sustainable development in computing technologies for...

Sustainable Development in Computing Technologies for Business World

1 13th Biyani International Conference (BICON-18) ISBN: 978-93-83462-61-2



Copyright 2018

All rights reserved. Copyright of this proceeding belongs to the BICMPL

Reprint Permission: No part of this proceeding may be reproduced or transmitted in any form without the prior written permission of the Editor. Abstracting or indexing of papers in this proceeding is permitted with credit to the source. Instructors are permitted to photocopy isolated articles for educational classroom use. For other forms of copying, reprint, or replication permission, write to the BICON at [email protected], c/o R-4, Sector-3, Vidhyadhar Nagar, Jaipur-302039, Rajasthan (India)

ISBN: 978-93-83462-61-2

Copies of this proceeding are available for purchase. Please contact BICON at [email protected], c/o R-4, Sector-3, Vidhyadhar Nagar, Jaipur-302039, Rajasthan (India) for ordering information.

Published by Biyani Institute of Commerce & Management Pvt. Ltd. Jaipur (India)

All papers of the present proceeding were peer reviewed by no less than two independent reviewers. Acceptance was granted when both reviewers's recommendation were positive.

Editors : • Dr. Manish Biyani • Dr. Neha Pandey • Dr. B.N. Gaur • Er. Vivek Sharma • Dr. Poonam Sharma

Reviewers: • Dr. B.N. Gaur • Dr. Poonam Sharma • Er. Vivek Sharma • Mr. Lokesh Agarwal • Ms. Richa Khunteta • Rahul Agarwal • Mr. Manish Mathuria Designed by: Mr. Nilesh Sharma



Welcome to India-Japan Fest-2018 and Pink City Jaipur, India!

This year we are celebrating the 13th Anniversary of India-Japan Fest at Biyani Girls College, Jaipur. Since, the first conference in 2006, it has become an annual feature of our institution and has continued to grow. The institution is leaving no stone unturned in encouraging the spirit of research and innovations and strengthening the bilateral academic relationship between India and Japan. Every year, this event receives increasing number of participants from both the countries, India and Japan, and we continue to evolve, adapt and develop new collaborative programs between various institutions in India and Japan.

We are privileged to announce the new academic alliance with two more universities, Kwansei Gakuin University, Japan and AIST, Japan. We are also welcoming “WELL GROUP” as the placement partner for our students enrolled for Technical Internship Training Program (TITP). The most attractive feature of this year event is the honouring of Prof. Yuzuru Husimi with the “Biyani Life Time Achievement Award-2018” for his exemplary work in the field of Evolutionary Molecular Engineering”.

We are the proud to announce that Biyani Group of Colleges has been empanelled as a SENDING ORGANIZATION by NSDC, MSDE, New Delhi. This program will provide opportunity to our technically qualified youth in enhancing their skills as well as getting placed in the top organizations of JAPAN. The objective of the seminar on TITP is to guide the participants regarding the eligibility criteria, sectors available and the placement opportunities in Japan.

Biyani Group of Colleges is organizing this mega event in joint collaboration with DAICENTER (a joint India-Japan research center between DBT and AIST) and partner institutes from Japan including Japan Advanced Institute of Science and Technology, Akita Prefectural University, Saitama University, Kyushu University. This event is also co-sponsored by Indian Council for Social Science Research, New Delhi.

The theme of BICON-2018 is to promote India-Japan activities on sustainable development guided by different departments including Commerce & Management and Information Technology (Day-1), Science and Nursing (Day-2) and Social Science and Law (Day-3) based on ‘multidisciplinary-to-interdisciplinary’ approach. This is an initiation to introduce and promote sustainable development among nations and identify the challenges hindering the same.

BICON-2018 has decided to call for Abstract of the paper to be published in the conference proceeding with ISBN numbers. The Technical Program Committee is charged with reviewing all abstracts to accommodate the growing number of paper submissions. In a rigorous and time-consuming review process, the committee members worked hard to ensure the continued high



quality of accepted papers. In this year's conference program, there are 24 invited talks (11 Japan + 13 India).

The months of planning, hard work and team effort by dedicated people has culminated into the success of this event for which we would like to thank the management committee who trusted us to organize this conference and contributed significant funds to support this event. We would also like to thank the technical program committee and the reviewers for their excellent work in reviewing the abstracts as well as their invaluable input and advice. We would also like to express our sincere thanks to all the dedicated BICON-Team members for their active role and support in all aspects of this conference from collecting abstracts, assisting in coordination, helping to plan the agenda, recruiting sponsors and assisting in organizing the conference. We cannot thank them enough for their constant support and dedication for being a brilliant and amazing team. I want to thank all the conveners of each symposia : Dr. B.N. Gaur (Commerce & Management), Er. Vivek Sharma (Information Technology), , Dr. Malti Saxena (Social Science), Dr. Priyanka Dadupanthi (Science), Dr. N L Gurjar ( Law) and Dr. Satish Gupta (Nursing) and Graphic designer Mr. Nilesh Sharma and team for editing the conference proceeding in the last running moments and beautifully designing the brochure and other materials.

Finally, we want to express our sincere thanks to all the invited speakers, offline and online, who have joined us from India and Japan taking out time from their busy schedule to participate in this conference. It has been a great pleasure to interact with them and receiving their interest in collaborating in the future.

The venue of this conference is located in pink city Jaipur and we have tried to promote a sense of the local culture and North-Indian cuisine to the attendees during this conference. We hope that this conference is intellectually stimulating, enjoyable, professionally satisfying and memorable for all the attendees.

With warmest regards,

Dr. Manish Biyani Organizing Chair • Res. Director, Biyani Group of Colleges, India

• Res. Asso. Professor, JAIST, Japan

Dr. Neha Pandey Convener Vice Principal Biyani Group of Colleges, Jaipur

Dr. Neha Pandey Secretary Head-Training, Biyani Group of Colleges, Jaipur



FROM THE CONVENER’S DESK

It gives me great pleasure to extend to you all a very warm welcome on behalf of Department of Commerce & Management & Information Technology, Biyani Group of Colleges. We are grateful to all the speakers, delegates, organizers and guests, who have accepted our invitation to participate in the BICON 2018.

It is an opportune time to renew contacts and discuss opportunities of mutual interest with delegates from both Japan and India bilaterally.

It is gratifying to note that the agenda of the Seminar covers a wide range of very interesting items relating to higher education frontiers in India and Japan, and resulting opportunities for both countries.

No matter how much we can do by ourselves on the national level, whether it be research or development, it is never enough. In a spirit of true cooperation, we in Asia, and particularly in Japan and India, are proud of nurturing past and present civilizations and cultures. We must join in an action-oriented effort to recognize Sustainable Development in Computing Technologies for Business World.

The utter sincerity and dedication of the management, the teaching faculty, non-teaching staff and the students at Biyani Group of Colleges has brought this event to fruition. It is an outcome of the hard work and persistent efforts of all our colleagues. We hope that their efforts shine through, and all the delegates and participants have a fulfilling and rewarding experience here, that carries forward long after the event itself is over. Once again, a very warm welcome to you all.



CORE COMMITTEE :

• Dr. Rajeev Biyani (Chairman) • Prof. Sanjay Biyani (Director-Acad.) • Prof. Manish Biyani (Director-R&D) • Prof. Neeta Maheshwari (Principal, BGC) • Ms. Sujata Biyani (Asst. Director) • Ms. Priyanka Biyani (Asst. Director) • Dr. Madhu Biyani (Asst. Director) • Dr. Neha Pandey (Registrar) • Ms. Renu Tandon (HR Manager) • Dr. Devika Agarwal (Training & Placement Head) • Prof. P.C. Jangir • Dr. B.N. Gaur • Dr. Poonam Sharma • Mr. Vivek Sharma • Mr. Lokesh Agarwal

ORGANIZING COMMITTEE :

• Prof. P.C. Jangir • Dr. B.N. Gaur • Mr. Vivek Sharma • Dr. Poonam Sharma • Mr. Lokesh Agarwal • Ms. Shikha Duggar • Mr. Piyush Jhalani • Dr. Pawan Patodiya • Mr. Rahul Agarwal • Ms. Bhawana • Dr. Shweta Mishra • Dr. Devika Agarwal • Ms. Anju Bhatt • Mr. Madan Lal Bajia • Mr. Mohd. Rafeeque Qureshi • Mr. Mohd. Parvez • Ms. Radha Soni • Mr. Manish Mathuria • Ms. Yashu Shrivastava • Mr. Kapil Kasliwal • Ms. Richa Khunteta • Ms. Harshita Bhati • Ms. Mona Singhal • Mr. Deepesh Shukla • Mr. Desh Deepak Tiwari • Mr. Sanjit Bhagat • Ms. Nidhi Baglikar • Ms. Ruhi Mathur • Ms. Ruchi Thakkar • Mr. Sachin Bagoria • Ms. Ankita Joshi • Ms. Nisha Swami • Dr. Shiv Jhalani • Dr. Anita Rathore • Ms. Poonam Soni • Mr. Manish Gaur



PROGRAMME AT A GLANCE 08:30-09:00 Registration and Morning Tea

09:00-10:30 Opening Session

09:00-09:15 Welcome remarks- Prof. Manish Biyani, Chair, BICON-2018

09:15-09:25 Chief Guest: Prof. N. P. Kaushik, Vice Chancellor, Rajasthan Technical University, Kota

09:25-09:55 Talk-1 (Keynote): Prof. Kunihiko Hiraishi, JAIST, Japan

09:55-10:25 Talk-2 (Keynote): Prof. Atsuo Yoshitaka, JAIST, Japan

10:25-10:30 Vote of Thanks- Prof. Sanjay Biyani, Director Acad., Biyani Group of Colleges, Jaipur

10:30-10:35 Memento Distribution & Group Photo

10:35-11:00 Tea Break

11:00-13:00 Plenary Session-

11:00-11:20 Talk 3 (Invited): Dr. Kumkum Garg, Professor of Computing (ex-IIT Roorkee), India

11:20-11:40 Talk-4 (Invited): Dr. Rajeshwari Narendran, Professor, MLSU, IIMU, Udaipur, India

11:40-12:00 Talk-5 (Invited): Dr. Manvinder Singh Pahwa, Asso. Prof. BADM, Manipal University, Jaipur

12:00-12:20 Talk- 6 (Invited): Dr Emmanuel Shubhaker Pilli, Asso. Prof. Dept. of CSE, MNIT, Jaipur

12:20-12:40 Talk- 7 (Invited): Dr. Ishan Ranjan, Vice President, Inspire-Apple Ecosystem, India

12:40-13:00 Talk- 8 (Invited): Dr. Anil Mehta, Professor, School of Business & Commerce, Manipal University, Jaipur

13:00-14:00 Lunch break and Poster/ Exhibition Display

14:00-15:30 Parallel Technical Session-TS1 : Impact of Cashless economic policy and sustainable development for business world

6-9 talks (selected): Hall 1

14:00-15:30 Parallel Technical Session-TS2 : Emerging Trends in Information System

6-9 talks (selected): Hall 2

15:30-16:00 Tea break and Poster/ Exhibition Display

16:00-18:00 Parallel Technical Session-TS1: Impact of Sustainable development on environmental performance and economic appraisal in business world

8-12 talks (Selected) Hall 1

16:00-17:00 Parallel Technical Session-TS2 Green ICT and Data Security & Big Data Technology


17:00-18:00 Parallel Technical Session-TS3 : Internet of Things


18:00-18:10 Award Ceremony and Closing

19:30-21:30 Banquet (Speakers and Guests)



TABLE OF CONTENTS

INVITED LECTURES

IL1 Information Supervisory Control of Human Behavior K. Hiraishi1, N. Uchihira2, S. Choe3 and K. Kobaya4 27-29 IL2 Detection and Identification of Parasite from Micrograph Atsuo Yoshitaka 30-32 IL3 E-bike: Catalysing Sustainable Tourism Dr. Ishan Ranjan 33-37 IL4 Digitalization of Indian Economy – A Challenge or a Solution Dr Manvinder Singh Pahwa 38-40 IL5 Skill Development: Issues and Challenges in the Computing Industry Dr. Kumkum Garg 41-42 IL6 Dr. Pilli Emmanuel Shubhakar 43 IL7 Dr. Rajeshwari Narendran 44 IL8 Prof. Anil Mehta 45

CONTRIBUTED PAPERS CP1 Corporate Social Responsibility and Sustainable Development: The Symbiosis Over Time Dr. Rajeev Biyani and Dr. B. N. Gaur 46-47 CP2 Finding Innovative Solutions to India's Npa Woes Prof. Sanjay Biyani and Bhawana Kumari 48 CP3 Marketing Strategy to Enhance Quality for Sustainable Development of Private Universities in Rajasthan Ms.Sujata Biyani and Dr. Anita Rathore 48-50 CP4 Digitalization and Sustainability Dr. Neeta Maheshwari and Mrs. Manawatikumari 51 CP5 Sustainable Development through Green Marketing Dr. Neha Pandey 52-53 CP6 Cashless Economy: A Way to Sustainable Development Dr.Devika Agarwal 54-55 CP7 Review on Big Data Privacy Concern Vivek Sharma and Manish Mathuria 55-57 CP8 Internet of Things (Iot): Role in the Development of Smart Cities Dr. Poonam Sharma 57-58



CP9 Carbon Credits and Sustainable Development: A Contribution to Economic Appraisal in Business World

Lokesh Agarwal 59-61 CP10 Foreign Direct Investment as a Vehicle for Sustainable Development Dr. Pawan Kumar Patodiya and Ms. Reshma Pamnani 61 CP11 Project Environmental Impact Assessment Dr. Shiv Jhalani 62 CP12 Sustainable Development and Green Building Dr. Shweta Mishra and Meenu Goyal 62-64 CP13 Data Mining & Big Data Technology Rahul Agarwal 64-65 CP14 The Emerging Trends of Cashless Economic Policy: Growth and Challenges Mr.Piyush Jhalani 66-67 CP15 Role of IT in Sustainable Development Anju Bhatt, Khushbu Bhati 67-69 CP16 Spritual Environment’s Impact on Learning in the Groups in Organizations Ankita Joshi and Yashu Shrivastava 69-70 CP17 Use of Technology by Companies to Sustain the Growth in its Environment. Dr. Shikha Dugar and Richa Khunteta 71-72 CP18 Sustainable Green Cloud Computing: Balancing Energy Between Data Processing and Storage Ms. Harshita Bhati 72-73 CP19 Role of Corporate Social Responsibility (CSR) in Sustainable Development Ms. Mona Singhal and Ms. Jyoti Kedia 74-75 CP20 A Review: Green Computing For Legitimate Development Poonam Soni 76-77 CP21 Paperless Economy: A Revolution towards Sustainable Development CS Nidhi Baglikar and Ms. Radha Soni 77-78 CP22 Role of Biometric in Reducing the Size of Big Data Manish Mathuria and Vivek Shamra 79-80 CP23 Development Education and Education for Sustainable Development Interventions Dr Poonam Madaan and Krittika Sharda 81-82 CP24 Why Internet of Things (IoT) Makes a Difference to you Ruchi Kaushik Thakkar 82-83 CP25 Global Review of E-Waste Management Ruhi Mathur 83-84



CP26 Review of Iot in Relation with Sustainable Development Sachin Bagoria, Gopal Ram 85-86 CP27 U‐Commerce: Rising Patterns and Research Issues Swami Nisha Bhagirath 86-87 CP28 Green Growth and Corporate Sustainability Performance Dr Anupama Goyal 88-90 CP29 Responsible Business in the Era of Sustainable or Green Business World Latika Sharma 90-92 CP30 Sustainable Development in Green HR Business World Mridul Trivedi 93-94 CP31 Environment and Sustainable Development in India Vishnu Kumar Khandelwal 94 CP32 Different Channels of E-Marketing and its Impact on Consumers Amita 95 CP33 Significance of Creating Sustainable Workforce in the Organization Dr. Richa Chauhan 95 CP34 Iot-A Path towards a Modern India Shrinath Mishra 96 CP35 Employee Satisfation and it’s effect on Quality of Work Life Divyang H.Patil 97-98 CP36 Microfinance and the Cooperatives: Can the Poor Gain from their Coming Together? Subhash Gupta 98 CP37 Environmental Hygiene: Innumerable Challenges to Future Homo Sapiens Lakshit Sharma 99-100 CP38 Emerging Trends In Information System Chirag Choudhary 101-102 CP39 Impact of Downsizing on Employee Behaviour Meghna Sharma 102 CP40 Sustainable Development in Corporate Social Responsibility Inindian Banking Sector Deepa Mathur 103 CP41 An Analysis of Bitcoin Transactions Shreya.S.Mishra and Sunil.B.Khatri 103-104 CP42 Cashless Economic Policy and Sustainable Economic Development in Indian Economy: The Missing Links Ms. Megha Deora 104-105



CP43 Critical Perspectives of Sustainable Development Swati Sharma 105-106 CP44 Creating Brand Value through Sustainability Mrs. Dimple Meena 106 CP45 Impact of Information and Communication Technology (ICT) in the Developing Countries on sustainable Economic Development Dr.Saroj Lakhawat 107 CP46 Sustainability of Private Label Apparel against Established Brands Anupama Pandey 107-109 CP47 ICT and Sustainable Development: Best Practices Dr. Vaishali Sharma and Ms. Swati Vaid Chaturvedi 110 CP48 A Study on Present Green Marketing Trends with Specific Reference to Indian Corporates Dr. Bhawana Sharma and Yuvnika Sogani 110-111 CP49 Demonetization and Its Impact on Indian Economy Dr.Chitra Rathore 111 CP50 SHG Helps to Reduce Poverty - A Case Study of - District of Bhilwara Sonali Rajput 112 CP51 Sustainable Development Communication and Capability Approach Paradigm: Media’s Role and Responsibilities Ms. Abhishika Sharma 112-113 CP52 Sustainable Business Practices – A Way Forward Vidushi Singh Chauhan 113 CP53 Sustainable Development and Media Dr.Chhavi Jain 114 CP54 Business Sustainability and Environment – A Triple Bottom Line Approach Daniya Beg 114-115 CP55 Gender affect consumer perception in Retail Marketing Neha Gupta and Dr. Deepali Bhatnagar 115-116 CP56 Sustainable Development: A Bridge between needs of Past and Future Generations Dr. Ruchi Jain and Juhi Mukherjee 116-118 CP57 Role of Media in Sustainable Development Dr.Aastha Saxena 118 CP58 Cashless Economy: A means of Inclusive Growth Dr. Apeksha Bhatnagar 119 CP59 Carbon Trading: Is India Ready for a New Commodity Market!! Dr. Neha Sarin 119



CP60 A Conceptual Study of Sustainable Development Dr.Preeti Sharma 120 CP61 Impact of Cashless Economic Policy and Sustainable Development in Indian Railways Dr. Vandana Sachdeva and Ms. Jyoti Sharma 120-121 CP62 Sustainable Development in Indian Economic Perspective Dr.Varsha Choudhary 121 CP63 A Study on Brand Personality Traits: With Special Reference to Selected Luxury Brands Iti Gaur Shweta Kastiya 122 CP64 Sustainable Development Challenges in “Modern Era” Jyoti Bhati 122-123 CP65 Cashless Economic Policy Affecting Stock Market Ms. Anusha Bardia 123 CP66 Sustainable Development of Tourism in Incrediable India Ms. Parul Bhargava and Mr. Prafful Saxena 123-124 CP67 Cashless Economy – A Boon or A Curse Nadeem Rajwani 124-126 CP68 Cashless India: Success or Failure for Businesses Mr.Nikhar Goyal and Mr.Gaurav Bagra 126-128 CP69 Green Marketing and Sustainable Development-Challenges and Opportunities Surbhi Mittal 128-129 CP70 The Role of Financial Institutions In Sustainable Development Dr. Meenakshi Sharma and Ms. Mehak Gulati 129 CP71 Role of Micro Finance through Self Help Groups in -Sustainable Socio Economic Development of Women Mrs. Sunita Sherifani 129-131 CP72 Sustainable Development Nidhi Jain 131 CP73 Moving from Cash to Cashless Economy (A March towards Cashless Economy) Dr Satish C. Sharma and Ravi Gupta 132 CP74 The Economics of Sustainable Development Dr. Shubha Meghwanshi 132-133 CP75 Comparative Study pf Basel 1 V’s Basel 2 V’s Basel 3: Detailed Study on Risk Taken frrom Banks in Indian Economy Vaishali Gohil 133-134 CP76 A Study on M-Commerce Factors in Indian Marketplace Dr. Madhu Sharma, Dr. Dharmveer Yadav, Aleem Khan 134-136



CP77 Online Digital Banking Channels Dr. Kulvinder Singh, Shaifali Pareek 136-138 CP78 Problems and Prospects of Security issues in IoT Based System C. Banerjee, Arpita Banerjee 138-140 CP79 Research on Irrigation Techniques for IoT Based Smart Agriculture System Arpita Banerjee, C. Banerjee 140-142 CP80 Environment and Technology: A Eco-Techno Balance for a Better Tomorrow Ashwin D. Bhagat and Janhavi R. Rau 143-144 CP81 Person Identification Using Smart Face Recognition Rahul Singh, Brij Kishore and Neha Shrotriya 145-147 CP82 Smart Digital Video Watermarking for Sustainable Video Security Lakhita Arora and Poo ja Pankaj 148-150 CP83 Information Systems and Ecological Sustainability Anuja Sharma 150-152 CP84 Internet of Things- A Study in the Field of Education Neelam Vishnoi 152-154 CP85 Role of Digital Watermarking in Sustainable it Development Pooja Pankaj and Lakhita 154-156 CP86 A Review on Green Computing towards Sustainable Development Sanjit Bhagat 156-158 CP87 Role of Big Data Technologies in Sustainable Development Kamlesh Kumar and Abhijeet Sharma 159-160 CP88 Emerging Trends in Information Technology Pratiksha Kanwar 160-161 CP89 Electronic Commerce: A Means for Business Sustainability Mr. Abubakar Mohammed, Dr.Sanjeev Kumar and Dr. S.P. Singh 162-163 CP90 Internet of Things Janhavi R Raut 164 CP91 Performance Analysis of Hybrid Big Data Mining Algorithms Sonali Vyas 164-166 CP92 K-Means and Apriori for Data Mining Sameer Saxena and Sonali Vyas 166-167 CP93 HR challenges will keep emerging and so there solutions too Arti Arya 168 CP94 lwpuk izkS|ksfxdh ,oa lrr~ O;kolkf;d fodkl 168-170

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Invited Lecture 1

Information Supervisory Control of Human Behavior

Kunihiko Hiraishi

Affiliation & Contact: School of Information Science, Japan Advanced Institute of Science and Technology (JAIST) 1-1 Asahidai Nomi-shi Ishikawa, 923-1292 Japan Phone +81-761-51-1281; Fax +81-761-51-1149 Email: [email protected] Research Interest: Mathematical systems science and its applications Education &Professional Career: 1985 M.Eng. in Tokyo Institute of Technology (Control Engineering) 1990 Ph.D. in Tokyo Institute of Technology 1985-1993 FUJITSU Limited & FUJITSU Laboratories 1993-2003 Asso. Prof in JAIST 2003- Prof in JAIST

Major Publications:

1. K. Kobayashi, K. Hiraishi, S. Choe, and N. Uchihira: Information Supervisory Control of Human Behavior - Experiments and Formal Modeling -, Proc. ASCC2017, pp. 1351-1356 (2017).

2. K. Kobayashi, K. Hiraishi, S. Choe, and N. Uchihira: Behavioral Analysis in Nursing and Caregiving Services Using Switched Linear Regression Models, Proc. the 20th IFAC World Congress, pp. 4668-4673 (2017)

http://www.ncbi.nlm.nih.gov/pubmed/20360267





3. K. Kobayashi and K. Hiraishi: Design of Probabilistic Boolean Networks Based on Network Structure and Steady-State Probabilities, IEEE Transactions on Neural Networks and Learning Systems, Vo. 28, No. 8, pp. 1966-1971 (2017)

4. K. Sato, K. Hiraishi and K. Kobayashi: Spatio-Temporal Situation Recognition for Groups in Caregiving Services, Proc. IEEE CogSIMA2016, pp.78-82 (2016)

5. K. Hiraishi, K. Kobayashi: Diagnosis of Stochastic Discrete Event Systems Based on N-Gram Models with Wildcard Characters,IEICE Trans Fundamentals, Vol.E99-A, No.2, pp.462-467 (2016)

Abstract

Information Supervisory Control of Human Behavior

K. Hiraishi1, N. Uchihira2, S. Choe3 and K. Kobaya4 1 School of Information Science, JAIST 2 School of Knowledge Science, JAIST

3 Faculty of Economics, Osaka University of Economics and Law 4 Graduate School of Information Science and Technology, Hokkakido University

Abstract :

A type of services that requires human physical actions andintelligent decision making can be found in various real fields,such as services by floor staff in hotels/restaurants and caregivingby nurses in hospitals/nursing homes.The authors’ group calls such a type of services “the physical and adaptiveintelligent service,” and is developing an ICT-based system, called the smart voice messaging (SVM) system, that assists working staff in cooperation, knowledge sharing, and recording observations . We conducted experiments in real fields and also invirtual fields, where a virtual field is an alternative place forsimulating the real situation.Using information collected by the SVM system, varioussubjects were studied in order to discover new usage of the SVM system.

