Welcome MARCOM13

International payments made easy Reinventing Marketing for the Mobile Era

Monetising digital content, virtual goods & online services via the mobile Driving incremental revenue with mobile payments

P R E P A R E D F O R Reinventing Marketing for the Mobile Era

12 en 13 Juni, 2013

Mobile Payments

Reinventing Marketing for the Mobile Era 3 2

Finn McAleer

Sales Manager, Benelux fmcaleer@velti.com

About Velti

2

Velti Pay turns everyday payments into a hassle-free experience for your customers by directly billing their mobile phone. Whether you are looking for premium SMS payments, Voice Shortcodes or in-App payment solutions, Velti Pay offers an array of mobile payments uniquely designed to meet your business needs! Velti’s technology has been developed and streamlined over the past 13 years to offer an unrivalled fully integrated mobile payments platform and messaging services.

Our expertise and partnerships with key brands, Operators, Broadcasters and Developers allows us to stay at the forefront of mobile innovation and deliver off-the-shelf and bespoke payment solutions.

Whether you are looking to drive brand awareness, generate revenue or gather customer insights, Velti Pay can help you reach an international audience with the speed and precision the mobile payments space.

Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT.

For more information, visit www.velti.com

International payments made easy

Reinventing Marketing for the Mobile Era 4 Reinventing Marketing for the Mobile Era

Current State Understanding of mobile payments and trends Velti Over Velti Mobile Monetisation Strategy Driving incremental revenue Key Takeaways Q&A

Agenda

International payments made easy

Reinventing Marketing for the Mobile Era 5

Current State VELTI Mobile Monetisation Strategy Key Takeaways Q&A

Agenda

Reinventing Marketing for the Mobile Era International payments made easy

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What is a mobile payment?

1. Mobile at the point of sale

The mobile wallet 2. As the point of sale Every smart phone is a

cash register

3. The mobile payment platform

Everything else

4. Direct carrier billing ‘Put it on my bill’

5. Closed loop mobile payments The return of the

credit card

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6 billion = No. of active mobile

subscribers in 2012

1.87 SIM Cards per active subscriber

2012

3.2 billion = Total number of unique mobile

subscribers 2012

The proliferation of mobile phones to every corner of the world is driving the adoption of mobile payments

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PC, tablets & smartphones

Smartphones Within four years, the global total sales of Smartphones will take over PC sales

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Fundamental difference in scale

Pc’s Mobile Verkoop: 350 Miljoen 1.7 Miljard Gebruikers: 1.6 Miljard 5.2 Miljard Vervanging: 4 – 5 jaar elke 2 jaar Gebruik: PC delen 1 per persoon

Total Mobile Growth

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Credit Card penetration in 2012 Mobile penetration in 2012

Penetration of credit cards vs mobile

2 Billion

Credit Card Penetration

6 Billion

Mobile Penetration

VS

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In 2013 total mobile payment transaction values will amount

to $235 billion Gartner 2013

40% of it will be from the sales of digital goods G&S’ info-graphic 2012

Mobile payments will exceed $670 billion by 2015 Juniper Research 2012

Global markets continue to embrace m-payments, It’s only a matter of time

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What does this mean for mobile payments?

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Current State VELTI Mobile Payment Solutions Key Takeaways Q&A

Agenda

Reinventing Marketing for the Mobile Era International payments made easy

Reinventing Marketing for the Mobile Era Reinventing Marketing for the Mobile Era 14

Velti was mobile before mobile was cool

Who are we

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Velti: Powering mobile since the beginning

2005 Velti

introduceert mobiele

marketing software

2000

Velti wordt opgericht

2007

De iPhone is geïntroduceerd

2010 Velti lanceert

mGage, het eerste end-to-end mobiele

marketing & advertentie platform

2010

Velti files IPO on the NASDAQ

2010 Velti neemt het mobiele advertentie

exchange Mobclix over

2010

Velti neemt MIG over, UK leading mobile agency

2011 Velti neemt

mCRM grootmacht

Air2Web over

2012

Velti bereikt 3.5 miljard gebruikers met 2,700 campagnes

e

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V E L T I ’ S E N D - T O - E N D P L A T F O R M M O B I E L E O P L O S S I N G E N D O O R H E T H E L E M A R K E T I N G K A N A A L

A U T O M O T I V E T R A V E L E N T E R T A I N M E N T F M C G O P E R A T O R S R E T A I L F I N A N C E

èRET ENT ION èM O N E T I ZAT I O N èENGAGEMENT èAW AREN ES S

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Our Clients Worldwide North America

Brands

Agencies

South America

Operators

Africa

Operators

Europe

Brands

Agencies

China

Asia

Brands

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Current State VELTI Mobile Monetisation Strategy Key Takeaways Q&A

Agenda

Reinventing Marketing for the Mobile Era International payments made easy

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Monetisation fundamentals What to consider when monetising digital content, virtual goods & online services via mobile

1.  Business model –  freemium, premium, micro transactions or subscriptions

2.  Billing methods –  Operator billing, Direct carrier billing, credit cards or PayPal

3.  Coverage and operations –  Local hero’s Vs global providers

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Working with multiple sources of supply

Numerous service providers covering numerous markets

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Drive incremental revenue

1.  Localisation –  Pricing –  Payment methods –  Currencies

2.  Conversions –  Remove any friction % to increase

conversion of non-paying users to paying users

3.  Regulations –  Payment flows – PayForIt in UK –  Chargebacks

Mobile payments works in conjuction with your existing monetisation strategy

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Current State VELTI Mobile Payment Solutions Key Takeaways Q&A

Agenda

Reinventing Marketing for the Mobile Era International payments made easy

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Mobile is Key to driving incremental revenue •  Most accessible payment method •  Monetizing different demographics •  Monetizing developing economies •  Frictionless payments are key for

success •  “New” business models; recurring

payments 2 Billion

Credit Card Penetration

6 Billion

Mobile Penetration

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Focus on the opportunity

Key findings of mobile paying customers

•  Limited access to other ways of payment (Emerging markets)

•  Using mobile as ‘first payment’ •  Converts to higher billing methods

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Velti – Your Mobile Operations Team

We manage your payments

Maximise coverage and

reach

Secure platform

Optimisation One-on-one support

We help you make more money

October 4, 2013

Q&A Reinventing Marketing for the Mobile Era International payments made easy

It’s been a pleasure Finn McAleer – Sales Manager – Velti Email: fmcaleer@velti.com Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights

Reinventing Marketing for the Mobile Era International payments made easy