sustainable innovation: a step by step process
DESCRIPTION
This workshop is a practical and interactive journey to learn how to create an innovative solution starting from an existing need, keeping sustainability criteria on the forefront. Some things in life can be almost as easy as ABC and so is the tool presented: it is called ABCD. ABCD stands for the four phases of the tool. In the (A) ‘Awareness phase’, we understand the need, the context, the current solution and its dynamics. In the (B) ‘Baseline assessment phase’, we look at today’s reality by analyzing where violations of the principles for sustainability occur by the current solution. On the basis of this, we get to work in the (C) ‘Create solutions phase’. By digging into the problem, we identify potential solutions. In the (D) ‘Decide on priorities phase’ we evaluate the ideas developed in (C), prioritize them and think of how our solution looks like in the most basic form. Together we will tackle a real-life challenge of housing in a village in Burkina Faso. Because of deforestation and climate change, there is no wood available anymore for traditional housing. People are forced to live in low-quality, badly insulated and unsafe houses for which the materials deprive them from much-needed money for schooling, health and food. During the workshop we will apply the ABCD-tool together on this challenge. Also, there will be time to apply the tool in each team on the team’s challenge.TRANSCRIPT
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Sustainable innovation in ABCD
A simple, step by step innovation process
-Joris Depouillon-
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Outline
• Introduction 7’• The challenge 5’• ABCD sustainable innovation process: 190’
– Awareness: 30’– Baseline assessment: 45’
• Principles of sustainability• Sustainability assessment
BREAK: 10’– Create solutions: 60’– Decide on priorities: 45’
• minimum Viable Product
• Best practices: 10’• Questions and Feedback: 13’
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The challenge (5’)
• Madame Ekobié• Situation économique• House
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Challenge
• Traditional building– Wood was rotting– Collapsed
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Challenge
• Solution– Roof in tin– Cost – Now worn out
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ABCD sustainable innovation process
• Awareness• Baseline assessment– Principles of sustainability– Sustainability assessment
• Create solutions• Decide on priorities– minimum viable product
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(A) Awareness (30’)
• Existing challenge or search your challenge– Identify one need you want to tackle– Go to a community– Ask the right questions• What are the greatest socio-environmental challenges
in the community?• Why are these socio-environmental challenges and
unsatisfied needs present in the community?• How will the community look like if these challenges
where addressed successfully?
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(A) Awareness
• Existing challenge or search your challenge• Get to know your challenge– What is the need you want to fulfill?
• E.g. waste on the street
• Get to know the context– Dig into the need– the current solution and its dynamics– Who what, where, when (5)why– What are opportunities/assets? What are weaknesses?
• Physical, knowledge, skills, community…
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(A) Awareness
• Role: Explorer– Go out and observe the need and the current
solution to the need– Talk to, Listen and learn from the people and
community• Dig deeper– 5 WHY?!• Ask questions until you are at the root cause
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(A) Awareness
• Output: – Definition of the need– Definition of the current solution– Understanding of the context– Vision of a better solution
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(A) Our Challenge
• Talk to– Madame Ekobié – Other villagers– The leaders of the village
• Find additonal information– Reports– Experts
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(A) Our Challenge
• Former houses– bush timber for roof and load-bearing
construction• Problem timber– Population growth– Deforestation– Climate change
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(A) Our Challenge
• Current solution– Import tin sheets– Import foreign wood from
tropical forest• Implications
– Health: bad thermal properties. Too hot during day, too cold during night.– Safety: tin roofs can be blown away by strong wind, damaged by rain
(corrosion)– Economic
• have to pay material in cash – informal economy. Use little savings for materials instead of schooling, health etc. 65% of her savings
• Structure has to be replaced every 7 to 10 yearsÞ vicious circle of poverty
– Roofs are thrown away in nature after use
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(A) Our Challenge
• Background information and context– UN report: in Sahel, 70% lacks access to decent
and safe housing. – Survey: people see this as the second most
important priority after paid work and before access to water.
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(A) Awareness
• Output– Definition of the need – Definition of the current solution– Understanding of the situation• Why current solution?• Scale of the problem?• Importance?
– Vision of a better solution
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(A) Our Challenge
• Output– Definition of the need:
• People need shelter to offer protection from external circumstances (temperature, animals, wind, other people)
– Definition of the current solution: • Currently, people make their shelters from earth walls, imported wood and a
thin layer of tin for the roof.
– Understanding of the context: • deforestation• High priority• Large scale problem: 70% of people lacks decent shelter
– Vision of a better solution• Vision: A new way of housing should be locally sourced, affordable/economic,
safe, healthy, environmentally sustainable, longer lifespan
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(A) Do it Yourself!
• Definition of the need • Definition of the current solution• Understanding of the situation– Why current solution?– Scale of the problem?– Importance?