The SVM system is nothing but a tool for mutual communication and recording.We need know-how of using the system effectively.For this purpose, we propose the concept ofinformation supervisory control (ISC).The information supervisor assists a group of persons in their work byproviding appropriate information at an appropriate timing.The information is



provided by other persons as voice messages,or by various sensors, and the supervisor can control message distribution.Toward detailed design of ISC scheme, several experiments invirtual field were conducted in order to know how human activitychanges by providing information.

The aim of this research is to give a formal model toward the design of ISC.The model consists of human decision making under the presence of variousinformation, and is sufficiently detailed for implementing it ondiscrete-event simulation tools. Through the simulation, severalcontrol schemes conducted in the experiments are evaluated.

Keywords: Caregiving services, Situation awareness, Teamwork.



Invited Lecture 2

Detection and Identification of Parasite from Micrograph

Atsuo Yoshitaka

Affiliation & Contact: School of Information Science, JAIST 1-1, Asahidai, Nomi, Ishikawa, 923-1292 JAPAN Phone +81-761-51-1230; Fax +81-761-51-1149 Email: [email protected] Research Interest: Image/Video Processing, Interactive Systems, Affective Information Processing Education &Professional Career: 1997 Doctor of Engineering (Hiroshima Univ.) 1994-2007 Assistant Prof., Hiroshima University 2008- Associate Prof., JAIST Major Publications:

1. Khoa Pho, TakafumiHirase, Muhamad Kamal Mohammed Amin and Atsuo Yoshitaka, "Protozoa Identification using 3D GeometricMultiple Color Channel Local Feature", Proc. 10th International Conference on Knowledge and Systems Engineering, 6 pages, 2018.

2. Trang Van, Atsuo Yoshitaka, Bac Le, "Mining web access patterns with super-pattern constraint", Applied Intelligence, Vol. 48, No. 11, pp. 3902-3914, 2018.

3. Anh Minh Truong and Atsuo Yoshitaka, "Structured RNN for Human Interaction", IET Computer Vision, Vol. 12, No. 6, pp.817-825, 2018.



4. Ngoc Nguyen, Atsuo Yoshitaka, "Classification and Temporal Localization for Human-Human Interactions," Proc. IEEE International Conference on Multimedia Big Data, 2016.

5. Ngoc Nguyen and Atsuo Yoshitaka, “Human Interaction Recognition Using Hierarchical Invariant Features,” International Journal of Semantic Computing, Volume 09, Issue 02, pp. 169-191 , June 2015.

Abstract

Detection and Identification of Parasite from Micrograph

Atsuo Yoshitaka* *School of Information Science, Japan Advanced Institute of Science and Technology

Abstract :

Because of the progress of medical and sanitary environment, the number of cases of diseased due to parasite is decreasing. However, a certain number of diseases due to parasite are still reported every year. Lower frequency of occurrence of parasite related diseases, it may not easy to identify. When a small suspicious object is found from micrograph in the process of diagnosis, above mentioned circumstances may prevent the object from being identified fast. In this talk, our recent result of parasite detection and identification for micrograph is presented.

Deep neural network based methods as well as local feature based feature representation cooperated with bag of feature model contributed to achieve significant improvement of accuracy for the task of detection/classification of general object, such as human, animals, vehicles. However, there are much less distinctive visual features in genera of parasite, especially protozoa. It makes detection and identification task with acceptable accuracy more difficult. We have designed our own DNN based on RetinaNet in order to segment the region of protozoa in a micrograph, which may contain other objects specific to samples taken from human body. After the process of segmentation, local features which are found in the region of protozoa are classified based on the range of scale. Finally, identification of the species is carried out based on the similarity of statistical distribution of local features based on classes of scales.



(a) Giardia Lamblia (b) Sarcocystis

Figure: Examples of segmentation of protozoa. Left half of each example corresponds to original micrograph with detected bounding boxes. Right half shows the result of segmentation colored with green (or brightest region in b/w printing).

*This work is supported by JSPS KAKENHI Grant NumberJP17K20025.

Keywords: Local Feature Clustering, DCNN, Parasite, Protozoa.



Invited Lecture 3

E-bike: Catalysing Sustainable Tourism

Dr. Ishan Ranjan

Dr. Ishan Ranjan is believed to be one of the few IITians to understand the importance of specialisation and internships in education for our budding engineers. With more than thirty years of horizontal experience both in industry-academia, he has worn many hats - that of researcher, software developer, editor, business-unit head, entrepreneur, teacher, academic administrator and counsellor.

He received his Bachelors Degree in Electrical Engineering from IIT, Roorkee; Masters in Computer Engineering from Concordia University, Montreal, Canada and Ph.D. in IT services from Birla Institute. He is credited with three start-ups in the Industry, and has travelled overseas on assignments to USA, UK, Japan, Singapore and Malaysia for IBM,Cisco, 3COM, AT&T and British Telecom.

Having spent over a decade in academia in Uttar Pradesh Technical University colleges in leadership positions, including Sharda University as Professor and Head of Computer Science and Engineering and Director, his objective is to provide a growing and conducive environment to the students for nurturing them.

He was awarded the Delhi Ratan in 2010 for innovations in Teaching-Learning, and was the only Director from the state to be invited by Wipro for it's Academic Leadership Summit 2011 where his case study on "Innovations for Problem Solving and Programming" was recognized as one of the top two best efforts. His applied research work for Bell Northern Research in Canada on Ground Wave Radar applications helped translate academic projects for industry use.

With pride, Dr. Ranjan spends most of his time counselling students on the future of engineering, where it matters the most. His mantra is “specialise what the industry needs, and the industry will pay you for what you are special at”



Abstract

E-bike: Catalysing Sustainable Tourism

Dr. Ishan Ranjan Vice President, Inspire - Apple Ecosystem

Abstract Electric Bikes could help India leap-frog and transform the tourism sector by using mobility which is shared, connected and electric. This would help address the first/last mile connectivity challenge and reduce air pollution.

Key words: Electric bike, Mobility, Sustainable Tourism

Introduction Jaipur as a Smart City has been seeing deployment of new infrastructure, whether it has been the Bhamashah Data Centre or the Daryavati River Rejuvenation Project. There are two other parameters that are important from a smart city perspective. One is sustainability, which refers to being environmentally conscious and second is People perspectives – people being aware of the new services being provided as a result of the smart infrastructure, their widespread availability and affordability.

Close to 3/4th of Jaipur’s population is associated with Tourism. And for a tourist, time and experience of the city – both are important. Electric bikes can help in saving time by beating the traffic congestion, and being electric are environmentally friendly. Conducted a study in Amritsar in July 2018 whose results have relevance for Jaipur. As shown in Figure 1 below, sustainability, mobility and tourism have a natural synergy. This is what needs to be explored and leveraged.

Figure 1: Synergy between Sustainability, Mobility and Tourism needs to be leveraged



Background

Increasing levels of air pollution in Indian cities has been a cause of concern for policy makers. More than 25 Indian cities are within the 100most polluted cities in the World [1]. The cause of growing air pollution in cities is related to a variety of sources, however the transport sector makes significant contribution to this [2]. It is important that emissions from transport sector are minimised. The adverse effects of air pollution on human health and to the economy are well known and therefore to minimise the impact on the environment, policy makers are considering several options. Electric vehicles (EV) have been seen as a promising technology option and several national governments have successfully implemented policies to promote the technology. Indian government is keen to promote electric vehicles as a green mobility option, and is also considering it as a viable solution to reduce air pollution in cities.

In India, not much diffusion has happened within 2-wheelers, 4 –wheelers and city bus fleets.Techno-economic assessments however show that electric two-wheelers can become commercially viable by 2020 itself and electric four wheelers can be a major technology option by 2030 [3], if the government provides incentives, and infrastructures for charging are available. A strong climate policy also advances the cause of electric vehicles. The government is keen on promoting electric vehicles and the Minister of Power [4] has even put an ambitious goal of becoming 100% electric by 2030. The other ministries, particularly Minister of Road Transport and Highways, made a strong statement at Society of Indian Automobile Manufacturers (SIAM) annual convention in 2017. Mr. Nitin Gadkari said “We should move towards alternative fuel. I am going to do this, whether you like it or not. I will bulldoze it. The government has a crystal clear policy to reduce imports and curb pollution”.

However formulation of policies would need inputs in terms of level of support required, implications for budgets of government, policy instruments needed and leveraging the private sector. The study attempts to address some of these questions. In order to understand customer perceptions about electric bikes (e-bikes), and also market readiness, Inspire Infotech- part of the Apple Ecosystem has conducted a study in the city of Amritsar in July-August 2018. The main objective of the exercise was to assess consumer awareness, especially with tourists.

Methodology – Questionnaire Design/Implementation

A survey was conducted to achieve the objective, in two stages.The first stage involved designing the survey and conducting a preliminary study with 25 participants. Evaluated responses from trial participants in order to fine tune and finalise the final survey.

For the second stage, detailed consumer survey at tourist places, restaurants, petrol pumps, showrooms, places of worship to gather 250 data points in order to throw light on consumer



awareness and interest in electric bikes, and requirements/options for commute. In addition to the questionnaire, interviews of municipality, tourism promotion board, government officials and automotive dealers were conducted in order to understand their perspectives. These interview questions were prepared using a market mapping approach [5], which focuses on covering all the interlinked components in the value chain.

Analysis and Discussion

On the basis of survey analysis, one can clearly see that among younger participants (< 30 years) there is a clear preference for 2- wheelers, while for middle aged participants (> 30 years) there is no such preference. A gender wise spilt reveals both the gender groups have a similar preference for two wheelers, but females have a greater preference for public modes of transport when compared to males.

Figure 2 below shows vehicle ownership among the younger participants, and two wheelers are a clear preference.

Figure2

Our study shows that consumer awareness in general about EVs and about government schemes/policies is quite poor. This points to lack of marketing on part of the automobile industry and lack of awareness campaigns on part of the government. Despite that there is a lot of consumer interest in EVs, and if educated properly, clearly expressed preference towards EV. A study of travel patterns reveals that most of the consumers use their private transport to travel to work. Almost 87% travel under 50 kms every day and spend 2 and ½ hours on the road. The range expectations for 89% of the consumers for two-wheelers is 200 kms. On being asked if they would like to rent an electric scooter or e-bike, there was strong preference to do so in Amritsar. The tourists have even suggested that they would support food delivery companies who use electric bikes, as their way of contributing to the environment.



Figure 3 : Leapfrog Transformation

As indicated in Figure 3 above, electric bikes could help leapfrog and transform the transport, travel and tourism sector in India.

References :

1. WHO, “WHO Global Urban Ambient Air Pollution Database (update 2017), “WHO, [Online]. 2. S.K.G.R. & P.P. Guttikunda, “Nature of air pollution, emission sources, and management in the

Indian cities.” Atmospheric Environment, vol.95, no. 0, pp 501-510, 2014 3. S. Dhār and M.A.S.P. Pathak, “Electric vehicles and India’s low carbon passenger transport: a

long-term co-benefits assessment.” Journal of Cleaner Production, 2016. 4. PTI, “India aims to become 100% e-vehicle nation by 2030: Piyush Goyal,” Economic Times,

16 March 2016. [Online]. Available: 5. S.D.Charles and O.P.Marpaung, “Market Mapping – An Introduction, “in Second Capacity

Building Workshop – Asia and CIS, Bangkok, Thailand.



Invited Lecture 4

Digitalization of Indian Economy – A Challenge or a Solution

Dr Manvinder Singh Pahwa

Affiliation & Contact: Associate Professor – Senior Scale School of Business and Commerce Incharge Director – Alumni Relations, MUJ Cabin No 352, Faculty Block VI, 3rd Floor, Academic Block 2 VPO Dehmi Kalan, Tehsil Sanganer, Off Jaipur-Ajmer Expressway District Jaipur Rajasthan PIN 303007 Mobile: +91 9634330885, Phone: +911413999100 Ext 443 E-mail: [email protected]

Abstract

Digitalization of Indian Economy – A Challenge or a Solution

Dr Manvinder Singh Pahwa Sr Associate Professor, School of Business and Commerce, Manipal University Jaipur, INDIA

Abstract :

Digital India has been amongst the most important aim of the Government of the country. A lot of experimental efforts are being done by the Government of India for achieving its dream, which have given moderate success. Presently, it would neither be just nor would it be equitable to say anything about the success of journey of cashless economy, as it has not yet completed. India is striving to be a “Cashless, Paperless and Faceless” economy. Various



efforts have made the country move a little ahead towards the aim. The present paper attempts to throw some light on the concept of “India as a Cashless Economy” and efforts to understand the challenges of this transition phase. The research design is exploratory. An attempt has been made to relook the system of cashless payment with an objective to review how the challenges may be overcome. The data used is secondary from RBI website as well as from various online sources.

Keywords: Digital India, Cashless Economy, Electronic Payment System

Introduction: Cashless Economy as the name suggests is systematic arrangement where the currency notes and coins are not in circulation and the commercial transactions are made through the means other than cash such as debit / credit cards, electronic fund transfer through banks or virtual wallets.The cashless economy facilitates easy circulation of money throughout the financial system of an economy thereby providing transparency in payments and increases velocity of money.Most of the well developed countries of the world have already adopted cashless

Result and Discussion:

Sweden marks for 97% transactions cashless while in Denmark 1/3 of the population does mobile banking. In Belgium also 97 % of the population prefer cashless transactions and banks in Norway discourages payment on cash. Going cashless has its own benefits and challenges, especially for a Cash Prominent country like India. The Government of India also planned to go cashless with lot of planning. It started with the policy of financial inclusion typically called as Jan-DhanYojana followed by giving licenses to Payment Banks. It has also been promoting mobile banking by one or other way.Promoting cashless transactions will be beneficial for the country in various ways. At the same time, It is not easy to implement cashless economic system in the country. There are various challenges in the same of which foremost important is adequacy of financial and IT infrastructure which is a costly venture.

Conclusion:

From the above discussion it can be concluded that in order to be in line with advancement in the world, adoption of cashless economic system has become the need of them time. Where it seems very lucrative to adopt cashless economy at the same time there are lot of challenges in its effective implementation especially for India, being cash prominent country. But is is not impossible if all the stakeholders join their hands together for the development of the country at large.



References:

• Dave, R. (2016, November 23). 3 Types of Cashless Transaction Options via Prepaid Payment Instruments for you. Economic Times - ET Prime, p. Editorial. Retrieved September 19, 2018, from https://economictimes.indiatimes.com/wealth/spend/a-look-at-various-cashless-options/articleshow/55508641.cms

• Maji, P. (2017, November 8th). Demonetisation Keeps Digital Payments up; Cashless Transactions Grow 13.5% in September 2017. Business Today. Retrieved September 20, 2018, from https://www.businesstoday.in/money/banking/demonetisation-digital-payments-cashless-transactions-ewallets-credit-card-debit-card-paytm/story/263466.html

• RBI. (2009). Payment and Settlement Systems. Retrieved September 19, 2018, from Reserve Bank of India: https://www.rbi.org.in/scripts/PaymentSystems_UM.aspx

• RBI. (2015). Master Circulars. Retrieved from Reserve Bank of India: https://rbi.org.in/SCRIPTS/BS_ViewMasCirculardetails.aspx?id=9869

https://rbi.org.in/SCRIPTS/BS_ViewMasCirculardetails.aspx?id=9869



Invited Lecture 5

Skill Development: Issues and Challenges in the Computing Industry

Dr. Kumkum Garg

Affiliation & Contact: IIT Roorkee e-mail- [email protected]

Research Interest: • Computer Networks, • Mobile Computing and • Artificial Intelligence

Education & Professional Career:

Dr. Kumkum Garg obtained her B.E. and M.E. from the IIT Roorkee, India and PhD degree from London University. Her research interests are in Computer Networks, Mobile Computing and Artificial Intelligence. She has taught at the prestigious IIT Roorkee for 35 years. She was awarded the Apple Distinguished Educator (ADE) and the Institution of Engineers (I) award. She has a patent for her work on Mobile Agent Development, from the Govt. of India. She has also authored a book titled ‘Mobile Computing- Theory & Practice,’ published by Pearson Education.

Dr. Garg is a Senior Member of IEEE, Fellow of Institution of Engineers (I) and Life Member of various Professional Societies. She has more than 47 years of experience of teaching and research and has over 135 research papers/publications in International and National Journals and Conferences. Currently, she holds the position of Dean, Faculty of Informatics, Photonics & Robotics at Bhartiya Skill Development University, Jaipur, India.

mailto:[email protected]



Abstract

Skill Development: Issues and Challenges in the Computing Industry

Dr. Kumkum Garg Dean Faculty of Informatics & Automation, Bhartiya Skill Development University, Jaipur

Abstract:

In today's age of globalisation and technological volatility, skill building is an important instrument to increase the efficacy and quality of labour for improved productivity and economic growth. Skill development has been recognized as a vital force for steering India's future economic growth and has been seen as an instrument to empower the individual and improve their social acceptance.

In a globalised economy, a large pool of skilled workers is indispensable for attracting industrial investment including foreign direct investment. Developing skilled workers enhances the efficiency and flexibility of the labour market; reduces skills bottlenecks, enables absorption of skilled workers more easily into the economy, and improves their job mobility (The World Bank, 2008). The 12th Five Year Plan document (Government of India, Planning Commission, 2013) clearly states that there is an urgent need to mainstream skill formation in the formal education system, and at the same time for innovative approaches for the skill creation outside the formal education system.

While a lot has been said about the potential economic advantage of the Indian demographic dividend, and about the challenges faced in the country to reskill/upskill its youth, it has been recognized that the major sector which needs to fall in line is the Industry. Unless the industry takes up the challenge of being an equal partner in this effort, none of the issues and challenges will be met.

In this Address, the challenges faced by the computing Industry will be discussed. In the industry in general, these are related to lack of employers, scalability, Mismatch between youth aspirations and jobs, ensuring minimum wages, Labor laws, etc. For the computing industry, the main skills required are in Networking &IoT, Cloud Computing, Mobile App Development, Device Management, Security and Business Intelligence & Analytics.



Invited Lecture 6

Dr. Pilli Emmanuel Shubhakar

Associate Professor, Dept. of CSE, MNIT, Jaipur, India

Affiliation & Contact: Malaviya National Institute of Technology, Jaipur +91-9549658131 Email: [email protected]

Research Interest: • Security, • Forensics, • Cloud Computing, • Big Data & IoT

Education &Professional Career:

Dr. Emmanuel Shubhakar Pilli is an Assistant Professor in the Department of Computer Science of Engineering in Malaviya National Institute of Technology, Jaipur. He received his M. Tech (Computer Science) from Birla Institute of Technology Ranchi in 2001 and Ph. D (Computer Science) from the Indian Institute of Technology, Roorkee for his thesis on "A Framework for Network Forensic Analysis" in 2012. He was awarded the ISEA Fellowship by the Department of Information Technology, Govt. of India, for his research in Information Security.

He has 20+ years of teaching, research and administrative experience. He is the Co-coordinator for Electronics and ICT Academy sponsored by Ministry of Electronics and IT (MeitY), Govt of India. He is also the Coordinator for Campus Wide Network and Telephony services in MNIT.

He has 60 papers in International Journals and Conferences of repute. Recently one of his paper was accepted to the IEEE Transactions on Cloud Computing.

He is a Senior Member – IEEE, Life Member – CSI, Member – ACM, and an active participant in professional activities. He is founder member of the Cloud Computing Innovation Council of India (CCICI).



Invited Lecture 7

Dr. Rajeshwari Narendran

Professor, MLSU, IIMU, Udaipur, India

Experience :

• She has the distinction of being the first ever and youngest National President of Indian Society for Training & Development, New Delhi, India (2013-14)

• She is Professor HR/OB, M L Sukhadia University, Udaipur and Visiting Professor to IIM Udaipur , IIM Ahmedabad and many Universities across the globe

• Her work for emancipation of rural and tribal women and Make a difference (MAD) initiative for rural and youth development have been greatly appreciated by Government of Rajasthan, India Dr Rajeshwari is a popular trainer/ HRD Consultant and so far trained 55000 plus aspirants in India and abroad.

• She is Board Member International Federation for Training and Development Organizations (IFTDO) and also currently member, Developing Countries Concern Committee, representing in UN Board and working for development of Women in Leadership and Diversity policies at Global Level

Awards: • National/International awards- ISTD National Fellow. • Vivekananda National Award for Excellence in HRD & Training 2009. • International Case Research Fellowship 2011 from SGBED, (USA). • Maharana Raj Singh Award and Ambassador of Goodwill, GSE, California, NEBAA (USA). • International Best Paper Award on HRD practices. • Samarpan Award -excellence in empowering women.

Publications:

• Books-“Innovations in HRD and Training” Excel Books 2014. Currently she is writing chapter in book on Indian Women in Leadership and co authoring book Asian Women Leaders A Grass Root Leadership Journey to be published by Palgrave Mcmillan, USA and also the history of a large Public sector bank in India to be published by SAGE.



Invited Lecture 8

Prof. Anil Mehta

Professor, School of Business and Commerce, Manipal University, Jaipur, India

Prof. Anil Mehta is a Retd. Professor and Head in Department of Business Administration from University of Rajasthan, Jaipur. He has more than 35 years of teaching experience in teaching PG and UG classes. He has also worked as Vice Principal, University Maharani’s College, Jaipur. Prof. Mehta’s areas of specialization are Organizational Behavior, Human Resource Development and Marketing Management. He has published more than 40 articles and research papers in leading journals and participated in more than 70 National and International Conferences in various countries. More than seventeen students have already awarded Ph.D. under his supervision.

He has been honored at different forums including Kamal Patra Award for outstanding contribution in the field of education in year 1994



CONTRIBUTED PAPERS

Corporate Social Responsibility and Sustainable Development: The Symbiosis over Time

Dr. Rajeev Biyani1, Dr. B. N. Gaur2 1Chairman, Biyani Group of Colleges, Jaipur

2Associate Professor HOD, Biyani Group of Colleges, Jaipur

Abstract:

The study attempts to search for the solution to the question that whether the theories of sustainable development and Corporate Social Responsibility are connected, and if in case they have connections then, to find out the practical implications of this relationship taking into account the corporate thought of sustainable development. The main objective of this study is to find the ways of mixing up of two basic theory of Sustainable Development and Corporate Social Responsibility. The other objective of study is to find relationship between Corporate Social Responsibility and sustainable development. The third objective of the study is to find the practical aspects of both these concept relatively.

Keywords: Sustainable Development, Corporate Social Responsibility, Business ethics

Introduction:

Sustainable Development: Sustainable development is often outlined as “development that meets desiresor the requirements and the wants of the current while not compromising the power of future generations to satisfy their own needs. It is focused on ethical values of business and that of the society to the world. It also focuses on human rights and cooperation.

Corporate Social Responsibility: CSR is the integration of business operations and values, whereby the interests of all stakeholders’ together with investors, customers, employees, the community and also the atmosphere are mirrored within the company's policies and actions. Corporate Social Responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental advantages for all stakeholders.

Result and Discusssion:

The interaction between the conceptions of CSR and sustainable development has reinforce in recent years, CSR is taken into account to be integral part of sustainable development. Corporate sutainability is the company version of sustainable development, whereas CSR could be a voluntary



social control approach to sustainable development. Corporate responsibility and corporate sustainability will be used as synonyms.

Experimental:

This research is exploratory in nature. It will give a direction to the future researcher for conducting further research related to the same issue. This research is purely based on secondary sources. Secondary sources include information collected from Journal/Article published, Reference Books related to corporate law, Publications by the government and various websites.

