identity live paris 2017 | monetising digital customer relationships

© 2017 ForgeRock. All rights reserved.

Monetising Digital

Customer Relationships

Steve Ferris

SVP Global Customer Success


Value PropositionBuild Transformative Digital Relationships Across Users, Devices, Things & Services


Massive ScaleHighly-performant, highly

available, database for

managing millions of

relationships

Identity IntelligencePlatform that enables

relationships, access, policy,

lifecycle across users, devices

and things

Persistent IdentityEliminate digital silos and

create unified Experience –

users, devices, things

HTTP(S) / MQTT / COAP / MQTT

APIs/

APPs

HTTP(S)

User Identities

Device Identities

Thing Identities

User Identities

Device Identities

Thing Identities

User Identities

Device Identities

Thing Identities

Region 1 Region 2 Region 3

Data Replication

High Availability

Data Replication

High Availability

ACCESS MANAGEMENT

IDENTITY MANAGEMENT

DIRECTORY SERVICES

Agent / Proxy / Standards / REST Edge Controller / Message Broker

REST / LDAP

ForgeRock: Driving Relationships Across Users, Devices & Things

Partner Run Customer RunRun AnywhereRun across multiple

landscapes


Strategy: Relationship Management

Social Identity Aggregation Smart Profiling Privacy / Consent / GDPR

People / Things /

Services

Unified APIRelationship Modeling

Data Orchestration


Strategy: Responsive Identity

Responsiveness

Context / Intelligence / AI Biometrics / Marketplace

Killer Contextual

Authentication/Authorization

Relationship Dashboards

Connect to Anything


Persistent IdentityConnect to Anything


Identity

Message BrokerForgeRock

Identity PlatformProtocol Translation

IoT Authentication

IoT Authorization

MQTT HTTPS

At the Edge In the Cloud

Connecting More “Things”


Securing The Edge

Identity

Edge ControllerForgeRock

Identity PlatformEnsure Authenticity

Device Discovery

Device Attestation

At the Edge In the Cloud


Identity Intelligence“The Brain!”


Reduce Friction with Social Identity• Reduce Friction and provide rapid

access to digital services.

• New additional social IDP's: WeChat,

Vkontakte, Salesforce, Instagram,

Twitter

• Build a unified identity profile that

aggregates identity attributes from

many sources.

• Synchronize identity data across end-

to-end business

• Provide Common REST API for

accessing profile data.


Identity Intelligence Drives Experience

• More flexible and modular

authentication processing

• Improved end user experience

via choice & less intrusion

• Improved security via

increased number of

authentication factors

• More fine grained administrator

configuration experience

• Readiness for Passwordless /

Passive Authentication


Push Authentication & Authorization


The New Norm: Privacy & Profile Management


Progressive Profiling Over Time


DEMO TIME

Alain BarbierCustomer Engineering band

Léonard MoustacchisCustomer Engineering band


CDO’s Agenda

• Do not Loose people in loyalty program

• Digitize Shopping Process

• GDPR Compliance


Loyalty Program

• Easy, easy, easy enrollment via self-registration• Register with only mobile phone number and password

• Registration should require mobile app – just a browser

• Mobile app replaces loyalty card• Customer representation

• Should work on printed card as well as app

• Self-checkout• Optional for future. Can we use loyalty app for checkout?


Arbres de décisions

• Plus de la flexibilité et de modularité pour le processusd’authentification

• Une experience utilisateur améliorée avec un meilleur contrôle et moins intrusif

• Une sécurité accrue car plus de paramètres obtenus

• Une configuration plus fine

• Prêt pour l’authentification sans mot de passe


Identity empower CDO’s Agenda

• Do not Loose people in loyalty program

• Solved. Easy signup + loyalty app

• Digitalize Shopping Process• Solved. Mobile PoS app

• Solved. Make voice channel multi-user capable

• GDPR• Solved. Export loyalty data w UMA sharing

• Solved. Discover and track personalized records.


Thank You

identity live paris 2017 | monetising digital customer relationships

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