Engagement, sentiment and customer insight tools.

Introducing ...

Problem: Existing social marketing approaches not living up to their promise

1 - http://www.informationweek.com/big-data/commentary/software/business-intelligence/the-rise-and-stall-of-social-media-liste/2401509132 - http://socialmediatoday.com/bryannagy/1340136/facebook-problem-rethink-facebook-marketing3 - http://www.convinceandconvert.com/social-media-marketing/is-twitter-massively-overrated/

It turns outfinding out who cares

about your brandis hard to do.

Customers may “like” brand pages, but no real insight

Social listening solutions are notoriously poor at analyzing sentiment.

“This real failing of automated sentiment analysis can cause real problems for brands, especially if they are basing any internal workflow or processes on the basis of social media monitoring.”

Research: http://www.freshnetworks.com/blog/2010/05/the-problem-with-automated-sentiment-analysis/Image source: http://www.flickr.com/photos/epublicist/3546059144/

Polls and surveys have theirown issues

“Emotion Mining - Capturing, Understanding, and Leveraging the Emotions Underpinning Brand Behavior” : http://edgemi.org/emotionalmining.shtml“Surveys and Their Problems” : http://www.zdnet.com/blog/virtualization/surveys-and-their-problems/1826 “Why We Need to Avoid Long Surveys” : http://relevantinsights.com/long-surveys/

Watch the video

http://youtu.be/JepdAm_f-M4

Simple, structured social intelligence

Track topics related to your business, and gauge sentiment at a glance with the Swipp Plus data viewer.

The Swipp Plus widget can easily be added to any blog, website, or campaign.

Iterate faster. Refine your communications to change the outcome.

Swipp Plus turns every customer touch point into a conversation.

Start a smarter approach to marketing

Make your communications more effective and efficient with the ability to listen, respond, and react to the audiences you want to reach.

SocialIntelligenceMarketing

Swipp allows marketers to build social intelligence into every customer touchpoint

Swipp widgets can be integrated into any channel

Capture timely feedback. Find out how people think and feel at the moment they see your content.

Embed them in maps.

Create and embed a Swipp widget by adding a few lines of Javascript to any existing web page.

Pure signal, no noise

User defined sentiment Get an aggregated view of sentiment around any topic, regardless of the user’s language.

See your products, brands and competitors sentiment over-time

Full sentiment spectrum with every topic

Smart, simple way to gather feedback

Features• Swipp Plus puts data you can use at your fingertips, with

sentiment you can read at a glance. See how your websites, emails, and other communications are performing without the need for costly and time-consuming analysis.

• Explore powerful data dashboards for each implementation.

• See who your customers are and how they feel about you.

• Detailed analytics about how your products are performing.

Swipp Plus is easy to implement.

Creating a widget is simple

For more information please visit

business.swipp.com

What people are saying

ȋ2WKHU�VRFLDO�QHWZRUNV�FDQȇW�RHUthe immediate feedback on what the

world is thinking and saying about the same topic.“

— Jennifer Zaino

”What if you could see at a glancewhat the world thought about every-thing: from gun control to the newest

latte at Starbucks?“— Emily Price

”Swipp appeals to people wanting to know how other people have weighed

in on topics, but even more so forcompanies wanting to know what

consumers are feeling and thinking,“— Andrea Ozretic

”Far more valuable is the platform itself, a global interconnected social back end that could be used for far

more than a rating system.“— Tom Foremksi

ȋ7KH�FRPSDQ\�FRXOG�EHFRPH�WKH�ȴUVW�WR�SURYH�WKH�FRPPHUFLDO�YLDELOLW\�RI�D�

PRUH�RSHQ�VRFLDO�QHWZRUN�Ȋ— Ryan Tate

The companySwipp is a privately held company based in Mountain View, California serving customers in 169 countries providing social intelligence tools based on its powerful platform.

The company was founded by Silicon Valley veterans Don Thorson, Charlie Costantini and Ramani Narayan in 2011 and is funded by Old Willow Partners.

Questions?

Christopher CarfiEmail: business@swipp.comPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com