natixis advertising campaigns

PORTFOLIOXavier DUVAL2009/2010

Natixis has been present in the Asia Pacific Region for more than 40 years but suffered from a lack of visibility

[ Objectives ]

To let more people know about Natixis To create better understanding of the brand To establish a compelling image

[ Tone & Manner ]

Straight to the point to catch attention of corporate decision makersDifferent from the competitorsSimple but impactful images Humble tone given the Financial Crisis

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[ Concept ]“A French Bank in Asia”

[ 2009 Campaign Details ]

Maintain presence throughout the period with Specialised PressReach the whole Region with the FT AsiaAirport / in-flight media in bursts that coincide with events to capture travellers in and out

CNY in end January HK Rugby 7 in March CLSA forum in September

One billboard in Admiralty (Hong Kong) since April 2009

Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 Oct 09 Nov 09 Dec 09

CNY Rugby 7 CLSA

PRINT Specialised Press

FT Asia

FT In-flight on Cathay Pacific

OUTDOOR HK International Airport

MEDIA PLAN - 2009

JANUARY to MARCH 2009

[ Hong Kong International Airport ]

Easy way to cover the Asia Pacific Region using HK as a Hub5 Lightboxes at the Baggage Reclaim to catch a captive targetLocated to be seen immediately (close to the Immigration) Presence during the 3 burstsTrolley Panels in the Check-in Area to accompany

JANUARY to MARCH 2009

[ Financial Times ]

In-flight & Regional editionHigh Quality Newspaper appreciated by our targetIn-flight version enables to catch a captive audienceIn-flight in Cathay Pacific flights during the 3 bursts Regional edition all year long

[ Evolution of the Creative ]Using French Monuments in an Asian environmentGoing towards more integrationRemaining impactful

APRIL to SEPTEMBER 2009

APRIL to SEPTEMBER 2009

[ Evolution of the Creative ]Looking for more integrationFocusing more on “Chinese Speaking” marketsBringing a “Smart” touch

SEPTEMBER to DECEMBER 2009

[ 2010 Objectives & Context ]Change of logo in January 2010Focus on Achievements rather than BrandingShift the focus from Hong Kong to Asia Pacific

[ 2010 Campaign Details ]Specialised Press throughout the year with TombstonesIn-flight version of FT in Cathay Pacific, Dragon Air & Singapore Airlines to cover the RegionPresence fitting main events in the Region (CLSA Forums, CNY,Rugby Sevens, Singapore F1)

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.CNY CLSA CLSA

Rugby 7 Singapore F1

PRINT Specialised Press

FT In-flight on CX

FT In-flight on SQ

FT In-flight on KA

OUTDOOR

Tesbury Center Billboard

MEDIA PLAN - 2010

[ Evolution of the Creative ]New guideline - Maintain the Brand Awareness Tombstones to show 2009 achievementsEmphasize the evolution of the Group: “Evolving in Asia”

JANUARY to AUGUST 2010

[ Evolution of the Creative ]Regional Focus - New Creative that fits “Asia Pacific”Using the same concept to maintain the coherence

Structured Export Finance

�55 MillionBridge Loan Facility

Cement Plant

MLAJune 2010

Project FinanceSports Hub

S$1.5 BillionSenior Credit Facilities

S$265 MillionEquity Bridge Loan Facilities

MLA & EBL Facility AgentAugust 2010

Real EstateFoxhill Investments Limited

HK$2,045 MillionSecured Term Loan Facility

MLA & BookrunnerJuly 2010

Success with Asia

The above appears as a matter of record only

CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES

Financial Institutions

US$120 MillionTerm Loan Facility

MLA, Bookrunner & Facility Agent

July 2010

Corporate

US$100 MillionTerm Loan Facility &

Revolving Credit Facility

MLAJuly 2010

CorporateKerry Holdings Limited

HK$5,040 MillionTerm Loan Facility &

Revolving Credit Facility

MLAJuly 2010

Telecom


MLA & BookrunnerJuly 2010

Financial Institutions

�200 MillionTerm Loan Facility

MLAJuly 2010

Commodities


MLAJune 2010

Corporate

US$550 MillionLoan-Style FRN

MLA & BookrunnerJune 2010

Together in AsiaNatixis, corporate, investment and specialized services arm of Groupe BPCE, France’s second largest banking player

Au s t r a l i a � C h i n a � H o n g Ko n g � I n d i a � I n d o n e s i a � Ja p a nKo r e a � M a l ays i a � S i n g a p o r e � Ta i wa n � Th a i l a n d � V i e t n a m

CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES

Australia � China � Hong Kong � India � Indonesia � Japan � Korea � Malaysia � Singapore � Taiwan � Thailand � Vietnam

Together in AsiaNatixis, corporate, investment and specialized services arm of Groupe BPCE, France’s second largest banking player.

SEPTEMBER to DECEMBER 2010

[ Premium Gifts ]High Quality products that will be usedUsing the Concept whenever possibleNew models coming with new Creatives

[ POS ]Pull-up Banners for SeminarsEasy to carry and using the concept

natixis advertising campaigns

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