task rabbit case study, sxsw edition
DESCRIPTION
This case study describes how split testing helped task rabbit improve home page conversions. Moreover, how split testing fits into theTRANSCRIPT
FUZZY BUNNIES
startups+
ux
4evr
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
5%
(Proportions are accurate, but metrics on this page are not real values.)
4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
Less risk (and more)
The old way
The new way
)
)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Make a design decision
Discover that it wasn’t right
Like this...Nobody clicked.
3 MONTHS
3 HOURS
) )
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
Janice Fraserwww.luxr.co
@clevergirl@luxrco#LeanUX
Thank You!