Shai Gottesdiener

REVOLUTIONIZING A BROKEN MARKET

THE STORY OF MICHAEL KULLEN

Source: Forbes Magazine and King Kullen Website

EARLY 20th CENTURY

AUGUST 1930

AUGUST 1930

PRICES DROPPED - THEREFORE HOUSEHOLD EXPENSES FOR GROCERIES DECLINED

1930

21%

1940

16%

Today

6%

TODAY’S BROKEN MOBILE MARKETING LANDSCAPE

X100 X20

#1 Connectivity to traffic sources#2 Fragmented reporting and

data sources#3 Complexity of effective

optimization

MOBILE ADVERTISING PAINS

MOBILE ENGAGEMENT PAINS

Acquiring customers is likepouring water into a leaky bucket:

you drive installs, only to seeyour users quickly flowing out ofyour app post-download.

1. Lack of relevant targeting to make sure users are getting personalized ads (ads that they want to see)

2. Lack of balance between making money from advertising and preserving user experience

MOBILE MONETIZATION PAINS

Kullen’s experience for mobile marketers2015

ACQUIRETHEM

MOBILE-USER MARKETING LIFECYCLE

Optimization

ENGAGETHEM

MONETIZE THEM

PERION INTRODUCES

GROWMOBILEA centralized app promotion platform that allows you to run and optimize mobile advertising campaigns across more than 100 traffic sources including Facebook, Twitter, ad networks and ad exchanges.

Offered in self-serveand fully-managed solutions.

Your Users. Magnified.

GROWMOBILE ENGAGEMENT

A mobile engagement automation platform that allows you to easily and intelligently optimize conversions, increase spend, reduce churn and reengage your app users.

Our platform harnesses the power of data-driven, actionable insights to create pre-made templates that help you achieve specific business objectives.

Increase Conversions

Increase Customer Spend

Maintain Loyalty

Reduce Churn

Retrieve “Lost” Customers

MOBILEFUELMobileFuel offers a data-driven mobile advertising solution that maximizes publisher revenues.

Using our proprietary targeting engine, we automatically deliver a personalized and optimized advertising experience.

Today’s mobile marketing landscape

will go through a similar

REVOLUTION where marketing

solutions for mobile businesses will

become CENTRALIZED and

STREAMLINED.

THE MOBILE WORLD MEETS KULLEN

WHO WE ARE AND WHAT WE OFFER

22

Perion is a global performance-based media and internet company with a wide array of marketing tools and data-driven solutions to promote, monetize, and increase engagement of users in apps.

23

OUR GLOBAL LOCATIONS

TEL-AVIV

PARIS

SAN FRANCISCO

NEW YORKREDMOND

THANK YOU!