the contemporary image of professional nursing
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The Contemporary Image of Professional Nursing. Factors contributing to nursing shortage Image of art, media, literature, and architecture over time Nursing actions that convey a negative image of nursing Strategies to enhance the image of nursing. Key Concepts. Magazines Television - PowerPoint PPT PresentationTRANSCRIPT
Factors contributing to nursing shortage
Image of art, media, literature, and architecture over time
Nursing actions that convey a negative image of nursing
Strategies to enhance the image of nursing
Magazines Television Movies
Average ages Nursing graduate = 33 years Community college graduate = 44
years By 2015 more than half of U.S. RNs are
predicted to retire New career opportunities for women Declining number of students Effect of media images of nurses
By 2006 the U.S. Bureau of Labor Statistics predicts that jobs for RNs will have increased by 21% in comparison to 14% for all other occupations
By 2020 the need for hospital RNs will have increased by 36%
Hospitals are competing with medical groups, insurers, and dot-com companies
Antiquity image of nursing Literature
Earliest references are in the Bible; two nurse midwives
Art 16th century BC; statuettes portrayed midwives 11th century AD; hospitalers portrayed as
soldiers 12th century AD; religious order or person of
wealth
Advocates and protectors
Untrained servants
Soldiers
Respected caregivers
Charles Dickens portrayed Sairy Gamp as drunken and uncaring
Henry Longfellow portrayed Florence Nightingale as a heroine
Created a positive image for nursing through her success in improving the health of British soldiers
Her work was the beginning of modern nursing
Early user of statistics; developed the pie chart
Art—Images of war portrayed nurses as dedicated, heroic, and caring
Architecture—Nursing school buildings symbolized nurses
Nurse portrayed as the angel of mercy Nurse portrayed as dedicated, heroic,
and caring 1936 movie The White Angel chronicled
the professional life of Florence Nightingale (endorsed by the American Nurses Association [ANA] in 1992)
Nurses commemorated as war heroes through movies and stamps
U.S. Navy destroyer named for a Navy nurse
After World War II, nurses had low salaries and poor working conditions
Negative media image—Uncaring nurse in Mash
Positive media image—African-American nurse in TV series Trapper John, M.D. (important because Louisiana was the last state to admit African-American nurses to the State Nurses Association in 1964)
Media—Movies portrayed nurses as nonjudgmental, caring, knowledgeable, and heroic
Advertisements portrayed nurses as sex objects
Art portrayed nurses as caring Architecture portrayed the
importance of nursing through impressive buildings for schools of nursing
Usually absent in the media Movies and television
Meet the Parents ER Trauma Life in the ER
Public roles Dr. Carolyn Davis, RN—
Appointed by President Reagan to head Health Care Financing Administration (HCFA)
Dr. Shirley Chater, RN—Appointed by President Clinton as Commissioner for Social Security Administration
Nurses of America Campaign conveyed to the public that nurses are expert practitioners
Goal of the campaign: Make nurses aware of invisibility in the media
20% to 50% of RNs being replaced with multiskilled, unlicensed workers
Nurses doing more with less Patients angry about early discharge Nurse practitioners battling for full
acceptance as primary care providers
Patients are indirectly buying nursing care
Buyers seek to purchase services at lower costs
Profession has failed to use power No control over enrollments Fewer than 8% belong to
professional organization
Communication Understand the mysteries of medicine Understand the effect of
communication patterns on image First name Positioning Allow interruptions
Inappropriate dress
Deferential positioning
Wearing nursing uniforms in public places
Wearing nonwhite
uniforms
Reclaiming the name Reclaiming personal identity Reclaiming the birthright Reclaiming the practice Changing the song
Nurses should tell everyone what nurses do well
Nurses should confine disagreements
and conserve energy for important issues
Take the role seriously and dress the part
Be highly visible to patients, families, and physicians
Avoid negative comments Be active in professional organizations Value caring, health promotion, and
health teaching Recognize the value of illness care Supervise UAP to ensure excellent care
Each nurse forms the image of nursing every day