online advertising campaigns

35
ONLINE ADVERTISING CAMPAIGNS GROW SHARE OF WALLET AND BUILD BRAND AWARENESS

Upload: next-marketing

Post on 18-Jan-2017

380 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: Online Advertising Campaigns

ONLINE ADVERTISING CAMPAIGNS

GROW SHARE OF WALLET AND BUILD BRAND AWARENESS

Page 2: Online Advertising Campaigns

WHAT IS AN ONLINE ADVERTISING CAMPAIGN?

Def. An online advertising campaign is a marketing tactic for businesses who would like to generate leads, acquire new

customers, grow share of wallet and build brand awareness.

Page 3: Online Advertising Campaigns

WHAT DOES THAT LOOK LIKE?

The first step is campaign set up.

To get your campaign live, our marketing consultants work with you to flesh out your objectives, available budget and KPI’s.

The next and ongoing step is campaign management.

Once campaigns are live, the most important part is to make sure they are delivering

on your KPI’s. Campaigns need to be managed well to be successful. The magic doesn’t happen without effort or strategy.

Page 4: Online Advertising Campaigns
Page 5: Online Advertising Campaigns

HOW DOES IT WORK?

Next Marketing runs your online advertising campaigns in accounts that you own, and we will send you a step by step guide of how you can give us agency access.

Clicks and impressions require an additional budget (on top of the Next Marketing

consulting fee), and these costs are paid by you to the advertiser direct.

Our model is completely transparent. You own the account and we use our expertise as consultants to help you achieve your marketing objectives.

Page 6: Online Advertising Campaigns

HOW CAN AN ONLINE ADVERTISING CAMPAIGN

HELP MY BUSINESS?

Page 7: Online Advertising Campaigns

ONLINE ADVERTISING CAMPAIGNS CAN

BBUUIILLDD BBRRAANNDD RREECCOOGGNNIITTIIOONN

GGOO VVIIRRAALL

AA//BB TTEESSTT MMAARRKKEETTIINNGG AASSSSUUMMPPTTIIOONNSS

BBEE MMAACCRROO OORR MMIICCRROO

RREE--EENNGGAAGGEE CCUUSSTTOOMMEERRSS

GGEENNEERRAATTEE LLEEAADDSS

AAQQUUIIRREE NNEEWW CCUUSSTTOOMMEERRSS

SSTTAARRTT SSMMAALLLL AANNDD GGRROOWW WWIITTHH RROOII

BBUUIILLDD EENNGGAAGGMMEENNTT

GGRROOWW SSHHAARREE OOFF WWAALLLLEETT

Page 8: Online Advertising Campaigns

WHO WE WORK WITH

Page 9: Online Advertising Campaigns

CEO/CMO

We use our marketing smarts against your commercial outcomes to ensure that your online advertising campaigns are

always working towards your KPI’s. We are a trusted advisor that understands your commercial point of view.

Page 10: Online Advertising Campaigns

Next Marketing is a safe pair of hands for your <$250K marketing budget. We understand your bottom line business

drivers, how important it is to get runs on the board and match these with a sound online advertising strategy.

START UPS

Page 11: Online Advertising Campaigns
Page 13: Online Advertising Campaigns
Page 14: Online Advertising Campaigns

NEW CAMPAIGN SET UP

$450 pplluuss GGSSTT

$1350 pplluuss GGSSTT

$900 pplluuss GGSSTT

GGooooggllee AAddwwoorrddss OOnnllyy GGooooggllee AAddwwoorrddss

pplluuss ffoouurr ootthheerr cchhaannnneellss GGooooggllee AAddwwoorrddss

pplluuss ttwwoo ootthheerr cchhaannnneellss

Page 15: Online Advertising Campaigns
Page 16: Online Advertising Campaigns

ONGOING CAMPAIGN MANAGEMENT

RETAINER

$600 pplluuss GGSSTT

$1800 pplluuss GGSSTT

$1200 pplluuss GGSSTT

4 hhoouurrss 8

hhoouurrss

16 hhoouurrss

GGooooggllee AAddwwoorrddss OOnnllyy

GGooooggllee AAddwwoorrddss PPlluuss ffoouurr ootthheerr cchhaannnneellss GGooooggllee AAddwwoorrddss

PPlluuss ttwwoo ootthheerr cchhaannnneellss

Page 17: Online Advertising Campaigns
Page 18: Online Advertising Campaigns
Page 20: Online Advertising Campaigns
Page 21: Online Advertising Campaigns
Page 22: Online Advertising Campaigns
Page 31: Online Advertising Campaigns
Page 32: Online Advertising Campaigns
Page 33: Online Advertising Campaigns