Conclusion:

Based on the analysis the construct of Corporate Social Responsibility and of sustainable development progressed separately for a protracted time. The business sphere has got a much wider role in sustainable development and it has become quite become clear currently that CSR contributes to the sustainable development of the business sphere and without that sustainable development cannot be earned.

References:

1. www.iisd.org/business

2. http://www.sd-commission.org.uk

3. https://work.chron.com/sustainable-development-corporate-social-responsibility-5749.html



Finding innovative solutions to India's NPA woes

Prof. Sanjay Biyani1, Bhawana Kumari2 1Academic Director, Biyani Group of Colleges, Jaipur

2Research Scholar, Rajasthan Technical University, Kota

Abstract:

Accumulated non-performing assets (NPAs) specifically in the public sector banks (PSBs), are adversely affecting the process of credit disbursement. As the amount of bad loans are increasing rapadily. The banks are becoming more curious for the same. There are two components in resolving the NPA problem: the immediate task of resolving the current accumulation in the PSBs, and the more important long-term assignment of ensuring that NPAs do not accumulate again to this proportion. This short examines this two-tier key to India's NPA conundrum. It explore alternative modes of financing that should assist create a 'new-age' investment institution for big expansion projects. A project finance approach for these big expansion projects, along with new development finance institutions (DFIs), may provide a long-term respond to the big-ticket credit question.

Keywords: NPA, investment, big ticket credit and public sector banks.

Marketing Strategy to Enhance Quality for Sustainable Development of Private Universities in Rajasthan

Ms. Sujata Biyani1, Dr. Anita Rathore2 1Research Scholar, Rajasthan Technical University, Kota

2Asst. Professor, Biyani Girls College, Jaipur

Abstract :

This studies and researches done in subject depict different marketing strategies and quality parameters in higher education. To emphasize more on the importance of marketing strategies in higher education. It is needed to understand the basic purpose of education and then exploring certain areas of result driven approaches. The purpose of education is to offer them not only knowledge but also wisdom to apply that is our normal lives in order to get desired output. Students who are aspiring to pursue higher educational courses have deep career passions and purpose in their mind while enquiring about any particular courses



Keywords: Seven P’s of Marketing strategies, quality parameters, higher education and private university.

Introduction : Educations for the development of excellence, education for the development of expertise, education for the development of knowledge are some of the motives which necessitate a sound strategy for the overall development of higher education. This study focuses on the relationship between quality parameters and marketing strategies. This study will give insight the perception of students studying private universities in Rajasthan. Due to the less advertisement in education sector, people are not much aware about institutions providing quality education. This study is considered to be essential from the viewpoint of faculty members for the students.

A group discussion was carried out with 100 faculty members of varied specializations in order to get their views. For the same, a questionnaire with research variables was prepared which included 7 P’s of Marketing strategies i.e. Product, Price, Place, Promotion, People, Process and Physical Evidence and 7 Quality parameters that includes Curriculum aspects, Teaching Learning and Evaluation, Research, Innovations and Extension, Infrastructure and Learning Resources, Student Support and Progression, Governance Leadership and Management, Institutional Values and Best Practices.

Review of Literature: Kumar, S. (2017) stated that higher education plays a vital role in every country’s development. Several schemes have been launched by central and state governments for the growth of higher education. The institutes should focus on experienced faculties, modernization and technologies, advancement, equipped infrastructure. Dr Fisseha Girmay and Dr Arvind. S. (2015) stated all the significant changes are taking place in the educational system in the society. The changes can be defined as the increase in enrollment of students at all stages of education, a decline in dropout rate, gender discrimination and an increase in number of faculties in all types of institutions.

Nicolescu, L. (2009) stated that there are many changes which have taken place in policy, governance, structure and status of higher education. These changes have affected the world both positively as well as negatively. When we talk about education, it means only bookish knowledge and experience. This paper focuses on marketing ideas which can be imposed at different levels.

Objective : To study the perception of faculty members regarding awareness of marketing strategies and quality parameters among students of private universities in Rajasthan

Discussion for Perception of Faculty Members : During this research, universities were adopting new techniques of teaching. Students says that they don’t get complete information of the university from its website. On an average, 30% of students



were taking education loans. In the research, most of the students said they were satisfied with the transport facilities of the universities. Mostly, students said that radio and TV advertisements make an impact on mind, while some said that the opinion of their parents and friends played a major role at the time of admissions. Many students also feel the faculty plays an important role while selecting the university. Students want practical exposure, regular classes and study with the help of teaching aids. They also demand better toilets facilities as hygiene was a major issue for them. This discussion also showed that students get attracted towards the better infrastructure of the college. Many students were of the opinion that regular feedback can help teachers enhance their teaching skills. The research revealed that practical and innovative ways of teaching improve the quality of education. Students also want the exposure of foreign universities, but some parents don’t allow their children to move out.

Besides, library should be well stocked with books and journals. According to students, books were important than journals. It has also been found that alumni get preference for job in same universities. Many parents and students were not aware about NAAC/NBA accreditations.

Recommendations :

• The universities must adopt latest teaching aids and techniques

• the education loan facility should be provided in-house at universities at low interest rates

• For better grooming of the students, the university should focus on more international collaborations and foreign exchange programmes. It should conduct alumni meets regularly.

• The universities should provide proper counseling to their students at the time of admission

• The basis of faculty recruitment should be as per the norms set by the university. The norms should be religiously followed. It will ensure appointment of qualified and competent teaching staff for the students

References : • Kumar, S. Higher Education in Rajasthan. In professional Panorama, pp. 94 – 100).

• Dr. Aravind. S, Dr. Fisseha Girmay Tessema & Dr. Hailay Gebretinsae, (2015). Awareness of Quality Management in Higher Education, Volume No. 2 (2011), Issue No. 4 (April), 33.

• . Gajić, J. (2012). Importance of marketing mix in higher education institutions. Singidunum journal of applied sciences, 9(1), 29-41.

• Nicolescu, L. (2009). Applying marketing to higher education: Scope and limits. Management & Marketing, 4(2).

• Adrian Palmer (2005). Principles of Services Marketing book published by McGraw-Hill, 1994.



Digitalization and Sustainability

Dr. Neeta Maheshwari1, Mrs. Manawati Kumari2 1Professor, Biyani Institute of Science and Management, Jaipur

2Research Scholar, Rajasthan Technical University

Abstract:

Sustainability is the primary moral and financial imperative of the 21 century. Digitalization and sustainability are two of the most powerful market influences in today’s world. The digitalization sustainability convergence in business and society offers executives both opportunity and challenges within the organization as well as within the economy. There is also significant development in the peer-to-peer lending platform system of credits and small loans.

The mobile money apps and systems that have enabled the rapid acceptance of this new infrastructure, seeming to skip from cash to mobile money without ever investing in credit and debit card systems also means the government or the financial services companies have the ability to collect a significant amounts of private data on citizens. Rapid development and extension of digital platforms and digital payments can provide the speed, security, transparency and cost efficiency needed to increase financial inclusion This paper focus on the role of banks in sustainable development by analysis recent trends in digital banking innovative banking practices, which provide the means for sustainable development.

In banking sphere sustainable development is largely about making links between factors and risk. Accelerating digital ecosystem development leads to cashless economies. Digital banking or electronic banking is one of the widely developed important areas of banking system. Bank has embraced sustainable business practice to satisfy its customer and promotes solid environmental steward ship.

Keywords: Sustainability, digitalization, financial inclusion, banking system.



Sustainable Development through Green Marketing

Dr. Neha Pandey Registrar, Biyani Group of Colleges, Jaipur

Abstract:

This paper focused on environmental accountability and fulfillment of green marketing for sustainable development. To improve the energy efficiency among the products to support sustainable development, the components which need to be modified are product, price, place and promotion. The variance in these components can be offered in the marketing mix to reduce waste and improve energy efficiency to encourage green marketing. This study shows that green marketing strategies can be in the benefit of the organisations. The paper focuses on how green marketing plays a dual role of environmental protection on one hand and customer satisfaction on other hand.

Introduction:

Sustainable development with regard to Green marketing incorporates a broad range of activities including product modification, changes in the production process, sustainable packaging as well as modifying advertising campaigns. Most firms have started using sustainable development framework which is known as green marketing. Most of the international organizations have acknowledged green products which are environmentally friendly. This paper is to study the marketing concerns and opportunities to environmental degradations factors and how strategies can bring about a change for sustainable development.

Results and Discussion:

Improved environmental quality and customer satisfaction are the two major objectives of green marketing. Green Marketing provides an opportunity to the companies to increase their market-share by introducing eco-friendly products. Many companies have introduced the policies of green marketing. In Mc Donald’s the waxed paper has been the new packaging material which is more environment friendly. The firms have now realized the problems and started using degradable packaging, reducing carbon emission and also reducing energy consumption. Time and on the popularity of green products have captured a large number of buyers, thereby increasing the demand for organic food items, clothes, cosmetics, electronic and electrical items. Therefore, a vast number of firms, especially international firms started using green marketing as their strategy to conquer the market and to save the environment. There are several strategies that can be used to apply green marketing. The firms use marketing mix concept in green marketing, this allows the firms to handle the 4Ps properly.



Conclusion:

With the ill effects of global warming, green marketing has become almost compulsory for all the organizations. It should not be a matter of choice to adapt to green marketing rather it should be compulsory for the consumers, industrial buyers and suppliers. Government should make the strict rules to save the world from pollution and its negative effects. Everybody should use energy efficient lamps and other electrical devices. It saves money and drives innovation for new product development and builds brand value. Green marketing is more appropriate for countries which are still developing, like India.

References:

• Shrikanth et.al (2012) Contemporary Green Marketing - Brief Reference To Indian Scenario , International Journal Of Social Sciences & Interdisciplinary Research Vol.1( 1)

• Maheshwari Aditya,Malhotra Gunjan(2011) Green Marketing: A Study On Indian Youth, International Journal Of Management And Strategy , Vol. (2) 3

• Sehrawat Gaurav(2014) Green Marketing: How Green Are today’s Youth, Online International Interdisciplinary Research Journal, Volume-IV,

• Govind Teju Rathod(2014) Green Marketing in India : Emerging Opportunities and Challenge, Asian Journal of Management Sciences Vol. 2 (3 (Special Issue)); pp. 111-115

• Rakesh Kumar(2013) Green Marketing - A Brief Reference to India, Asian Journal of Multidisciplinary Studies, Vol .1 ( 4), pp.191-204

• Manjunath(2013) Green Marketing And Its Implementation In Indian Business Organizations

• Asia Pacific Journal of Marketing & Management Review ,Vol.2 (7), pp 75-86

• Vandana et.al(2012) Green Marketing - A Tool for Sustainable Development, Global Research Analysis, Vol 2 (12) pp 133-135

• Dasgupta, P. (2010), “Nature’s Role in Sustaining Economic Development: Philosophical Transactions of the Royal Society, pp5–11. |

• Tiwari Jaya(2013) Green marketing in India: An Overview IOSR Journal of Business and Management, pp 33-40

• Rathod(2014) Green Marketing in India : Emerging Opportunities and Challenge, Asian Journal of Management Sciences Vol.2 (3 ) pp.111-115



Cashless Economy: A way to Sustainable Development

Dr. Devika Agarwal Asst. Professor, Biyani Institute of Science and Management, Jaipur

Abstract:

Digital India Campaign of the government has been launched with a vision to provide a thrust to the economy to shift towards cashless India hence eliminating paper money transactions and checking the carbon emissions into the environment. The approach is being looked into the light of sustainable development of the modern era.

Keywords: Carbon footprints, Cashless Economy, Digital India, Sustainable Development

Introduction:

Since generations we have been using currency in the form of coins and paper notes to exchange goods and services. However, the use of metal and paper has taken a severe toll on our environment through mining and cutting down of numerous trees. The introduction of plastic money and ATM machines has further aggrevated the environmental imbalance by adding carbon footprints through extensive use of electricity for ATM machines and use of polymer. The digital India initiative may check this free circulation of paper currency through online transfers and cashless transactions. The government is promoting the sustainable development of economy through the introduction of various money transfer applications like BHIM, PAYTM etc. Decashing saves from the wastage of resouces in the form of paper and metal. The introduction of Internet of Things can be considered a breakthrough in not just technology but in saving power, trees, non renewable resources and eventually leading to sustainable development. However, the introduction of smartphones for this cashless world may itself impose a threat to the environment. ElectronicWaste management is a major challenge in today’s world.

Discussion:

It is debated that a huge amount of paper money being retired by Reserve Bank of India, every year. The table shows that almost 100% paper currency gets retired by RBI every year which leads to the wastage of resources and unnecessary dumping of garbage. In the year 2012-13, new notes worth `11,800 billion were issued while in the year 2013-14, ` 13,007 billion new notes were issued which is a major threat to our eco-system. Many trees were pulled down to feed this new paper currency.

Source:https://www.livemint.com/Industry/TcmUwOGVb7HlUA5vxDe9qI/The-lifecycle-and-cost-of-a-banknote.html

https://www.livemint.com/Industry/TcmUwOGVb7HlUA5vxDe9qI/The-lifecycle-and-cost-of-a-banknote.html



Conclusion and Suggestions: The cashless economy may preserve the non-renewable resources and reduce the carbon footprint and add up to the sustainable development of the economy. Although, the technology used should be wisely used so as to minimise wastage and dumping of gadgets. The plastic money i.e. credit and debit cards should be of greener and of durable material. The smart phones may use alternate sources of energy hence leading to the use of more renewable resources instead of fossil fuels.

References:

• Institute and Faculty of Actuaries, 2017. Interim paper (2017) and Addendum (2018). A Cashless Society Working party

• DNB (De Nederlandsche Bank) Working paper No 574, Evaluating the environmental impact of debit card payments, 2017

• Belkhir. L, Elmeligi. A, Assessing global ICT Global emissions footprint, 2018

Review on Big Data Privacy Concern

Vivek Sharma1, Manish Mathuria2 1, 2Biyani Institute of Science and Management, Jaipur, INDIA

Abstract:

Big data term is used to present the huge data sets with the varied structure. The data in the form of information is very difficult to store, analyse and process. Big data Privacy means securing user’s personal data with respect to the policy. The Big Data Analytics use user’s data either personal or public for the best result of Analysis. The accuracy and efficiency is also requiring in Big Data Analytics where is very hard to find privacy concern of the entities. This research paper targeted to get the new techniques and method to judge privacy concern of Big Data to secure user’s data.

Keywords: Big Data, Biometric Security, Database, DBMS, Personal Authentication.

Introduction:

Big data specifically refers to data sets that are so large or complex that traditional data processing applications are not sufficient. It’s the large volume of data both structured and unstructured that



inundates a business on a day-to-day basis. Due to recent technological development, the amount of data generated by internet, social networking sites, sensor networks, healthcare applications, and many other companies, is drastically increasing day by day.


Big Data is very important is aspect of Privacy and security. Big Data Security model is not suggested in the event of typical applications. The absent of Security Model data can easily be compromise. As such, this section focuses on the privacy with security issues. The Information is the control over how the personal information is collected and used. The privacy of the information is the capacity of an individual or group to stop information about themselves from becoming known to people other than those they give the information to. One serious user privacy issue is the identification of personal information during transmission over the Internet.

Fig. 1 Big Data Architecture for privacy concern

Fig. 2: Privacy and Security aspect of Big Data



Security is the practice of defending information and information assets through the use of technology, processes and training from:-Unauthorized access, Disclosure, Disruption, Modification, Inspection, Recording, and Destruction.

Experimental: Approaches to privacy preservation storage on cloud- The data on the cloud got three dimensions such as confidentiality, integrity and availability. The idea is to safeguard the privacy of the user on cloud using technique like Attribute based encryption, Holomorphic encryption, storage path encryption, usage of hybrid clouds.

Conclusion: This research gives a correct way to work for privacy concern to big data. Overall conclusion of this research work is that Big data contains private data of users which should exists in security, to do so encryption based method can be applied. This research is very much helpful for developing new methods.

References: 1. “Privacy by design in big data analytics and social mining”, Anna Monreale, EPJ Data Science,

Springer, 2014. 2. “Big data privacy: a technological perspective and review”, Priyank Jain, Journal of Big Data,

Springer, 2016. 3. “Big data privacy: challenges to privacy principles and models”, JordiSoria-Comas, Data

Science and Engineering, Springer, 2015

Internet of Things (IoT): Role in the Development of Smart Cities

Dr. Poonam Sharma Biyani Group of Colleges, Jaipur, INDIA

Abstract:

IoT (Internet of Things) is a key infrastructure in the development of smart cities. Since by emerging the various types of networks, IOT has become one of the most importanttypes of infrastructure in smart cities.Hence, after the set up of the general infrastructure of a smart city, various services that are required to utilize various types ofdata collected in routine life can be provided. This means that the various services which make use of IOT technologiesin a smart city can bring about a sustainable and pleasing living environment for the society.

Keywords: internet of things; smart city;IoT technologies; sustainable



Introduction:

The IOT adds the required intelligence into basic building blocks of the city and make it smart.The main feature of a smart city includes comprehensive utilization of information resources and a high degree of information technology integration.The up-coming Internet of Things (IoT) model is foundational to the growth of smart cities. Integrated cloud-oriented architecture of networks, software, sensors, human interfacesand data analytics are necessary for value creation. Hence IoT products and the services will become essential for the future development of smart cities.

Fig:1 How the IOT Works

Result and discussion: Smart City is a thought of using technologies and associated data sensors to improve and become powerful in terms of infrastructure and city operations. This includes monitoring and managing of public assets,information systems , citizens, power plants, transportation systems,water supplies, civil bodies, and other community services.As sensors monitoring energy usage, water levels, traffic flows and parking lots, the environment and security cameras, and sending that data to the city monitoring control center. Smart cities holdhuge potential in completely turning around the operational efficiency of a city and IOT is the technical foundation behind it.

Conclusion: As discussed in this paper, IOT not only makes city management much easier and more efficient, but it also increases the quality of life of peoples.The world needs smarter and more sustainable cities, and It has already proven that this can be achieved through the use of IOT.

References:

1. "The Role of Internet of Things (IoT) in Smart Cities: Technology Roadmap-oriented Approaches" Eunil Park 1 ID , Angel P. del Pobil and Sang Jib Kwon.

2. “IoT to Play a Major Role in building a Smart City” Arun Kumar, Director-IT, GlobalLogic

3. “Smart cities and the Internet of Things” Robert R. Harmon ; Enrique G. Castro-Leon ; SandhiprakashBhide



Carbon Credits and sustainable development: A contribution to economic appraisal in business world

Lokesh Agarwal Research Scholar, University of Rajasthan, Jaipur (Raj.)

Abstract:

At present, a number of approaches are being adopted to reduce carbon emissions. These range from efforts by individuals and firms to reduce their climate footprints to initiatives at city, state, regional and global levels. Two major milestones among these initiatives of the commitment of governments to reduce emissions are “United Nations Framework Convention on Climate Change (UNFCCC)” and in 1997 “The Kyoto Protocol”.

Kyoto Protocol set limits on the binding countries for the maximum limit of GHG emission. Under this protocol, certain emission targets were fixed for the countries. These countries are required to meet the prescribed targets through national measures. However, the Protocol also offers them an additional means to meet their targets by way of three market-based mechanisms:-

1. International Emissions Trading

2. Clean Development Mechanism (CDM)

3. Joint implementation (JI)

Benefits of Emission Trading:

An emission trading system (ETS) is cap and trade based mechanism. It has emerged as a powerful policy instrument for managing greenhouse gas (GHG) emissions. It provides a path for the development of new technologies and also encourages operational excellence. This trading system is inflexible, command-and-control regulation, and taxpayer-funded support programs because:

• It is specifically designed keeping in view the objective of environment protection.

• With cap and trade system, it is the most economical mechanism for restricting GHG emission.

• It delivers a clear price signal against which to measure abatement investments Trading is not the only policy instrument that governments should use – but failing to give a major role to trading will impose unnecessary costs and create policy confusion.



Figure 1: THE KYOTO MECHANISM (an outline):

Recomendation:

After the detailed study on accounting aspects of carbon credit and CERs, it is clear that there is no specific method for accounting and recording of carbon transaction. The analyst and the research papers and the Guidance Notes issued by the Institute of Chartered Accountants of India states that there are 4 ways in which the Credits can be recorded, as a Contingent Asset, as an Intangible Asset, as an inventoryand in form of Other Income.

Every Author or the guidance Note has his own theories. So practically after analysing the studies as above, we can say that recording the Carbon Credits like an Intangible Assetas well as Inventoriesis a justified idea.

In Indian context, the classification of the Credits as an Intangible Asset is recommendable because buying and selling of credits are not so frequent, especially in a country like India, where even the

Source:http://www.masci.or.th/climatechange/index.php?option=com_content&view=category&id=21&layout=blog&Itemid=8

Clean Development Mechanism (CDM)

Country B

Country A

CER

Under International Emissions Trading (IET) countries can

trade in the international carbon credit market to cover their

shortfall in Assigned amount units. Countries with surplus

units can sell them to countries that are exceeding their

emission targets under Annex B of the Kyoto Protocol.

A developed country can 'sponsor' a greenhouse gas

reduction project in a developing country where the

cost of greenhouse gas reduction project activities is usually

much lower, but the atmospheric effect is globally

equivalent

A developed country with relatively high costs of domestic greenhouse reduction would set

up a project in another developed country

Joint Implementation (JI)

AAU

Country B

Country A

ERU

AAU

International Emissions Trading

Country A

Country B



accounting procedure is unclear. The amount involved is huge. Even the transactions are infrequent. If the project is for a long term then the credits shall be bought or sold in phases. At that time, the recognition of these in the books of accounts shall become a cumbersome task, if they are recorded as sales and purchases. The reason being, that they are recurring once or for a short time. So they should be classified as extraordinary items.

So instead of recognising as such and to avoid their different treatments, classification as an intangible asset is justified.

References: • The EU emission trading system : an introduction, climate policy info hub, scientific knowledge

for decision-makers (http: // climatepolicyinfohub.eu/eu-emissions-trading-system-introduction) • Clean develpoment mechanism (cdm) and carbon trading in india, jitendra Kumar Singh • http://unfccc.int/kyoto_protocol/items/2830.php • http://www.green-evolution.eu/default.asp?pid=132

Foreign direct investment as a vehicle for sustainable development

Dr. Pawan Kumar Patodiya1, Ms. Reshma Pamnani2 1Associate Professor at Biyani institute of science and management, Jaipur

2Research scholar, Rajasthan Technical University, Kota

Abstract :

The goal of sustainable development is to meet the needs of the present without compromising the ability of future generation to meet their own needs. Foreign direct investment is the method of transferring wealth and technology in developing countries. Multinational enterprises operate in foreign countries in a variety of different manner. Operating in foreign environment often political risk. In effort to reduce risk countries have created treaties that protect the investors. Trade liberalization and prohibition on incentives all themes that appear through such agreement are Free trade agreement some prominent example include south African development community, the ASEAN free trade area and the north American free trade agreement (NAFTA). The united nation conference on trade and development UNCTAD has promoted foreign direct investment as a potential driver for sustainable development. FDI one of the important sources of financing the economic development and also a key factor of sustained economic growth.

http://unfccc.int/kyoto_protocol/items/2830.php

http://www.green-evolution.eu/default.asp?pid=132



Project Environmental Impact Assessment

Dr. Shiv Jhalani Associate Professor, Biyani Group of Colleges, Jaipur

Abstract: The aim of scoping is to make a preliminary identification of the social and environmental impacts that may be caused by the project, and who and what they may affect. The Project sponsors public consultation team and / or a social specialist may be required to undertake these tasks:Firstly,Project staff members responsible for managing public consultation should accompany the consultants hired to determine the scope of environmental assessment. Secondly, consult with project effected people and groups. Third, where appropriate, work through stakeholdersrepresentatives (eg.elected leaders, teachers, religious leaders). Fourth, consult with relevant stakeholders that may have concerns about the project.Fifth, after scoping project staff and consultants might redefine who the stakeholders are and which impacts are likely to affect which groups. Sixth, use the preliminary impacts identified during the public consultation to define terms of reference for consultants. Seventh, informationdisclosure:-make information easy to understand and provide written information.

Keywords : Environmental, Assessment, impacts.

Sustainable Development and Green Building

Dr. Shweta Mishra1, Meenu Goyal2 1Assistant Professor, Biyani Girls College, Jaipur

2Student, ABST (Hons), Biyani Girls Collee, Jaipur.

