swipp brochure

Swipp. What the World Thinks.

What the World Thinks.

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Social networks capture billions of thoughts every day, but the lack of an appropriate data structure makes it impossible to easily view or use this information.

Swipp combines social expression with knowledge-gathering, creating a new, 360-degree view on every topic imaginable.

We call it social intelligence.

Introducing SwippSwipp™ is a social intelligence platform that captures real, quantifiable data volunteered by people around the world on millions of topics – and delivers it in a format that’s visually com-pelling and easy to understand. Swipp captures this data via consumer and commercial appli-cations built on the platform, offering value for everyone: from people who want to be more informed to businesses who want to know what people think about their products and content.

Traditional sources of knowledge lack a social component, and cannot provide the real-time information needed to get a complete view on any topic.

SOCIAL INTELLIGENCE

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SocialSwipp offers a new mode of social expression, as demonstrated by our apps for iPhone, web, and mo-bile. Each user informs the network by providing their unique perspective on the topics that matter to them. Every swipp is immediately added to the system, producing a real-time view of what people think about any particular topic at any moment in time.

The StreamEach swipp enters the global stream around that topic, providing a view of what everyone else is thinking and saying about it. The stream can be filtered by what the world thinks, or by friends. The stream contains comments, photos, and thoughts about the nearly 10 million terms in the Swipp system.

Filter by your friends, or see what the whole world is thinking.

Each swipp contains a full range of content and context: the author, their avatar, the time, and their comments.

Upload a photo to make your swipp more interesting.

Swipp anything by tapping the orange icon on the top right.

Instantly see how each person has valued that topic, on a scale from +5 to -5.

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IntelligenceSwipp converts social expressions into data that is collected, aggregated, and displayed to the platform and application users. The aggregated data is called the Swipp Index, in that it acts like a stock index for social expressions. In a single glance, users can see how an item is trending, the total number of swipps, and more info about people who have swipped, including their gender and age.

Swipp merges social data with other web-based information to create a comprehensive view on nearly 10 million topics. The information comes from Freebase, an open knowledge graph collect-ed from multiple sources, providing Swipp users with instant context.

Swipp provides the aggregated value for all swipps around that topic.

See where in the world the swipps are coming from. Tap on any section of the screen for a more detailed look.

See how a topic you’re interested in has performed over time.

When available, Swipp displays the age and gender of the people who have swipped any particular topic.

Swipp provides content and related topics when available to allow for further exploration. Swipp reference content will grow over time, but starts with approximately 10 million topic and 4 million photos.

Swipp provides a photograph for that topic, when available from the Freebase archive.

See how a topic is performing today. Swipp is calibrated to GMT.

See if a topic is trending up or down.

See the total number of global swipps for the topic. Swipps in other languages for the same topic are counted towards the overall number.

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Swipp EverywhereSwipp widgets make it easy to add rich social features to any website and brings the global so-cial conversation to you: your brand, your products, and your company. Seems obvious when you think about it. Why send the conversation somewhere else? Widgets are discrete Swipp ap-plications that are tethered to the Swipp platform for global data aggregation and reporting.

The Swipp Control PanelSwipp provides a free control panel that makes it easy to create a widget or claim terms, and offers a compelling visual view of what people are saying by geography, time, gender and age. The control panel can be used to identify opportunities, track patterns, and spot trends. Swipp will add a paid service that provides customizable data analytics, plus the ability to track additional topics.

Publishers and media companies can add Swipp into their sites and apps to get instant feedback on their content. Because Swipp is easy and fun to use, readers are more likely to engage.

Retailers can add Swipp into their product pages to gain valuable insight into what people think. Potential buyers benefit from the ability to see global data and share their own thoughts.

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Mashups and IntegrationsThe core Swipp feature set can be “mashed up” with new or existing applications, bringing rich new capabilities and benefits to partner sites and properties. Integrations will bring increased value to users while allowing site owners to gain insight into what their audiences are thinking.

Swipper Bowl AppSwipp has built a custom app that allows people to share their thoughts and discover what oth-ers think around topics such as the teams, players and commercials – all in real-time. The app demonstrates the flexibility of the Swipp APIs, which make it possible for people to connect around any topic imaginable.

SMS GatewaySwipp makes it possible for people to both contribute and view swipp data from virtually any text-enabled phone. This is especially valuable in countries where smartphones have not yet gained mass adoption. This functionality is currently available on a limited basis, but will be made available for broad use in 2013.

(concept only)

Contribute swipps to the data stream.

Get back a text message of the Swipp Index for that topic.

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Platform Swipp is a distributed platform on which Swipp applications and widgets are built. Swipp tech-nology can live anywhere – inside applications, on websites, or within media – to add social expression and knowledge-gathering capabilities that benefit both site owners and audiences. Swipp will increase API availability over time to allow for custom integrations and mashups by third-party developers.

