text message marketing for bars
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sms Dominator provides text message marketing services for Bars. Great built in trivia and much moreTRANSCRIPT
Text Message Marketing Tips
For Your Bar
Presented By: sms Dominator
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Redemption Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Can Opt-in Using
Your Keyword and Short
Code
Add a Mobile Sign-Up Form to
Your Website
Email Your “Email” List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Birthday Club
Program
Start a Birthday Rewards Program
Manually Add New
Customers Who Agree
to Join
Ways to Build Your Mobile List
Bar Tables Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to DRINKS and Get $2 Off Martini
Text Message Marketing Ideas
For Your Bar
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text Message Offers on
Slow Nights to Increase Traffic
Send “Table Ready”
Notifications
Text Message Marketing Ideas
For Your Bar
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Notify Customers of New Drink and
Food Items
Start a “Frequen
t Customer” Loyalty Program to Get Repeat
Business
Send Event
Reminders to
Increase Awareness and
Attendance
Text Message Marketing Ideas
For Your Bar
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use of QR Codes to
Direct People to
Your Website,
Menu, etc.
Hold Contests
with Your
Mobile List to Keep Them
Engaged
Run a Birthday Rewards Program
Text Message Marketing Ideas
For Your Bar
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send “Thank You”
Messages to Your
Customers
Communicate
Efficiently With Staff
Members
Conduct Customer Satisfacti
on Surveys and Polls
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing
Campaigns
Let’s Take a Closer Look at These…
Save Save MoreMore
EXAMPLE
Show this text to receive 20% off of any Margarita at Bar Spot. EXP 5/15
EXAMPLE
Spend $25 or more at Bar Spot and receive $5 OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase a Beer at Bar Spot and get $1 OFF of your favorite appetizer. EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase two Beers at Bar Spot and receive one for FREE. EXP 5/15
Get a Get a FreebieFreebie
How to Use QR Codes
Send Users to an Instant Mobile Menu of Drinks and Appetizers
Send Users to Your Photos and Social Media Sites
Send Users to a Mobile Video of Your Bartenders Preparing Drinks
How to Use QR Codes
Send Viewers to Your Coupons and Discount Offers
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Bar’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Consumers of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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