Download - Task Rabbit Case Study, SXSW Edition
FUZZY BUNNIES
startups+
ux
4evr
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
5% (not the real number)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
5%
(Proportions are accurate, but metrics on this page are not real values.)
4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
Less risk (and more)
The old way
The new way
)
)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Make a design decision
Discover that it wasn’t right
Like this...Nobody clicked.
3 MONTHS
3 HOURS
) )
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 [email protected]
Janice Fraserwww.luxr.co
@clevergirl@luxrco#LeanUX
Thank You!