Abstract:

Sustainable or high performance building or green building is the practice which expands and complements the classical building design concerns of economy, comfort, durability and utility. Green building are designed to reduce the overall impact of the built environment on human health and natural environment by reducing waste, pollution and environmental degradation and also efficiently using energy, water and other resources. Also Green Building may incorporate sustainable materials in their construction for e.g. Reused, recycled-content or made from renewable resources and also feature landscaping that reduces water usage by using native plants that survive without extra watering. India ranks third on the US Green Building Council’s annual ranking of the



top 10 countries for leadership in Energy and Environmental Design certified Buildings. IGBC is the country’s premier body for green building certification and allied services. There are many Green Building projects in India and one of the top Green Building is Suzlon One Earth located in Pune. The building received its LEED Platinum rating in 2010. The principal architect designed the building in such a way that 90% of the building receives natural daylight.

Keywords: Sustainable development, Green building, High performance, Commissioning

Introduction:

Conventional buildings have a substantial impact on the health and wellbeing of people and the planet. They use resources, generate waste, and emit greenhouse gases throughout their life cycle which can be 50, 75, or more years. Green building is not new. Humans been building with local materials such as mud, straw, wood, and stone, and using renewable energy from the sun, the wind, and water for thousands of years.Today, green building is the practice of designing, constructing, and operating buildings to:Minimize resource use Reduce waste and negative nvironmental impacts Maximize occupant health and productivity Decrease life cycle costs A green building:Makes efficient use of land, materials, energy, and water Generates minimal or no waste Provides a healthy indoor environment for its occupants Restores, improves, or enhances the natural environment.

Green Building Integrative Project Approach

In a conventional building, the people responsible for designing, constructing, and operating the building may not meet each other until well into the project, at the end, or never. “…70% of the decisions associated with environmental impacts are made during the first 10% of the design process.” — U.S. Green Building Council LEED Green Associate Study Guide

Green building uses an integrative project approach which brings people together at the front end to collaborate and share ideas that can enhance building performance and save money during construction and building operation.

Green Building Life Cycle Costs

Green building considers costs over the entire life of the building, whereas conventional building is often focused on initial design and construction costs.For example, a residential home developer may scrimp on insulation to save money without considering how that impacts the energy costs of the future homeowners.

Green Building Operation

A key factor of high-performance green buildings is commissioning. This is the process of confirming the building operates as designed, resolving any issues, and training the people who will be operating the building.Building operations personnel are the true heroes of green building. They are the ones responsible for monitoring, tweaking, fixing, and maintaining a building and its systems throughout the building’s life cycle.



Conclusion:

Green buildings can not only reduce or eliminate negative impacts on the environment, by using less water, energy or natural resources, but green buildings can in many cases – have good impact on environment by generating their own energy or boosting biodiversity. Therefore, this environmentally responsible and resource efficient should be used in more enhanced way in India so that this practice could reduce waste and negative environmental impacts.

References:

1. "Energy-efficient buildings – a business case for India? An analysis of incremental costs for four building projects of the Energy-Efficient Homes Programme". Retrieved 16 March2015. https://greengroundswell.com

2. https://en.wikipedia.org/wiki/Green_building_in_India

3. https://archive.epa.gov/greenbuilding/web/html/about.html

Data Mining & Big Data Technology

Rahul Agarwal

Biyani Group of Colleges, Jaipur, India Abstract:

Big Data contain huge amount, simple or complex, increasing data groups from multiple, various sources. With the rapid development of data storage, and the data collection capacity, Big Data are now growing expanding in all streams especially in science and advance tools and technologies. It is used in social networking applications like facebook, Instagram, whtsapp etc. This paper presents a method that why big data is important and how we can use these data. To use these large amounts of data we need data mining technologies.

Keywords: Big data, data mining, data science

Introduction:

Data mining is an approach to find patterns in huge data sets using tools and algorithms, using machine learning, using statistical procedures, and database systems to discover future patterns. Data mining is an important step in Knowledge Discovery process where intelligent methods are applied to huge amount of historical data to extract data patterns.

http://www.adelphi.de/en/publications/dok/43509.php?pid=1971

http://www.adelphi.de/en/publications/dok/43509.php?pid=1971

https://greengroundswell.com/

https://en.wikipedia.org/wiki/Green_building_in_India

https://archive.epa.gov/greenbuilding/web/html/about.html



Big data is a technique that describes the huge volume of data – both structured and unstructured – that use in a business on a regular basis. Big data can be emerged for better decisions and strategic business moves.


This research paper is consist of examples of big organizations where large data is used, where data is growing very rapidly. So this paper shows that how we can handle these data, how we can implement these data, how and where it is stored and how we can apply data mining tools to fetch important conclusions from these data for policy making of organization, for knowing public interest etc.

Conclusion:

Big data is very effective with respect to data mining. Big data is very useful in present situations. It reduce the unstructured data into structured data and can discover important results by data mining for policy making and business growth.

References:

(a) Adams, M.N.: Perspectives on Data Mining. International Journal of Market Research

(b) 52(1), 11–19 (2010)

(c) Asur, S., Huberman, B.A.: Predicting the Future with Social Media. In: ACM International

(d) Conference on Web Intelligence and Intelligent Agent Technology, vol. 1, pp. 492–499 (2010)

(e) Bakshi, K.: Considerations for Big Data: Architecture and Approaches. In: Proceedings of

(f) the IEEE Aerospace Conference, pp. 1–7 (2012)



The emerging trends of cashless economic policy: Growth and Challenges

Mr. Piyush Jhalani

Assistant Professor, Biyani Girls College, Jaipur (Raj.)

ABSTRACT:

Cashless economy is a concept in which no physical money is used for the transactions of money. In cashless money most of the transactions are done by online fund transfer, E- wallets, and Debit card, credit card etc. This study is related with current Growth and Challenges of Cashless economic policy in India. This study conclude that the view of cashless economy in India is very bright for the Country but in Current scenario it is facing many challenges like technology, undeveloped infrastructure and uneducated population of India.

KEYWORDS: Cashless, Economy, Policy, Trends, E- Cards.

INTRODUCTION:

Cashless economy is an economy where most transactions are evaded using the physical money. In this economy most of the transactions are done with e cards and IMPS, NEFT, and e- wallets. Our Prime Minister Mr. Narendra Modi has demonetized note of Rs. 500 and 1000 which boost up the use of these online fund transfer and uses of all these online payment system. now a days Indian Government is in full support of cash less economy. Cashless transactions are adopted by every corner of India like small villages and to edges of all across the country. Every elite finds many advantages from thiskind of transactions rather carrying money and move in the market. Cashless economy also increases purchase habits of buyers which results into growth of the economy and in GDP of the country.

RESULT AND DISCUSSSION:

Growth: cashless economy helps in many ways in growth of country. It reduces the printing cost of government of India by this it saves the govt. expenses and saves trees with paperless transactions and helps in sustainable development of the country. It helps in alleviation of corruptions from the country as cashless tractions increases transparency in every transaction. One of the very most basic reasons of demonetisation is that it deterge out black money from the economy as it was one of the very big challenge in front of govt. that real business of the businessman is not on the paper as they evading the real money.

Challenges : In current scenario India is facing very major challenges because India was not full prepare for this very bis step of demonetisation because currently only sixty percent of total



population has bank account and India is also facing undeveloped infrastructure of online banking and ATMs. Other then this education in India is also not very familiar with the cashless economy and online transactions etc. Accessibility of technology is also very big issue in India. Beside all this people of India also shows unwillingness to this Cashless economy.

Experimantal:


Conclusion:

If we glance at the general situation of building the cashless economy, its advantages and uses in the present system it will be aforementioned that cashless economy is that the need of the hour. It has become vital for the country to travel cashless for the systematic development within the economy. But this should be taken in very systematic way so that the challenges of the cashless economy can remove and it can help the country to growth.

References: 1. www.economictimes.indiatimes.com 2. www.sd-commission.org.uk 3. www.hbr.org 4. www.undp.org

Role of IT in Sustainable Development

Anju Bhatt1, Khushbu Bhati2

1Assistant Professor, Biyani Girls College, Jaipur, India; 2Student, Biyani Girls College, Jaipur, India

Abstract:

Green Computing concept is to improve environmental condition. The main aim of Green Computing is to reduce poisonous materials from the environment. Today, it is the major issue to prepare equipment by which we can achieve efficient energy and to minimize e-waste and usage of non-poisonous materials in preparing the e-equipments. With the help of Green Computing we can reduce resource consumption and disposal of e-waste. We can implement Green Computing in the

http://www.economictimes.indiatimes.com/

http://www.sd-commission.org.uk/

http://www.hbr.org/

http://www.undp.org/



creation of computer equipment like CPU parts or any other peripheral devices. Green Computing can help us to create a safe and healthy environment.

Keywords: Green Computing, e-waste and e-equipment.

Introduction:

The information technology has changes the way we live, work, learn and do things. It has several employment opportunities across the globe, as computer literacy has become prerequisite condition in every sector. The computer’s ability to store, retrieve and manipulate large amount of data has led to its widespread use. But at each stage of a computers life, from its manufacture to its disposal, it exhibits some environmental problems.

Green Computing is the eco-friendly use of computers and its resources. In broader terms, it is also defined as the study of designing, manufacturing, using and disposing of computer devices in a way that reduces their harmful impact on the environment. The goals of Green Computing are to reduce the usage of hazardous materials, maximize energy efficiency during the products lifetime and to promote recyclability and biodegradability of products.

Result and discussion:

In recent years companies in the computer industries have realized that Green Computing is in their best interests, both in terms of public relations and reduced costs. Ultimately Green computing focuses on ways to reduce overall environmental impact. Its main purpose is to find and promote new ways to reduce pollution, discover alternative technologies and create more recyclable products.

Figure 1: Social Sustainability

Conclusion:

Modern computing poses not only technical problems but it also has to face major environmental challenges in terms of its high power consumption. With increase in IT infrastructure, it is a clear



point that effective Green Computing policy must be formulated to minimize its environmental effects. Green Computing techniques help us to reduce power consumption and heat which is evolved by the computer machines. It helps to make our environment safe and healthy.

References:

1. “Special issue on education for sustainable development”, Luis Felipe Nascimento, Springer, 2016

2. “Sustainable Development and Sustainability Transition Studies”, Brauch, Springer, 2017

Spritual environment’s Impact on learning in the groups in Organizations

Ankita Joshi1, Yashu Shrivastava2 1Asst. Professor, Biyani Girls College, Jaipur; 2Asst. Professor, Biyani Girls College, Jaipur

Abstract:

This article aims at exploring the reasonable relationship between spiritual environment and its learning in teams. This study is based on cross cultural survey plan where part of analysis is the work group. Structural equation model substantiate the positive relationship between the three aspect of spiritual climate and two aspects of learning in teams. Introduction study suggests (Dehler and Welsh, 1994; Howard, 2002) that staff in organizations with higher levels of spirituality show characteristics, like increased compliance towards managerial change, higher inventiveness, novelty and better learning capability .Scholar in the field of adult learning as well as in the field of edification and growth in organizations have started considering spirituality as a significant factor (English, 2001, Gallagher, Rocco, and Landorf, 2007). Upcoming section is focused on credible implication of theology on learning in organization. Spirituality and Learning Perhaps one of the most significant feature of spirituality is that at its root it is a matter of considering - it is all of life seen from a certain viewpoint (Turner, 1999). It is about metanoia (Senge, 1990) - a fundamental move in wits in which individuals come to see themselves as capable of building the world they really want. Melanoma is about taking on a transformational perspective which according to Mezirow (1991, p. 155) is the "central process of adult development". Bateson's (1973) level III erudition and Argyris and Schon's (1978) Treble Loop learning hypothesize that change begins when we look differently at the available alternatives in front of us. The process of appealing the broader issues of reality in the outer space in such a way is spiritual in nature. It is by involving with



the issues from this aspect that, it is proposed, we are better able to make sense of the world and deal with the details on a daily basis in life.

Spirituality and Learning: A Search of connection in the Organizational Context Howard (2002) projected in her conceptual paper that real learning, and real spirituality, get to the spirit of what it means to be a human. Learning is twisty and involves the course of discover what questions to ask as well as the process of discovering "answers". Our perception of the world and our response to it are a matter of choice. We can see the sights the assumption we live with, which problems we choose to solve, what goals we think it is worth pursuing. A spiritual world’s view makes one more accountable for one's feelings and actions. Spirituality refers here to a sense of implication and purpose at work and playing a role to the larger society.

The reliability coefficient (Cronbach’s alpha) of the range is 0.892. A model connecting spiritual climate (Harmony with self, Harmony in environment and Transcendence) with learning in groups (mutuality and collaborative reflection and experimentation) was tested and will be showcased.

In terms of limitations this study suffers from usual limitation of logical research design, same source prejudice and doesn’t consider the impact of external environment on involvement of spiritual climate and learning in groups.

References:

• Argyris, C. and Schon, D.A., 1978, Organisational Learning, Addison-Wesley, Reading, MA Barrett, R. (1998), Liberating the Corporate Soul - Building a Visionary Organisation, Butterworth-Heinemann, Oxford. Bateson, G, 1973, Steps to an Ecology of Mind, Palladin, London Dehler, G. E. and Welsh, M.A., 1994, ‘Spirituality and organizational transformation’, Journal of Managerial Psychology, vol. 9, No. 6, pp. 17-24. Duchon, D. and Plowman, D.A., 2005, Nurturing the spirit at work: Impact on work unit performance, The Leadership Quarterly, vol. 16, no. 5, pp. 807–833; Edmondson, A.C., Dillon, J.R., Roloff, K.S. (2007).

• Three Perspectives on Team Learning: Outcome Improvement, Task Mastery, and Group Process. in A. Brief and J. Walsh (Eds.), The Academy of Management Annals, Vol. 1. pp. 269–314. New York: Taylor and Francis Group English, L.M. (Ed.), 2003,

• San Francisco, CA: Jossey-Bass. Ramnarayan, S. (1996), ”Organizational learning capability”, Measuring Organizational Climate, Academy of HRD, Ahmedabad. 11031 12 Ramnarayan, S. and Bhatnagar, J. (1993)

• Learning Culture: The Dimensions of the Learning Organization Questionnaire, Advances in Developing Human Resources 2003; 5; 132-151



Use of technology by companies to sustain the growth in its environment

Shikha Dugar1, Richa Khunteta2 1, 2 Asst. professor, Biyani Group of Colleges, Jaipur

Abstract:

Meaning of Technology: The word comprises of three essential things; tools and instruments to improvise human skills to shape nature and to solve problems, knowledge of how to solve problems or how to create or invent things and culture at last, which emphasizes knowing our world and the value systems in which we live.

Societal consequences of technological developments:

Seventeenth-century thinkers such as Descartes and Bacon thought that science and technology unlocked the keys to mankind’s mastery over nature, which they saw as synonymous with human progress.

Technology is helping great ways in business to sustain development:

From smart Robots improving operations to AI, here’s how technology will change this space:

Product lines becoming smarter:

It was just the END products at earlier times but now companies are taking interest into each and every part of the process of manufacturing/ production. More sensors and AI is helping increase the efficiency of production. For example, AI robots can learn to pick only perfectly ripe fruits leaving everything else to grow, thus improving the efficiency of the farm.

Smarter communications:

Using chatbots, auto – responders, AI based responses enables companies to improvise communication with their customers. Customer service has already been accelerated by the adoption of people-powered messaging services on company websites and social media accounts – and it’s set to go further as chatbots (computer programs that simulate conversation with users), company databases and connected, internet of things (IoT) products begin to better communicate with each other.



Improved remote capabilities:

Remote diagnosis if problems, clinical procedures in LIVE coordination with expert practitioners, remote monitoring of production facilities, farms etc are helping in a great manner to companies to sustain its growth and development, and on other hand also helping society. These are some of the ways where tech support is paving ways for companies to sustain their development.

Keywords: Culture, Chat bots, Knowledge.

Sustainable Green Cloud Computing: Balancing Energy between data processing and storage

Ms. Harshita Bhati Asst. Prof. I.T. Dept. Biyani Institute of Science and Management

Abstract: Distributed Green computing which depends on Virtualization and Network. It is rapidly growing as an option in contrast to traditional office-based processing. Distributed computing turns out to be more far reaching, the vitality utilization of the system and processing Information and assets that support the cloud will raise. This is going on when there is raising consideration being paid to the need to orchestrate and oversee vitality use over the whole data and interchanges innovation (ICT) division.

Introduction:

While information house i.e. server farm vitality utilize has expected much consideration as of late, there has been less consideration paid to the vitality utilization of the transmission and exchanging systems are that are critical to associating clients to the cloud and transmission and additionally information handling and information stockpiling. I clarified that vitality utilization in transport and exchanging can be a huge level of aggregate vitality utilization in distributed computing. Distributed computing can empower more productive utilization of registering power, particularly when the processing undertakings are of low force or inconsistent. In any case, under a few conditions distributed computing can devour more vitality than unsurprising processing where every client plays out all figuring alone (PC).




Fig: Different Conditions which Energy Consumption is significant

Conclusion: In this paper, I concluded a wide-ranging energy consumption analysis of cloud computing. The analysis process considered both public and private clouds they are two major clouds and included energy consumption in switching and broadcast as well as processing data and data storage. I have evaluated the energy consumption associated with three cloud computing services, namely storage as a service, software as a service, and processing as a service. Future services concerning about cloud computing is likely to include some combination of each of these service models & work flow. Power consumption in transport represents a significant proportion of total power consumption for cloud storage services at medium and high usage rates, public cloud storage can consume the order of 3-4 times more power than private cloud storage due to the increased energy consumption in transportation process. Nevertheless, public & private cloud storage services are more energy efficient than storage on local hard disk drives when files are only occasionally accessed. However, as the number of file downloads per hour increases, the energy consumption in transport grows and storage as a service consumes more power than storage on local hard disk drives. The energy savings from cloud storage are minimal. At reasonable and high screen refresh rates, power consumption in transport becomes significant and energy savings over midrange PCs are reduced and also optimizes the overall performance.

References: 1. Cisco. (2009). Cisco visual networking index: Forecast and methodology, 2009–2014.White

paper.[Online]. Available: http://www.cisco.com.

2. A. Weiss, BComputing in the clouds,[networker, vol. 11, no. 4, pp. 16–25, 2007.

3. T. Singh and P. K. Vara, BSmart metering the clouds,[ in Proc. IEEE Int. Workshops Enabling Techno. Infrastructures for Collaborative Enterprises, Groningen, The Netherlands, Jun.–Jul. 2009, pp. 66–71.

4. D. Kondo, B. Javadi, P. Malecot, F. Cappello,and D. P. Anderson, BCost-benefit analysis of cloud computing versus desktop grids,[ in Proc. IEEE Int. Symp. Parallel Distrib. Process., Rome, Italy, May 2009, DOI: 10.1109/IPDPS. 2009.5160911.

http://www.cisco.com/



Role of Corporate Social Responsibility (CSR) in Sustainable Development

Ms. Mona Singhal1, Ms. Jyoti Kedia2 1Assistant Professor, Biyani Girls College, Jaipur; 2Student, Biyani Girls College, Jaipur.

Abstract :

The study will explicate theoretical and practical contribution of Corporate Social Responsibility (CSR) towards accomplishing the goal of sustainable development . The paper focuses on social and environmental development through CSR along with its importance in sustainable development of organization in comparison to profits. Similarly, performance of organizations in various dimensions of CSR and sustainable development are discussed.

Keywords: Corporate Social Responsibility, Sustainable Development, Environment, Economic

Introduction:

As a mode to enact social and environmental rights, CSR has discussed viable deal with the inequalities created by economic liberalization and globalization. It examines that the concern is not self-centered profit making entity but its actions play an essential part to the economy, society and environment in which they operate. According to World Business Council for Sustainable Development,“Corporate Social Responsibility (CSR) is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.”[

Contribution of CSR for sustainable development: CSR contributes by delivering economic, social and environmental benefits to all stakeholders. It focuses on capacity building, community empowerment, socio-economic growth, environmental sustainability, boost up disparage sections of society and impoverished regions. In long run, business will not sustain if it only focuses on making profits and doesn’t care about its stakeholders.However, Social and environmental issues, placed in context of sustainable development are reviewed in organizations through CSR.

Triple Bottom-Line: This model suggests that the sustainability of organizations can be incorporated through three dimensions: economic, environmental and social . Similarly, three E’s (Environment, Economy and Equity), three P’s (People, Planet and Profit) or Sustainable Development are the major concepts of this model. However, these dimensions are included in organizations social responsibility to achieve sustainable development.

In context businesses are securing themselves from charge of negligence by becoming proactive .Private companies like TATA, Birla and Reliance are practicing CSR from countless years. For



Example: MNC’s like Unilever has also incorporated a global CSR strategy. The company has ranked ‘Food Industry Leader’ in the Dow Jones Sustainability World Indexes for 11 consecutive years and 7th in ‘Global 100 Most Sustainable Corporation in the World’.


Business activities are done carelessly, environmental factors such as absence of water or key materials affect the amount of production whereas social factors such as human rights, working conditions, economic inequality and other issues comes forward gradually. As an outcome, social and environmental issues are separate but can be seen coming together in many companies. Similarly, performance of CSR, environmental performance and strategies are intermittently found in study of corporate sustainability. However, the result that CSR in business is becoming more transparent, interdependent, responsible and harmonious for their sustainable development and society as whole.

Conclusion: Corporate Social Responsibility plays an important role in achieving sustainable development by focusing on economic, social and environmental aspects.

References:

1. Dodh, P., Singh, S. &Ravita (2013). Corporate Social Responsibility and Sustainable Development in India. Global Journal of Management and Business Studies, [online] Volume 3 (6), p. 681-688. Available from: https://www.ripublication.com/gjmbs_spl/gjmbsv3n6_17.pdf [Accessed on 20 November 2018].

2. Herrman, K. K. (2004), “Corporate Social Responsibility and Sustainable Development: the European Union Initiative as a Case Study”. Indiana Journal of Global Legal Studies, [online] Vol. II, Issue, 2, Article 6.

3. Holme, R. & Watts, P. (2000). Corporate social responsibility: making good business sense . United Kingdom: WBCSD.

4. REC (2013). www.recindia.nic.in/download/DPE_Guidelines_CSR_Sust.pdf. Accessed on November 19. 2018.

5. Elkington, J. (1997). Cannibals with forks: the triple bottom line of 21st century business. Gabriola Island: New Society Publishers.

6. Portland State University. The Initiative on Triple Bottom Line Development, 2013. Available from: <http://www.pdx.edu/cupa/programming>. [Accessed on: 19 November 2018].

7. Carroll, A. B. (1979). A three dimensional model of corporate performance. Academy of Management Review, 4, 497-505.

https://www.ripublication.com/gjmbs_spl/gjmbsv3n6_17.pdf

http://www.pdx.edu/cupa/programming



A Review: Green Computing for Legitimate Development

Poonam Soni

Assistant Professor, Biyani Group of Colleges, Jaipur, India

Abstract: Green computing is an effective approach towards designing, manufacturing, using and disposing of computers and its resources with minimal or no impact on environment. The goal of Green computing is to manage the power and energy efficiency, choice of eco friendly hardware and software, and recycling the material to increase the product’s life.

Keywords: Green Computing, energy saving

Introduction: The term Green computing came into existence with the launch of Energy Star program in 1992 by U.S environmental protection agency. It aims towards electricity saving and less amount of heat generated by the computers. Widespread use of computers and related IT products has a very bad effect on the environment. Personal Computers are bad for environment because they are not biodegradable and the parts and pieces will be around forever and are rarely recyclable. Environment pollution could be because of the defects in manufacturing techniques, disposal techniques for computers and components. There are toxic chemicals used in the manufacturing of computers and when we use informal disposing they put harmful impacts on our environment. So to save our environment and to reduce the harmful impacts of computers we have to aware about it. Green computing can also develop solutions that offer benefits by aligning all IT processes and practices with the core principles of sustainability, which are to reduce, reuse, and recycle. The concept of Green computing has begun to spread in the past few years, gaining increasing popularity. This research paper describes that today computer is an essential part of our life, but we have to be aware about the harmful effects of computer on our environment.

