sxsw panelpicker
TRANSCRIPT
Infomous™:We show what’s trending,
you choose what’s relevant
Prepared for: SXSW PanelpickerPresented by: Paolo Gaudiano
Date: 25 July 2013
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The Internet has changed the way we get information
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Finding relevant information online is a challenge
Relevant Content
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Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports
More than 80% of online activities involve reading text!
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Example: daily headlines
Can you find what’s relevant to you in today’s news?
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What are people saying on social media?
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Searching can be frustrating
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We like pictures better than text!
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SXSW search in a cloud
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Infomous™ addresses the “relevance problem”
through visual exploration
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The punch line
We show you what’s trending,you choose what’s relevant
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The business model
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Business applications: two main use cases
Consume informationVisual exploration of
content that interests you
Possible targets:• Consumers• Enterprise (reputation
monitoring, data analysis, information management)• Events (monitor, showcase)
Publish informationIncrease site engagement and expose more content
Possible targets:• Publishers• eCommerce sites• Portals• Corporate sites
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Our early successes
For links to live examples, visit http://www.infomous.com/explore/sites
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Publishers enjoy high engagement levels
Representative results:• 15-20% interaction rate• 3-5% overall CTR to new pages• 10-15 minutes average time on page
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Consumers enjoy using (and embedding) Infomous
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Competitive Positioning
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Our competitive landscape
Content Recommendation Contextual
Advertising
Social Media Analytics
Text Analysis & Visualization
Content Curation & Discovery
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Our unique way of solving the “relevance problem”
The traditional way:organize and target
The Infomous way:expand coverage,explore visually
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Please try out Infomous and spread the word!
Paolo [email protected]@icopaolo