the art of roadmap prioritization
TRANSCRIPT
Barbara NelsonVP of MarketingSage Construction and Real Estate
The Art of Roadmap Prioritization and Trade Offs
We have 2,000 enhancement requests to prioritize.
We have a huge market opportunity. [I have no data, but it must be huge].
It would be cool if…
Our biggest customer wants…
The president wants…
Current Customers
New Customers
We Want your Feedback
• Holistic set
Market Opportunity Score[Importance + (Importance – Satisfaction) = Opportunity]
Desired Outcome Importance Satisfaction Opportunity
This 10 2 18That 6 10 2Another 8 3 13More 8 6 10
Customer Opp
ScoreIdea Segment Persona New Existing $ LOE Theme
Mobile app A 1 x L M 12 Red
Improve big thing C 2 x x 8 Blue
Fix this 3 x
Fix that 3 x
Fix another 3 x
New SaaS feature A 1 x x 15 Red
Migrate platform
Cool idea Red
Like the competition B 1 x 4
Checklist feature B 1 x 5
New innovation Z x White
Minimum viable product
A set of product functionality that can best be described by the following phrase:
“Well, it’s the least we could do.”
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Barbara NelsonVP, Marketing, Sage Construction and Real Estate