Result and discussion: A big question for a successful shift towards sustainable development is “What is Green Computing?”, which might be answered as “Green computing is an application of environmental science which offers economically possible solutions that conserve natural environment and its resources. Green computing is designing, manufacturing, using and disposing of computers and its resources efficiently with minimal or no impact on environment.” And for better understanding, the need of green computing is also important. Green computing is popular now days. By using the computer we save our lot of time and efforts of humans. But the use of the computers also increases the power consumption and also generates the more amount of heat. Great heat generation means greater emission of co2. The major causes for Green computing are:-



Lot of electricity is used- • Most of the natural resources are being used to get the electricity that all have some impact on the environment. To save the electricity we have to use the green computing.

Creates more toxic waste-• Most of us are updating our computers, throwing our outdated computer resources, peripherals and other hardware devices etc, these are the hazardless toxic waste We are producing that really damaging the environment now a days. For that reason we have to use the Green Computing.

Conclusion: Thus Green computing aims to reduce the unwanted and harmful effects of computers on the environment by reducing air, water and soil pollution. Though the challenges are many but with the ever increasing research in the fields of science and technology, we can overcome the hindrances. Through the small steps that each one of us takes towards adopting green computing measure s, we can make our environment congenial for healthy growth.

References: 1. IJARCET-VOL-2-ISSUE-3-1200-120 3.pdf. 2. Baroudi, Hill, Reinhold, and Senxian (2009) Green IT for Dummies. 3. San Murugesan, ―Harnessing Green IT: Principles and Practices,‖ IEEE IT Professional,

January- February 2008, pp 24-33. 4. Ryan, John C. &Durning, Alan T. Stuff: The SecretLives of Everyday Things. 1997 5. http://www.wikipedia.o g/. 6. Green computing and green IT best practices. 7. http://citi.u mass.edu/ghpc/GHPCC-green-computing-v3.pdf.

Paperless Economy: A Revolution towards Sustainable Development

CS Nidhi Baglikar1, Ms. Radha Soni2

1, 2Assistant Professor, Biyani Girls College, Jaipur (Raj.)

Abstract:

We have witnessed a drastic change in the financial reforms in last few years with the focus on creating a paperless economy. This research paper intends to highlight the contribution of zero documentation and paperless society towards promoting and boosting Sustainable Development.

Keywords: Paperless, Economy, Sustainable Development.



Introduction: Digital payments have now gone mainstream due to recent changes in the financial reforms of our country. Online transactions have paced up. The Indian Government continuously endeavours to take leap towards the paperless economy. Another such initiative taken was introduction of digital signatures for various online filings thereby contributing to paperless society and higher security and authentication of documents thereby contributing to sustainable development. Linking of aadhar with bank accounts, mobile numbers has considerably reduced the use of paper and documents. Opening of bank accounts with zero documentation, digitalization by way of increased use of internet banking and digital payment wallets and applications has led to the revolution of paperless society Minimization of use of paper has contributed to the rise in quality of environment due to cutting of less numbers of trees owing to falling of demand of paper.

Result and Discusssion: There has also been significant decline in cash operations, documentation and use of paper since 2017 due to considerable increase in online transactions, digital banking, mobile wallets and cloud storage etc.

PAPERBASED TO PAPERLESS

Experimantal: This research is exploratory in nature. It will give a direction to the future researcher for conducting further research related to the same issue. This research is purely based on secondary sources. Secondary sources include information collected from Journal/Article published, Reference Books related to corporate law, Publications by the government and various websites.

Conclusion: Although the Government is taking plethora of initiatives for creating an ecosystem for zero documentation yet a significant work needs to be done to achieve the milestone of going paperless.

References: • www.economictimes.indiatimes.com • www.sd-commission.org.uk • www.hbr.org

Paper Based Office (Cost)

Printing Storage ComplianceLabor

Issues low customer satisfaction, environmental

consideration, limited sharing

Transfromation

Scanners Cloud StorageEnd-User Tool

Electronic payment, electronic signatures , less paper storage

Paperless Office(Savings)

Printing Reduced Storage Reduced

Proper Complaince labor reduced

Improved customer satisfaction, environmental friendly, permanency and

automated retention.


http://www.sd-commission.org.uk/

http://www.hbr.org/



Role of Biometric in Reducing the Size of Big Data

Manish Mathuria1 and Vivek Sharma2 1,2Biyani Institute of Science and Management, Jaipur, INDIA

Abstract:

Biometric Devices are not only use for security but it is also use to present personal identification or person profile. Everybody in this world have unique biometric features, these biometric features provides the person availability with the certain conditions. The Digital World today is totally based on Authentication and Authorization which sincerely needed to focus on availability on time, where growth in data tends to become Big Data. Unique Record entry in database no doubt reduces the duplicity but still same attribute values are require to present again and again for person identification. The Biometric Authentication is a solution to this problem, we can simply replace multiple attributes (Name, Father’s Name, Mother’s Name, Hometown, etc.) value by single Biometric (Fingerprint, Face Image, Iris Image, etc.).

Keywords: Big Data, Biometric Security, Database, DBMS, Personal Authentication.

Introduction:

The Biometric Technology is most important topic today, it is still under development for improvement is accuracy. Mathew J. Schwartz, Executive Editor, Data Breach Today & Europe is an award-winning journalist state the background and review of literature about the “Big trouble with big data” which gave the idea for the research on roll of biometric in reducing the big data. Another research is done by MadhaviVaidya on “Study of Biometric Data Processing by Hadoop” which also provided the clue to do research in the combination with Biometric Data Processing in Big Data.


The result is very clear in approach which is obtained from the database. The number of column directly affect to the size of database, in other words number of entry in database directly proportional to the size of database. The database size comparison between both the approach provides advantages of biometric over big data.



Figure 1: Caption of the figure

Experimental:

Experiment is done using Fingerprint based Biometric System which really capable to recognize the person and so reduce the Big Data record of students of College.

Conclusion:

Overall conclusion of this research work is that Biometric Authentication not only provide high security to data but also help to reduce Big Data.

References:

1. “Study of Biometric Data Processing by Hadoop”, MadhaviVaidya, VES College Mumbai, MPGI National Multi Conference 2012.

2. “An Identity-Authentication System using Fingerprints”, Anil K. Jain, proceeding of the IEEE, vol, 9 September, 1997.

3. “Iris Recognition on hadoop: A Biometrics System Implementation on Cloud Computing”, Shelly, N. S. Raghava, proceeding of IEEE CCIS2011.

4. “Big Data Management ”, Garcia Marquez, Fausto Pedro, Lev, Benjamin, E-book, Springer International Publishing, ISBN 978-3-319-45498-6, 2017.



Development Education and Education for Sustainable Development Interventions

Dr Poonam Madaan1, Krittika Sharda2 1Department of Management Studies, Associate Professor, IIS Deemed to be University, Jaipur

2Department of Commerce and Management, Asst. Professor, Biyani Girls College, Jaipur

Abstract:

Addressing issues like global justice and sustainability the deliberate educational interventions can definitely be stated as Development education, education for sustainable development and international citizenship. In this paper, the researchers provide ageneral idea of measures of assessment of learning used, review the evidence of the impact on learners, and deal with some methodological and educational questions which came to light from the review. The Sustainable Development Goals which are set out by the United Nations support and provide that all learners should heve the knowledge and skills needed to promote sustainable development. Hence, the Development education, education for sustainable development and global citizenship education are deliberate educational interventions, which go along to address global justice and sustainability issues for the society.

This paper presents a amalgamation of the literature pertaining to the question of the ‘impact’ of deliberate development education ‘interventions’, It is guided by the most pertinent research question: What is the impact of intentional advancement education interventions? The remainder of the paper is set out as follows; Development Education (DE), Education for Sustainable Development (ESD) and Global Citizenship Education (GCED) are introduced and discussed from this perspective of policies and practices. Current research continues to increase and enhance our appreciation of the field, but the researchers found no recent reviews of the literature addressing the impact of these educational interventions. The objective of this paper is, therefore, to examine what exactly is the impact of deliberate development education, education for sustainable development and global/International citizenship education. The researches reviewed numerous abstracts(247 to be exact) against the specific inclusion criteria: from Scopus, ERIC, and also from EBSCO.The papers finally selected comprised of education for suistanable development and environmental themes and globally oriented in their content .The researchers also studied papers in Intercultural educational inmterventions. This paper provides a detailed overview of measurement of assessment of learning used, next step was studying the impact on learners and speaking on some methodological and informative questions that came out from the review.

Impact was hypothesised as: change in skills, knowledge, attitudes, ethics, and actions arising, including both hard and soft. It is indeed a promising perspective to reachsupportable and



suistanable development by making the individuals to acquire knowledge, attitude, values and ethics that they will be conscious of. Thus it is a must to suitably apply the strategies of the sustainable development. Education for sustainable development develops and reinforces the potential of not just the individuals but also the groups, communities, organizations and countries to make judgements and choices in favour of sustainable development according to the reports of the United Nations in the year 2005.

The intention of education for sustainable development is to make individuals who are the members of the society to contemplate about not just the society they live in now but also the sustainability of the planetEarth they live on. In exploring issues of sustainability thestudents should learn tocope with the concept of the common good and individual responsibility, both of which are the most importannt requirement and central to theawareness of global citizenship (Council of Ministers of Education, 1999).

Why Internet of Things (IOT) makes a difference to you

Ruchi Kaushik Thakkar Asst. Professor, Biyani Group of Colleges, Jaipur

Purpose: Finding outwhy INTERNET OF THINGS (IoT) Makes a difference to You.

Scope:

Regardless of whether you're a businessman or just somebody who likes to utilize their tech to its fullest potential, the Web of Things can be an unbelievably helpful apparatus. On a higher scale, IoT can be utilized to track and arrange your apparatuses and gadgets, and also gather information on your business' security. Indeed, even your organization's refuse canisters can be associated through the Web of Things, with the goal that they can disclose to you when they should be exhausted. Along these lines you can utilize less assets and worker hours expected to keep up your business, bringing down overhead expenses. A developing stress to most clients of the Web of Things is the general wellbeing of its applications. Like any type of innovation, the information gathered and shared through your IoT gadgets could be powerless against a security rupture. Nonetheless, on the off chance that you utilize a tech-particular staffing firm to employ an IT security authority for a specialist interview on your gadgets, you can without much of a stretch defend your tech from noxious hacking.



Conclusion:

On the off chance that you do what's necessary research and realize the full results of what can be worked through the Web of Things, your day by day assignments can be finished effortlessly and effectiveness—all with the "things" you may officially possess.

Global Review of E-Waste Management

Ruhi Mathur Biyani Group of Colleges, Jaipur, INDIA

Abstract:

This paper is an approach to assess the present situation of e-waste management globally. The concept of EPR (Extended Producer Responsibility) can be very helpful to address the issues of e-waste, as in this concept, producers are given a responsibility to design a product which can be reused, buy back or recycled. The concept of EPR (Extended Producer Responsibility) can be very helpful to overcome from the issues of e-waste, as in this concept, products are designed by the producers in such a way that they can be recycled or buy back. Result about the e-waste management statistics is also discussed in this research.

Keywords: E-waste management, EPR (Extended Producer Responsibility), recycling

Introduction:

E-waste can be described as the discarded electronic or electrical devices. Used devices which are for resale, recycling or to buy back are also included in the category of e-waste. E-waste is created when their useful life come to an end. In today’s era, rapid change in technology is leading to the large amount of e-waste every minute.In India most of the waste electronic items are stored at households as people do not know how to discard them. This ever-increasing waste is very complex in nature and is also a rich source of metals such as gold, silver, and copper, which can be recovered and brought back into the production cycle. So e-waste trade and recycling alliances provide employment to many groups of people in India.



i. Flow of service

ii. E-waste statistics

Figure 1: E-waste management flow and statistics

Results:

The result of the research on e-waste management including previous research results provide the statistics as shown in the fig.1( b) above where Asia has got 3.7 kg amount of waste which is the maximum from all the above continents and as the report given in the year 2018 forecast, we got 50 MMT(Million Metric Tonnes).

Conclusion:

All over conclusion of this research paper on the topic e-waste management is that the key reason behind the rapid increase in e-waste with the time is frequent changes in technologies. So, the strategy of EPR (Extended Producer Responsibility) should be in practice of producers, so that e-waste do not grow with the same speed as of emerging technology.

References:

1. “The role of waste management in the control of hazardous substances: lessons learned”, Henning Friege, Springer, 2012.

2. “Rethinking waste as a resource: insights from a low-income community in Accra, Ghana”, Martin Oteng-Ababio, Springer, 2014

3. “Greening emerging IT technologies: techniques and practices”, JunaidShuja, Springer



Review of IOT in relation with Sustainable Development

Sachin Bagoria1, Gopal Ram2

1Biyani Group of Colleges, Jaipur, INDIA; 2MAIET, Jaipur, INDIA

Abstract:

The Internet of things (IoT) is the system of physical gadgets, vehicles, home apparatuses, and different things implanted with hardware, programming, sensors, actuators, and availability which empowers these things to associate, gather and trade information. IoT includes expanding Internet network past standard gadgets, for example, work areas, workstations, cell phones and tablets, to any scope of customarily idiotic or non-web empowered physical gadgets and ordinary items. Implanted with innovation, these gadgets can convey and connect over the Internet, and they can be remotely observed and controlled. With the entry of driverless vehicles, a part of IoT, i.e. the Internet of Vehicles begins to acquire consideration.

Keywords: Privacy Concern, Business Applications, Transportation, Mechanical Applications.

Introduction:

The Internet of Things (IoT) is extending at a fast rate, and it is winding up progressively critical for experts to comprehend what it is, the means by which it works, and how to outfit its capacity to enhance business. This starting course will empower students to use their business as well as specialized information crosswise over IoT-related capacities in the work environment.

Objective: The general objective of the BIG IoT venture is to evacuate innovative market section obstructions of administration and application suppliers of the Internet of Things by abusing the abilities of brilliant protest stages through setting up syntactic and semantic interoperability


IoT can be broadly utilized for checking the vibrations in the building, landmarks, extensions, and dams amid the regular disaster, for example, quakes or torrents. This could be immense help to control any cataclysmic event in advance. With one tab on the IoT gadget, we can open our home entryways, control the power of the light and set them diminish, open our autos, slide the drapes and the rundown is interminable. This makes up update our guidelines of living. This could be helpful for shielding our homes and lockers from robbery.

Conclusion:

Taking everything into account, the Internet of Things is nearer to being executed than the normal individual would think. A large portion of the vital mechanical advances required for it have just



been made, and a few makers and offices have just started actualizing a little scale form of it. The fundamental reasons why it has not genuinely been executed is the effect it will have on the legitimate, moral, security and social fields. Specialists could possibly mishandle it, programmers could conceivably get to it, partnerships might not have any desire to share their information, and distinctive individuals dislike the total nonattendance of protection. Hence, the Internet of Things might just be pushed back longer than it genuinely should be.

References:

1. “INTERNET OF THINGS”, Springer of Mukhopadhyay, S. C. (Ed) (2014,

2. “Internet of Things”,Springer of Sathi, A. (2016)

3. “Wisdom Web of Things”,Springer of Zhong, N. (Ed), Ma, J. (Ed), Liu, J. (Ed), Huang, R. (Ed), Tao, X. (Ed) (2016)

U-Commerce: Rising Patterns and Research Issues

Swami Nisha Bhagirath Assistant Professor, Biyani Girls College, Jaipur

Abstract:

Universal business or u‐commerce is the blend of customary e‐commerce and remote, TV, voice and quiet trade. U‐commerce suggests pervasiveness, all inclusiveness, uniqueness and harmony. It's anything but a swap for different sorts of business, however an expansion of them. While bringing numerous advantages, there are difficulties and hindrances to survive. Research is expected to survey the estimation of u‐commerce and to address its related issues and difficulties. Questions that should be tended to are: What is the estimation of u‐commerce? What are the approaches to augment the advantages and estimation of u‐commerce? Is it the correct innovation and what bearings should be considered? What are the security issues and dangers included? Shouldn't something be said about trust and security? What are the procedures for organizations in using and executing u‐commerce? The examination issues exhibited in this article will help make a superior comprehension of u‐commerce and set us up for difficulties confronting it.

Keywords: Electronic commerce, Business environment, Development

Introduction:

Over the most recent couple of years, internet business has joined the vocabulary of numerous dialects. As of now, m-business (versatile trade) is picking up money as PDA proprietors procure

https://www.emeraldinsight.com/keyword/Electronic+Commerce

https://www.emeraldinsight.com/keyword/Business+Environment

https://www.emeraldinsight.com/keyword/Development



access to portable administrations, for example, Delta's entry and flight data benefit for cell phones and individual advanced collaborators (PDAs). Where are we eventually headed? I trust that in the following couple of years we will see the rise of a multi-faceted u-business, where the u remains for pervasive, all inclusive, exceptional, and harmony. In this section, I expound on every one of these four highlights of the up and coming age of business.


At the point when inquired as to why he was so effective as an ice hockey player, Wayne Gretsky reacted by expressing that he generally skated to where the puck would be instead of where it was. In this article, I present a few musings on where the business puck will be in a couple of years. How would you set yourself up to skate to where the puck will be? Get into the stream and track what is going on by taking an interest in the change. Agree to accept a tweaked news benefit, for example, cnn.com, so you figure out how data can be exceptionally customized. Visit one of the new destinations dedicated to accomplishing harmony. For instance, fusionone.com offers a free administration that will naturally synchronize an assortment of gadgets. Learn by encountering. Imagine how omnipresence and all inclusiveness will change your business. In the event that you are a maker, might you be able to implant contributes your items? In the event that you are specialist organization, what administrations might you be able to pitch to the associated home? What administrations would you be able to offer to clients who are constantly open? Make a few models and test them. Learn by imagining and testing.

Conclusion:

Expanding entrance of PCs and systems administration advancements in private and business condition is prompting the expanding mindfulness on private data security issue. An individual is, by on the web shopping, on-line installments or on-line learning, abandoning computerized follows (signs). This is producing valuable data on a person's movement and life. Familiarity with various data gathering ways is expanding stresses on security issues. U-business has legacy of the advantages and dangers originating from online business and m-trade. Personalization advantages and protection harm dangersare making alleged "privatization-security Catch 22" that in u-trade condition speaks to principle deterrent yet in addition primary driver for future u-trade frameworks advancement.

References:

1. https://www.igi-global.com 2. https://bib.irb.hr/datoteka/428112.CECIIS-2009-254-981-1-PB.pdf 3. Ubiquitous and Pervasive Commerce—By -George Roussos 4. Mobile and Ubiquitous Commerce—By-Milena M. Head ,Eldon

Y.https://ubiquity.acm.org/article.cfm?id=353882

https://bib.irb.hr/datoteka/428112.CECIIS-2009-254-981-1-PB.pdf

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22George+Roussos%22&source=gbs_metadata_r&cad=7



Green Growth and Corporate Sustainability Performance

Dr. Anupama Goyal Assistant Professor, Apex College for Girls, Mansarovar, Jaipur

Abstract:

Green growth or environmentally sustainable economic growth is imperative in light of the current environmental crises and resource depletion. Greening the economy could integrate the social quality, as a pillar of sustainable development, with economic and environmental priorities. The problems of sustainability are becoming a global concern by many manufacturing companies especially in the automotive industry. Thus, this paper attempts to discuss on past literature on how green growth could improve the corporate sustainability performance.

Keywords: Green growth, Environmental crises, resource depletion

Introduction:

Many countries are currently experiencing a rapid economic growth accompanied with the reduction of poverty and improvement in quality of life. However, this process is usually complemented with environmental depletion such as pollution of water, air and other related problems. The expediting pace of climate change has integrated another dimension of intricacy to the relationship between the economic growth and environmental decline

Green Growth:

“Green Growth” or “Green Economy” has been used by different organizations to propose a new model which suggested various solutions to cope with the current environmental challenges such as energy conservation and renewable generation, pollution and waste reduction and more efficient use of resources

Corporate Sustainability Performance:

According to Ebner (2010), the sustainable development represents an ethical concept associated with the battle against poverty and protecting the environment at a macro level. Moreover, sustainable development when incorporated with the firm, it is called corporate sustainability.

Green Growth and Corporate Sustainability Performance:

Green growth can improve corporate sustainability through economic factor by green manufacturing. According to Chin and Shih (2007) in their investigation on green manufacturing practices among the Chinese industries, it is proved that green manufacturing is positively related to the financial performance.



Research Framework:

Due to what is considered as a gap in the research literature, Figure 1 presents a research framework to examine the effect of green growth on corporate sustainability performance in manufacturing industry. Nowadays, most governments focus on economic growth without considering the effect on the environment. World Bank (2012) and OECD (2011) defined natural capital as an additional production factor into economic accounts, models and strategies. The purpose is to measure sustainable development in three factors which include the economic, environmental and social dimensions. Due to what is considered as a gap in the research literature, Figure 1 presents a research framework to examine the effect of green growth on corporate sustainability performance in manufacturing industry. Nowadays, most governments focus on economic growth without considering the effect on the environment. World Bank (2012) and OECD (2011) defined natural capital as an additional production factor into economic accounts, models.

Strategies: The purpose is to measure sustainable development in three factors which include the economic, environmental and social dimensions

Figure 1: Research Framework

Conclusion:

The expected result of the above research framework shall provide several implications both in the theory and practice by revealing the established linkage between green growth and corporate sustainability performance which focuses on reduction of energy consumption in firms, reduced carbon emission and environmental degradation caused by the manufacturing activities. As a consequence, better environmental performance can be achieved as more firms are committed to green growth.



References:

1. Arab Forum for Environment and Development (Afed), 2011. Green Economy: Sustainable Transition in a Changing Arab World. Beirut : AFED

2. ASEAN: Regional Trends in Economic Integration, Export Competitiveness, and Inbound Investment for Selected Industries (2010). United States International Trade Commission

3. Baumgartner, R.J., Ebner, D.2010. Corporate Sustainability Strategies. Sustainability Profiles and Maturity Levels. Sustainable Development. Chen,

4. M. K., & Shih, L. H. 2007. An Empirical Study of Implementation of Green Supply Chain Practices in the Electrical and Electronic Industry and Their Relation to Organizational Performances. International Journal of Environmental Science and Technology, 4(3), 383-394

Responsible Business in the Era of Sustainable or Green Business World

Latika Sharma1, Himanshu Bagdi2 1Rajasthan Technical University, India; 2Panjab University, Chandigarh, India.

Abstract: Sustainable development and responsible business are closely related business concepts, which have largely affected corporate governance. It involves the use of responsible and efficient operational practices that preserve environmental resources crucial to long-term business success. Responsibility emerges in an environment of honesty, ethics and integrity. It is the moral obligation of every business entity to fulfill its social debts by setting objectives that help to attain the noble aim of social safety and development. The responsible business aims at fulfilling all the three major business objectives; organizational, social and personal objectives. In general, business is described as sustainable or green if it fulfils these major three criteria:

• If, it is greener than traditional competition • If, it replaces non-green products or services with eco-friendly ones. • If, it is committed to environmental principles in its business.

This study is limited to sectors like environmental sustainability, online retailers, problems faced by the consumers with the irresponsible behaviour by the companies and how a small initiative has to be taken by a company can bring a required sustainable change.



Keywords: sustainable development, responsible business, environmental resources, eco-friendly.

Introduction:

We came across a few problems which are prevailing in the regular day to day life of the customer and how a small irresponsibility on part of the company is affecting the society in a negative manner. The idea will be focusing on the various sustainable policies which a company can frame and provide the customers with sufficient information about the services which may create a responsible image in the eyes of the customers and society. This study is limited to secondary sources and on sectors like environmental sustainability, online retailers, problems faced by the consumers with the irresponsible behaviour by the companies and how a small initiative was taken by a company can bring a required sustainable change.The companies are actually lacking in what is expected from them and what is actually the ground reality.

(i) Let us consider an e-commerce company, they may sell any objectionable product( for someone) to any customer without even knowing the actual usage of the customer or where the product will be used and what purpose, without even knowing the age of the customer. The products are sold on just a single click by the companies in India.

Products like: E-cigarettes are also available online which doesn’t ask for the customer’s age before purchasing. So there must be few categorizations by the companies other than the only sole responsibility of profit making.