• Vision of a better solution
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(B) Baseline Assessment (45’)
• Define principles of sustainability• Assess today’s solution to these principles
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(B) Sustainability
• Sustainable development– "Sustainable development is development that
meets the needs of the present without compromising the ability of future generations to meet their own needs.”
• A movie
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(B) Sustainability
• Sustainability challenges– Climate change– People forced into migration– Water scarcity– Biodiversity loss– Air pollution– Rising sea levels, floods, extreme weather events– Loss of soil fertility
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(B) Sustainability
• A day in the life of Joris– Woke up and took a long shower– Worked on his laptop to prepare the workshop– Ate a tagine with eggs and beef– Drove to the workshop by taxi– Is giving the workshop in a well-heated room
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Climate change Water scarcity Biodiversity loss
shower
laptop
tajine
taxi
Heating
(B) Sustainability
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Climate change Water scarcity Biodiversity loss
Shower Heating water by gas Water is scarce? Waste water?
laptop Transport, electricity Mining mining
tajine Cows Meat + vegetables Agriculture, pesticides
taxi Gasoline washing?
Heating Gas/coal/oil/wood Mining / wood
(B) Sustainability
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(B) Sustainability
• Rule of thumb. A society is sustainable if it is not systematically – Extracting non-renewable resources– Increasing waste– Using renewable resources faster than nature can
renew them – Undermine people’s capacity to meet human
needs
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(B) Sustainability
• A society is sustainable if it is not systematically extracting non-renewable resources
• = the systematic increase of concentrations of substances extracted from the Earth's crust– metal ores– Chemicals (e.g. Western Sahara)– Energy
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(B) Sustainability
• A society is sustainable if it is not systematically increasing waste
• = the systematic increase of concentrations of substances produced by society – Pollution of water, earth, …
• Eg. DDT• Eg. plastics
– Greenhouse Gases: climate change.• Extreme weather events• Rising sea level
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(B) Sustainability
• A society is sustainable if it is not systematically using renewable resources faster than nature can renew them
• = the systematic physical degradation of nature and natural processes – Overharvesting forest• Eg. Rainforest => enhancing climate change
– Overfishing– Destroying habitats
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(B) Sustainability
• A society is sustainable if it is not systematically undermine people’s capacity to meet human needs– unsafe working conditions– Insufficient payment for work– Unhealthy living circumstances– Child labour– …
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(B) Baseline Assessment
• Assess today’s solution– Is it respecting or violating the four principles of
sustainability?– Search beyond than the obvious
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(B) Baseline AssessmentCriterium Violating? How?Non-renewable resourcesWaste
Renewable resources
Human needs
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(B) Example smartphones
• Awareness phase: a movie. • Note down all violations
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(B) Example smartphonesCriterium Respecting / violating? How?Non-renewable resourcesWaste
Renewable resources
Human needs
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(B) Example smartphonesCriterium Respecting / violating? How?Non-renewable resources
-Raw materials: Ta, Co, Cu-fossil fuels for transport-chemicals-energy to use smartphone
Waste -Chemicals to extract metals from ore-short lifespan: quick new models, no reparation, apps latest model, mobile providers-heavy metals in waste-no efficient recycling system
Renewable resources -Surface mining: destroying habitats large areas of land
Human needs -Mines: long hours, low wages, protection-Mines: financing civil warsManufacturing: long hours, no social rights, unhealthy conditions (suicides)
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(B) Our Challenge• Baseline assessment current housing solution
with imported wood and metal
Criterium Violating? How?Non-renewable resourcesWaste
Renewable resources
Human needs
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(B) Our ChallengeNon-renewable resources - Extract Tin ore
- Energy for producing the tin - oil for transportation to import
Waste - waste metal after 7-10 years- thrown away in nature instead of recycled
Renewable resources - uses wood (imported)
Human needs - takes the money for schooling, food and medicine- unhealthy due to bad insulation- dangerous because roof can be blown away by wind
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(B) Do it YourselfCriterium Respecting / violating? How?Non-renewable resourcesWaste
Renewable resources
Human needs
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(C) Create Solutions (60’)
• What possible alternatives / improvements could be made to eliminate the violations of the principles of sustainability?
