Miki Kolko 26/04/2015

REVOLUTIONIZING A BROKEN MARKET

THE STORY OF MICHAEL CULLEN

Source: Forbes Magazine and King Cullen Website

EARLY 20th CENTURY

AUGUST 1930

AUGUST 1930

PRICES DROPPED. THEREFORE, HOUSEHOLD EXPENSES FOR GROCERIES DECLINED

1930

21%

1940

16%

Today

6%

TODAY’S BROKEN MOBILE ADVERTISING MARKET

X100 X20

Evaluating a large number of traffic sources according to target audience and campaign is impractical

#1 Connectivity to Traffic Sources

INDUSTRY PAINS

Data about cost, campaign performance, usage, device type, and revenue appear in different places, and is not available in real time

#2 Measurement of media buying activity is challenging…

INDUSTRY PAINS

Getting good results through RTB, scaling up RTB buying, and updating segments for re/targeting is complicated and challenging

#3 Lack of sophisticated re/targeting tools

INDUSTRY PAINS

PERION’S MISSION

The daily work of mobile marketers

Cullen’s experience for mobile marketers2015

ACQUIRETHEM

MOBILE-USER MARKETING ROADMAP

Optimization

ENGAGETHEM

MONETIZE THEM

PERION INTRODUCES

GROWMOBILE

An app promotion platform providing aggregated, programmatic mobile media buying, measurement and analysis through self-service.

Using our platform leaves your in-house customer acquisition team in control and with maximum visibility.

CENTRALIZED MEDIA BUYINGThe power of buying and managing hundreds of traffic sources of all types (ad networks, RTBs, social media) in just a few clicks. No more tedious IO’s and billing operations.

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INSIGHTFUL OPTIMIZATION One dashboard containing all the cost and revenue information you need, enabling immediate analysis and effective action in all the campaigns you manage.

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CONVENIENT & SIMPLIFIED The easiest and friendliest interface, allowing you to make quicker, better and more intelligent decisions.

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AUTOMATED BIDDINGHighly sophisticated bidding optimization is now a simple, rules-based procedure. You provide your business targets and GrowMobile does the rest!

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RELEVANT & REWARDING CUSTOMER REACH Amplify your targeting insights with a concise traffic source index. Maximize targeting capabilities and access your relevant audience with razor-sharp accuracy.

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DIY RETARGETING Launch full-blown retargeting campaigns with just a few, simple user-defined rules. Bypass any internal bottlenecks and win back your audience with our proprietary bidding algorithm.

Your Users. Magnified.

TOUCHBEAM

We help our clients boost their customers’ value with the most effective mobile engagement platform.

Our platform harnesses the power of data-driven, actionable insights to optimize conversion, increase spend, reduce churn and enable customer re-engagement.

Increase Conversions

Increase Customer Spend

Maintain Loyalty

Reduce Churn

Retrieve “Lost” Customers

A BUSINESS-BOOST PLATFORMTurn your mobile engagement strategy into reality with one powerful tool.

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LOOK FAR, LOOK DEEPThe engagement landscape lets you see the status of your business objectives and how they relate to your marketing initiatives. Dive in to explore the experience of a single user across many campaigns.

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CAMPAIGN STUDIO Easily create and launch campaigns in two minutes, instead of two days. Do it all from one simple screen.

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A PRESCRIPTIVE AGENT WHO’S ALWAYS THERELaunch better campaigns with actionable templates tailored to your business objectives. Get tips on the right segments, incentives and channels at the right time.

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RESOURCE-SAVING MULTIVARIATE TESTINGDramatically cut optimization process time with smart and powerful multivariate testing that continuously maximizes your campaign performance.

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WIN BACK ANY USERBuy media for as little and as focused as possible on one user - in one communication channel!

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Your Users. Magnified.

MAXIMIZING OVERALL REVENUE AND uLTV

As a data-driven mobile ad network, we use big data and in-app behavior and events. We automatically deliver a personalized and optimized user experience to significantly increase overall revenue & user lifetime value.

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SMART OPTIMIZATION AND REPORTS

• State-of-the-Art optimization algorithms bring higher value for mobile publishers.

• Real-time reporting dashboard and in-depth analytics improve efficiency.

• Self-serve platform enables you to easily set up and manage your app monetization life-

cycle.

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ONE-STEP-AHEAD TECHNOLOGY

We operate all ad formats – interstitial, banner, native, and video – by using a lightweight SDK which supports iOS, Android and the major development frameworks.

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Today’s mobile advertising market

will go through a similar

REVOLUTION where advertising

solutions for mobile marketers will

become CENTRALIZED and

STREAMLINED.

THE MOBILE WORLD MEETS CULLEN

WHO WE ARE AND WHAT WE OFFER

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Perion is a global performance-based media and internet company with a wide array of marketing tools and data-driven solutions to promote, monetize, and increase engagement of users in apps.

We let app developers to LIVE THEIR VISION, while we take care of the rest.

CREATING SYNERGY IN THE MOBILE ADVERTISEMENT ECOSYSTEM

Source: AdExchanger

We aim to serve both

sides Advertisers Publishers

CREATING SYNERGY IN THE MOBILE ADVERTISEMENT ECOSYSTEM

We leverage DATA to bring higher value

Advertisers Publishers

Source: AdExchanger

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OUR GLOBAL LOCATIONS

ISRAEL

PARIS

SAN FRANCISCO

THANK YOU!