text message marketing for florists

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Text Message Marketing Tips For Your Flower Shop Presented By: SMS Dominator

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Page 1: Text Message Marketing for Florists

Text Message Marketing Tips For Your Flower

Shop

Presented By:

SMS Dominator

Page 2: Text Message Marketing for Florists

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

Page 3: Text Message Marketing for Florists

How Text Message Marketing Works

Page 4: Text Message Marketing for Florists

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Page 5: Text Message Marketing for Florists

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

Page 6: Text Message Marketing for Florists

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Page 7: Text Message Marketing for Florists

Personalized Communication

Builds Client Loyalty

Can Go Viral

Benefits of Text Message Marketing

Page 8: Text Message Marketing for Florists

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Clients List

and Ask Them to Join Your

Mobile List

Page 9: Text Message Marketing for Florists

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter on Floral

Topics and Get People to Sign-Up

to Receive It

Your Staff Can

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

Page 10: Text Message Marketing for Florists

Floral Shop Counter

Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market

Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to FLOWERS and Get $10 Off Your Next Purchase

Page 11: Text Message Marketing for Florists

Text Message Marketing Ideas For Your Floral Shop

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Offer Mobile Coupons and

Discounts

LetCustomers Know When

Arrangements Are Readyfor Pick-up

Start a “Frequent Customer”

Loyalty Program to Get Repeat Business

Page 12: Text Message Marketing for Florists

Text Message Marketing Ideas

For Your Floral Shop

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Customers

Helpful Floral Info from Time to Time

Alert Customers About New Products

and Services

Send Text Message Offers on

Slow Days to Increase Traffic

Page 13: Text Message Marketing for Florists

Text Message Marketing Ideas

For Your Floral Shop

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Implement the Use of QR Codes to

Direct People to Your

Website, etc.

Alert Customers

About Seasonal Specials

Send Your Audience to

Online Videosof Your

Flower Shop

Page 14: Text Message Marketing for Florists

Text Message Marketing Ideas For Your Floral Shop

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You” Messages to

Your Customers

Conduct Customer

Satisfaction Surveys and

Polls

Communicate Efficiently With Staff Members

Page 15: Text Message Marketing for Florists

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

RemindersReminders

Page 16: Text Message Marketing for Florists

Let’s Take a Closer Look at These…

Page 17: Text Message Marketing for Florists

EXAMPLE

Mr. Smith, your order is ready at the Floral Spot. You may pick it up when you’re ready. Please call 555-555-5555 with any questions.

RemindersReminders

Page 18: Text Message Marketing for Florists

Save Save MoreMore

EXAMPLE

20% Off Valentine’s Day Special – All Arrangements at the Floral Spot. EXP 2/15

Page 19: Text Message Marketing for Florists

EXAMPLE

Spend $25 or more at Floral Spot and receive $5 OFF when you show this text. EXP 5/15

Spend Spend MoreMore

Page 20: Text Message Marketing for Florists

EXAMPLE

Purchase a Dozen Roses at Floral Spot and get ½ OFF another Dozen! EXP 5/15

Purchase Purchase MoreMore

Page 21: Text Message Marketing for Florists

EXAMPLE

Purchase any Floral Arrangement at Floral Spot and receive a Dozen Roses for FREE.  EXP 5/15

Get a Get a FreebieFreebie

Page 22: Text Message Marketing for Florists

Reduce “No-Shows”

Ability to Fill More Orders

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Pick-Up Reminders

Page 23: Text Message Marketing for Florists

How to Use QR Codes

Send Users to a Mobile Preview of Your Floral Shop

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Coupons and Discount Offers

Page 24: Text Message Marketing for Florists

How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Invoices and Receipts

Page 25: Text Message Marketing for Florists

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Floral Shop’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Page 26: Text Message Marketing for Florists

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

Page 27: Text Message Marketing for Florists

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS DominatorHttp://smsdominator.com