Pitching your Startup IdeaSTEPHANIE ROSALIND P. CARAGOS

PRESIDENT & CEO, SYNTACTICS, INC.

PRESIDENT, CDOICT BUSINESS COUNCIL

What is a Pitch? A pitch is basically delivering a business plan verbally.

A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors.

2 Types of Pitches 1. Elevator Pitch –Shorter form

2. Final Pitch – Final presentation.

Elevator Pitch An elevator pitch is simply a very short pitch that distils the idea into a short summary that takes only as long as a short elevator ride. Usually takes 30-60 Seconds.

What you need to do? You need to get the second meeting with the investor or convince the crowd of your idea.

3 Key Elements 1. The hook - layout the pain statement - What problem is it that you are trying to solve?

2. Value proposition - How does your venture solve problem?

3. What do you need?

For completeness, you must have:

1. What is the problem you are trying to solve?

2. Propose your venture, product or service - solution. it must be easy to understand. Both your grandma and grandkids have to be able to understand it. Not too technical.

3. If there are similar businesses, what sets you apart from others doing the same thing? do not rat out the other competitors.

4. Market opportunity. It must be financially attractive - investors want to make money. what do you have in the pipeline?

5. It has to be irrefutable. It should not leave more questions than answers, then you have to go back to the drawing board.

6. It should have a strong conclusion. Say what you are looking for.

7. End with your tagline.

Final Pitch – 3-5 Minutes 1. Logo and quick introduction (don't waste time here)

2. What is your idea?

3. Problem Statement

- how big is the problem?

- who can relate to it?

4. Solution

- what is your solution

- what is your tagline?

- clearly explain how this solution can solve the problem

Final Pitch – 3-5 Minutes 5. How does it work?

- Show your MVP

6. Facts - Validations

7. How will you make money out of this?

8. Market

- who are your customer

- how big is your market?

- who is your competitor? why are you better?

Final Pitch – 3-5 Minutes 9. Business Economics

- Initial investment?

- pricing strategy? does it coincide with your validation? are customers willing to pay?

- When do you foresee breakeven?

- Show simple graphs

10. Conclusion. Convince your audience!

Reminders Remember that your slides are just visual aids, and that your idea is the focus of the presentation.

Use pictures and graphics whenever possible to both inform and engage.

Keep your language positive

Be sincere - do not patronize your audience.

Be sure to practice.

Focus on your ideas and not yourself.

keep updating and refining your pitch.

Examples

Good Luck!!

Stephanie Rosalind P. CaragosPresident & CEO www.syntacticsinc.com