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(C) Create Solutions
• General brainstorm principles– Use each other’s ideas– No constraints– Don’t limit yourself
• Have a facilitator– Asks the right questions– Challenges the participants– Make sure the principles are respected
• Write things down on post-its– Can be rearranged afterwards
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(C) Create Solutions
1. Violation brainstorming– Take each violation of the principles of sustainability
and think of a way to overcome the violation– This can be done by
• Reduction of violation. – Eg. Make a fossil fuel engine car use less energy
• Substitution of practice to – Eg. Use solar energy to fuel your car
– 5WHY: for each reason, find a solution– Link the different elements
– Note: not every problem has feasible solution
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Sustainability Croteroa
violation Root cause (5WHY) solution
Non-renewables
Waste
Renewable
Basic needs
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(C) Example smartphonesCriterium Respecting / violating? How?Non-renewable resources
-Raw materials: Ta, Co, Cu-fossil fuels for transport-chemicals-energy to use smartphone
Waste -Chemicals to extract metals from ore-short lifespan: quick new models, no reparation, apps latest model, mobile providers-heavy metals in waste-no efficient recycling system
Renewable resources -Surface mining: destroying habitats large areas of land
Human needs -Mines: long hours, low wages, protection-Mines: financing civil warsManufacturing: long hours, no social rights, unhealthy conditions (suicides)
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Sustainability Croteroa
violation Root cause (5WHY) solution
Non-renewables
-Raw materials: Ta, Co, Cu-fossil fuels for transport-chemicals-energy to use smartphone
Waste -Chemicals to extract metals from ore-short lifespan: quick new models, no reparation, apps latest model, mobile providers-heavy metals in waste-no efficient recycling system
Renewable
-Surface mining: destroying habitats large areas of land
Basic needs
-Mines: long hours, low wages, protection-Mines: financing civil warsManufacturing: long hours, no social rights, unhealthy conditions (suicides)
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Sustainability Croteroa
violation Root cause (5WHY) solution
Non-renewables
-Raw materials: Ta, Co, Cu-fossil fuels for transport-chemicals
-energy to use smartphone
-no recylcing of metals-no local production, wages too high here, profit comes first
-create recycling scheme-local production
-make smartphones more efficient
Waste -Chemicals to extract metals from ore-short lifespan: quick new models, no reparation, apps latest model, mobile providers-heavy metals in waste-no efficient recycling system
-no recycling
-profit always comes first
- Very difficult recycling process
-create non-profit manufacturer
-create recycling schemes
Renewable
-Surface mining: destroying habitats large areas of land
-no ethics in mining, profit comes first
-create cooperative mining company
Basic needs
-Mines: long hours, low wages, protection-Mines: financing civil warsManufacturing: long hours, no social rights, unhealthy conditions (suicides)
-Apples don’t care, they want highest profit, customers don’t care-governments want jobs
-push Apples-make customers aware-push governments
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(C) Create Solutions
2. Vision Brainstorming– Ask for each element of your vision how to fulfill
this element.– «Give me ten ways to make ‘housing’
sustainable!»– E.g. Vision Smartphone• Locally produced• Build to last• Everyone gets fairly paid• sustainable
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(C) Create Solutions
3. Best practices– What best practices do you know already?• Related sectors• Similar context
– How to adapt the solution to this context?• What are the elements that are useful in our case?• How can we adapt them to our context?
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(C) Create SolutionsExample smartphone• Fairtrade is about better prices, decent working
conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world
• The sustainable electronics initiative. By analyzing the complete life cycle of a product, SEI will take into consideration the design, processing, manufacturing, use, and disposal stages of electronic equipment. With the use of life cycle analyses, SEI plans to make the overall process of computers and other electronics more sustainable and less environmentally harmful.
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(C) Create Solutions
4. Criteria backcasting– Environmental– Social needs
• Food, water• Security• Employment• Health• education
– Economic• Who will earn money?• Who will cut costs?• Who needs it the most?
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(C) Create Solutions
4. Criteria backcasting– Self-sustaining: how can local communities
implement the solution without external inputs?• How to make the solution spread?• Supply of materials• Training• Incentive (making money?)
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(C) Create Solutions
How to make improve smartphones in these criteria:– Environmental– Social– Economic– Self-sustaining
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(C) Create Solutions
• Finally: linking up– Use 4 categories to put all post-its in:• Environmental• Social• Economic• Self-sustaining
– Combine different elements and solutions• Put post-its in different criteria (ecological, social,
economic, self-sustaining)• Try to see which elements are combinable• Link up different elements to attain different solutions
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(C) Our Challenge
• Use the different brainstorming techniques– Violation brainstorming– Vision brainstorming– Bast practices– Criteria backcasting
• Linking up
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Sustainability Croteroa
violation Root cause (5WHY)
solution
Non-renewables
- Extract Tin ore- Energy for producing the tin - oil for transportation to import
Waste - waste metal after 7-10 years- thrown away in nature instead of
recycled
Renewable - uses wood (imported)
Basic needs - takes the money for schooling, food and medicine
- unhealthy due to bad insulation- dangerous because roof can be
blown away by wind
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(C) Our Challenge
2. Vision Brainstorming– Ask for each element of your vision how to fulfill
this element.– «Give me ten ways to make ‘housing’ sustainable!»– Vision
• Vision – locally sourced– Affordable– Safe– healthy
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3. Best practices– What best practices do you know already?– How to adapt the solution to this context?• What are the elements that are useful in our case?• How can we adapt them to our context?
