social video strategies

SocialVideoStrategiesConsistent, Persistent, Authentic, and Relevant Distributed Video Content

LumiVid LLCwww.LumiVid.com314-266-3616


Online social conversations in your or your client’s industry about products and services are taking place right now. And you have an opportunity to initiate those conversations in a way that drives brand awareness and influences opinions.

LumiVid’s Social Video Strategy is to design and execute a plan to consistently produce authentic and relevant high quality branded video content, and to persistently distribute that content across multiple digital platforms to targeted socially enabled sites.

Our goal is to generate awareness of and to drive engagement with a brand, product, or service by stimulating online social interaction, influencing conversations, and establishing a brand reputation for providing useful and interesting content.

SVSProcessA strategic, consistent, and persistent process leads to success

Who’s your target audience? What topics are relevant? How can we engage them and get them talking?

Planning

It doesn’t work to wait for your audience to find you. We put your video in front of your audiences.

Distribution

What is working? What is not? Let’s adjust and start the process over.

Refinement



Professional video and audio plus an efficient production team equals quality video content.

Production

Who’s watching? For how long? Are they commenting and sharing? Critical metrics to determine affectiveness.

Measurement

The flashy motion videos that grace the front door of your website. They play in your trade show booth. They kick off your sales meetings. They are meant to turn heads, grab attention, get the heart pounding, and stop a visitor in his or her tracks.

HollywoodMarvel90 Second Showcase

VideoTiersStrategic use of an annual budget to maximize marketing effectiveness

Bring your products or services to life. Explain your most important products, highlight your key technologies, and introduce your most visible people to help move prospective buyers along in the buying process.

InformInspire90 – 180 Second Demonstration

Video is a great way to provide prospects with a much deeper understanding of your products and services (and the thinking behind them), as well as to get answers to frequently asked questions from the subject-matter experts in your company.

InstructPresentA few minutes to 30 minutes

In our experience, marketers are well-served by dividing their video efforts into three tiers — each with different levels of visibility, production values, and expenditure/effort per segment. This makes sure that a budget is divided appropriately to capture attention and inspire, rapidly satisfy high level curiosities, and answer in-depth questions for committed viewers.



ContentDistributionWhere most video marketing efforts fail, Making Video Find-able



Our distribution strategy begins with target audience profiling. Who are your audiences? What are they interested in? What social video sites do they frequently visit? Also, we must consider Google and other search engines as a target audience as well.

BudgetScenariosInternet marketing strategists don’t ever assume that only one article or one marketing piece is all it takes. They plan ahead and plan not only to create multiple pieces, but also multiple types and at different costs. This philosophy should not be any different when planning for video. Don’t think of a video as a single project but as a series, even episodic in nature.



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MarvelInspireInstruct

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social video strategies

Business