The Band PerryCOMM 2F00

Created by: Victoria Christofilos

Who are The Band Perry?

The Band Perry are an American Country music group comprised of siblings Kimberly Perry (lead vocals, guitar, piano), Reid Perry (bass guitar, background vocals) and Neil Perry (mandolin, drums, accordion, background vocals).

The siblings started playing together in 2005 and were signed shortly after in 2009 to Republic Nashville.

Albums

To date The Band Perry has realised 2 albums under the Republic Nashville:

The Band Perry, released October 2010 Pioneer, released April 2013

Together both albums totalled over 2 million record sales in Canada and US alone.

Online Presence

The Band Perry uses numerous online media sites. Some include: Facebook, Twitter, Instagram, YouTube, their official website, and MySpace. By using these sites The Band Perry is allowing interaction between them and their fans and allows fans to take a look into their lives. This allows for the fans to feel close to the band and form communities around them.

Official Website

https://www.thefansperry.com/

Regularity maintained Has up-to-date information on news, tour

dates, pictures, the merchandise. A section called Community allows for fans to

post comments and images. Kimberly, Neil and Reid also frequently post in this section.

Twitter @thebandperry

Over 3,000 tweets Over 800,000 followers Since there are 3

members the siblings always initial at the end of a tweet so fans can know who is tweeting.

Retweet fans and concert information from sites like Live Nation

The only member with their own individual twitter account is Neil (@neilcperryiii)

Facebook

The Band Perry’s Facebook page has almost 3 million likes! The Band frequently shares concert information and images from their performances. Much like their Twitter account the band members initial after a post they have made so that fans can see who posted it. Many fans comment on images and posts made by the band members, but the artist never answer or reply back.

Instagram (thebandperry)

Over 400 pictures posted

Over 60, 000 followers

Post a mix of pictures and videos

Only member with their own account is Neil (neilperryiii)

Other Sites

MySpace › https://myspace.com/thebandperry

YouTube› http://www.youtube.com/user/TheBandPerry/featured› http://www.youtube.com/user/TheBandPerryVEVO

Ustream› http://www.ustream.tv/thebandperry

Has not been used by the band for a long time

IMDB› http://www.imdb.com/name/nm4218843/?ref=atw

List of nominations and TV performances

iTunes › https://itunes.apple.com/ca/artist/the-band-perry/

id345752964

Listen Online

There are many media sites that allow you to listen to The Band Perry online:

Last FM http://www.last.fm/music/The+Band+Perry

Slacker Radio http://www.slacker.com/artist/the-band-perry?ref=atw

iHeart Radio http://www.iheart.com/#artist/The-Band-Perry-115096

Spotify http://open.spotify.com/artist/75FnCoo4FBxH5K1Rrx0k5A

Rdio http://www.rdio.com/?ref=atw#artist/The_Band_Perry/

Deezer http://www.deezer.com/artist/398752#/artist/398752

Buy Tickets

The Band Perry is currently on a World Tour for the album Pioneer. Many sites are available to buy tickets to their upcoming concerts:› http://www.ticketmaster.ca/The-Band-Perry-

tickets/artist/1449666› http://www.livenation.com/artists/45085/the-band-

perry› http://www.songkick.com/artists/825630-band-

perry

Lyrics

The following are 4 of many lyric sites that have lyric information on The Band Perry

http://www.azlyrics.com/b/bandperry.html http://www.metrolyrics.com/the-band-perry-lyrics.html http://www.songlyrics.com/the-band-perry-lyrics/ http://www.lyricsfreak.com/t/the+band+perry/

Online Communities

Since the rise of social media tons of opportunities exist for online communities around artists. The Band Perry does a good job allowing fans to build communities around them through their use of Twitter, Instagram, Facebook and other social media sources. These sites allow fans to keep up to date with the band and interact with the content the singers are posting. The Band Perry does retweet some tweets via twitter from fans, but does not interact with fans a lot through Facebook or Instagram.

On their website the band does have a section entitled Community where members can post images and comments and the band does post their own comments sometimes as well.

All The Band Perry Sites are frequently updated and maintained.

The fans of The Band Perry have also built their own communities around their band by making their own twitter pages (@thefansperry, @weluvbandperry)

Debra Eckerling’s 5 Social Media Tips

1. Find your Audience 2. Post Meaningful, Sharable Content 3. Engage your Current Fans 4. Continue the Social Push IRL. Hand out

Swag. Put up Flyers.5. Post Consistently

Find your Audience

The Band Perry has established a great audience. Selling millions of records, acquiring hundreds of thousands followers on social media sites and playing to sold out country music fans.

Post Meaningful, Sharable Content

The Band Perry posts a lot about up and coming tours as well as more personnel messages as seen below

Engage your Current Fans

The Band Perry engages with their fans by being members of numerous social media sites updating fans on their everyday lives. Although they do not reply or hold conversations very frequently they do have sessions called #AskBandPerry via twitter where they answer some fan questions.

Continue the Social Push IRL

In today’s world I believe that Social Media is way more important for artist than physical space.

The Band Perry does a great job with Social Media and keeping up to date with all the various sites.

I have physically never seen a The Band Perry poster, but I have also not seen one for any other artist recently either.

In today’s day and age posters are out and tweets are in.

Post Consistently

The Band Perry does a great job being consistent with their post. › Their last Instagram post was 17 hours ago› Their last Tweet was 45 minutes ago› Their last Facebook post was 4 hours ago

The does a good job posting something at least once a day helping keep their audience engaged in their content