(C) Our Challenge
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4. Criteria backcasting– (Environmental)– Social needs
• Food, water• Security• Employment• Health• education
– Economic• Who will earn money?• Who will cut costs?• Who needs it the most?
(C) Our Challenge
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4. Criteria backcasting– Self-sustaining: how can local communities
implement the solution without external inputs?• How to make the solution spread?• Supply of materials• Training• Incentive (making money?)
(C) Our Challenge
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• Finally: linking up– Combine different elements and solutions• Put post-its in different criteria (ecological, social,
economic, self-sustaining)• Try to see which elements are combinable• Link up different elements to attain different solutions
(C) Our Challenge
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(D) Decide on priorities (45’)
• Evaluate concepts developed during (C)=> Choose solution you want to develop
• Think of a Minimum Viable Product=> Test your solution asap
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(D) Evaluate
• Set your criteria– Basic set of criteria• Non-renewables• Waste• Renewables• Basic human needs• Economic
– You can add your own criteria. Cf. Enactus• Self-sustaining (<-> sustainable)
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(D) Evaluate
• How to use criteria?– Discuss each criterium (most important!)– Score each criterium• Respects the criterium: +1• Neutral to criterium: 0• Violates criterium: -1
– Sum the score– Rank the solutions– Choose your solution
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Non-renewables
Waste Renewables
Basic human needs
Potential and flexibility
economic
Self-sustaining
SCORE
Sol 1
Sol 2
Sol 3
Sol 4
…
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(D) Our Challenge
• Evaluate• Minimum Viable Product
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Non-renewables
Waste Renewables
Basic human needs
Potential and flexibility
economic
Self-sustaining
SCORE
Sol 1
Sol 2
Sol 3
Sol 4
…
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Non-renewables
Waste Renewables
Basic human needs
Potential and flexibility
economic
Self-sustaining
SCORE
Double layer of iron with earth in between
-1 -1 0 +1 -1 -1 0 -3
Use earth to make roofs
+1 +1 +1 0 -1 +1 0 +3
Make bricks locally and teach other people
+1 +1 +1 0 +1 +1 + +6
Buy bricks to make roof
-1 +1 +1 -1 -1 -1 -1 -3
…
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(D) Minimum Viable Product
• Your solution in its most basic concept – A prototype with the most basic features– “that product which has just those features and no more
that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on”
– The MVP is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least efforts.
• Movie
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(D) Minimum Viable Product
• minimum what?– Use this to experiment and get feedback• Test the most basic functions• With a group of intensive users / early adopters• Get feedback• Improve• Redesign MVP
– Do this ASAP
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(D) minimum Viable Product
• Example Dropbox– The MVP: a movie of how is his product would look
like with fake screenshots– Posted on the internet– Made it go viral– Got feedback from viewers to see what most
interesting features were– Got 70k signups for a product he had not made yet
• Was enough proof of concept to attract investors
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(D) minimum Viable Product
• Examples– ‘Food on the Table’ (website) provides easy weekly
recipe and grocery lists based on sales at your store
– A new BMW model– Online shoe sellin
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(D) minimum Viable Product
• Benefits– Know your target group– Their preferences– Detect most important features– Don’t waste time developing a product which is
not useful
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(D) Our Challenge
• minimum Viable Product– Most essential features?
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(D) Our Challenge
• minimum Viable Product– Phase 1: Try to make building material from local
resources. Eg. Produce first bricks– Phase 2: Try to build a first small building out of
that material– Ask people to live in it for a week– Gather feedback
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(D) Do it yourself
• minimum Viable Product– Most essential features?
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Best Practices
• Possible solutions to the case studies
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The FairPhone (10’)
• The Fairphone
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La Voute Nubienne
• Association La Voute Nubienne– un maçon français, Thomas Granier, et un
cultivateur burkinabé, Séri Youlou– Processus• old technique for building with water and earth• Make sun-dried bricks
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La Voute Nubienne
• Result– safe, sturdy, well-insulated vaulted roofs of mud
bricks– Lower cost– Life span of 50 years– Safe
• Realization: – 800 buildings: houses (85%), schools, community
center
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La Voute Nubienne
• Started with a basic solution. Now have a global solution: Roof + Skill + Market– a construction technique for appropriate roofs– built professionally by masons with the
necessary skills• On site training and recruiting
– as part of emerging and actively promoted markets in affordable housing• Self-sustaining
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Contacts
• Email: [email protected]• Blog: http://jorisdepouillon.blogspot.com/• Facebook: Joris Depouillon• Twitter: @JorisDepouillon