Oxygen8 CommunicationsDavid Ryder

Group Marketing Director

Established in 2000 Largest privately owned interactive communications company

Turnover more than £50 million p.a. & operating profitably Single integrated global communications infrastructure Supporting voice, mobile and online services Offering integrated digital solutions Covering delivery, billing, applications and content 88 staff located across our global offices A “one stop shop” service for our clients

Company Overview

Worldwide Voice & Mobile Solutions

Global Footprint

London, Birmingham & Litchfield

Dublin

Sydney

JohannesburgDar es Salaam

Barbados

Offices in 7 Countries and connectivity in 38 Countries

Mobile Messaging, Voice & Mass Media Solutions

Denver

Company Overview

2000

2001

2002

2008

2009

2003

2007

2004

2006

2005

Company formed in UK

Company formed in Australia

CMS (Caribbean) acquired

Company formed in Ireland

Company formed in South Africa

JV with Mobiya announced

UK PTO license awarded

Direct connections to UK mobile operators completed

Awarded Sunday Times No1 fastest growing business in UK

Sunday Times No 54 fastest growing business 2005 in UK

Push Mobile JV established in East Africa

Push Mobile Mozambique opened

Irish Telco licence awarded

Direct connections to Irish mobile operators completed

‘Brands Need to Interact with Consumers’

Operataing in Africa Since 2006

Oxygen8 South Africa

‘Brands Need to Interact with Consumers’

The Group’s fastest growing business unit

Directly connected to all 3 mobile operators

Implemented WAP billing directly with Mobile Operators

One of the Biggest WAP markets in the World

Currently within top 5 aggregators

Achieving great success in the brands and agency sector

Brands such as Cadbury’s, Unilever, McDonalds

Ready-made media buying & production service

General observations

SA has over 100% cellphone penetration 4 Mobile networks – Vodacom, MTN, Cell C & Virgin Recent new addition Telkom Mobile 4.5 million internet/SA PC users end of 2009 vs. 44.5

million mobile users (worldwideworx figures) 78% of mobile users in SA don’t have PCs 1 in 6 internet searches in 2009 were from cellphones So where would you send advertising messages?

Challenge & Opportunity

SA mobile/roaming rates amongst highest in the World* Poor historic view/mistrust of mobile (legacy: rip-off comps &

hidden daily subscriptions)

*NB we balance this with airtime voucher awards– attractive even to ‘contract’ users (transferable as a gift to children/domestic helps etc. on pre-paid phones).

Balanced by (upside/opportunity): Influence of iPhone (apps/downloads on phones are cool again) Recession driven need for more cost-effective, measurable

marketing & advertising

[NB we’re also building iPhone apps for clients – SA market only approx. 200,000 iPhones; mostly decision-makers – e.g. adv agency directors].

Most of our current effort ...

Moving to a more ‘mobile media’ stance by creating selective, cost-effective marketing for corporates et al.

Offering mobile as the media which locks together traditional adv & mkting (print, radio, TV) – it’s ‘as well as’, not ‘instead of’. Put it in the audiences’ pocket.

Don’t ask for extra marketing budget, just 10-15% of current advertising budget

Advantages (USP) – interactive (audience can talk back immediately), measurable response, cost-effective & personal – almost everyone opens a mobile message

Captures & builds active databases for future marketing Immediate targets are adv. & media agencies, brands, TV

production companies & corporates

Additionally we have targeted

Information for people on the move ...

Financial groups/advisors – StanLib, IFA Net (e.g. client investment portfolio info)

Hotel & country lodges – (where to stay/click here to book/local interest places, etc.) – Orion Hotel Group

Sports sites (esp. football) – e.g. Supersport.mobi = 1m hits/month

Mobisites are good for attracting 3rd party supportive advertising – sites can pay for themselves

Others in our sights – these are just the starting points

East Africa

Based in Dar es Salaam, Tanzania Formed in 2006 & Push Mozambique in 2007 Joint venture between Oxygen8 & Six Telecoms Company Direct connections in Kenya, Tanzania, and Mozambique Access to subscriber base of over 25 Million people Servicing subscribers in English, Kiswahili and Portuguese Only company in Tanzania to offer premium SMS & Voice 90% penetration in media sector in Tanzania Ready-made formats for premium-rate campaigns In-house production of video, audio & print marketing Consultation on regulatory environment Managed by local personnel with knowledge of local market

Worldwide Voice & Mobile Solutions

-Subscriber base in English speaking Markets-Excluding South Africa

Nigeria 63,000,000 Kenya 18,000,000 Tanzania 17,000,000 Uganda 11,570,000 Ghana 12,000,000 Zimbabwe 2,000,000 Botswana 1,800,000 Zambia 3,500,000 Malawi 1,900,000

The Opportunity - Mobile Penetration

Iphone App- Most phones are still basic but numbers of Smart phones

increasing steadily.

High Revenue Services- This can only run for Niche groups, most

subscribers cannot afford High Premium services which cost over $2 per

transaction

Post paid services: Most of the market is prepaid approximately 90%

across the region

Online Gaming via Mobile phone- Regulatory authorities don’t know how

to regulate. (Opportunity!!)

Adult Services : Conservative laws and Culture –Adult sites are

accessed by mobile phone and on the Internet.

Wap based services: wap penetration remains low except for countries

like South Africa, Kenya, Morocco

Some Issues

Music Content : Mostly offered by Networks so there is an opportunity to create a reputable source of content to network and B2C content brands.

Sport Services : Football services- Premier league and Champions league.

Mega Promotions : Regional Campaigns over two or more countries run concurrently. Opportunity to run campaigns with Big prizes

Mobile Marketing : Marketing Via the Mobile and SMS Based marketing

M-Government- Working with Government and Ngo’s to provide key services over the mobile phone- M-Education-Health-Election Monitoring –Product Authentication

Infrastructure Business: Providing a backbone for Companies in developed markets to run campaigns in emerging African Markets.

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Opportunities

Thank You!For further information contact:

David.ryder@oxygen8.com+44

7876033155