why 360 vr video is the future of social media marketing - brian cristiano, bold worldwide
TRANSCRIPT
Copyright 2016 BOLD Worldwide, Inc.Copyright 2016 BOLD Worldwide, Inc.
Brian Cristiano, CEO of BOLD Worldwide
facebook.com/briancristiano
@brian_cristiano
brian_cristiano
What is 360º Video?
(same exaggeration and font as slide 2)
Copyright 2016 BOLD Worldwide, Inc.
Copyright 2016 BOLD Worldwide, Inc.
move youtube here
IMMERSIVE
UNIQUE PERSPECTIV
E
EXPERIENCE
●SPORTS TEAMS & SPONSORS●BRANDS●EVENTS●TOURISM●REAL ESTATE
Copyright 2016 BOLD Worldwide, Inc.
Copyright 2016 BOLD Worldwide, Inc.
Copyright 2016 BOLD Worldwide, Inc.
360° Video of New York City Filmed in Time-Lapse
www.facebook.com/boldworldwide
Copyright 2016 BOLD Worldwide, Inc.
1.Create the first ever 360° Video filmed in NYC in time-lapse 2.Leverage paid media on Facebook to promote the video3.Drive massive (organic & paid) engagement
THE OBJECTIVES
Copyright 2016 BOLD Worldwide, Inc.
733,741 VIDEO VIEWS2,337,376 PEOPLE REACHED
24,110 REACTIONS, COMMENTS & SHARES442,021 PEOPLE REACHED ORGANICALLY
THE RESULTS
Copyright 2016 BOLD Worldwide, Inc.
Copyright 2016 BOLD Worldwide, Inc.
Copyright 2016 BOLD Worldwide, Inc.
Copyright 2016 BOLD Worldwide, Inc.
THE BEST PART?We spent less than $3k.
TOTAL VIEWS (organic & paid) 733,741
TOTAL MEDIA SPEND $2,968
COST PER VIEW $0.004
Copyright 2016 BOLD Worldwide, Inc.
FACEBOOK PAID MEDIAadds fuel to the fire for 360° Video
Copyright 2016 BOLD Worldwide, Inc.
CREATE REALLY GREAT F*CKING CONTENT
INCORPORATE YOUR BRAND
CREATIVELY
LEVERAGE FACEBOOK MARKETING
THE RIGHT WAY
boldworldwide.com/digimarcon