PowerPoint Presentation

Active living as a lifestyle modelZoltn Ladnyi & Dr Lszl Zopcsk,

International Wellness Institute Budapest, 2013INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector1The purpose of our presentation to answere these questions:What can drive customers towards fitness the most?How to reach new target groups?Are there new roles in health promotion?Which new skills should be developed?Do we lose or win people on new trends?

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector2

3*Physical Activity Guidelines Advisory Committee Report. 2008: Washington, DC: U.S. [29]

Benefits of Active LifestyleINTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorSeveral studies have shown the association of sedentary habits with an increased prevalence of CV diseases, metabolic risk factors, diabetes, chronic respiratory diseases and musculoskeletal conditions.

Regular participation in physical activity provides benefits for lowering the risks of these diseases.

3Attitude How often do you exercise?

Eurobarometer 2010, Laszlo Zopcsak PhD

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorCompounding the problem is the prevalence of inactivity. According to the Eurobarometer on Sports and Physical Activity, nearly 65% of Europeans play sports at least once a week. However, 34% seldom or never exercise.

Two thirds of respondents to the survey are not currently members of any type of health club.

A sizeable percentage of citizens expressed an indifference to sport and exercise in several European countriesincluding Bulgaria (57%), Czech Republic (55%), Hungary (55%), Italy (53%), Belgium (50%), and Spain (50%).4Similarities - general problems in EU & worldwide2. Health Concerns Lack of PA (Eurostat) indifference to exercise NCD (HUB) Ageing (Eurostat) Obesity (WHO) High obesity vs. low activity (fat less active) -motivation

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorA lack of physical activity reinforces the occurrence of overweight, obesity and a number of chronic conditions such as cardiovascular diseases and diabetes, which reduces the quality of life, puts individuals lives at risk and are a burden on health budgets and the economy.

Europeans are the closely linked high incidences of inactivity and obesity.In some countries, obesity rates appear to have stabilized, such as Romania (8%), Bulgaria(12%), Italy (10%) and Switzerland (8%).5What can drive the most?get in shape/stay in shape/stay healthy variety of equipment, strength and CVconvenient locationoverall health/wellbeingprogress with personal goalsINTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorThe majority of members keep coming back to use their health club to get or stay in shape and for overall health and well-being.!Convenience and the variety of equipment are also important reasons for returning.

Promoting the convenience of health clubs and the assortment of available activities/ equipment (especially new items) could promote higher membership.!

Making progress on personal goals and having fun are high-ranking reasons why members remain at their health clubs.!The opportunity to create member-to member bonding is still a challenge for clubs.!6What can drive the most?

IHRSA Trend Report 2013, Laszlo Zopcsak PhD

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorHealth club members cite a need to stay healthy (59%), feeling better about themselves (46%),staying in shape (44%), and maintaining strength (44%) as top goals for using their health club.!There are segments of club members who highlight that looking better, losing weight,getting in shape, building muscle and staying flexible are their key motivators. Obviously, clubs need to discover the real driver in each prospects situation as to why he/she would want to join a club. !37Barriers for members TOP 5Too expensive/cannot afford I exercise somewhere else for free No TimeI do not exercise I would feel out of placeIHRSA Trend Report 2013, Laszlo Zopcsak PhD

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorCost is still the main barrier to joining a health club, though less than it was in 2008. It is perceived as a value issue rather than a pure direct cost barrier.

Fewer members cite participating in another type of exercise outside the health club or there being no health club near them in 2012.! The lack of perceived time is increasing as a challenge to non-members.!8Barriers for members

IHRSA Trend Report 2013, Laszlo Zopcsak PhD

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorIHRSA trend 9-10-13-21Cost, not using the membership, and the ability to exercise somewhere else for free are top reasons formermembers cite for quitting their health club.!Seventeen percent felt the health club was too crowded and 15% found thelocation no longer convenient.!A notable segment selected the loss of a job, an injury, or relocation as additional reasons. !-339Alone or with help?

Weekly woroutsWeeksWith help

AloneINTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorUsage frequency/excellent ratings

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorExperience

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector12New roles suggested:Worksite lifestyle Activators Move your collegues

Lifestyle coaches Inspire your clients

Exercise Ambassadors Reach the societyINTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorEzek lteznek, mik az j lehetsgei a fitnesz szektornak, mert ezek nem biztos hogy a fitnessz professionalok skilljei. A FI szk mezsgyn jr most a fiziklis fitnesszel, nyissunka motivci, a tpllkozs fel, s ne csaka fitness termek krnykn mozgkat rjk el, hanem pl PE teachers.13Do we lose or win people on new trends?

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness SectorThe purpose of our presentation to answere these questions:What can drive customers towards fitness the most?How to reach new target groups?Are there new roles in health promotion?Which new skills should be developed?Do we lose or win people on new trends?

INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector15See you soon,Zoltn Ladnyi & Dr Lszl Zopcsk,

International Wellness Institute Budapest, 2013INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector16High usersLow users

High ratingsLow ratings

Source: David Lloyd Leisure ltd.Member satisfaction survey.2010.The Club:Non-MembersFormer MembersCurent Members

Worth the money61%85%93%

Fun place52%76%78%

For fit people53%40%16%

Pick-up place33%27%14%

For younger people48%37%22%

Overcrowded62%75%73%