monetising mobile 5: kiip
DESCRIPTION
Eamon Carey provides a walk-through of the ad platform that powers 'real rewards for virtual achievements'TRANSCRIPT
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EVERY ACHIEVEMENT DESERVES A REWARD
Eamonn Carey - EMEA Director, [email protected] / @eamonncareyPresented at: Monetising Mobile - July 12th 2012
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Our lives revolve around moments
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What’s your moment?
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Making people happy is now baked into games and applications
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We found the achievement moment.
In every game.
A natural pause.
A dopamine rush.
Requires eyeballs and attention.Implies an action.
Worth bragging about.
Completely untapped.
Happens multiple times per session.Billions per day, worldwide.
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Kiip Products
Real Rewards Branded Moments Swarm
one-to-one one-to-many
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• Reach people in millions of moments of achievement and happiness.
• Use real rewards, discounts, content, offers and more to engage with people when they’ve achieved something in a game or an app
• Cost-Per-Engagement model - engagement is only recorded when user enters an e-mail address to redeem.
• Additional messaging in a customized e-mail that gets sent to the player after they redeem.
REAL REWARDS
CONFIDENTIAL - YOUR EYES ONLY
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• Uses Kiip’s existing achievement moment inventory
• Leverages intrinsic value of currency heavily used within the game
• Associates your brand with the happiness moment - associated with enablement and progress
• E-mail re-marketing opportunity in “receipt” e-mail that user receives post-redemption - blank canvas can include promotions, video content, and more
CONFIDENTIAL - YOUR EYES ONLY
Branded moments
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Reward Notification Reward RedemptionReward Email
This is a blank canvas that can contain secondary calls to action/rewards, video, social hooks, opt-ins, etc.
1 2
User flow: real rewards and branded moments
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At any given moment, while a
player is hitting an
achievement moment, there
are millions of others doing
the same.
Thus Swarm was born.
Swarm• Leverages massive concurrent gameplay in games
• Mobilize players around a big reward
• Massive brand engagement time + opt-in rates
• Users compete publicly, driving intense virality
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COMPETEREGISTERPLAYNOTIFY
Notifications are sent to alert the user Play to get the highest score.
Register to be notified if you have won the swarm.
Kiip does not spam.
Posts a high score in order to rank you against the
other players
User flow: Swarm
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BRANDED LEADERBOARDS AND E-MAILS
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twitter.com/eamonncarey
+44 7740 853 155
www.kiip.me