the image of nursing ppt
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8/8/2019 The Image of Nursing Ppt
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The Image of
Nursing
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What is the Image of What is the Image of
NursingNursing
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Where is the nurse??Where is the nurse??
³on T.V. that is´³on T.V. that is´
� The image of the nurseis not stronglyrepresented in themedia
� Name a show that hasa doctor as a maincharacter«.. Nowname a nurse???
� In the media today thenurse is portrayedmainly as one of the 3S·s.
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The Sinner, Saint or theThe Sinner, Saint or the
SexySexy� Nurse Jackie ²sinner
� HawthoRNe ²the saint
In the media today the nurse is portrayed mainly as one of the 3 S·s.
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The Sinner, Saint or theThe Sinner, Saint or the
SexySexyHow did the image of nursing go from , nighting gal the nun to the sex pot
Halloween costume
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Is This aIs This a Professional
Image?
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� To counteract intentional andnon-intentional misrepresentationof nurses and what they do, theCenter of Nursing Advocacy wasdeveloped
� An example of the Center's work was a persuasion of Sketchers tohalt the massive global ad
campaign featuring ChristinaAguilera as a dominatrix nurse.Through their global campaign,the Center raised publicawareness of inaccurate massmedia images of nursing,especially the damaging"naughty nurse" stereotype, and
the effect that such images haveon understanding the vital work of the nursing profession. After 3000 letters received over a two-week period from nurses, nursingstudents and supporters,Skechers decided to pull the adin August 2004.
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� Protect the name of´Nurseµ
� Expect to be
addressed in aprofessional manner asyou would addressother professionals