The Swipp platform gathers crowd-volunteered data on a global scale. The system accepts inputs from a broad range of devices, applications, and users, which feed into a database that aggregates and reports the hard data. The result is an unprecedented view into perspectives and trends in diverse cultures and languages around the planet.

Swipper Bowl

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global swipp data

San Francisco

swipps by gender

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average score today score swippers trending

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swipps over time

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blog log outinvite now about

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Beth JohnsI say again, I would not live anywhere else.

+513m

Beth Johnswould not live anywhere else.

filter by: everyonefriends

San Francisco

13m

13m

13m

Chuck Routhierthe GG Bridge is perhaps the most striking bridge in any city.

Charlie Costantinibest city in the world.

North Wasawrongsenever been there, want to go real soon.

+5

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+4

settings

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explore

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stream

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News/Retail Content

Mobile

Web app

Mashups (concept only)

E-reader (concept only)

Swipp Index

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It’s all About the DataThe Swipp “secret sauce” is in the way we collect a globally normalized data set in five languages and merge it with other data types to create a unique, 360-degree view of almost every topic in the world.

Social Data Each swipp gathers a specific set of information, regardless of where it originates: Author, Topic, Comment, Assigned Value, At-tached Media, Time (Location, and Gender / Age as available). The blobs are discrete but can be melded with other data blobs to lend future insight into what people like you think, and allowing for clustering.

Reference Data Swipp associates social data with data gathered from other sources. Swipp uses Freebase as the term library to serve as the organizing anchor which allows for data alignment between Swipp and Freebase. Freebase is a large collaborative knowledge base of structured data harvested from many sources. We will add data types from other sources as they become available, all mapped to the core, standard terms.

Swipp Integrations“What people think” is a new data type that will invigorate existing markets and inform the future

of virtually every industry. Swipp is the first platform to acknowledge the critical nature of this data, with a plan to help industries migrate to this new socially informed, socially intelligent future.

author

topic

comment

time authored

assigned value

attached media

PublishingSwipp gathers user data and feedback around any kind of content.

EntertainmentSwipp enables entertainers to interact with their audiences in real-time.

Financial MarketsSwipp can help to unlock the wisdom of the crowd to better inform financial markets.

RetailSwipp gathers customer demographics and preference data for any product or company.

AdvertisingSwipp can be used to gauge audience response to ads and offers.

SearchIn the future, all forms of search will become socially informed.

Note: Graphics shown are concepts only, not actual integrations.

Real-Time MediaSwipp creates an interactive second screen for real-time viewing events.

EnterpriseSwipp can be used as a valuable communications tool within the enterprise.

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Swipp Tomorrow The Swipp data library grows as the community grows. All swipps, comments, photos, links, videos, maps, and other information are automatically archived as a part of Swipp’s living database of everything.

Community Creation / Customer EngagementSwipp can organize clusters or groups around specific interests – from politics to travel to hob-bies – and filter them by stated preference information around those topics. While Swipp is not an advertising company, it does anticipate a future where new types of intelligent customer engagement will occur based on user opt-ins around topics, brands, products and preferences. Swipp is creating proprietary systems and technologies in anticipation of this future.

As the data grows, more pages will be added to the Swipp application, making it even richer and more valuable.

Any page can be added, and it will vary from topic to topic, with the potential of adding industry and commercial information if it applies.

Maps CommercialVideosPhotography

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ASKvertising™ASKvertising anticipates a shift that is already happening as the balance of power moves from the product side to the consumer side. As people become more adept at tuning out ads, compa-nies are moving to permission based engagement mechanisms that better serve the customer. ASKvertising is a proprietary technology that comprehends specific customer preferences and creates engagement pathways between Swipp users, product owners, and brands based on a myriad of variables, including what and when they swipped, and where they are located.

NEXTvertising™NEXTvertising is a system that anticipates the “advertising arbitrage” opportunities that will hap-pen in the future as we all know what the world thinks, or what specific groups of people are thinking in real time, anywhere in the world. Knowing exactly when to contact customers, and with exactly what message, will rapidly evolve customer engagement as we know it.

The Future of SearchIn the future, all search will be socially informed. While logarithm-based web crawlers will always be useful, knowing what your friends think about a topic or what people like you think about a topic will be information we seek before making important decisions. The Swipp data architecture is optimized for this purpose, allowing for minute filtering based on any number of variables.

Swipp Search will be able to run from within the Swipp applications and platform, or from othersites. Swipp data can exported into existing search sites to enrich their existing offerings.

General Search - the Whole Planet

US Only

Friends in US only

Friends in US, my age

Friends in US, my age, my income

Friends in US, my age, my income, my town

Friends in US, my age, my income, my townsharing 80% interest overlap on media

Swipp Data Filtering. The Swipp data architecture lets you filter socially informed search on any number of criteria, including geography, age, gender and even swipp history on related topics.

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