a simple industry category like ‘Accountant’ or ‘Fitness Trainer’ is ideal so long as you back it up with the next three steps.

2. BE DEFINED

Clearly defining the market you serve differentiates you while building relevance in the mind of the listener.  Counter-intuitively, the narrower the niche, the more effective your communications will become and the more opportunity you will attract as a result.

3… BUT DIFFERENT

Now is your chance to explain why you’re different. Perhaps you have a unique methodology, have won some awards or have a reputation for achieving a particular result for your clients.  Any one of these is a good ‘hook’ to quickly position you as ‘different’. You shouldn’t need more than a tweet for each of these steps.

4. SHARE A LITTLE

Share your 90-day goal.  Quickly defining what you are up to that’s exciting in the next three months is a great way to enrol people in your journey.  Being an accountant is boring.  Being an accountant that specializes in doubling profits for inner city restaurants, now that’s something exciting to talk about.

5. AND AGAIN… KEEP IT SIMPLE

The biggest mistake people make when crafting a pitch is the overuse of jargon and fancy adjectives in an attempt to make them sound more interesting.  This only makes your listener work harder to try and work out what you actually do.  The first 15-30 seconds of a pitch need to focus on clarity and simplicity above all else.  In a world of hyperbole, simple sells.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!