1 Reach people where they want to be.

1 Reach people where they want to be.

The Active

Lifestyle Audience

Reach people where they want to be.

Zoom is your access to the Active Lifestyle Audience

Reach the most coveted audience.

Source: GfK Mediamark Research 2014 Doublebase, Nielsen 2013 Zoom Media On Location Study

54% Male 46% Female

73% Age 18-54

$115K+ Average HHI

College Educated (155 INDEX)

Managerial/Professional (158 INDEX)

45% Children in Household

Reach people where they want to be.

The Active Lifestyle Audience by the Numbers People that are members of health clubs are health-conscious, passionate, social, and opinionated.

This group prefers premium brands Index 161 and are not shy to give advice Index 192.

Health club members are: • Passionate about their health clubs 80% say it’s a necessity • Committed to community involvement 177 Index • Very social 157 Index • Like to be first to try healthy lifestyle products 157 Index • Goal oriented 153 Index

Source: GfK Mediamark Research Healthy Lifestyle Proprietary Study

4 Reach people where they want to be.

An Active Lifestyle is all about balance Our audience loves yoga and running as much as they wine.

Source: GfK Mediamark Research 2014 Doublebase

Personally Participate In: Index

Jogging / Running 272

Yoga 280

Swimming 178

…And they look good while doing it

Spent $150+ on Athletic/Workout Wear 344

Fashion Spent $3,000 on clothing in the past year 204 Personal Care Got a massage in the past 6 months 220 Got a facial in the past 6 months 275 Body treatments in past 6 months 307 Manicures & Pedicures in past 6 months 169

Food & Beverage Index

Buy food labeled “High Protein” 265

Buy food labeled “Natural” or “Organic” ;

Imported Dinner/Table Wines 215

Drank in Last 6 Months 175

Travel

Book foreign or domestic travel online 174

Flew First Class Domestic / Foreign Travel 206 Entertainment Attend movies 2-3 times a month 199

Reach people where they want to be.

An Active Lifestyle is all about balance

Source: GfK Mediamark Research 2014 Doublebase

Automotive Index

New Import Automobile Past 12 months 157

Decision maker for new sport utility 132

Own 3+ vehicles 122

Financial

Used a stock rating service 189

Credit Card Purchases $2,000+ avg. mo 150

Used a financial planner 141

Telecom / Technology

Cell Phone influential Consumers 184

Download Apps past 30 days 152

Purchased Smartphone past year 138

6 Reach people where they want to be.

An Active Lifestyle is all about balance

Source: GfK Mediamark Research 2014 Doublebase

Health & Fitness

Entertainment

Fashion/Beauty

Finance

Technology

Health & Fitness Index Jogging/running Participated in last 12 months 272

Skiing - Downhill Participated in last 12 months 267

Entertainment Fine Dining Restaurants - Amount Spent: $501+ 238 Go to bars/night clubs Participated in last 12 months 192 Go to live theater Participated in last 12 months 167

Fashion & Beauty Shopping - By Internet: In last 12 months: Shoes/Footwear 175 Clothing Expenditures - Amount Spent In Total: $3,000+ 204

Finance Investment Activity: Stock rating service 189 Broker Contacts: Bought or sold mutual funds Full service brokerage firm 154

Travel Foreign Travel (Including Alaska & Hawaii): Any trip 170 Domestic Travel - Any business 3+ 202

Technology / Electronics Watched any programs or events: Video-On-Demand 143

Tablets & E-Readers - Brands bought: Any Tablet/E-Reader Bought Last 12 Months 163

Noise Reduction Headphones Bought in last 12 months 158

7 Reach people where they want to be.

The Active Lifestyle Audience We Influence The Influencers

Source: GfK Mediamark Research 2014 Doublebase

92% MORE LIKELY TO GIVE ADVICE

OF THE TIME, MAKE RECOMMENDATIONS WHILE IN THE CLUB

= INFLUENCING 1 IMPACTS COUNTLESS OTHERS OUTSIDE THE CLUB

MORE LIKELY TO BE A ROPER INFLUENTIAL

207%

20%

Within the Past Year:

• 82% Recommended Product or Service to Family Members

• 82% Recommended Product or Service to Friends

• 52% Recommended Product Or Service to Co-Workers

• 38% Recommended Product Or Service to People

That Share Their Hobby or Interest.

8 Reach people where they want to be.

The Active Lifestyle Audience Our audience is tech savvy, on-the-go, and hard to reach with traditional media.

SOCIAL NETWORKING

128 INDEX

SPENT $800+ ON INTERNET PURCHASES PAST YEAR 181 INDEX

HEAVY TV VIEWERS 49 INDEX LIGHT TV VIEWERS 135 INDEX

INFLUENTIAL CONSUMERS NEW TECH PRODUCTS 205 INDEX INFLUENTIAL CONSUMERS MOBILE PHONES 184 INDEX

REDEEMED MOBILE COUPON 183 INDEX MOBILE PHONE SEARCH FOR INFORMATION ON PRODUCT 161 INDEX OWN ANY TABLET 152 INDEX

TECH-GAMERS 160 INDEX

TECH-SPLORERS 212 INDEX

Source: GfK Mediamark Research 2014 Doublebase, Nielsen 2014 Zoom Media Proprietary Study

Reach people where they want to be.

The Fitness State of Mind: Positive Mindset Positive mindsets increase 200% while training and working out. They describe their mood as “energized/happy” after workout.

Source: GfK Mediamark Fitness Research Thought Leadership Study

Before workout During workout At completion of workout

DRUG STORE/PHARM

ACY 28% 62% 84%

Reach people where they want to be.

The Path to Purchase: Where they are Shopping

86% of all ZoomFitness patrons “sometimes” or “always” run errands after they leave the health club.

Source: The Nielsen Company Fall 2013 On Location Demo Study. P18+

Grocery Store Gas Station Drug Store / Pharmacy Big box / Discount Stores

69% 54% 34% 26%

Reach people where they want to be.

The Path to Purchase: Where they are Shopping

91.4% of female ZoomFitness patrons “sometimes” or “always” run errands after they leave the health club.

Source: The Nielsen Company Fall 2013 On Location Demo Study. Total US Women W18+

Grocery Store Gas Station Drug Store / Pharmacy Big box / Discount Stores

DRUG STORE/PHARM

ACY 74% 41% 38% 34%

Reach people where they want to be.

The Path to Purchase: Where they are Shopping

81% of all male ZoomFitness patrons “sometimes” or “always” run errands after they leave the health club.

Source: The Nielsen Company Fall 2013 On Location Demo Study. Total US Men M18+

Grocery Store Gas Station Drug Store / Pharmacy Big box / Discount Stores

DRUG STORE/PHARM

ACY

65% 55% 30% 20%

Reach people where they want to be.

Montreal

999, de Maisonneuve West Suite 1000 Montreal, QC

(416) 214-9200

Want to be a part of the Active Lifestyle? Contact us

Toronto

227 Front St East Suite 100 Toronto, Ontario

(416) 214-9200

Vancouver

(604) 505-5673

zoommedia.com