syn308 monetising your clouds network

8/12/2019 SYN308 Monetising Your Clouds Network

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SYN308: Monetising your

Clouds Network

Morgan GerhartDirector, Products

October 17, 2012


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2012 Citrix | #CitrixSynergy

Tweet about this session whashtag #SYN308 and#CitrixSynergy


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2012 Citrix | #CitrixSynergy3

Assumption Exception

Mobile

Personal

Wireless

Could

Microcentric

Stores

Office

Company

Wired

Premise

Monolithic

Suites

Office

Company

Wired

Premise

Monolithic

Suites

Mobile

Personal

Wireless

Cloud

Microcentric

Stores

Network is the first, and last, infrastructure to


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Users Buy the Network in Three Ways

ImplicitlyServices built on the N/W

They DontOnly aware when broken

ExplicFunction bought


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Examples of Each




L2-3

AAA

DoS

EIP

Autoscale

ELB

VPC

Dedicated

CDN


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Implications for the Network




Do No Harm Keep it simpleCede co

But saf


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Elasticity withPay-As-You-Grow

Scale

Up

5 Gbps 10 Gbps 15 Gbps 20 Gbps


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Expandability withClustering

S


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Simplify withMulti-Tenant Consolidation

ScaleIn


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Virtual Private Clouds


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DC

OPTIM

Origin(Enterprise)

Mobile PoP

CDN PoP

End User

CDN PoP

(Origin Edge)

Branch Office

Branch Office


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Secure connectivity

Full visibility

Mitigate latency

Application transparency

Simple manageability

Network extensibility

Enterprise to VPC Connectivity


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Secure connectivity

Full visibility

Mitigate latency

Application transparency

Simple manageability

Network extensibility

Enterprise to VPC Connectivity


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Elastic Load Balancing


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Elastic Load Balancing


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Revenue per ELB Instance per Month

$-

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

$9,000

0 500 1000 1500 2000 2500 3

RevenueperELBInstance

Average Instance Throughput (Mbps)

Assumes 24x7x30 operation


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Shared ModeN tenants share a MPX

Isolation Mode1 tenant per VPX

Tenant 1

Tenant 2

Tenant 3

Mixed ModeTenants mix &match in

VPX pool

Key Deployment Models


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AutoScale


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Compute AutoScale

CloudStack

Internet

NetScaler provides Load Balancing and High Availability for Server farm

M

M

M

M

NetScaler monitors servers for CPU, Memory, Latency, Throughput NetScaler monitoring engine auto-detects run time issues with servers

M

M

NetScaler triggers AutoScale capability in CloudStackCloudStack auto-provisions new server instances based onAutoScale polOn successful AutoScale, CloudStack provides new service descriptionNetScaler automatically adds new service resources and binds to LBTraffic is seamlessly scaled to the newly added services on NetScaler

M

M


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Network Service, Exposed as a Cloud Serv

Source: RamGspresentation


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ADC as a Service


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Simp

Logis

Increase

Revenue

ADC-as-a-Service

Customer

Satisfaction


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Service Provider Licensing

Get paid first

Variable

OPEX

Cash Flow

Cost structure

Budgeting

Pay vendorsfirst

Fixed

CAPEX


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Offering

Upgrade to Increase Revenue per Custome

Shared or

dedicated?

Functionality

available

Revenue/month

Upsell

NetScaler VPX

Standard

Dedicated

Full L4-7 traffic

management

$300 - $1,200

Upsell

2

3X ASP

ELB

Shared

Basic L4 loadbalancing

$50 - $1,000


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Advanced

Features

Dedicated

Instances

Full Admin

Rights

Improve Customer Satisfaction


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Simpl

Logis

Financial

Gain

Benefits Achieved

Customer

Satisfaction

Low entry price

Per tenant pricing

CSP licensing

Upsell opportunities

Get own instances

Can use all features

Self administration

Portability on/off premise

Per tenant in

Leverage st

processes

Use off-the-

Less applian

Portability w

data centers


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Content Delivery Networks


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Citrix Confidential - Do Not Distribute

Cloud Era Web Apps are Different

Personalized Real-time Locat


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Largest and Fastest Traffic Mix

Web

30%

Video

50%

Software Downloads

3%

Audio

3%Other

15%

Typical Traffic Mix


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DC

OPTIM

Origin(Enterprise)

Mobile PoP

CDN PoP

End User

CDN PoP

(Origin Edge)

Branch Office

Branch Office

DELIVERYNETWORK

OPTIMIZATION

MOBILENETWORK

OPTIMIZATION


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ByteMobile Capabilities

Control Intelligence

Web Optimization

Caching Content Filtering

Data Loader

Performance

Traffic Management

Video Optimization Policy Control Dashboard


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Improved Performance Under Load

0

10

20

30

40

50

60

70

80

90

Stalling/60SecondsofVideo

Stalling without Optimization Stalling With Optimization Data Volume

4x reduction in video stalling during

the peak


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L2-3

AAA

DoS

EIP

Autoscale

ELB

VPC

Dedicated

CDN

Summary


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Before you leave

Recommended related breakout sessions:

SYN312 SYN312: Connecting, optimising and securing your datacentre and cl

with CloudBridge CCIB 114 | Oct 17, 3:30

SYN405 Realworld stories from leading cloud service providers CCIB 114 | O

SYN404 How to monetise your cloud service CCIB 114 | Oct 17, 4:30pm

SYN403 Lessons learned from 100 IaaS cloud deployments CCIB 114 | Oct 17

Conference surveys are available online at www.citrixsynergy.com

Thursday, 18 October Provide your feedback and pick up a complimentary gift at the registration des

Download presentations starting Monday, 29 October, from your M

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