measuring success on facebook, twitter & linkedin

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  • Class 3: New York University Social Media Analytics I

    @BrianHonigman

    Measuring Success on Facebook, Twitter & LinkedIn

    @BrianHonigman

  • @BrianHonigman

    Steps for Measurement on Any Social Channel

  • @BrianHonigman

    Identify the Audience

  • @BrianHonigman

    Types of Content Shared

    Photos Video Text

    GIFs Audio Links

  • @BrianHonigman

    Understand Your Goals

  • @BrianHonigman

    Channel Specific Metrics

  • @BrianHonigman

    Tools for Channel Measurement

  • @BrianHonigman

    Cross Channel Measurement

    FB, Twitter, LinkedIn & Instagram

    Simply Measured

    FB & Twitter

    Brandwatch

  • @BrianHonigman

    Cross Channel Measurement

    Any Social Channel That Drives Traffic

    Google Analytics

    FB, Twitter, LinkedIn & Instagram

    Sprout Social & Socialbakers

  • Source: eMarketer

    Facebooks Audience

    0

    10

    20

    30

    40

    Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+

    26.2

    32.1

    25.222.5

    17.1

    10.6

  • @BrianHonigman

    Facebook Content Types

  • @BrianHonigman

    Social Litmus Test: Does Your Goal

    Work Here?

  • @BrianHonigman

    Facebook Metrics

    Pages Likes Post ReachEngagement:

    Reactions, Shares, Comments

    Post Clicks Hide, Report as Spam, Unlikes Post Types

    Video Views 30-Second Views++FB Referral

    Traffic

  • @BrianHonigman

    FB Measurement Tools

    Facebook Insights Sumall Agora Pulse

  • @BrianHonigman

    Twitter's Audience

  • @BrianHonigman

    Twitter Content Types

  • @BrianHonigman

    Social Litmus Test: Does Your Goal

    Work Here?

  • @BrianHonigman

    Twitter Metrics

    Followers Tweet ReachEngagement:

    Mentions, Retweets, Likes

    Tweet Clicks Engagement Rate

    Top Tweet, Top Mention, Top Follower, Top Media Tweet

    Video Views Completion RateTwitter

    Referral Traffic

  • @BrianHonigman

    Twitter Measurement Tools

    Twitter Analytics Followerwonk Buffer TweetReach

  • @BrianHonigman

  • @BrianHonigman

    LinkedIn Content Types

  • @BrianHonigman

    Social Litmus Test: Does Your Goal

    Work Here?

  • @BrianHonigman

    LinkedIn Metrics

    Followers ImpressionsInteractions: Like,

    Shares, Comments, Followers Acquired

    Update Clicks LinkedIn Referral Traffic Post Types

    Page Views, Unique Visitors

    Engagement Rate

    Follower Demographics

  • @BrianHonigman

    LinkedIn Measurement Tools

    Any Social Channel That Drives Traffic

    Google Analytics

    FB, Twitter, LinkedIn & Instagram

    Sprout Social, Simply Measured &

    Socialbakers

  • Questions!?

    @BrianHonigman