the key to optimizing display advertising campaigns
TRANSCRIPT
LIVE WEBINAR
EMMAMARKETING @ BANNERFLOW
The Key to Optimizing Display Advertising Campaigns
About BannerFlow
• Launched in 2010• Since then 2 million ads created• About 30 people in size
(and hiring at bannerflow.com/career)• Goals:
1. Ad creation without all that rocket science mumbo jumbo
2. Enabling creative scale3. Making people happy
THE SOLUTION
PRODUCTION TIME CUT BY 95%
DO-IT-YOURSELF HTML5 AD CREATOR
SIMULTANEOUSLY CREATE AND EDIT MULTIPLE ADS
MAKE REAL-TIME UPDATES & KEEP CONTROL
WORKS ON ALL SCREENS, APPS, AND DEVICES ON THE FLY
THE FACTSLEADING BRANDS & AGENCIES
60+ INTEGRATIONS
See all at www.bannerflow.com/connect
TRUSTED 600+ active designers every
day
Used in +60 countries
2 000 000+ ads created
“One of Europe’s
hottest companies”
Key Questions
• Why optimize?• What is the key to optimizing
display advertising campaigns?• How do we implement
optimization into campaigns?
• Missing campaign targets• Low engagement• Wrong traffic• Bounces• Resources limiting creativity
• 74% of online consumers get frustrated with irrelevant content (Janrain & Harris)
• Personalized emails increase CTR by 14% and conversion rates by 10% (Aberdeen)
• Personalized web experiences increase sales by 19% (Monetate/eConsultancy)
• Targeted CTAs increase view to submission by 42% (Hubspot)
Identify Your Audience
• Research• Who are they?• Where are they?• Monitor your audience
Understand Your Audience
• Buyer personas• Real people• One size doesn’t fit all• Always evolving
Other Ways to Segment• Stage is sales funnel• Geography• Gender, age etc. • Previous activity
• Up to 60% higher conversion rate amongst customers who have been retargeted (Kimberly-Clark)
• 25% enjoy retargeting ads because it reminds them of what they were previously viewing (Adobe)
Images
• Images of women outperform men
• Show your product• Plain background will
have the highest CTR (Adobe)
Color
• Purple and Yellow convert best (Adobe)
• Blue is most popular• Red CTAs have 21%
higher conversions (Hubspot)
In Summary
• Make every element relevant• Don’t guess! Use data and test!• Relevance through creativity• More banners – one size doesn’t fit all!