(ii) Big industrial plants: It’s quite common to see big industrial plants releasing so many of the pollutants in the very day to day life. Example: The Agra Trapezium Zone where earlier there were few industries which were releasing the pollution due to which the Taj-Mahal (India) walls were and the colour of marble was deteriorating. So it becomes the responsibility of the companies at an initial stage of setting up the industries with all the considerations taking care of. Because such pollutants are also affecting the lives of so many people making them ill and very often leading to cardiovascular problems. So it becomes the responsibility of the industries to be that much concerned about the environment and how their pollution could affect many living organisms.On the other side, with India making rapid progress in the field of industrialization, concerns have also been made by various sections of environmentalists regarding the repercussions on the environment. Some companies themselves are now more aware of the ways in which their factories often affect the ecosystem and have taken a greener path to success. Few of them are as follows:

Apeejay Tea is keen to see that the children at our tea estates in Assam feel ownership about the environment and become building conservationists. They believe in the long run, the next generation in Assam must have a much understanding of environmental conservation.



LG India has been a pioneer is making electronic gadgets that are eco-friendly. Recently, it has launched a LED E60 and E90 series monitor for the Indian market.

HCL is another brand that is trying to introduce eco- friendly products in the market and it has recently launched the HCL ME 40 notebooks.

Samsung India has always had a roaring range of LED TV screens and now they have come up with eco- friendly LED backlight. They use 40% less electricity have also no harmful chemicals like mercury and lead.

ONGC, India’s largest oil producer is all set to change the way with the invention of green crematoriums that would serve as a perfect replacement for the funeral pyres that emit so much smoke and uses up excess oxygen.

Result and Discussions : Sustainable development is a decent business in itself. It creates opportunities for suppliers of ‘green consumers’, developers of ecologically safer materials and processes, firms that invest in eco-efficiency and those that engage themselves in social well-being. These enterprises will usually have a competitive advantage. They will earn their local community’s goodwill and see their energies reflected in the bottom line. While business traditionally seeks exactness and realism as the basis for its forecasting efforts, sustainable development is a concept that is not open to simple and universal definition. It is fluid and changes over time in response to increased information and society’s growing priorities. The role of business in contributing to sustainable development remains unlimited. While all business enterprises can make a contribution towards its accomplishment, the ability to make a difference varies by sector and organization size.

Conclusion: Incorporating sustainable development into business to make it a responsible business can maintain and improve a business’s reputation, reduce risk and reduce costs. There are several ways businesses are doing this, including setting sustainable development policies and practices, developing a supportive corporate culture, stakeholder’s engagement, employee engagement, biodiversity, greenhouse gas emission reductions, human rights, accountability of ingredients and disclosure of warnings to consumers and many more.

References: • https://www.iisd.org/topic/sustainable-development • https://work.chron.com/sustainable-development-corporate-social-responsibility • https://fiinovationblogs.wordpress.com



Sustainable Development in Green HR Business World

Mridul Trivedi Jaipur National University, Jaipur

Abstract: Today the management adopts various green business policies for environmentaland sustainable development. It is important for business, stakeholders, managers, workforces and other customers. Employees should be inspired, empowered, and environmentally aware of greening in order to carry out green initiatives. Green initiatives within HR form a wider form of corporate social responsibility. Green HR involves two essential elements: environment friendly HR practices and preservation of Knowledge capital.Green Human Resources Management is give importance for Eco Friendly Environment.The paper discusses the current trends of green HRM practices in companies based on findings from a few studies and secondary data from web resources. It also brings out the role of HRM function towards creating a ‘green’ culture in corporations.

Keywords : Sustainable development, Green HR, Eco-friendly environment.

Introduction : The globally growing concern for environment induces businesses to move towards sustainable acts and formulate green policies. The international standards for environment protection and protection call for businesses to develop environment-friendly strategies.The overlapping condition of sustainable development,environmental concern and HR practices is on the social sensor and being familiar as a new area for the development of society. It is also developing at a fast pace. Organizations are progressively more concerned with sustainability and Green HRM. The HR function is distinctively positioned to assist both developing and implementing Green strategies. Human resource department of a company is said to have a competence to play a significant role in the creation of their company’s sustainability values. Green HRM is the use of HRM policies, philosophies, and practices to promote sustainable use of resources and prevent harm arising from environmental concerns within business organizations.

It involves undertaking environment friendly initiatives resulting in greater efficiency, lower costs, and better employee engagement and retention which in turn help organization to reduce carbon footprints by the means of:

• Car sharing • Job sharing • Teleconferencing • Offering work from home • Less paper work • Plantation campaign • Use of cloud computing to reduce paper work • Encourage employees to come by bicycle • Use of updated filters in chimneys to reduce carbon emission



Result and Discussion : Deepika & Karpangam (2016); in their study “A Study on Green HRM Practices in an Organization”, found that Green human resources effort have resulted in increased efficiencies, employee preservation and enhanced productivity and also other physical Benet. Green initiatives within HRM form part of wider programs of corporate social responsibility. Green HR essentially consists of two major elements namely environment-friendly HR practices and the preservation of knowledge capital (Mandip, 2012) Though the green movement and Green HR are still in the stages of beginning, growing awareness within organizations of the significance of green issues have obliged them to embrace environment-friendly HR practices with a specific focus on waste management, recycling, reducing the carbon footprint, and using and producing green products. Conclusion: Green ideas and concepts are foundation to gather place within the HR space, often accompanying existing sustainability-based initiatives. Gradually they are delivering tangible benefits to the business, rather than simply adding a shine to brand and reputation. These new processes, policies, products and tools are actually helping to ensure compliance and improve productivity too. In this regard, the paper, thus conveys out how the HRM function, by its policies and practices, can contribute to environmentally sustainable business. References: 1. https://www.tandfonline.com 2. http://shodh.inflibnet.ac.in/bitstream/123456789/1266/2/02_introduction.pdf

Environment and Sustainable Development in India

Vishnu Kumar Khandelwal JECRC University Jaipur (Rajasthan)

Abstract : Environment is a broad concept encompassing the whole range of diverse surroundings in which one perceives experience and react to events and changes. It includes the land, water, vegetation, air and the whole gamut of the social order. It also includes the physical and ecological environment. It concerns people’s ability to adapt both physically and mentally to the continuing changes in environment.

Keywords: Environment, Sustainable Development

https://www.tandfonline.com/doi/full/10.1080/23311975.2015.1030817

https://www.tandfonline.com/

http://shodh.inflibnet.ac.in/bitstream/123456789/1266/2/02_introduction.pdf



Different Channels of e-marketing and its impact on consumers

Amita Research Scholar, Amity University, Jaipur

Abstract:

E-marketing is the modern way of marketing in which technology used drastically. It has now become a huge tool between marketers and customers. Internet has changed the whole concept and view of marketing. E-marketing is new and rising tool in marketing world .E-marketing is the strategy and technique which utilized online ways to reach the targeted customers. There are millions of Internet users that daily access different websites using a variety of tools like computers, laptops, tablet and smart or android phone devices, and the number of internet users are increasing very rapidly. Consumer behaviour is an inter-disciplinary social science that blends elements from psychology, anthropology, marketing and economics, especially behavioural economics. It examines how emotions, attitudes and preferences affect buying behaviour. It is also concerned with all persons involved, either directly or indirectly, in purchasing decisions and consumption activities including brand-influencers and opinion leaders. This study aims to understand the different types of e-marketing channels and their impact on consumer buying decision process. The primary data was collected using questionnaire. A sample size of 115 respondents has been taken .The main emphasize of the study is to check the buying behaviour of an individual when he or she come across any online advertisement.

Keywords : E-marketing, Channels of e-marketing, buying decision, online advertising.

Significance of Creating Sustainable Workforce in the Organization

Dr. Richa Chauhan Asst. Professor, Banasthali Vidyapith, Jaipur

Abstract:

Organizations sustainability usually looks at its impact on the community locally and globally, but sustainability starts with the people behind the scenes. It unites them to create a better work culture, work-life balance and contributions to customers and the world.Employee engagement is a critical component of organizational change and development. Without the buy-in and support of employees, it is extremely difficult if not impossible to make any type of organizational change within a company.This study investigates the how employee

https://en.wikipedia.org/wiki/Psychology

https://en.wikipedia.org/wiki/Anthropology

https://en.wikipedia.org/wiki/Marketing

https://en.wikipedia.org/wiki/Economics

https://en.wikipedia.org/wiki/Behavioural_economics



sustainability plays a vital role in organizational success. The sample size of the study would be 50. Descriptive statistics, Smart PLS and other statistical tools required as per the data would be used. Research findings will help full for organizations development and help them to understand that a sustainable workforce is one where the work environment is caring and supports employee wellbeing. Employees are not seen as primarily resources that can be deployed to serve employers’ economic ends.

Keywords: Organization Development, Employee Sustainability

IOT-A Path towards a modern India

Shrinath Mishra Student

Introduction:

We everyday hear this in some or other context but many of us do not know exact meaning of this.In layman language, internet of things refers to network of physical devices, home appliances and other items embedded with software, sensors and actuators, which enables these to connect and exchange information. The internet of things is a set of devices, which are connected to internet, which helps to leverage data gathered, by inbuilt sensors and other physical objects. Some future innovation in IoT which may notice in future\are smart toothbrush, vessel cup, digital egg tray, smart petrol tank tracker, glucose monitoring, smart sprinkler system, smart home security, driverless cars.

Present scenario of IoT: In today’s world, we can clearly notice how fast this technology is growing. It is expanding both at government and industry level. Indians techies are working very hard to enable this technology at earliest possible time

The IOT mainly has three players:

Government:

The government has recognized internet of things and has started working seriously towards. We all have noticed major IT events in Rajasthan like IT day, Hackathon and DIgifest with a good success ratio. Major areas they can use internet of things are One of the key initiatives of the Government is to build smart cities across the country.by foicussing on major aspects like smart parking, intelligent transport system, tele-care, woman safety etc.



Industry:

IoT will transform how companies do business when they grab onto its innovations. IoT offers better control of companies’ logistics. The use of the data can also enable them to offer their customers near real-time tracking of shipments. Some of companies active in IoT are Aaishri\Mediatek, Volkswagon, Hindustan petroleum, Intel, Hero Motocorp,Cisco etc.

Startups:

Another player in the ecosystem is Startups. Bangalore, Mumbai, Pune and Hyderabad are the four major cities where you would discover quite a few startups that are making a breakthrough. These are silently disrupting and innovating thereby breaking and creating newer realms each day within the IoT space.

Results :

Based on my research and findings we can say both the government and industry are very keen and interested in implementing these technology in India soon.According to study report, it is being estimated that by the end of 2020 there will be more than 40 times more devices than people on the internet. The average net consumption has increased. These connected devices are expected to increase from 2.5 billion 2017 to 5.4 billion IoT devices by 2020.

Employee Satisfation and it’s effect on quality of Work Life

Divyang H. Patil Research Scholar, JJTU, Rajasthan

Abstract:

The industry’s plays a vital role in human life. Industries are one of the important industries of India for earning Foreign Exchange and giving employment to lakhs of workers .Because of being a highly labor intensive industry it needs to concentrate more in the area of employee satisfaction. In this study, It is measured that quality of work life will have direct and indirect relationship with the economic and social well-being of large portion of population which lies beyond the domain of Industry. This article highlights the various welfare, health and safety measures and quality of work life among the workers towards industries and to analyze the satisfaction level of the employees



working in the industry towards the welfare, health and safetymeasures provided by the industry for its employees.

Keywords: Various welfare, health and safety Measures, Quality of Work Life (QWL), Employees, Organizations, Quality Circles, employee satisfaction

Microfinance and the Cooperatives: Can the poor gain from their coming together?

Subhash Gupta Assistant Professor, Nava Samaj Mandal Degree College

Abstract:

Since cooperatives are based on values like self-help, democracy, equality, and equity they can play a particularly strong role in upliftment of poor and weaker section of the society, especially in developing countries.

The worsening debt conditions of the farmers had forced the colonial rulers to explore creation of the credit cooperatives through enactment of legislation in 1904. While these cooperatives have go over a long distance since then, but their goal of reaching the poor has remained largely indefinable till now. The challenge of meeting the credit needs of the poor and other weaker sections by the cooperatives has been a major debating issue since their emergence. Linking cooperatives with the phenomenon of microfinance is the latest among a series of policy measures taken in making co-operatives proper and equitable in their working. The rapid growth of microfinance, although the several controversies, has evoked responses from varied quarters to tap its potential for overcoming the challenges involved in reaching out to the poor. Just as women empowerment groups have shows interest in adopting the group based microfinance for supporting their cause, a section of the cooperative advocates have argued for incorporating microfinance methods by cooperatives to become more inclusive.

The present paper makes an attempt to identify and discuss relevant issues and emerging experiences and outcomes of adoption of microfinance by credit cooperatives in India for upliftment of poor and weaker section of the society.

Keywords: Cooperatives, Micro Finance, Poor, Weaker section.



Environmental Hygiene: Innumerable Challenges to Future Homo Sapiens

Lakshit Sharma Student, R.A.Poddar Institute of Management, UOR, Jaipur (Raj.) India

Abstract:

This paper is an attempt to create a culture of environmental hygiene among people as its high time we should give respect to our mother nature that she deserves. The purpose of this paper is to make people aware about the innumerable challenges of environmental waste that make hindrance in keeping hygiene of our mother nature. The scope is pretty abundant as India has large species as well as ecosystem diversity. India has a long history of conservation and management of biodiversity and aromatic plants but somewhere down the line we are unable to keep our surroundings clear thus creating environmental waste in abundance. The conclusion of this paper suggests that India should adopt Joint Forest Management scheme. It makes people aware about the techniques of environmental hygiene which is useful for our mother nature.

Keywords: Innumerable, Abundant, Joint Forest Management, Environmental Hygiene.

Introduction :

It is well known that the forests help human in many ways like providing oxygen to breathe, keeping the earth cool, provides food, etc. but when you talk about the humans then let me tell you humans are the only creatures in this world who cut the trees, make papers from it and then they write ‘SAVE THE TREES’ on it. How selfish is this if you take a look at it from human perspective? There is a scarcity of resources but abundance of waste can be found either in streets or even in forests area. This paper is an attempt to make people aware about the present scenario the biological waste and its impact on our mother nature. If we could learn how to keep environmental hygiene then I reckon it would be the greatest help to our mother nature.Nature has undergone plethora of humane excruciations that reduce the elixir of forests. Many government programmes are facilitating robust linkages between Environmental Non-Governmental Organisations (ENGOs) and Developmental Non- Governmental Organisations (DNGOs) and development decision making.

Result and Discussion :

Our India has a long history of conserving and managing biodiversity of India. In recent years, India is becoming one of the important countries for involving non-governmental initiatives for resource management. We have talked about the challenges related to our environment that affects the humans and make the scenario gloomy and vague. We need to apply certain things in order to keep our environment clean. You will be amazed to know that environmental hygiene is one of the 17



sustainable development goals of World Health Organisation. The whole world is doing their best to protect the nature then why we Indians are lagging behind in this approach. We also adopt these things to protect our mother nature for future Homo sapiens otherwise they won’t be able to see the clear sky and green forest cover in India.

Experimental:

The author has conducted the survey in his college in order to know the hygiene level and the results were shocking as he found out that there is no immediate remedy present to reduce road dust and on the basis of secondary data collection regarding environmental hygiene he found that there is a drastic decrease in the forest cover in India, pollution level is rising in India especially in Delhi. So the whole research is based on the respondents from university and WHO reports available.

Conclusion:

This whole study put emphasis on the need of environmental hygiene due to increasing pollution level in India and decreasing forest cover in nation. There is an urgent need to educate people about the challenges regarding hygiene factor so that overcome that entire factor and smoothly apply simple techniques to keep our mother nature clean thus lead to healthy environment around us.

References:

1. Young Jun Choi1, Chung Suk Suh (2005); environmentalhygiene pp.597-614. 2. Education: An International Journal; Vol. 15, No. 1, March 2006; pp73-88. 3. Shukla R., ―ways to keep environment clean, McGraw Hill, New York, Vol. 4, 2001 4. Devi .M and Anita.M (2013): ― Challenges in environmentpg. 96 – 105 retrieved from

www.ijsrm.in 5. Webliography: www.ficci.com/sectors/task-forces/e-business/eb u s i n e s s. h t m). ( w w w. i a

m a i . i n ) . http://www.cyberzest.com/ecommerce/ECommerce % 2 0 G r o w t h % 2 0 i n % 2 0 I n d i a. h t m http://www.gatewayforindia.com/ www.blackwellpublishing.com www.google.co.in

6. Image is taken from SHUTTERSTOCK.COM 7. World Health Organisation reports 8. Faculty members of our university 9. Various government sites and articles related to wildlife and environment.



Emerging trends in Information System

Chirag Choudhary Student, Institute of Chartered Accountants of India

Abstract:

This paper highlights the emerging trends in information technology. Technology fusion is facilitating many changes and is inducing the development of new IT products, processes and services. It presents the latest research on intelligent information systems, computational intelligence methods in Information Systems and new trends in Business Process Management.

Keywords: Information Technology, BPM, Cloud Computing, Mobile Applications

Introduction:

21st century has been defined by application of and advancement in information system. Information technology has become an integral part of our daily life. According to Information Technology Association of America, information technology is defined as “the study, design, development, application, implementation, support or management of computer-based information systems.”Information technology has served as a big change agent in different aspect of business and society. It has proven game changer in resolving economic and social issues.Advancement and application of information technology are ever changing. Some of the trends in the information technology are as follows:

1. Cloud Computing 2. Mobile Application 3. User Interfaces

Review of Literature: As Palvia et al. (2004) discuss, Culnanand Swanson (1986), Alavi and Carlson (1992), and Grover, Lee, and Durand (1993) conducted meta-analysis studies. Subsequently, Palvia, Mao, Salam, and Soliman (2003) and Palvia et al. (2004) did as well. However, we can find no comprehensive meta-analysis studies that have covered the overall IS literature since that time.

Result and Discussion: From the given figure, we can notice an exponential rise in specific emerging area of information system (cloud computing) in the current year 2018

RESULTING SUCCESS

YEAR 2013 2014 2015 2016 2017 2018 Cloud Storage Subscriber

Numbers (In Million) 625 700 810 1000 1300 1800

Figure 1: Cloud Computing Demand Figure (Secondary Data)



Experimental: Research done through various secondary sources to know the increased demand of information system specific area.

Conclusion: We can conclude that demand for cloud computing is increasing at an effective rate i.e.,1800 million subscribers in 2018

References:

1. www.managementstudyguide.com 2. www.springer.com 3. www.study.com

Impact of Downsizing on Employee Behaviour

Meghna Sharma Student, Mahatma Jyoti Rao Phoole University, Jaipur

Abstract: The Indian corporate sector was liberal in increasing the size of the workforce, especially in the public sector, during the pre-liberalization period. This lead to more labor-intensive component in manufacturing based in family firms and small wage-based workshops. The Indian Government's policies pertaining to strengthening the public sector, employment generation, pampering trade unions, and reckless recruitment resulted in overstaffing and consequent human resource problems.

In second half of 1990, the reforms extended to financial deregulation, privatization of the services provided by the utilities and industrial relations. With the dawn of Liberalization, Privatization, and Globalization (LPG) in 1991, the Indian corporate sector was forced to compete in the global market by focusing more on productivity, profitability, service excellence, quality, innovation. This lead to downsizing the workforce to meet the organisational profitability targets.

Downsizing has impacts on personality, perception, emotions, motivation and stress of the peoples that are involved in it, also it brings challenges to the mangers to properly execute it so that the existing workforce is minimally impacted due to it and company productivity is not hit. To study the impact of downsizing on the individual we need to study the organisational behaviour or the organisations.It studies the two-way link between the individual and the organization: how the individual impacts the organization and how the organization impacts the individual.

The study will throw light on the concepts of the Organizational Behaviour and discusses the challenges for managers further it will lead to understand better the impact of downsizing on employee behaviour.

http://www.managementstudyguide.com/

http://www.springer.com/

http://www.study.com/



Sustainable development in Corporate Social Responsibility in Indian Banking Sector

Dr. Neeta Maheshwari1, Deepa Mathur2

1Professor, Biyani Institute of Science and Management, Jaipur 2Research scholar, Rajasthan Technical University, Jaipur

Abstract:

Sustainable development and CSR are closely related business concepts that have greatly affected corporate governance in the early 21st century. Sustainable development involves the use of environmentally responsible and efficient operational practices that preserve environmental resources crucial to long term business success. CSR involves balancing corporate citizenship and environmental responsibility to give back to the communities in which it is operated.

Sustainable development as interpreted generally implies achieving economic development in such a way that it can continue and is not a onetime phenomenon. The banking sector being a significant part of the financial system of the country, its role in sustainable development becomes very obvious, with increasing concern regarding the environmental protection; it is the only banking sector that can play significant role in the direction.

In recent years, the discussion about sustainability has risen above average & huge amount of different terms have been established, whether CSR correlates with the social dimension of sustainable development as defined by triple bottom line; people, planet and profit. Sustainable development and CSR are used synonymously, its focuses especially on the social dimension of sustainable development but do not use terms such as CSR.

An analysis of Bitcoin Transactions Shreya. S. Mishra1, Sunil. B. Khatri2

1, 2 Research Scholar, JJTU, Rajasthan

Abstract :

In the today’s society, where there is a rapidly evolving information technology, the virtual markets, namely the online transactions, have created the premises emergence and development of new technologies of using of finances, namely virtual coin (Bitcoin). Bitcoin can be use to buy different product and services over the internet. Bitcoins are limit in numbers and that is the reason why the value of bitcoin reaches to its highest level i.e. $17900 per bitcoin in December 2017. Bitcoin is



used as alternative to the traditional currencies to complete transactions anonymously over the Internet. Investors and speculators buy the bitcoins as investment. Bitcoin transactions are not under control of any country or government. There are no any regulations to regulate bitcoin transactions. Many countries including India has denied to accept it as a currency. Recently, bitcoins are used in some illegal and criminal activities as this transactions are not traceable. Coin is completely depends on the demand for and supply of bitcoins. No any regulatory system determines the value of bitcoin. The value of bitcoin fluctuated strongly and it attracting the more user and gaining buyers confidence but it also led to cyber-attack and there is no any government system to protect the buyers from fraud.

Keywords: Bitcoin, Virtual Currency, Cryptocurrency, Software, blockchain, cyber-attack

Cashless Economic Policy and Sustainable Economic Development in Indian Economy: The Missing Links

Megha Deora

Assistant Professor, Maharani Girls College, Jaipur (Raj.)

Abstract:

Cashless economy: An economy in which cash is not used for performing most of the transactions but other means like NEFT, RTGS, net banking, debit card, credit card etc. are used. Sustainable economic development is economic growth that attempts to fulfil human needs without depleting but conserving natural resources and the environment for future generations. The study showed how cashless economy can lead to sustainable economic development and the missing links of Indian economy in achieving it. The study shows inter relation between cashless economic policies and sustainable economic growth and the missing links of Indian economy in achieving it. In cashless economy, most of the transactions are performed using means other than cash i.e., via ATM, NEFT, RTGS, etc. helps customers to carry out a number of financial transactions conveniently, leads to faster and accurate financial report in efficient manner,increasestransparency,makes tracing of criminal activities easier, checks corruption. A reduction in corruption provides better formation and regulation of monetary policies to manage inflation and drives to economic growth.

The study finds another vital query regarding the current status of India in being cashless economy. India is far away from being a cashless economy. Cashless forms only 5% of all transactions here. A number of missing links can be identified here. Some of them are:

• Financial inclusion: 19 crore adults of India do not have bank accounts.



• Less smartphone users: Nearly 30% of whole population does not have smartphones. • Not literate enough to perform cashless transactions or maintain bank accounts themselves. • Cost of transactions: maintaining various cards or net banking services has a high annual cost. • Cybercrimes: in every 10minutes 1 cybercrime is observed in India. 27482 cybercrimes were

reported in 2017 in India. • Cashless economy increases transparency and revealing of real income may lead to higher

income tax for public.

Keywords: Sustainable Economic Growth, Cashless Economy, Financial Inclusion, Transparency, Ecosystem.

