Download - Revolutionizing a broken market by perion
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Miki Kolko 26/04/2015
REVOLUTIONIZING A BROKEN MARKET
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THE STORY OF MICHAEL CULLEN
Source: Forbes Magazine and King Cullen Website
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EARLY 20th CENTURY
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AUGUST 1930
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AUGUST 1930
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PRICES DROPPED. THEREFORE, HOUSEHOLD EXPENSES FOR GROCERIES DECLINED
1930
21%
1940
16%
Today
6%
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TODAY’S BROKEN MOBILE ADVERTISING MARKET
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X100 X20
Evaluating a large number of traffic sources according to target audience and campaign is impractical
#1 Connectivity to Traffic Sources
INDUSTRY PAINS
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Data about cost, campaign performance, usage, device type, and revenue appear in different places, and is not available in real time
#2 Measurement of media buying activity is challenging…
INDUSTRY PAINS
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Getting good results through RTB, scaling up RTB buying, and updating segments for re/targeting is complicated and challenging
#3 Lack of sophisticated re/targeting tools
INDUSTRY PAINS
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PERION’S MISSION
The daily work of mobile marketers
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Cullen’s experience for mobile marketers2015
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ACQUIRETHEM
MOBILE-USER MARKETING ROADMAP
Optimization
ENGAGETHEM
MONETIZE THEM
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PERION INTRODUCES
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GROWMOBILE
An app promotion platform providing aggregated, programmatic mobile media buying, measurement and analysis through self-service.
Using our platform leaves your in-house customer acquisition team in control and with maximum visibility.
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CENTRALIZED MEDIA BUYINGThe power of buying and managing hundreds of traffic sources of all types (ad networks, RTBs, social media) in just a few clicks. No more tedious IO’s and billing operations.
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INSIGHTFUL OPTIMIZATION One dashboard containing all the cost and revenue information you need, enabling immediate analysis and effective action in all the campaigns you manage.
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CONVENIENT & SIMPLIFIED The easiest and friendliest interface, allowing you to make quicker, better and more intelligent decisions.
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AUTOMATED BIDDINGHighly sophisticated bidding optimization is now a simple, rules-based procedure. You provide your business targets and GrowMobile does the rest!
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RELEVANT & REWARDING CUSTOMER REACH Amplify your targeting insights with a concise traffic source index. Maximize targeting capabilities and access your relevant audience with razor-sharp accuracy.
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DIY RETARGETING Launch full-blown retargeting campaigns with just a few, simple user-defined rules. Bypass any internal bottlenecks and win back your audience with our proprietary bidding algorithm.
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Your Users. Magnified.
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TOUCHBEAM
We help our clients boost their customers’ value with the most effective mobile engagement platform.
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Our platform harnesses the power of data-driven, actionable insights to optimize conversion, increase spend, reduce churn and enable customer re-engagement.
Increase Conversions
Increase Customer Spend
Maintain Loyalty
Reduce Churn
Retrieve “Lost” Customers
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A BUSINESS-BOOST PLATFORMTurn your mobile engagement strategy into reality with one powerful tool.
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LOOK FAR, LOOK DEEPThe engagement landscape lets you see the status of your business objectives and how they relate to your marketing initiatives. Dive in to explore the experience of a single user across many campaigns.
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CAMPAIGN STUDIO Easily create and launch campaigns in two minutes, instead of two days. Do it all from one simple screen.
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A PRESCRIPTIVE AGENT WHO’S ALWAYS THERELaunch better campaigns with actionable templates tailored to your business objectives. Get tips on the right segments, incentives and channels at the right time.
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RESOURCE-SAVING MULTIVARIATE TESTINGDramatically cut optimization process time with smart and powerful multivariate testing that continuously maximizes your campaign performance.
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WIN BACK ANY USERBuy media for as little and as focused as possible on one user - in one communication channel!
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Your Users. Magnified.
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MAXIMIZING OVERALL REVENUE AND uLTV
As a data-driven mobile ad network, we use big data and in-app behavior and events. We automatically deliver a personalized and optimized user experience to significantly increase overall revenue & user lifetime value.
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SMART OPTIMIZATION AND REPORTS
• State-of-the-Art optimization algorithms bring higher value for mobile publishers.
• Real-time reporting dashboard and in-depth analytics improve efficiency.
• Self-serve platform enables you to easily set up and manage your app monetization life-
cycle.
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ONE-STEP-AHEAD TECHNOLOGY
We operate all ad formats – interstitial, banner, native, and video – by using a lightweight SDK which supports iOS, Android and the major development frameworks.
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Today’s mobile advertising market
will go through a similar
REVOLUTION where advertising
solutions for mobile marketers will
become CENTRALIZED and
STREAMLINED.
THE MOBILE WORLD MEETS CULLEN
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WHO WE ARE AND WHAT WE OFFER
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Perion is a global performance-based media and internet company with a wide array of marketing tools and data-driven solutions to promote, monetize, and increase engagement of users in apps.
We let app developers to LIVE THEIR VISION, while we take care of the rest.
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CREATING SYNERGY IN THE MOBILE ADVERTISEMENT ECOSYSTEM
Source: AdExchanger
We aim to serve both
sides Advertisers Publishers
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CREATING SYNERGY IN THE MOBILE ADVERTISEMENT ECOSYSTEM
We leverage DATA to bring higher value
Advertisers Publishers
Source: AdExchanger
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OUR GLOBAL LOCATIONS
ISRAEL
PARIS
SAN FRANCISCO
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THANK YOU!