tbex 2013 toronto social influencer programs
DESCRIPTION
TBEX 2013 Toronto Social Influencer Program, How to Have a Conversation with 30 Million People; featuring David Digregorio with South African Tourism and Kat Reese with Sparkloft MediaTRANSCRIPT
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DAVID DIGREGORIOSouth African Tourism@Darodi
KAT REESESparkloft Media
@Kat_PDX
SOCIAL INFLUENCER PROGRAMS:How to Have a Conversation with 30 Million People
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ONE AND DONEVSSOCIAL SNACKING
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TRADITIONAL
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SOCIAL
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SO, WE TOOK A TRIP
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GOALS
BRAND AWARENESS
ORIGINAL CONTENT
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OUTCOME
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METRICS
61 ARTICLES PUBLISHED
9.7 M PEOPLE REACHED
...AND GROWING
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REVOLUTIONIZE
WHY DID THIS REVOLUTIONIZE OUR APPROACH?
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WHY?
PRODUCT RELATIONS
AMOUNT OF CONTENT
SEO
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AWESOME IS AN UNDERSTATEMENT
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GOALS
ESTABLISH GOALS
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RESEARCH
INVITE THE RIGHT PEOPLE
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PARTICIPANTS
CLEARLY DEFINE EXPECTATIONS
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CONTROL
CONTROL WHAT YOU CAN
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INSPIRATION
INSPIRATION
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INSPIRATION
Adventure Question #1: What should I do when I travel to South Africa in December? (YOU DECIDE, I DO IT)
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PLANNING
INSPIRATION
PLANNING
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TRAVEL
PLANNING
INSPIRATION
TRAVEL
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BRAGGING
PLANNING
INSPIRATION
TRAVEL
BRAGGING
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BRAGGING
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PHEW
PLANNING
INSPIRATION
TRAVEL
BRAGGING
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CONTROL
YOU CAN’T CONTROL THE CONTENT.
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TRUST
“When our vehicle turned off the main road and onto a dusty, dirt street a few kilometers outside of the town of St. Lucia, I immediately felt terribly uncomfortable.
We had entered Khula township and I could not help but feel like such a tourist, as if I were here to gawk as an outsider and take a few photos of people that look different from me.”
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TRUST
“But when I did enter the gate, and the dozens of energetic children came running up to all of us, shaking our hands and wanting to talk with us, I suddenly began to realize that this was not some tourist attraction after all, but a slice of reality that I really did need to see for myself.”
- Derek EarlWandering Earl
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TRUST
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TRUST
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HAVE FUN
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OH BOY, OH BOY...LET’S DO IT AGAIN
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HIGHLIGHTS
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ROI
ON-GOING CONVERSATION
RELATIONSHIPS WITH BLOGGERS
WITH OVER 30,000,000 PEOPLE
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HUB
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OUR BIG 5
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REMEMBER
KNOW WHAT YOU WANT
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REMEMBER
FIND THE RIGHT PEOPLE
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REMEMBER
GIVE THEM THE TOOLS
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REMEMBER
COMMUNICATE EXPECTATIONS
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REMEMBER
LET THE REST GO...RINSE AND REPEAT
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OUR BIG 5
LET THE REST GO...RINSE AND REPEAT
COMMUNICATE EXPECTATIONS
GIVE THEM THE TOOLS
FIND THE RIGHT PEOPLE
KNOW WHAT YOU WANT
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THANK YOU
QUESTIONS?