talent base product mdm case
DESCRIPTION
Master Data Management (MDM) has been one of the hot technology areas lately. This presentatio gives you a case example from Product MDM case. Visit Talent Base website: http://www.talentbase.fi/ for more information.TRANSCRIPT
Using MDM solution to manage product data
across systems
Case: Funster Company Oy
Agenda
• Starting point – Why project was initiated?
• Possible solutions – Why MDM approach was selected?
• Project outcome – What was the value gained?
• Next steps – How to gain more value from MDM solution in future?
WHY PROJECT WAS INITIATED?
Starting point
Existing ecosystem
• Three companies with wholesale, eCommerce and retail
operations in sports industry
• Wholesale provides products for over 100 retailers
• Own eCommerce via two online stores
• Own retail via two physical stores, amount growing
Existing ecosystem
• Several product suppliers
• Almost two hundred brands
• Over 50000 product variants annually
• Considerable amount of same products needed in business
operations of all these three companies
Existing ecosystem
• All companies have existing IT-infra
• ERP
• Ecommerce
• POS
• Multivendor environment
• Grape Consulting
• Talent Base
• Talend
• Solteq
What were the challenges?
• Lot of manipulation work required to transform various
supplier product lists to uniform format that could be loaded
to ERP
• Amount of time and manual work needed to enable product
data usage across business areas – All systems have their
own product data models
• Products created inconsistently to different systems – Single
view on product missing
• Need to integrate ERP with eCommerce
Original product data flow
2. ERP 1. SUPPLIER PRODUCT LISTS 2. POS
MANUAL WORK
NEEDED
MANUAL WORK
NEEDED
WHY MDM APPROACH WAS SELECTED?
Possible solutions
Possible Solutions 1/2 – System to system integration
• Typical DI Project: Utilize current processes and integrate ERP
to eCommerce
ERP Data Integration Web Shop
POS
Possible Solutions 2/2 – MDM approach
ERP
MDM
Solution POS
Web Shop
Data
Integration
• MDM Project: Streamline processes and distribute product
data to all applications via centralized MDM solution
Why MDM approach was selected
• Many of data related processes were manual and hence it was
more effective to built MDM solution instead of various system
to system integrations
• It was seen as an opportunity to streamline processes and
define shared product data standard
• Company is expanding and it can bring more product data
consuming systems to landscape
Why Talend was selected as MDM tool
• Easy to use
• Beat big vendor in POC
• Easily accessible
• Versatile
• Data Integration, MDM and Data Quality tool in ”same package”
• Flexible and cost effective
• Different versions (and pricing) available according to complexity of
planned solution
• Free community version has a versatile component library
WHAT WAS THE VALUE GAINED?
Project outcome
What has been done?
• Requirements gathering and MDM Solution concept
• Data standard and reference data model: Product, brand, product groups,
size groups
• MDM solution
• Legacy data profiling, standardization and migration from ERP to MDM
• Unified template that can be used for all supplier product data imports
• Web user interface to manage product master data and simple interface
for product imports
• Integrations from MDM to ERP and POS which can handle the different
product data models in the receiving systems
Product data flow after MDM solution
1. SUPPLIER PRODUCT LISTS 2. MDM SOLUTION 3.ERP, POS & ECOMMERCE
STANDARDIZED
DATA IMPORT DATA DELIVERY
CAPABILITIES
WEB UI TO MANAGE
MASTER DATA
Realized benefits
• Operational efficiency: Reducing unnecessary work as product information
can be now created once and used many times (ERP, eCommerce and POS)
• Improved time to market: Products are more quickly available for sale
• Consistent product information: Single view on product improves reporting
capabilities across companies and their sites
• Enhancement to existing processes: Store and logistics operations benefit
from EAN code information as it is now added in product master data
• Investment on future: MDM solution can easily be scaled up to cover all
future master data needs and its value only rises with wider set of data
consuming systems
HOW TO GAIN MORE VALUE FROM MDM
SOLUTION IN FUTURE?
Next steps
What can be done to benefit more out of MDM
solution?
• Technical improvements
• Real-time integration between MDM and eCommerce
• Improved data quality functionalities: Duplicate matching for new
products
• More sophisticated interface to manage data imports
• Wider utilization of Funster’s product master data
• Open interface for external parties, like retail customers, to subscribe
and utilize product data in their operations
• Implement BI to support business decision making
• Expand MDM Solution to cover other domains like customer master data
Possible product data flow in future
1. SUPPLIER PRODUCT LISTS 3.ERP, POS, ECOMMERCE,
DATA DELIVERY
CAPABILITIES
STANDARDIZED
DATA IMPORT
DUPLICATE CHECK
FOR NEW DATA
2. MDM SOLUTION
WEB UI TO MANAGE
MASTER DATA
INTERFACE FOR
EXTERNAL PARTIES TO
UTILIZE MASTER DATA
& EXTERNAL SUBSCRIBERS
WEB UI FOR
MANAGEMENT
REPORTING
MANAGEMENT REPORTING
Lessons learnt
• It is not easy to convince management – Prepare a strong
business case
• Start small, scale up
• Standardize information elements to guarantee usability across
systems
• MDM usually requires process changes in organization and
process changes requires change management and
commitment
ADDIOTIONAL SLIDES
Excel import template
• Product excel format differs between suppliers -> need for
standard import template
• Reference data as dropdowns -> better quality input
• Product data is enriched in the import
Talend MDM
• Eclipse based development environment and Jboss server
• ETL/Integration, Data Quality and MDM
• Web interface to create and maintain master data
• XML Data model and validation, multidomain
• XML repository for master data (eXist)
• Community and enterprise versions
ERP – Visma Nova
• Norwegian company, quite popular in nordic countries
• About 8000 customers in Finland
• Wholesale, accounting and industry
• 60 modules
Webshop – Smilehouse workspace
• Ecommerce platform
• Can be used as hosted service or own install
• Wosbee – free version
POS – Solteq Tekso
• Point of Sale system with integrated payment handling
• Kesko and Top-sport are other big Finnish clients
Architecture overview
Talend
MDM
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Excel import template for
product data
POS
(Tekso)
Webshop
(Workspace)
ERP
(Nova)
CSV dailyCSV daily
CSV,
manual
• Wholesale business
• Funster and Lamina
Import
• B2C
•Two webshops: Lamina and
Backhill
• Retail stores
•Two locations: Lamina Kamppi
and Backhill Ruka
• Product and Reference data