text message marketing for florists
DESCRIPTION
TRANSCRIPT
Text Message Marketing Tips For Your Flower
Shop
Presented By:
SMS Dominator
SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Clients List
and Ask Them to Join Your
Mobile List
Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter on Floral
Topics and Get People to Sign-Up
to Receive It
Your Staff Can
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
Floral Shop Counter
Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market
Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to FLOWERS and Get $10 Off Your Next Purchase
Text Message Marketing Ideas For Your Floral Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile Coupons and
Discounts
LetCustomers Know When
Arrangements Are Readyfor Pick-up
Start a “Frequent Customer”
Loyalty Program to Get Repeat Business
Text Message Marketing Ideas
For Your Floral Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Customers
Helpful Floral Info from Time to Time
Alert Customers About New Products
and Services
Send Text Message Offers on
Slow Days to Increase Traffic
Text Message Marketing Ideas
For Your Floral Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use of QR Codes to
Direct People to Your
Website, etc.
Alert Customers
About Seasonal Specials
Send Your Audience to
Online Videosof Your
Flower Shop
Text Message Marketing Ideas For Your Floral Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You” Messages to
Your Customers
Conduct Customer
Satisfaction Surveys and
Polls
Communicate Efficiently With Staff Members
Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
RemindersReminders
Let’s Take a Closer Look at These…
EXAMPLE
Mr. Smith, your order is ready at the Floral Spot. You may pick it up when you’re ready. Please call 555-555-5555 with any questions.
RemindersReminders
Save Save MoreMore
EXAMPLE
20% Off Valentine’s Day Special – All Arrangements at the Floral Spot. EXP 2/15
EXAMPLE
Spend $25 or more at Floral Spot and receive $5 OFF when you show this text. EXP 5/15
Spend Spend MoreMore
EXAMPLE
Purchase a Dozen Roses at Floral Spot and get ½ OFF another Dozen! EXP 5/15
Purchase Purchase MoreMore
EXAMPLE
Purchase any Floral Arrangement at Floral Spot and receive a Dozen Roses for FREE. EXP 5/15
Get a Get a FreebieFreebie
Reduce “No-Shows”
Ability to Fill More Orders
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Pick-Up Reminders
How to Use QR Codes
Send Users to a Mobile Preview of Your Floral Shop
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Coupons and Discount Offers
How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Invoices and Receipts
Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Floral Shop’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Customers of Potential Text Message Costs
Text Message Marketing Points to Remember
Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid
THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS DominatorHttp://smsdominator.com