the future of xr (cross/mixed reality) in business: asq ... · facebook (b2c) in 2014 acquired...
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ASQ RRD Series The Future of XR (Cross/Mixed Reality) in Business: Innovations, Strategies, and Use Cases
Speakers
DENIS POTAPENKO
As a CTO and technology evangelist with over 15 years of experience, Denis is responsible for the company's R&D future. He has been acting in the area of innovative virtual and augmented reality solutions for military training and educational simulations developing and implementing risk-free solutions in complex areas.
PHILIP VOLNA
Philip Volna is a digital content marketer at Program-Ace who takes complicated digitalization ideas and converts them into applicable solutions for business.
Agenda❖ Reality-altering technologies❖ XR definition, market size, leader matrix❖ Technology stack, devices, and the best solutions❖ XR use cases ❖ How small businesses and startups can benefit from XR ❖ How to choose the right XR development company
XRExtended Reality
VRVirtual reality
ARAugmented reality
MRMixed reality
Understanding XR
“AR
MR
VR
- Real world is “augmented” with computer generated “virtual” information (objects, character, images)
- The same as AR, but you can track and interact with the virtual environment
- Fully computer-generated environment. A user can’t see the real world
XR Market Size
$209.2Billion
by 2022
Source: Statista.com
❖ More apps and opportunities❖ New ways of thinking ❖ New tactics and strategies
Source: Statista.com
Headset shipment:
❖ 0.8 million units (AR)❖ 8.1 million units (VR)
❖ 26.7 million units (AR)❖ 39.2 million units (VR)
2018
2022
Source: Perkins Coie LLP
Most influential:❖ Gaming❖ Healthcare ❖ Retail❖ Automotive❖ Manufacturing❖ Marketing ❖ Agriculture
Apple Google Microsoft Facebook Magic Leap HTC Vive Samsung
Facebook (B2C)In 2014 acquired Oculus VR.In 2015 tried to acquire Unity.Focus: ❖ Entertainment (Facebook
Spaces)
The Games Big Guys Play
Apple (B2B/B2C)Actively builds AR prototypesFocus: ❖ Education ❖ Navigation ❖ Manufacturing❖ Entertainment
“VR/AR will be the next major computing platform after mobile in about 10 years... It’s more natural than mobile since it uses our normal human visual and gestural systems” - Mark
Zuckerberg
Google (B2B/B2C)Enhanced Google Maps with ARFocus: ❖ Entertainment ❖ Navigation
Headset❖ HTC Vive❖ Oculus Rift
Glasses❖ Microsoft Hololens❖ Meta Glasses❖ Magic Leap
VR Box ❖ Samsung Gear VR❖ Oculus Go❖ Google Daydream
View
XR Hardware Overview
+
XR Technology Stack
ARKitApple AR
development platform for IOS
ARCoreGoogle AR
development platform for Android
VuforiaAR SDK
for mobile devices
UnityGame development
engine
XRUse Cases
Energy Sector
MR in the Energy industry is used for: ❖ Teamwork and communication❖ Object inspection and maintenance❖ Training & emergency training❖ Hazard mapping ❖ Object visualization
Image source: Siemens
Retail
MR in the Retail industry is used for: ❖ Product marketing❖ Product configuration ❖ Advertising ❖ Entertainment
74%of shoppers expect
retailers to implement AR
Source: DigitalBridge, IKEA
Healthcare
MR in the Healthcare industry is used for: ❖ Post-stroke rehabilitation
“Microsoft Kinect”❖ Fine motor rehabilitation ❖ Anxiety and pain reduction❖ Post-trauma rehabilitation❖ Training and visualization
Image source: Hermes Pardini
Logistics
MR in Logistics is used for: ❖ Product picking optimization ❖ AR route planning ❖ Damage detection ❖ Completeness checkup ❖ Real-time assistance via AR glasses
Image source: Stock image
Automotive
MR in Automotive is used for: ❖ Training and maintenance❖ Damage detection and inspection ❖ Communication and assistance❖ Vehicle counterparts visualization ❖ Route planning and navigation
Image source: Stock image
Tourism
MR in Tourism is used for: ❖ Route planning (AR Google Maps)❖ Points of interest location (with AR description)❖ Navigation and information❖ Custom Code detection and projection (QR-codes
in travel guide journal)
Image source: Zumoko AR, Stock image
How Small Businesses and Startups Can Benefit From XR
BENEFIT
External or Internal?
Develop For Others
Develop For Yourself
Find pain - solve itIdentify the problem -
find a company
How to choosethe right AR/VR development company
Great AR/VR Company Characteristics
PortfolioCustomer
satisfaction & reviews
Internalprocesses Prices
Thanks!
Contact
Program-Ace is a Ukrainian R&D AR/VR development company with 25+ years of successful delivery and vigorous growth at the IT market.
USA +1 347 53 53 543Ukraine +38 067 578 40 46
56, Poltavsky Shlyah, Kharkiv, Ukraine
program.ace