Experimantal:


References:

1. www.timesofindia.indiatimes.com

2. www.economictimes.indiatimes.com

3. www.undp.org

Critical Perspectives of Sustainable Development

Swati Sharma Student

Abstract

Sustainable development has been intensely debated for more than twenty years, but real progress of our societies to become more sustainable is very slow. Therefore this special issue provides a forum for critical perspectives of Sustainable Development Research and Practice. The papers are grouped into three clusters: (a) Sustainability Science, (b) Economic Problems and (c) Corporate Contributions to Sustainable Development. Although a single special issue cannot address the entire array of issues pertaining to progress of sustainability related research, the selected papers highlight special aspects of sustainability research either due to their theoretical contributions or because they report on valuable empirical evidence. The main goal of sustainability research should be to


http://www.undp.org/



contribute to our understanding of sustainability problems and to develop and help to implement solutions to solve them. This can be described as the relevance of sustainability research. A precondition to gain relevance is the rigor of sustainability science: it has to be based on solid scientific principles and methods. Additionally it has to be regarded that Sustainable Development is dynamic and that it has both normative and practical aspects. It is concluded that sustainability science and practice should be based upon these four central aspects: rigor, relevance, normative aspects and dynamic.

Creating Brand Value through Sustainability

Dimple Meena Assistant Professor Department of Business Administration, University of Rajasthan, Jaipur

Abstract:

Sustainability concerns are a major issue nowadays and when it related to consumers health concerns and ecological concerns or for future generations it becomes a prime issue for the business or corporations as it enhances the Brand value as well as Brand image and brand survival capacity. These values can be critically important or small in consequential things but above all they are the things which give the brand its worth and differentiate from all others. Through this brand value a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer with more value and this is why they are prepared to pay a premium to acquire it. There are various companies which are considered as a green giant as they have transformed their products with current ecological standard point of view. They are fulfilling the expectations of the customers as well as norms set by the associations and government and are adopting green practices. Number of companies likewise Unilever, Tesla, Nike etc. are the major companies which becomes and considered as a green giant. This paper attempts to conduct study on how far sustainability concerns are epochal for the companies brand value. An effort has been made in the present study to demystify the scenarioby conducting t test in order to explain the understanding and importance of the respondents in this relatively new aspect from the point of view of company’s product Brand value. This paper assesses and examines Brand value of companies affected by sustainability and sustainability concerns impact the performance and profitability aspect of the companies. This paper concludes that sustainability issues improving the brand performance and image and obviously the value which will be possible by strict and a well utilization of resources and adoption of green practices.

Keywords: Sustainability, Brand Value, Brand, Profitability.



Impact of Information and Communication Technology (ICT) in the Developing Countries on Sustainable Economic

Development

Dr. Saroj Lakhawat Assistant Professor, Department of Economics, Govt. Engineering College Ajmer

Abstract

Information and Communication Technology (ICT) has contributed a lot in promoting the economic growth and has impact on all sectors of economy. Adoption and proper utilisation of ICT has facilitated developing countries to accelerate their economic development as they effort towards achievingaim of sustainable economicdevelopment. The emergence of ICT in the developing countries offers widespread range of technologies, enabling enhancedusage of information and knowledge, offering prospects to decrease costs and enablingcoordination in regard of exploitation of new areas of markets. This paper examines theimpact of information and communication technology (ICT) in economic growth of developing countriesand also evaluates the role and importance of ICT for sustainable economic development.

Keywords: Information and Communication Technology (ICT), Economic Growth, Economic Development, Sustainable Economic Development.

Sustainability of Private Label Apparel against Established Brands

Anupama Pandey Research Scholar, Maharaj Vinayak Global University, Jaipur, India

Abstract:

In the current scenario, Private label apparels are powerful instruments of change. These are closely connected with consumers all over the world and extremely assimilated into their everyday life. Although the market share for private label apparel has increased considerably, the industry, however, is perceived to be lagging behind in sustainable practices. This paper identifies sustainable practices within private label apparel against established brands. The need for this research paper is to find out Indian consumer behavior while purchasing branded and unbranded apparel.



Key Words: Private label apparels , sustainable practices , branded and unbranded apparel.

Introduction:

In recent years, the concept of sustainability has found its way into each of the three basic necessities of life: food, shelter and clothing. Today’s fashion industry has been impacted by global environmental and social issues, and as a result some small-business apparel companies as well as big retailers are realizing their responsibility in setting it right. Consumers claim to have become environmentally conscious and seem to show interest in wearing clothes that are made in a responsible way. This set notion of consumer-attitude has motivated and pressured certain companies to take advantage of sustainable concepts and use them as a competitive advantage when marketing themselves, even when they may not appear to actually be following sustainable practices. As a result, sustainable apparel companies that are genuinely working towards environmental and social goals may find it difficult to practice and brand themselves sustainable when such efforts may be scrutinized or questioned by the masses.

Relevance of Private Labels and Established Brands for A Retailer:

In this era of survival of the fittest, one strategy which a retailer can think of is to go for private branding. Private labels have come a long way over the last three decades. According to Private Label Manufacturer’s Association (PLMA), “Private Label products encompass all merchandise sold under retailer’s brand. That brand can be retailer’s own brand name or created exclusively by the retailers. In some cases, a retailer may belong to a wholesale group that owns the brands that are available only to the members of the group. Private labels have metamorphosed over a period of time, from being a simple concept of “low price & low quality” to myriad classifications of “premium value brands”, “value innovators”, etc. As time passes, the difference between private labels and national brands seems to blur. It is also evident from the study that drivers like cost reduction, combination of several functions of supply chain and store loyalty have actually led to the growth of private labels in India. Though there are a few challenges which need constant attention for the growth of this sector, private labels, in spite of being in an introduction stage have a very bright future in India. Private Labels are also called Private Brands or Store Brands or Own Brands.

Importance of Price For Private Labels:

Table: Importance of Price for Private Labels

Respondents % Strongly Agree 188 37.6 Agree 145 29 Disagree 107 21.4 Strongly Disagree 60 12

Total 500 100



Fig.: Importance of Price for Private Labels

Interpretation

• 66.6% of the respondents price levels are more variable in the private labels as they are not sold on the fixed price basis, this variety of prices use to attract more of customers for the respective apparels.

• 33.4% of the respondents do not agree to the point in question.

Conclusion:

From private label to brand owner –it is a quantum leap extension. The development of private label is an indicator of the changing relationship between brand owner and distributor. Private Label brands had seen an impressive growth in past few decades. Though, initially private label brands had a low-priced strategy, retailers made efforts for serious quality improvements in recent years.

References:

• https://www.Sustainable_Practices_in_Luxury_Apparel_Industry

• https://hbr.org/1996/01/brands-versus-private-labels-fighting-to-win

• Garretson, J.A., Fisher D., Burton, S. (2002). Antecedents of Private Label Attitude and National and Brand Promotion Attitude: similarities and Differences. Journal of Retailing, 78(2), 91-99.Bhatt, S. And Bhatt, A., (2012). Store Selection in Emerging Apparel Market, 16th Nirma International Conference.

18814510760

0 20 40 60 80 100 120 140 160 180 200STRONGLY AGREE

No. of RespondentsResp

onse

s

Importance of Price for Private Labels

https://www.sustainable_practices_in_luxury_apparel_industry/

https://hbr.org/1996/01/brands-versus-private-labels-fighting-to-win



ICT and Sustainable Development: Best Practices

Dr. Vaishali Sharma1 and Ms. Swati Vaid Chaturvedi2 1Dean, Faculty of Management, Jagannath University, Jaipur

2Asst. Prof., Faculty of Management, Jagannath University, Jaipur Abstract

Sustainable Development remains the focus of discussions at all international forums, as world leaders look for ways to find a balance between population growth and economic development on one hand and use of natural resources and ecosystems on one hand use of natural resources and ecosystems on the other . The development of innovative and affordable ICT (information and communication technology) has not only offered substitutes for travel and transportation of goods, but also has facilitated fast, cheap, equitable and resource efficient access to information, knowledge and learning opportunities for its users. ICT has enabled people across the globe to cooperate and perform various activities of human life and endevour. ICT empowers machine which in turn can be used extensively for making a meaningful impact towards sustainability of our environment and economy. This paper is an attempt to investigate, explore and compile examples from across the globe where IT giants have shown empirical proof that incorporation of environmental sustainability is good business sense and in the long run results into economic sustainability for the firm.

Keywords: sustainability, ICT, business processes, business environment, ecosystem

A Study on Present Green Marketing Trends with Specific Reference to Indian Corporates

Dr. Bhawana Sharma1 and Yuvnika Sogani2 1, 2Assistant Professor, Sophia Girls’ College (Autonomous), Ajmer

Abstract

In today’s era, green marketing is gaining a significant place in global perspective and it is becoming a popular area of research where lots of theories have been proposed in the context of consumer behavior. Hence, the awareness towards the green marketing has changed the attitude of multinational companies to design their products eco-friendly. It has also changed the consumer’s attitude towards their lifestyle which may be known as green lifestyle. However, it imposes a serious challenge for the industries to keep the consumers in food and to fulfill their responsibilities towards the environment. Thus, consumers are also actively trying to remove the adverse impact on



the environment. As a result, the concept of green marketing has emerged as a significant concept in India and other countries along with a significant strategy to facilitate the sustainable development. This paper highlights the concept, need and significance of green marketing in current scenario. The data has been collected through various secondary sources such as journals, books, websites etc. This study concludes the reasons behind to bring the concept of green marketing along with challenges which exist at present in India. Also, it focuses on exploration of the same which will be helpful to grab the opportunities of green marketing in future of the country.

Key Words: Green Marketing, Consumers, Modern Marketing, Global perspective etc.

Demonetization and its impact on Indian economy Dr. Chitra Rathore

Associate Professor, Deptt of EAFM, S.S.JainSubodh PG (Autonomous) College, Jaipur

Abstract

The discontinuation of the circulation of a currency from the market is known demonetization. Demonetization in India was one of the most sensational news for the whole world in the latter half of 2016. On 8th November 2016 Hon’ble Prime Minister NarendraModi addressed the Nation and declared demonetization in the country. As per the declaration, the circulation of Rs 500 and 1000 note were stopped from 9th November. Demonetization was declared in India to control the corruption in the country and also to control and take out the black money of the country. In the beginning, general public suffered a lot due to unavailability of sufficient cash, but within 3-4 months, the situation became normal. Though demonetization has curbed the corruption, some economists acknowledge that it has not brought out the Black money as expected. But the fullest results of demonetization have yet to come.

Key Words: Demonetisation, black money, corruption, cash.



SHG Helps To Reduce Poverty - A Case Study of District of Bhilwara

Dr. Neeta Maheshwari1, Sonali Rajput2 1Professor, Biyani Institute of Science and Management, Jaipur’ 2Research Scholar, RTU, Kota

Abstract

Poverty is a multifaced term which includes different concept there is no single definition for it. The major dimension of poverty are social and economic aspect which can the reduced by denominating these aspect. Poverty also includes per capita income, literacy rate, living standard, employment rate, heath facilities, consumption and saving level factor that determine the measurement of poverty level. To answer the need of poverty reduction ''Microfinance'' has emerged. Microfinance brought a vast change in social and economic performance of people’s life and this participation is done through ‘Self-Help group’. Self –Help Group play a vital role in alleviate the poverty and improving the economic growth of the country. After many bottlenecks, Microfinance with SHG is capable of elevating the status of families in social, financial and economic aspects and also help to upscale the women empowerment in positive direction.

Key Words: Poverty Reduction, Self-Help Group, Micro-Finance, Socio-Economic Development.

Sustainable Development Communication and Capability Approach Paradigm: Media’s role and responsibilities

Abhishika Sharma

Research Scholar, The IIS University, Jaipur

Abstract: Development communication views development as factors that evolve beyond traditional structures. Development has been the single most important theme in the field of theorization of international communication, be it the perspective of modernisation or the perspective of cultural dependency or cultural imperialism. In most cases development and modernisation are used interchangeably to refer to examples of industrialisation, economic growth, cultural and social differentiation and secularisation. Development in earlier days meant either the creation of stable democratic governments to replace traditional, authoritarian regimes or more frequently government programmes to improve social and economical conditions. Mass media were assumed to be capable of compressing the time required for change and of multiplying the impact of development



programmes. The major idea behind the capability approach is that social arrangements should aim to expand people’s capabilities- their freedom to promote or achieve ‘functioning’s’ which are important to them. Functioning involves all the valuable activities and states that make up people’s well-being, such as having a healthy body, being safe or having a good job. They are related to goods and income, but they describe what a person is able to do or be as a result, when person’s need for food is met, they enjoy the functioning of being well – nourished. Capabilities are the alternative combination of functioning’s that are feasible for an individual to achieve the kind of life he or she has reason to value. In today’s information era, citizens are exposed to large amount of information owing to the accessibility of large amount of information and communication technology. The growth of citizen journalism or participatory journalism has blurred the lines between traditional journalism and propaganda, entertainment, promotion and raw information which results in the consumption of unreliable and unverified information. This has lead to critical thinking amongst the information consumers who need to verify the accuracy of information and identify the opinionated and flawed information.

Keywords: Development communication, modernisation, industrialisation, economic growth, secularisation, Capability Approach Paradigm, Media, Propaganda, information

Sustainable Business Practices – A Way Forward

Vidushi Singh Chauhan Student, B.Com (Hon) Sememter III, School of Business and Commerce, Manipal University Jaipur

Abstract Sustainable business is also termed as green business in general parlance. A business is said to be green if it gives minimalenvironmental hazard to the planet and people and ensures optimum profits. In this was it helps not only itself, but also the world survives and sustains forever. For explaining it better, John Elington coined the term Triple Bottom Line (TBL) in 1997 which is linked to sustainable business policies. It means that the business should strategize itself in such a way to ensure sustainability to environment, community, society, and economy. This paper throws lights on the future outlook of sustainable business in India, throwing light on opportunities and challenges. I heartily acknowledge the efforts and motivation of Dr Manvinder Singh Pahwa, Sr. Associate Professor, School of Business and Commerce, Manipal University Jaipur for encouraging me to write and present this paper.

Keywords: Triple Bottom Line, Business Sustainability, Green Business



Sustainable Development and Media

Dr. Chhavi Jain Sr. Assistant Professor, IIS (Deemed to be University), Jaipur

Abstract :

Sustainable development talks about the economic development without depleting natural resources. It includes the development which meets the needs of the present without compromising the ability of future generations. All the forms of media play a crucial role in ensuring the awareness of sustainability goals to all the people. Media should track the progress and share best practices to all regional and global levels. Countries should allocate some part of national budget to enhance sustainability. Issues like education, sustainable development, etc. are always well raised by media with a powerful impact. Thus media has important role to play in informing and educating people, providing platform for public discussions and debates, serving as a catalyst for empowering citizens and helping government and authorities.

Keywords: Media, Sustainable Development, Citizens

Business Sustainability and Environment – A Triple Bottom Line Approach

Daniya Beg

Student, B.Com (Hon), School of Business and Commerce, Manipal University Jaipur

Abstract

This research looks on the concept of how we can achieve Business Sustainability by following Corporate Social Responsibility and Trible Bottom Line approach. The research paper starts with the introduction to Corporate Social Responsibility and connects with the Triple Bottom Line Approach (TBL). It further discusses how the business can achieves the Sustainability by interacting with People. Planet and Profit. The provisions of Indian Companies Act 2013 as amended up to date regarding maintenance of Corporate Social Responsibility has also been discussed which also points towards the need of contributing towards the society for better governance and profitable sustainability. I heartily acknowledge the efforts and motivation of Dr Manvinder Singh Pahwa, Sr. Associate Professor, School of Business and Commerce, Manipal University Jaipur for encouraging me to write and present this paper.



Keywords: Digital India, Cashless Economy, Electronic Payment System

Introduction: Corporate Social Responsibility (CSR) is a concept whereby companies not only consider their profitability and growth, but also the interests of society and the environment by taking responsibility for the impact of their activities on stakeholders, environment, consumers, employees, communities, and all other members of the public sphere.The philosophy is basically to return to the society what it has taken from it, in the course of its quest for creation of wealth. It is the continuing commitment by business to behave ethically and contribute to the economic development while improving the quality of life of the workforce and their families as well as of the local community and the society at large.


The triple bottom line (TBL) is a concept which broadens a business' focus on the financial bottom line to include social and environmental considerations. A triple bottom line measures a company's degree of social responsibility, its economic value and its environmental impact. The phrase was introduced in 1994 by John Elkington and later used in his 1997 book "Cannibals with Forks: The Triple Bottom Line of 21st Century Business. Though the triple bottom line has been around for decades, events such as the 2008 financial crisis, the BP oil spill, and climate change cast an almost constant spotlight on corporate ethics and corporate social responsibility. “Business as usual” now has a very different meaning.

Conclusion:

Business sustainability, also known as corporate sustainability, is the management and coordination of environmental, social and financial demands and concerns to ensure responsible, ethical and ongoing success. In a broader context, social, environmental and economic demands are considered the three pillars of sustainability.

Do Gender affect consumer perception in Retail Marketing Neha Gupta1, Dr. Deepali Bhatnagar2

1Research Scholar, Amity Business School, Amity University Rajasthan 2Associate Professor, Amity Business School, Amity University Rajasthan

Abstract :

Technology has taken over all areas of human life and marketing is no more untouched. With globalization introduction of internet and mobile based brought revolution in marketing. Fast



payment option, customization related facilities as per user saves a lot of time and makes marketing easier. The present paper investigates the differences among the individual based on the gender and socio economics status towards the perception related to technological and environmental factors related to the use of mobile marketing applications. For this a sample of 120 youth who uses mobile based technology for marketing purpose was selected using convenient sampling among which 60 were males and 60 were females were selected among which and 40 were from low economic status. The mean age of the sample was found to be 23.48 years. A Structured Questionnaire developed was used to measure consumer perception was used it measures two dimensions namely perception related to Technological factors which includes Interference, Convenience, Extent of Customization, Device Interference, and over all Technological Factor, and perception related to environmental factors includes Lifestyle, Outlook, Aspire Group, and, over all Environmental Factor, related consumer perception. The calculated alpha reliability of the scale is found to be .906, and split half reliability is .947. The content validly was found to be high. The finding of the study shows that no gender difference exists on the perception of technological factors such as internet connectivity, images related to goods, payment options in mobile based applications, and to certain extent perception related to environmental factors associated with mobile marketing applications which differs among male and females. Whereas socioeconomic status related difference exists in the perception towards technological factors such as convenience of use, extent of customization, interference produced due the device while using mobile based application used for marketing, similar difference was observed for the environmental factor especially for perception related to life-style whereas no such difference was observed for outlook and aspire group related perception of mobile marketing applications. At the end the limitation, implication and suggestion for further study were discussed. Keywords: Gender, socio-economic status, consumer perception, and mobile-app based marketing, technological factors, environmental factors.

Sustainable Development: A Bridge between Needs of Past and Future Generations

Dr. Ruchi Jain1, Juhi Mukherjee2 1Associate Professor Department of Financial Studies, IIS University

2Research Scholar, Department of commerce, IIS University

Abstract:

As the economy and society depends depends on the ability of natural systems for providing ecosystem and natural resources. In this paper researcher discussed about the importance of



sustainable development for the needs of future generation without sacrificing the needs of present generation.

Keywords: Sustainable Development, sacrifice, economy.

Introduction:

Since the 1987 Brundtland report, the idea of maintainable improvement has entered the political field. Its most basic definition peruses: "improvement that addresses the issues of the present without bargaining the capacity of future ages to address their very own issues". In the EU banter, manageable advancement is frequently observed as incorporating three measurements: the natural, the financial and the social (the "triple main concern").

Criticism:

Supportable Development has moved toward becoming something of a "confidence" to lawmakers, business analysts and preservationists over the most recent 10 years. It appears to be barely politically right to set out to scrutinize its legitimacy. Regardless, feedback has been voiced over the logical inconsistencies and ramifications of the idea. Some less-created nations see feasible improvement as a belief system forced by the affluent industrialized nations to force stricter conditions and guidelines on help to creating nations. Different faultfinders propose that the idea does not give enough thoughtfulness regarding poor people, who experience the ill effects of ecological corruption. A noteworthy investigate of the idea has been that is does not scrutinize the belief system of monetary development. Some along these lines consider it to be another philosophy of neo-radicalism. For 'Profound Ecology' pundits, the worldview of maintainable improvement does not satisfactorily test the buyer culture. Profound scientists contend that the idea of maintainable advancement is excessively human-driven. There are likewise pundits who assault the reasonable improvement idea from a preservationist, free market point of view. They contend that characteristic assets are plenteous and man's creativity is great to the point that practical improvement approaches are superfluous and risky. They likewise keep up that the perfect of intergenerational value is indistinguishable and defective.


The most significant issues for supportable advancement related with environmental change impacts regarding the matters of this section are: (a) dangers to helpless districts and territories from steady natural changes prompting sway edges and extraordinary occasions that could disturb the maintainability of social orders and societies, with specific thoughtfulness regarding beach front zones in current tempest tracks and to economies and social orders in polar zones, dry land regions and low-lying islands, and (b) dangers to delicate social and ecological frameworks, both from unexpected atmosphere changes and edges related with more continuous atmosphere changes that would surpass the versatile limits of influenced areas, areas and social orders. Precedents incorporate impacts on asset supply for urban and modern development and waste administration



(e.g., flooding). As an extremely broad standard, sensitivities of more-created economies to the ramifications of environmental change are not exactly in creating economies; however impacts of intersection limits of supportability could be particularly vast in created economies whose structures are moderately inflexible instead of versatile.

References:

1. Hopwood, B., Mellor, M., & O'Brien, G. (2005). Sustainable development: mapping different approaches. Sustainable development, 13(1), 38-52

2. Giddings, B., Hopwood, B., &O'brien, G. (2002). Environment, economy and society: fitting them together into sustainable development. Sustainable development, 10(4), 187-196.

3. Redclift, M. (2005). Sustainable development (1987–2005): an oxymoron comes of age. Sustainable development, 13(4), 212-227.

4. Farmar-Bowers, Q. (1994). Ecologically Sustainable Development (No. ARR257).

Role of Media in Sustainable Development

Dr. Aastha Saxena Senior Assistant Professor, Department of Journalism and Mass Communication, IIS University

Abstract:

This paper explores the role that the media can play in contributing to a sustainable society. The role of mass media for sustainable democracy cannot be overemphasized. Although, the primary responsibilities of the media is to entertain without slander or libel, inform based on accurate facts and educate on current relevant issues. Apart from these roles, development scholars and professionals have widely recognized the utility of mass media in the sustenance of viable democracy. Democracy is the most popular form of government particularly because it guarantees popular participation. These should contribute to sustainable development and thus to Gross National Happiness. This change in behaviour will not be achieved by itself but needs conscious efforts on the part of the government and society as a whole. It is suggested that Education for Sustainable Development of all sections of society can contribute to this behavioural change. More than just finding and reporting stories for public consumption, the media has a myriad of functions that can further the cause of improving the quality of life. If sustainable development is about changing attitudes, adopting new policies and taking action, then the media has a major role to play.

Keywords- democracy, media, reporting, consumption



Cashless Economy: A means of Inclusive Growth

Dr. Apeksha Bhatnagar Asst. Prof., Amity University Rajasthan, Jaipur

Abstract: Financial inclusion has been a quite discussed topic, economy is a whole, hence cannot grow by growing of some of the sectors or a part of a population. For development it is essential to include all those who form the part of the economy. In India specially, there are differences due various reasons, poverty, castes, rural-urban & gender. Though these differences are some what decreased, yet there are still there and they affect the financial growth of so many. And so affect the financial growth of country. To include those who are not included in the financial system, many governments have taken many steps, one of them was cashless economic policy.

In the year 2016 with the announcement of demonetization, cashless economic policy was proposed. The government supported cashless transactions. It has its pros & cons as any other phenomenon in the world. This paper aims at finding out what role cashless economic policy can play in financial inclusion in India, which in turn will ensure sustainable development for economy and the country as a whole. It also shows the extent to financial inclusion before and after cashless economic policy

Keywords: Cashless Economy, Financial Inclusion, Cashless Transactions and Demonetization

Carbon Trading: Is India Ready for a New Commodity Market

Dr Neha Sarin Assistant Professor, IIS University, Jaipur

Abstract:

The purpose of this paper is to throw light on global warming which is the much discussed issue for last few decades. It also focuses on the growing world interest in climate protection. This estimated study makes use of existing studies and other secondary data from management, economics, etc. A global target of stabilizing greenhouse gas has resulted in the emergence of a new commodity market of Carbon Trading which is expected to be 3 $ trillion after 2 years. The paper explores the significance of Carbon Trading as market mechanism for developing countries like India.

