work shop ppt

8/2/2019 Work Shop Ppt

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11/25/2011

WORK SHOP ON ENTREPENUERSHIP BUSINESS | BBA 5th sam

TOUR

AND

TRAVEL

DESTINVOYAGES


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A PRESENTATION BY :

DEWESH SHUKLA (A-21)

NAMAN SHARMA (A-14)

JOGESH KUMAR (A-16)

ABHISHEK SHAW (A-20)

REEMA BHARTI (A-28)

SECTION : Q2901

BBA 5th SAMESTER


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BUSINESS IDEA

OUR idea


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Market on target


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LITTLE INFORMATION

ABOUT

THE COMPANY

CERTAIN TEI UPS


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EXPECTATION


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MARKET ANALYSIS

Market Description.Market Facts.Market Size.Market Growth.Market Demand.Market Trends.Market opportunities.Barriers to Entry in the Market.Regulations.Target Audience.Competition.Market Niche.


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MARKETING STRATEGY

Value Proposition.

Marketing Objectives.Strategy.

Market Budget. (10 LakhsInvestment, 5 lakhs market budget)

Vehicles :8 10 000

- TATA winger - chevy Tavera - Bajaj pulsars 150 - Maruti Suzuki Omni CARGO


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Office rent:6000

Furniture's:20 000

Desktop & Printer25 000

Air conditioner14 000

Pure it2500

Utensil set500

Cooler3 000

Tie ups with govt. resorts 1,00,000 TOTAL

9,81,000


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S.W.O.T ANALYSIS

Strength : 1. we are giving bikes to the customers.2. affordable rates.

3. option of customization.

Weakness: 1. accidental costs.2. uncontrollable costs of fines.

Opportunity: 1. we have a huge opportunity toexpand our business among students.

Threats: 1. other companies can launch same business

and can force us to reduce prices. Because of that our profit

percentage and growth would be affected


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MARKETING MIX

Product: 1. dehradun- mussorie- rishikesh (executivepackage)

2. dharamshala-kangra devi-Mc leod ganj- palampur.

(smart package)

3. manali- kullu (luxury package)

4. haridwar- rishikesh- mussorie- dehradun. (Dream

package)

PRICE :

1. executive package Rs. 15000 (6 people, 3 nights

3days).

2. smart package - Rs 12500 (6 people, 2night 2 days).

3. luxury package - Rs 17000 (5 people, 3 night 3 days).

4. Dream package - Rs 17000 (6 people, 3 night 3 days).


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PLACEwe would operate from jallandhar cantt.

PROMOTION: 1. sponsorships for college

events.

2. free consultation stalls at colleges.

We are also giving complementary

food coupons with out travel packageswhich are discussed below :

1. Executive package - 1000 /- free food

coupon.

2. Smart package - 500/- free food coupon.

3. Luxury package 1500/- free food coupon.

4. Dream package - 1500/- free food coupon.


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OPERATION AND HR

H R @ D V STRUCTURE

BOARD OF DIRECTORS :ABHISHEK , DEWESH,NAMAN,JOGESH,RIMA

- Vehicle Maintenance Technician (VMT) (1)- Drivers (2)- Peons & cleaning staffs (2)


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HIERARCHY : -

BOD

HR (Dir.) FINANCE (Dir.) Cust. Rel. (Dir.)

OPERATIONS (Dir.) MARKETING (Dir.)

VEHICLE MAINTENANCE TECHNICIAN

RECEPTIONIST

DRIVERS

PEONS & CLEANING STAFFS


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Employees Motivation

bonuses

proper rest schedule

free dinning for employee of thefortnight.

Recruitments

work shop ppt

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