the future of social video
DESCRIPTION
Dan Greenberg's perspective on the future of "social video."TRANSCRIPT
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The Future of Social VideoDan Greenberg | CEO, Sharethrough | [email protected]
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We guarantee video views and maximize sharing for brand video content.
is social video advertising
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The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
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Audiences are Changing
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The things we share define who we are1
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“I’ll have what she’s having” 2
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Entertainment, not interruption
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The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
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Audiences are Changing
The Rise of Social Video
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Watch what’s been shared,
and share what’s watched
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5 Dynamic and socially-curated content
Socially-curated content5
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The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
Emerging creative agencies have social in their DNA
Great production borrows brand equity
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Audiences are Changing
The Future of Production
The Rise of Social Video
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Emerging creative agencies have social in their DNA6
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GMC - Dude Perfect Cliff Shot
3.7MM ViewsFeatures on Buzzfeed, Digg, Metacafe, USA Today
Tony Hawk Ride - Skateboarding Dog Plays Video Game
6.1MM ViewsFeatures on Kotaku, Joystiq, CollegeHumor, Yahoo, Break, Metacafe, MySpace Video
3.8MM ViewsDentyne Pure - Epic Rap Battle
1.5MM Views
Modern Warfare 2Everyone’s Doing It
Features on WSJ, NYT, Metacafe, Break, Digg, Reddit4.5MM ViewsMuscle Milk - Sexy Pilgrim
Great production borrows brand equity7
Scarface School Play
Features on MSNBC, Fox News, Good Morning America5.4MM Views
4.2MM ViewsButterfinger - I Like Big Butterfingers
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The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
Emerging creative agencies have social in their DNA
Great production borrows brand equity
All ads lead to social
Media, not magic
Distribution channels: free, paid, and shared
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Audiences are Changing
The Future of Production
The Rise of Social Video
The Future of Advertising
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All ads lead to social8
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Media, not magic9
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Free, paid, and shared10
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The things we share define our identities
“I’ll have what she’s having” entertainment
We want entertainment, not interruption
Watch what’s been shared, and share what’s watched
Dynamic and socially-curated content
Emerging creative agencies have social in their DNA
Great production borrows brand equity
All ads lead to social
Media, not magic
Distribution channels: free, paid, and shared
1
2
3
4
5
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Audiences are Changing
The Future of Production
The Rise of Social Video
The Future of Advertising