tbex 2013 toronto video 101

Download tbex 2013 Toronto Video 101

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Video 101: I Know I Should but How. Speakers include; Lisa Luben, Kelly Ferro, Ryan Van Duzer at TBEX Toronto 2013. Content track

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  • 1.Video 101:I Know I Should But HowLisa LubinKelley FerroRyan Van Duzer

2. Kelley FerroTravel Host & Vlogger Managing Producer at Triplms.com Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 3. Whats the Big Deal with Online video?Everyone is Watching it.Nielsen estimates that almost 145 million peoplewatch video online in the U.S., compared to about290 million who watch traditional TV.So the penetration of online video is alreadyabout half of the overall TV-watchingpopulation.TechCrunch,How People Watch TV Online & O,Jan 2012 Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 4. Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 5. The travel industry doesnt have enough high quality video content. Video is not as easy to create as text reviews and descrip@ons. People think that high tech equipment, edi5ng, and experience are required But its geBng easier to produce content, especially with HD capabili@es on smartphones Companies are star5ng to work with bloggers like us to integrate videos Why arent we watching travel video?USA Today, Budget Travel, Hungton Post, MSC Cruises, Germany Tourism, Austria Tourism, Swiss Tourism, Mexico Tourism, Italy Tourism, Weber Shandwick, Diamond PR, Quikbook.com, MGMY PR; MarrioR Hotels, Four Seasons, Kimpton Hotels, Thompson Hotels, Vikram Chatwal Hotels; Intrepid Tours, ConTki Tours, Viator. Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 6. Latest Smartphones capture Full HD video IPhone 4GS 1080P HD video Latest Android Phones The Galaxy S3: 1080P HD Video LG Lucid/Spectrum: 1080p HD video Droid Razr Max: 1080p HD video New 4G LTE mobile networks have 5-10x faster upload capacity than 3G networks. The 5me is right to capture video reviews Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 7. Yes You Can (create travel videos)! Dont be in5midated if you dont have training or professional equipment. Your smartphone videos can be just as powerful and important, for your own brand, for other brands and for other travelers. Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 8. How to make a Good Smartphone Video:The Dos & The DontsDo Use Two Hands Dont Go Ver5cal Do Get Up Close to Your Subject Dont Zoom Do Use phone tripods, lean against objects Dont Move the Camera quickly Do compose your shots like s5ll shots Dont always pan Do Shoot Movement & People Dont just shoot sunsets or beaches Do Use Natural Light Dont shoot your host backlit Do Use Natural Sound Dont narrate in a loud area Do Keep it under 90 seconds Dont try to lm everything at once Do Play it Back & Reshoot if needed Dont be obsessed with perfec5on Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 9. YOU IN YOUR VIDEOS Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 10. YOU in Your Videos: NarrationStandups vs VoiceoverNarra5on allows your viewer to hear YOU. You can choose either, or both. STANDUPS Introduc5on Reac5ons Highlights Wrap-up VOICEOVER Story & explana5on. History Background When else to show you on Cam Interac5ng Par5cipa5ng Ea5ng Parts of you Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 11. YOU in Your Videos:On Camera Hosting5 Keys to Success Prepara@on Voice Authen@city Body Language Appearance Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 12. YOU in Your Videos:On Camera Hosting Prepara@on Before: Know as much as you can before you go On Loca@on: Ask quesTons of locals & guides AXer: Follow up and ll in holes with voiceover Kelleys Tip: Jot down key facts &points you nd interesting in anotebook/ipad before you go. Oftenpeople there give you the bestinformation but you need a basis toask the right questions. Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 13. YOU in Your Videos: NarrationStandup Tips Natural Voice: Talk to your Friend, the Camera No big words, no u Authen@city: Dont Put on a Version of You, Be You. Figure out what is meaningful to you. Note: This is hard. Body Language Use your hands but not your feet Nerves might make you want to dget Appearance Wear something you feel condent & comfortable in. Avoid repe55ve paherns & logos. Think about necklines & mics. Think about jewelry. Think about footwear. Kelleys Tip: Keep candy orgranola bars handyyou need tokeep your energy up! Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels 14. YOU in Your Videos: Voiceover or StandupTo Script or Not to ScriptThe problem with scripts? They sound scripted. Have a general idea of what you want to say. Jot down the key sentences. Use words you actually say in your everyday life. Prac5ce saying it out loud. Know the points well enough that you can just say it like you would to a friend. Record saying it a few dierent 5mes. Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels Kelleys Voiceover TIP: Before you start recording,SMILE and smile throughout as you speak. You willnd the voiceover sounds more positive. J 15. YOU in Your Videos: On Camera HostingMost IMPORTANT TIP: BE YOU Travelers come to your blogs because you give useful informa5on, but also because they like YOU. Video allows your viewers to know & trust you. Your personality is will make your videos unique & watched. Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels PRACTICE 16. ONE MAN BAND: What you Need for Vlogging SoloThe Right Gear: Tripods Extenders Flip-out monitors Time: Traveling with Gear Watch and reshoot as needed Use Other People Make friends! Crea5vity Instead of doing a standup, shoot your feet, hands etc Boldness Forget the stares Short standups Kelley Ferro Kelley@triplms.com @kelleyferro FB: kelleyferrotravels