the effects of social media at work ppt
DESCRIPTION
This presentation is on the effects that have social media has had on the work place. These slides who how companies are utlizing these social media sites to their advantage and how it has improved their communication, marketing, and sales with their consumers.TRANSCRIPT
![Page 1: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/1.jpg)
The Effects of Social Media At Work
![Page 2: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/2.jpg)
![Page 3: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/3.jpg)
- Facebook added 100M users in 9 months. Other media to reach 50M… 38 years
3 years
4 years
![Page 4: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/4.jpg)
-25% of searches on top 20 brands are links to user-generated content
-78% of users trust peer recommendations (14% trust ads)
-Facebook would be 3rd largest country (400M….and growing)
-Facebook crossed Google’s US traffic last month
-There are 5,508 social media sites on the Internet
- Users spend 17:03 minutes on an average on social media sites
![Page 5: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/5.jpg)
![Page 6: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/6.jpg)
- One-way communication- Consumer doesn’t have a voice- No interaction with customer
- Two-way communication- Interact, engage and listen to customer- Consumer’s voice counts
“We have anoffer. Pleasemake apurchase”
“Let’s collaborate”
“I have a need”
Social Media MarketingTraditional/Offline Marketing
![Page 7: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/7.jpg)
![Page 8: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/8.jpg)
![Page 9: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/9.jpg)
LinkedIn (Members)
Participate in discussions and Q&A
Publish events on LinkedIn
Add industry news feeds to the group
Integrate your SlideShare account with
![Page 10: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/10.jpg)
- Facebook (Fans)- Integrate applications- Include RSS feeds into fan-page- Create custom tabs- Repost comments by other users.- Use Facebook ads to promote fan page.
![Page 11: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/11.jpg)
Twitter (Followers)- Use twitter tools to identify key influencers- Get listed on twitter lists- Follow key influencers- Use hash tags to increase brand visibility
![Page 12: The effects of social media at work ppt](https://reader034.vdocuments.site/reader034/viewer/2022051412/54b557cf4a795979748b4940/html5/thumbnails/12.jpg)
YouTube (Subscribers)- Upload quality videos at regular frequency- Create play-lists – specific to a product- Reciprocal subscription, subscribe to otherpeoples videos and get them to subscribeback