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Local Targeted Display Advertising

• Make sure YOUR BRAND is in THE CUSTOMERS mind BEFORE they’re READY TO BUY.

• Place YOUR Services in front of Potential CUSTOMERS where CUSTOMERS are spending the most time.

effective LOCAL ADVERTISING

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Reach consumers wherever they are.

On premium websites On Mobile On Facebook

YOUR Ads will appear on Top Branded Properties including…

Consistent creative message for maximum impact.

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WEB WITH MOBILE drives traffic & calls

*. illustrative of the customer experience, and not an endorsement

DRIVE LOCAL CALLS, LEADS and TRAFFIC.

Source: *comScore Media Metrix Multi-Platform, U.S., Nov 2014

Source: *comScore Media Metrix Multi-Platform, U.S., Feb 2013 – Dec 2013 ǂ US Census Bureau, 2013 American Community Survey

Digital Media Time nearly doubled

+83% (2010-2013)

73% with high-speed connections

65% Americans own smartphones

5%

12%

38% 25%

20% Print

Radio

TV

Internet

Mobile

Source: Mary Meeker’s 2014 “Internet Trends”

45%

TIME SPENT WITH MEDIA

Top services are consumed across multiple devices

45%

Source: comScore Media Metrix Multi-Platform, U.S., Feb 2013 – Dec 2013

U.S. Multi-Platform Unique Visitors (MM) for Top 10 Digital Media Properties

Exposure drives online

engagement

79%

An iProspect study found that overall,

52% of Internet users actively

respond IN SOME WAY to online display ads.

iProspect May 2009

%

Increase search volume, click-through, sales rates conversions.

• Nearly 40% eventually search for a company, product,

or service that they’ve seen in an online display ad. 2

• Nearly 40% of online display ad responders are

learning about the brand for the first time4

• Targeted display ads increase likelihood to recommend a brand by 10%3

BUILD BUSINESS

18 SOURCES: 1 Pretarget infographic, May 2012; 2 & 4 “Search Engine marketing and Online Display Integration Study” iProspect, 2011; 3 “Conquer the New B2B Marketing Funnel,” April 2011, Online Marketing Content

awareness

• Display advertising can boost conversion by 30%1

• Yahoo discovered a 59% lift in conversion when users searched after seeing an online display ad2

• Microsoft found that adding display resulted in a 22% conversion lift over search alone. 3

SOURCES: 1 “Conquer the New B2B Marketing Funnel,” April 2011, Online Marketing Content; 2 iProspect, 2011; 3 The power of two-search + display,Microsoft, 11/18/2010

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Boost Conversion

The Power of Two (Search and Display) WE

Harvard Business Review found Online display ads significantly increase search clicks and search conversions.

SEARCH & DISPLAY

Harvard Business Review, February 2013, http://www.hbs.edu/faculty/Publication%20Files/13-070.pdf

Search and display ads exhibit significant dynamics that improve their effectiveness and ROI over time.3

Budget allocations need to take into account the journey the consumer follows before the conversion.

Online display drives the customer down the funnel, right to the business

Online Display is relevant throughout

Purchase Funnel

Cross-Selling

• Local TV • Boost local presence outside of TV viewing hours;

• Increase local audience reach

• Search – Increase search activity and conversion with online display!

– Exposure to both search and display ads from the same advertiser results in a conversion rates higher than search alone1

• Websites – Create a consistent brand image and drive traffic.

– Retargeting is one of the most effective ways to establish your brand with a serious prospect.

Combine Online Display with…

SOURCES: 1 “Search Ads Convert better with Display”,WebPro News, August 2009; “Does an Organic Search Presence Help Paid Result Performance?”, WebPro News, December 2009

The Big Five Reasons!

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1. It takes just seconds Our patented a creation technology creates professional advertising packages in a matter of seconds, and you can complete the entire process in just minutes.

2. Display is proven! Online display advertising is the second largest form of digital advertising, just behind search. It’s proven to increase brand awareness, drive traffic, leads and calls.

3. It’s the best complement for Search advertisers Leading research proves Search and Display work better together to increase the quality and quantity of search traffic. Help your customers boost their marketing ROI by adding local online display campaigns.

4. Be seen on the Internet’s most respected sites Now, just like large national brands, your advertisers can be visible on “best in class” websites.

5. Build local visibility Advertisers can select the local geographies where they want ads to be shown. Local users will see that ads on Web, Mobile and Social sites

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And 5 MORE…

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6. Expand your local reach Local consumers are biased toward local businesses, so you need to get local visibility and maintain it. Today’s consumers spend 45% of their media time online, so display advertising is best complement to local Cable TV and local search advertising.

7. Be in front. Be proactive! Consumers are only searching 20% of the time, so Advertisers need to be influencing them before they search and before their purchase decisions are made. Display advertising let’s advertisers reach consumers 80% of the time, and even shapes consumer search behavior.

8. Stand out & let your business shine You’ll enjoy rich advertising creative customized to your business. Your brand can stand out from the crowd with display advertising.

9. Access 24/7 Advertisers can get automated ad performance reports emailed or access directly, online 24/7. Promotions can be updated any time.

10. Affordable Our smart buying technology will optimize display campaigns on web, mobile and social. Our unique access to top-brand websites means you no longer have to spend thousands to be present on some of the web’s most coveted sites.

And five more! &5

QUESTIONS?

Direct: (202) 681-2635 scott@shrewdmktg.com www.shrewdmktg.com

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