Life Lessons from SXSW #SXSW #OgilvySXSW

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Post on 19-Aug-2015

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  1. 1. A N DR E A H A CK E T T 5LIFELESSONS FROM SXSW SXSW LESSONS
  2. 2. A N DR E A H A CK E T T 5LIFELESSONSFROM SXSW WHILELISTENINGTO SPEAKERSATSXSW PRESENTABOUTTHEIREXPERTISE TECHNOLOGY,SCIENCE,ART,THEFUTURE ITWASAPRIVILEGETOALSOABSORB SOMEOFTHEPRINCIPLESTHEYLIVEBYANDWHICHHAVECLEARLYFUELEDTHEIR SUCCESS.SUMMARIZEDHEREAREFIVELIFELESSONSTAKENFROM ASELECTIONOF INSPIRATIONALPEOPLEWHO SPOKEINAUSTINOVERTHELONGWEEKEND.
  3. 3. A N DR E A H A CK E T T DONTKNOW YOURLIMITS IM NOTVERYGOODATSCIENCE;NEVERHAVEBEENASSTATEDBYCOUNTLESS ADULTS.KEYNOTESPEAKERADAM SAVAGEEMPHASIZEDTHATNOTHINGISBEYOND OURUNDERSTANDING.HEELABORATEDBYTELLINGUSTHATIFSOMEONESAYSTO YOUOHYOUWOULDNTUNDERSTAND,ITSHOWSTHATTHEYARETHEONESWHO DO NOTUNDERSTANDBECAUSETHEYSTUMBLEWHENFORCEDTO EXPLAIN SOMETHINGINAMORECONCISEWAY.
  4. 4. A N DR E A H A CK E T T TALKTOYOURFRIENDS MINDYKALINGGAVEANINSIGHTINTOTHECREATIVEPROCESSINTHEWRITERS ROOM FORTHEMINDYPROJECT,ANDITMADECOMPLETESENSE:AGROUPOF FRIENDSCHATTINGABOUTTHINGSTHATHAVEHAPPENEDINTHEIRLIFEAND TRANSFORMINGTHESEANECDOTESINTO STORIES.THEFREEDOM ANDINHIBITION YOUFEELWHENTALKINGTOYOURFRIENDSCANFUELCREATIVETHINKINGINALL AREASOFWORKANDLIFE.
  5. 5. A N DR E A H A CK E T T EXPERIMENT DONTDENYPEOPLETHEEXPERIMENTBYONLYTALKINGABOUTTHERESULTS EMPHASIZEDDR.NEILDEGRASSETYSON.IFYOURKIDPICKSUPANEGGANDYOU FEARTHEM DROPPINGIT,LETITPLAYOUTINTOANEXPERIMENTLETTHEM DROP THEEGGONTHEKITCHENFLOORANDTHENTEACHTHEM ABOUTTHEBRITTLENESS OFTHESHELLANDBLOW THEIRMINDBYEXPLAININGTHATTHISCOULDHAVE DEVEDEVELOPEDINTOACHICKEN.ASADULTSWEARETOO QUICKTOACCEPTWHATWE ARETOLDISATRUTHORAPROVENRESULT,BUTWEMUSTCONTINUETO EXPLORE, QUESTIONANDEXPERIMENT.
  6. 6. A N DR E A H A CK E T T TRUSTYOURJUDGMENT ADAM SAVAGECALLEDTHISONEOFTHEMOSTPROFOUNDSTATEMENTSINTHEART WORLD:IDONTKNOW MUCHABOUTART,BUTIKNOW WHATILIKE. HEPOINTED OUTTHATARTMEANSDIFFERENTTHINGSTO DIFFERENTPEOPLEANDWE SHOULDNTFEELINTIMIDATEDBYEXPERTSORREPEATWHATTHEYSAYBECAUSE THEREISNOWRONGANSWERWHENITCOMESTO INTERPRETINGAPIECEOFART. THISSHOULDEXTENDINTOALLREALMSOFLIFEWESHOULDNTSTAYQUIETOUT OFFEAROFGIVINGTHEWRONGANSWER.
  7. 7. A N DR E A H A CK E T T TEACHOTHERS AUSTINKLEONURGEDUSTO SHAREIDEASANDSHOW OURWORKTO OTHER PEOPLETO BENEFITFROM THEIRKNOWLEDGEANDBUILDUPONTHEORIGINAL THINKING.HEAPPEALEDTHATTHEMINUTEYOULEARNSOMETHING,YOUSHOULD TURNAROUNDANDTEACHITTO OTHERSBECAUSETHISSHAREDKNOWLEDGEAND COLLABORATIONLEADSTOTHEBESTIDEAS. ANDTO FINISHWITHSOMEWISEWORDSFROM NEILDEGRASSETYSONTO INSPIRE EXPLORATION:ONEREASONWESHOULDGOTO SPACE:YOUKNOW THE DINDINOSAURSWOULDHAVEGONETHEREIFTHEYCOULDHAVE.