ct text message marketing presentation
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LOGOLOGO
10 Text Message Marketing Tips for
Your Local Business
Presented by: Brian Wilson860-729-6329
[email protected]://bwwsolutions.com
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Tip #1
Don’t Spam Your List With Offers
Send helpful, entertaining, and informative messages to your mobile list
Do not over-promote as can cause subscribers to opt-out of your list
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Tip #2
Target Your Efforts for Best Response
Narrow down “who” you want to join your list and then create special messages and offers specifically for that group
Take a step further and create separate lists based on separate products and services
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Tip #3
Keep Your Messages Short
Shorter is better when it comes to marketing messages due to short attention spans
Text messages only allow 160 characters per message so keep them within those limits
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Tip #4
Make Your Opt-in Offers Extremely Valuable
Make your opt-in offer “top-notch” in order to get subscribers
Figure out what your target audience craves and create offers surrounding those ideas
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Tip #5
Include a Strong Call-to-Action in Every Message
Include a strong call-to-action on every single message
Tell them what you want them to do whether it’s call or come into your establishment
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Tip #6
Make it Easy for Them to Opt-Out
If they have problems opting out, they may flag your messages as spam
Make the option to opt-out clearly visible in every message you send out
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Tip #7
Use Text Messages to Get Customer Feedback
Polls are a great way to get feedback from your customers
Use the feedback to enhance your products and services
Offer a prize drawing for those who participate
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Tip #8
Include Links to Digital Media in Your Messages
Include links to your other online properties, such as your website, photos, videos, and social media sites
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Tip #9
Encourage Sign-ups Across the Board
Put a call-to-action on your website inviting people to join your mobile list
Ask your social media followers to join
Put a call-to-action on all of your printed materials
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Tip #10
Don’t Forget About Branding
Include your business name in every text message you send out
This lets them know who you are and helps build your brand
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Presented by: Brian Wilson860-729-6329
[email protected]://bwwsolutions.com
If you would like more information about Text Message Marketing, contact me at 860-729-6329
For a FREE Consultation