ADVERTISING CAMPAIGNS

BARNARDO’S

The target audience for this campaign would be adults who have a child as the image shows a well looked after baby. The text used also suggests that every child should be treated like this.

The campaign is represented in a positive way as it shows a well looked after baby, which suggests ways in which Barnardos can help children.

The campaign message is positive as the main text says that ‘If only every child was born with a silver spoon, which suggests that Barnardos want to help those children who are neglected and living in poverty.

TESCO CHEROKEE

The target audience for this campaign would be young people as the model in the image is wearing trainers with a smart suit. Also the model is relaxed in the image considering the situation.

The campaign is represented in a positive and negative way. I think it is represented in a positive way as the model is advertising the clothes. She also looks relaxed and the pose shows of the clothes effectively. I think its represented in a negative way as the model has been caught in a trap and doesn’t seem to care.

I think the campaign message is that if you are going to get into tricky situations, you should look good doing it.

I think the target audience for this campaign is young people as the model looks trendy and laid back. She also looks careless as she is surrounded by sharks.

The campaign is represented In a positive and negative way. I think its represented in a negative way as the model is more interested in reading her book than the fact she is surrounded by sharks. I think it represents the campaign positively as the focus still remains on the clothes.

The message of this campaign is that if you going to be attacked by sharks, you should look trendy whilst doing so.

The target audience is young people, as the model looks smart but casual. He also doesn’t look to worried that he is falling out of the sky.

The campaign is represented in a negative and positive way. I think its represented in a negative way as the model is falling from the sky, but he doesn’t look to concerned. I think its portrayed in a positive way as the clothes are still in focus.

The campaign message is basically that if you are going to fall from the sky, then you should look good doing it.

The target audience for this campaign is young people, as the model in the image looks casual. She also looks careless that she is hanging from a tree.

The campaign is represented in a positive and negative way. Its represented in a negative way as it shows the model hanging from a tree. She also looks careless given the situation. Its also represented in a positive way as the main focus is on the clothes the model is wearing.

The campaign message is that if you are dangling from a tree, you might as well look good doing it.

TESCO F&F