Time, Tools and Technology

Angela Berardino, Turner PR @COTravelGirl Ryan Whaley, Keystone Resort @ryanjwhaley

Agenda

• Time Management

• Tools

• Keeping up

Time

• Social Media isn’t FREE • Determine why you use social media • Plan for Social Media / Most impact • Time Chunk / Schedule • Priority information • Personal vs. brand

Browsers

Firefox & Google Chrome

• Third Party Plugins • Evernote • StumbleUpon • Shareholic • ScreenGrab • TwitThat • Better Gmail 2 • AdBlock Plus

• Aggregate RSS feeds

• Folder structure

• Time chunk

• Search

• Tag

• Share

• Teams

Readers

• Aggregate RSS feeds • News, Blogs, Twitter, Search

• Folder structure

• Time chunk

• Search

• Tag

• Share

• Teams

• 50 + Google Reader extensions

Readers

File Sharing

• Evernote

• Dropbox

• YouSendIt

• Mediafire

•Evernote is a note-taking application; notes

can be taken from your desktop, online,

phone.

•Each “note” can be either text, an image, a

file, audio, etc.

•Web clipping

•Even text which shows up in a photograph is

searchable via Evernote’s OCR technology

•All of it is searchable & cloud-based

•How we use it

MUCKRACK.COM

TWEEPSEARCH.COM

•Online service that connects your inbox – and

all contacts - to their social media activities

•Combines Outlook or Gmail communication,

online address book, LinkedIn contacts, and

Twitter and Facebook networks to create an

intelligent dashboard view of your connections.

•Shows news, posts, links, documents you have

shared. Prioritizes contacts.

•Works across devices

Tips for press trips

• Introduce everyone in advance, via email. Share their social channels

• Engage the destination brand channels with the media attending

• Provide press with suggested local social channels to check out, if applicable

• Hashtag the FAM • Take photos and video

Keeping up.

The future...

Angela Berardino, Turner PR @COTravelGirl Ryan Whaley, Keystone Resort @ryanjwhaley