Keywords: Carbon Trading, CDM, Carbon Emission Reduction, CDM/JI, GWP, GHG,



A Conceptual Study of Sustainable Development

Dr. Preeti Sharma Sr. Asst. Professor, IIS University, Jaipur

Abstract

Since from the beginning, the phenomenon of globalization has captured world attention in various way s. The tremendous change in the countries caused erosion of environmental quality to a large extent. Hence the concept of sustainable development is an important milestone in the environmental theory because it posits how society itself should be organized, and not simply why certain environmental protections should be adopted or how they can be best implemented. The main purpose of it is to create an enabling environment in which all human beings lead secure and creative lives With the above backdrop, based on secondary data, the intended paper focuses on the adverse effect of globalization on environment and the problems therein as well the paper will concentrate on suggesting remedies to overcome the problems identified in the study.

Keywords: Globalization, sustainable development, environmental protections.

Impact of Cashless Economic Policy and Sustainable Development in Indian Railways

Dr. Vandana Sachdeva1, Ms. Jyoti Sharma2 1Asst. Prof, Management StudiesThe IIS University, Jaipur; 2Research scholar the IIS University, Jaipur

Abstract

Cashless economy is an economic state where financial transactions are not conducted in terms of cash but through digital information between transaction parties. In India cashless economy is promoted under the flagship of Digital IndiaProgramme. “Faceless, Paperless, Cashless” is one of the preferred roles of digital India. This policy aims at increasing employment, reducing cash related robbery. More over Indian railways also promote cashless transaction through online booking of tickets of IRCTC and for its promotion it recently withdraws service charges on it. Over the years, Indian railways have been trying to increase its efficiency. Indianrailways also play an important role in sustainable development goals (SDGs). It has taken some initiatives like switching to LED’s



which saved 62.3 lakhs rupees in electricity bill payment in 2016-17. They switched to energy efficient fans and AC units. Use of bio- toilets and solar powered diesel- electric trains are some other initiatives taken by Indian railways.

Keywords: Cashless, Digital India, IRCTC, SDGs.

Sustainable Development in Indian Economic Perspective

Dr.Varsha Choudhary Assistant Prof. The IIS University, Jaipur

Abstract :

Development plays an important role in economic development today. Sustainable development refers to that process of economic development which meets the needs of present generation without compromising the ability of future generation to meets their needs.All of us are staying in the era of Sustainable development than the previous concept of Economic development. Theconcept Sustainable development has a special relevance in the context of environment in general and exploitation, allocation and utilization of natural or environmental resources in particular. Hence, it is assumed that the concept of Sustainable development is broader in scope and significance comparing Economic development. This concept of development has been originated in the20th century. The term was brought into common use by the World commission on Environment and development in its report “Our Common Future.” Sustainable development is a multi-dimensional and multi-disciplinary concept. According to Van Den Bergh (1996), the major theoretical perspectives of sustainability are Neo-classical economic equilibrium, evolutional ecology,physico ecology, socio-cultural and human ecology. Likewise, the concept is very closely concerned with physical or natural sciences like Environmental Sciences, Botany, Engineering, Zoology, Biology Geography, Economics, and Sociology and so on. It is very difficult and rather impossible take into consideration each and every perspective of the concept sustainable development. Hence, the present paper takes into consideration only economic perspective of the concept sustainable development in general, and environmental economics approach in particular. The present study attempts to analyze sustainable development in Indian perspective. I want to analyze the indicators of sustainable development the impact on Indian Economy. As for my study I study period of 2000-01 to 2009-10.This research paper highlightsthe role of sustainable development in economic growth of the country

Keywords: Sustainable development, Economic development, Indian Economy, environmental resources



A Study on Brand personality Traits: With Special Reference to selected Luxury Brands

Iti Gaur1, Shweta Kastiya2

1 Research Scholar, The IIS University, Jaipur 2Sr. Assistant Professor, Department of Management Studies, The IIS University, Jaipur

Abstarct:

Connection and association between buying behavior of consumers and brand personality has been documented this paves the way for the marketers to get a better understanding of brand personalities. As widespread entrance of a number of luxury brands can be witnessed in Indian Luxury market today, it also becomes equally important to get an understanding of personalities of luxury brands that would in turn help the marketers to comprehend luxury buying behavior of Indian Luxury buyers. The present study revolves around generating Brand personality traits of selected luxury brands. For the purpose of the study the luxury brands available in the II Tier cities of Rajasthan were taken into account. The dimensions of the brand personalities were derived through application of Exploratory Factor Analysis (EFA). A model depicting various dimensions of brand personalities that better suits the Indian Personalities was derived as a result of the study.

Keywords: Brand personality, Luxury Brands, Indian Personality

Sustainable Development Challenges in “Modern Era”

Jyoti Bhati Research Scholar, IIS University, Jaipur

Abstract :

The main aim of paper to consider the challenges and issues merge with sustainable development policies. Economic growth cannot continue without sustainable natural resources for growth it’s necessary to be balance in economic growth and protection of natural resources. Green growth strategy always ensures its full economic potential in natural resources and its maintained by regular investment. Sustainable policies development requires the energy policies appreciation and environmental policies are to be considered by policy makers in order to achieve growth. It should be strategy in policies aimed towards green growth. In the area to



increasing environmental challenges policy makers have begun on substantive policy reforms. Such policy reforms are effective and also it is critical in the utilization of natural resource. This paper main objective to determine policy challenges and issues when environmental capital is offered to explicit in consideration in framework a macroeconomic analysis. The Kingdom of China is used as a case study as it is leading economy in the world with the highest level of coal.

Keywords: Sustainable, Environmental Policies, Green Growth, strategy, Substantive Policy, Natural Resources.

Cashless Economic Policy affecting Stock Market

Ms. Anusha Bardia Research Scholar, Department of Accountancy and Business Statistics, University of Rajasthan, Jaipur

Abstract :

With the demonetization, use of plastic and digital money has increased. Cash transactions are becoming less common now in the country. This big step by the Prime Minister has made quite a few damages in the stock market. But now, it is said that cashless economy can actually improve financial savings. The cashless regime is good as the country will become digital. All these problems are just temporary in the stock market and things will be looking better by the coming year. This study was conducted to analyze the positive and negative impact of stock prices in Indian Stock Market.

Keywords: Demonetization, Stock Prices, Cashless Regime

Sustainable Development of Tourism in Incrediable India

Ms. Parul Bhargava1, Mr. Prafful Saxena2 1Assitant Proffessor, Poddar Management and Technical Campus, Jaipur

2Student (Poddar Management and Technical Campus)

Absract:

India's government established the India Tourism Development Corporation (TDC) in 1966 to promote and manage tourism development nationally. It is responsible for all of India's tourism



marketing operations, including the "Incredible India" campaign. The corporation has five divisions: Travels and Tours, International Trade, Group of Hotels, Institute of Hospitality and Tourism Management and Consultancy. Each state has its own government-funded TDC, which manages tourism-related infrastructure and facilities on a commercial basis. Ventures include accommodation, transport services, tourist service centers, hospitality venues and attractions. They also organize fairs and events, operate package tours and finance tourism training institutes.

The original tourism infrastructure, created in the 1980s, concentrated on cultural and pilgrimage tourism. In the 1990s, operators introduced golf tourism and adventure tourism into the region, including rafting, mountain-climbing, abseiling and kayaking; at the beginning of the 21st century, there was a trend toward village tourism, arts and crafts, and the development of new tourism locations.

The World Tourism Organization says eco-tourism is one of the fastest-growing sectors within the tourism industry. Although eco-tourism is still in its infancy in India, the government has enthusiastically embraced the concept, such as the Himalayan ecosystems, and helps preserve the cultural heritage of the nation's indigenous peoples.

Keywords: communication, revolution, advertising, exploring

Cashless Economy – A Boon ir A Curse

Nadeem Rajwani Student, B.Com (Hon) Semester III, Manipal University Jaipur, India

Abstract:

A cashless economy is one in which all the transactions are done using cards or digital means. The circulation of physical currency is minimal. Cash facilitates crime because it is anonymous, and big bills are especially problematic because they are so easy to carry and conceal.This could be avoided if we become cashless society. The surprise demonetization pushed millions of new users onto the country’s digital economic grid. India was an incredibly cash-centric economy. Under the circumstances whether or not India was ready for this cashless revolution but in reality, it is happening. India is currently in the middle of an all-out movement to modernize the way things are paid for. I heartily acknowledge the efforts and motivation of Dr



Manvinder Singh Pahwa, Sr. Associate Professor, School of Business and Commerce, Manipal University Jaipur for encouraging me to write and present this paper.

Keywords: Cashless Economy, Digital Economy, RBI

Introduction:

Cashless Economy is when the flow of cash within an economy is nonexistent and all transactions have to be through electronic channels. As of now, Cashless Economy has only academic importance. The Indian Economy continues to be driven by the use of cash; less than 5% of all payments happen electronically. In India, the ratio of cash to gross domestic product is 12.42% in GDP. The number of currency notes in circulation is 19,388.3 billion as of November 2018.The expansion of telecom and smart phones would provide a digital shift to the economy in near future. The private sector will be the driver of this change. Government is also mulling to provide incentives for electronic payments for example waiver of tax when electronic settlements are used. RBI released its framework for 'Payment and Settlement Systems in India', with a view to moving towards 'less-cash' society and ensuring access of mobile banking services to even basic phone users.

Leveraging on 5cs, focuses on responsive regulation, robust infrastructure, effective supervision and customer centricity. One of the biggest challenges towards a less-cash society is that dependency on cash is a deep-rooted habit in India. From a customer’s perspective cash is seen as a better mode of payment vis-a-vis non-cash modes from several aspects such as acceptance, cost, speed, anonymity, having a control of spending, familiarity, cash rebates etc. For non-cash payments to have wider acceptance there are several underlying factors which need to impact the behavioral traits. For non-cash payments to proliferate, they should be easy to use, readily available and accepted, provide the same degree of comfort, should not impose any undue financial burden on the merchant and user, and should offer an appropriate level of

coverage

convenience

confidenceconvergence

cost



security in its repeated and regular usage with a zero-fail rate. Therefore, a marked change in the behavioral patterns of both customers and merchants is required for faster and greater adoption of non-cash payment modes.For promoting and achieving the goal of cashless economy the National Payments Corporation of India (NPCI) launched Unified Payments Interface (UPI). Cash is still the king because it just works, even in the most isolated areas of India. But the government is driven to incentivize the customers and merchants to move towards a cashless economy because the cash driven economy is fueled through rampant corruption in society and black money.

Conclusion:

The cash is here to stay. Despite the numerous State endeavors, India has always been driven by cash; electronic payments are seen restricted to a small size of the population, compared to the cash transactions.The sole purpose for cards in Indian is to withdraw cash.Currently, there is a mix of cash and cashless transactions happening across the country, enablers are working towards turning the cashless economy dream into a reality. We have taken big strides towards becoming a cashless economy; however, it will take more than a generation to change the habit from cash to no cash transaction. Rushing the economy into a cashless state without proper planning and infrastructure will be disastrous and its consequences will be everlasting.

Cashless India: Success or Failure for businesses

Mr. Nikhar Goyal1, Mr.Gaurav Bagra2 1Research Scholar, University of Rajasthan; 2Assistant Professor, IIS (deemed to be) University

Abstract:

The Research paper centres on effect and significance of cashless economy in India. As per Government of India the cashless economy will expand business, diminish money related theft consequently decreasing danger of conveying money. In numerous nations presentation of cashless economy can be viewed as positive developments. It is normal that its effect will be felt in modernization of instalment framework, Reduction in the expense of managing an account benefit, Reduction in high security and danger and furthermore control keeping money related defilement.



Introduction:

Cashless economy is a financial framework in which exchanges are not done dominatingly in return for real money. It doesn't allude to an altogether nonappearance of money exchanges in the monetary setting yet one in which the measure of money based exchanges are kept to the barest least. A cashless economy or an e-instalment framework is where there is nearly nothing or low income in a given society, which means consequently, exchanges will be made by electronic channels like charge cards, electronic subsidizes exchange, portable instalments, multifunctional ATMs, and web saving money. The economy run for the most part on plastic or computerized cash and consequently with negligible money or cash in paper shape. At the end of the day, it alludes to the broad utilization of PC innovation in the money related framework. It is intended to breakdown the customary boundaries upsetting budgetary consideration of a huge number of Indians and bring minimal effort, secure and advantageous money related administrations to urban, semi-urban and provincial territories the nation over. All things considered, cashless economy is characterized as one in which there are thought to be no exchanges grindings that can be lessened using cash adjusts, and that likewise give motivation to holding such adjusts notwithstanding when they procure rate of return. It isn't the entire nonattendance of money yet it is an instalment framework that is secure, advantageous, and moderate. It is a financial framework in which merchandise and ventures are purchased and paid for through electronic media.

Research Problem and Research Methodology:

A cashless economy is one in which every one of the exchanges are finished utilizing cards or computerized implies. The course of physical money is insignificant. India utilizes excessively money for exchanges. The quantity of money notes available for use is likewise far higher than in other expansive economies. In this setting ongoing pattern have been changed, while upheaval in the data innovation in India. The analyst attempts cross over any barrier between mindfulness about the PDA makes utilization of it in country India. The present is for the most part dependent on auxiliary information which is accessible in the papers, articles, diaries and web and so forth.

Results and Conclusion :

From the above investigation, it has been discovered that cashless economy is a monetary framework in which there is close to nothing or low income in a general public and products and enterprises are purchased and paid through electronic media. Cashless economy is the economy in which exchanges are made by platinum cards, charge cards, checks or direct exchange starting with one record then onto the next. There are numerous advantages of



cashless economy like quicker exchanges, expanded deals, incite repayment of exchanges, comfort and lower hazard, straightforwardness and responsibility, and diminished support costs. In spite of numerous advantages, there are a few difficulties previously cashless strategy in India, for example, insufficient number of ATMs, computerized absence of education, absence of web offices, few banks in towns, expensive swipe machines and so forth.

References:

• Dr. P. R. Kousalya, R. Guru Shankar; “Cashless economy/transaction”, Indian Journal of Applied Research Volume: VIII, Issue: II, February – 2018

• Borhan Omar, Ahmad Al-Dalaien; “Cashless Economy in India: Challenges Ahead”, Asian Journal of Applied Science and Technology (AJAST), Volume 1, Issue 7, Pages 168-174, August 2017

• Pappu B. Metri&DoddayallappaJindappa; “Impact of Cashless Economy on Common Man in India”, Imperial Journal of Interdisciplinary Research (IJIR), Vol-3, Issue-3, 2017

• Ms.Pranjali A. Shendge, Mr. Bhushan G. Shelar; “Impact and Importance of Cashless Transaction in India”, International Journal of Current Trends in Engineering & Research (IJCTER), Volume 3 Issue 4, April 2017 pp. 22 – 28

Green Marketing and Sustainable Development-Challenges and Opportunities

Surbhi Mittal Assistant Professor, Department of Management Studies, The IIS University, Jaipur, Rajasthan.

Abstract:

In the new era of globalization, it has turn out to be a challenge to keep the customers as well as consumers in fold and even keep our natural environment secure and that is the biggest need of the time. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a fact which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important plan of facilitating sustainable development. In this research paper, main emphasis has been made of idea, need



and importance of green marketing. Data has to be collected from numerous sources of evidence, in addition to books, journals, websites, and news papers. It explores the major issues in adoption of green marketing practices. The paper describes the present Scenario of Indian market and explores the challenges and opportunities businesses have with green marketing. Why companies are adopting it and future of green marketing and concludes that green marketing is something that will always grow in both practice and demand.

Keywords: Environmental pollution, Green Marketing, Globalization, Global Warming, Sustainable Development.

The Role of Financial Institutions in Sustainable Development

Dr. Meenakshi Sharma1, Mehak Gulati2 1Assistant Professor, IIS Univesity, Jaipur; 2Research Scholar, IIS University, Jaipur

Abstract:

Sustainable development is the principle for achieving future human development goals and at the same point of time sustaining the ability of natural system to provide the various services to our ecosystem and natural resources upon which our economy and society depends upon.It also needs a broader network of various institutions to guide and commit to change regarding the same. The changes that witness towards sustainable society and environment can be also be attributed to the rise of some international institutions like world bank. Various financial institutions came into the picture after the Second World War and have done a lot for the development of the society as a whole. In this research paper we have discussed and talked about that what are the factors that make these institutions succeed in development of the dynamic society and how have they contributed for the sustainable development of the society.

Keywords: Financial Institutions, development, society, sustainable development



Role of Micro Finance through self Help Groups in – Sustainable Socio Economic Development of Women

Sunita Sherifani Associate Professor & Head, Dept of Accountancy Ves College of Arts, Science and Commerce,

Chembur, Mumbai.

Abstract:

Every developing nation faces two major problems poverty and unemployment. But in the recent years women empowerment has become a subject of great concern. Development of any nation is inevitably linked with socio-economic development of women. Women share 48.40% in India’s total population.

Development is used to express the meaning big change to take full human potential. Development as per policy makers means any policy designed to achieve desired results in social, economic political and technological spheres of life.

Microfinance means financial services provided by financial institutions, which includes small loans, saving accounts, fund transfers and insurance. It is availability of adequate, timely and uninterrupted funds to those who cannot offer collateral.

In India microfinance operates through two main channels (a) banking system through Self Help Groups (SHGs) under Self Help Group Bank Linkage Programme (SHG-BLP) and Joint Liability Groups (JLGs) lending programme and (b) through Micro Financial Institutions (MFIs) lending through individual and group approach.

Self-Help Group is a group of 15-20 members who come together with the aim of helping one and all who are the members of the group. Group is formed mainly by the women who stays in the same or nearby locality and belongs to almost same economic stratum. The registration of group is not mandatory. The main purpose for this oneness is to access to low cost of financial services with a process of self organisation and management of funds for their own development. NGOs or Government agencies usually help in formation of such SHGs. The savings of group members are pooled together and fund is generated which is used for the sanction of small interest bearing loan on the priority basis to the member who is need of loan. There are three different models of SHGs



MODEL I. SHGs formed and financed by banks.

MODEL II. SHGs formed by NGOs and formal organisations but directly financed by the banks.

MODEL III. SHGs financed by banks using NGOs and other agencies as financial intermediaries. Micro finance though self help groups can act as catalyst of sustainable socio-economic development of women.

Sustainable Development

Nidhi Jain

Student

Abstract:

In Sept-2015, UN General Assembly accepted 2030 Development Agenda including 17 Sustainable Development Goals. Sustainable Development is a multi-dimensional conceptbearing huge responsibility of Systematic Economic, Social &Ecological Development which would rather be impossible without Computing Technology acting as ‘Leapfrog’ Technology.

Future Advances in Computing Technology includes Mobile Broadband, Internet of things, Robotics, Artificial Intelligence, 3-D printing etc. providing unprecented advances in Health care, Education, Energy, Services, Agriculture& Environmental protection. It facilitates Transparency, Openness &Efficiency of Public &Private Sectors.



Moving from Cash to cashless economy (A march towards cashless economy)

Dr Satish C. Sharma1, Ravi Gupta2 1Asst. Professor, S.S. Jain Subodh Pg College; 2Research scholar, University of Rajasthan, Jaipur

Abstract:

Cashless economy is a monetary framework in which there is pretty much nothing or low cash in hands of general public and goods & services are purchased and paid through electronic media. Cashless economy is the economy in which exchanges are made by debit cards, Mastercards, cheques or direct exchange starting with one record then onto the next. The present research is being carried out to find the basic background and framework of cashless economy in India. Moreover, the investigation analyzes the advantages of cashless economy to the overall population by gathering information with the assistance of well structured questionnaire on a five point Likert scale. The example size of the examination is 500 respondents comprise of students, instructors, and specialists. One example t-test has been connected to test the speculation. The outcomes uncovered that cashless economy isn't gainful to the overall population.

Keywords: cashless economy, charge cards, net keeping money, t-test.

The Economics of Sustainable Development

Dr. Shubha Meghwanshi Assistant Prof., The IIS University, Jaipur

Abstract

The desire for economic growth, coupled with growing concern about the environmental impact of development, has led to the concept of “sustainable development.” This term may seem paradoxical because “development” implies change, while “sustainability” implies permanence. However, the term is actually consistent with economic thinking; namely, it implies the selection of polices that maximize objectives subject to constraints. Much has been



written on the concept of sustainable development and its many implications, including work by Batty (2001), Lele (1991), and Redclift (2005). For example, Batty (2001) suggests that sustainable development and the movements associated with it present a challenge and an opportunity to agricultural and resource economists, and along this line, several economists (Pezzy 1992; Solow 1974; and Stavins 1990) have developed economic models that incorporate sustainability. This paper will present a research agenda and conceptual foundation that are consistent with the notion of sustainable development, namely the challenge of achieving economic growth given ecological constraints, and it will introduce some of the policy paradigms it implies. It will also argue that economic research on sustainable development requires the incorporation of biophysical relationships into economic models as well as multidisciplinary interaction, and that the pursuit of sustainable development will lead to the expansion of a bioeconomy that will be part of a larger transition from non-renewable torenewable resource dependence. The first section will present models of sustainable economic development processes as an economic optimization problem. The second section will discuss some of the technological factors that affect sustainable development. Next will be a discussion on how renewable resource and sustainable development are interconnected, with an emphasis on the special role of the bioeconomy. This section will be followed with a discussion on some of the policy challenges of sustainable development. Finally, the paper will address some of the implications for applied economics.

Keywords: Sustainable development, Applied economics, bio economy, renewable economy

Comparative Study of Basel 1 V’s Basel 2 V’s Basel 3: Detailed Study on Risk taken from Banks in Indian Economy

Vaishali Gohil Research Scholar, IIS University, Jaipur

Abstract:

Banking system is always considered as backbone for any economy. It is also one of the important factorfor financial systems of any country. In this competitive era, implementations of Basel norms by Indian banks will make them manage their risks in a better way and in turn make them globally competitive. This paper is a detailed study on how the Indian banks have acted in the period of Basel 1-Basel 3. In 1988, BCBS has introduced firstInternational



Standards Basel 1 to manage Banking Risk with the help of standardized Capital Adequacy Ratio. But it was found that during the same time various banking frauds got happened and accordingly it was well noticed that out of all the risks the major risk was operational one. The beginning of this paper is a brief about the initial stage of Basel Accords I and II and the later is all changes, recommendations made by Basel Committee under Basel III Accord which were considered as important one. The parameters considered under the study are Capital Adequacy Ratio, Leverage Ratio, Liquidity Coverage Ratio and Net Stable Funding Ratio

Keywords: Banking industry, financial stability, Indian Banks, banking regulation, banking risk, cost of financing, Key words: Basel-II, Basel-II, Basel III, Capital Adequacy Ratio, NPA

A study on M-commerce factors in Indian marketplace

Dr. Madhu Sharma1, Dr. Dharmveer Yadav1, Aleem Khan2

1Assistant Professor, St. Xavier’s College, Jaipur 2Assistant Professor, S.S. Jain Subodh P.G. (Autonomous) College, Jaipur

Abstract:

Toadd-on the convenience and transparency in the nation’s monetary system, cashless transactions are being emphasized by the Indian economic system for all business cash transactional activities. In this paper, the study has been conducted to identify few of the key parameters and the role of their sub-parameters, which influences the consumer’s attraction towards the system. The study has been done through conduction of a questionnaire based survey method.

Keywords: E-commerce, M-commerce, Security, Education level, E-banking.

Introduction:

Mobile Commerce or M- commerce is the use of mobile handheld devices to communicate, inform transact and entertain using text and data via a connection to public and private networks[3][4]. With the rise in availability and usage of the wireless technology, M-commerce has been signified as the one of the most acceptable and prominent service system to fulfill the needs of commercial world’s stakeholders. The convenience and handiness of the tools and techniques involved in the system are hiking the popularity of the technology among the



business world. In current scenario, to add on the convenience and transparency in the nation’s monetary system, cashless transaction with the M-commerce frameworkhas been greatly emphasized in the Indian economic system as a substitution to all the business cash transactional activities. With all this, the Indian consumer is also influenced by the M-commerce tact and techniques as per the today’s shifting paradigms, as an add-on to the already existing and well established e-commerce world[1][2][3].

As per the study, few of the key factors which influencethe M-commerce world are the availability of the latest mobile phones, technology literacy, high speed and reliable internet connectivity, subscription to e-banking services, payment choice, security and trust on the entire system. The impact of these factors is further influenced by other sub-factors also [4][5]. Say, the Payment choice of the Customer is further influenced by factors like Customers’ Wealth/Level of Income, Educational Level, Employment Levels, Personal Preferences, Transaction-Specific Factors and Marketing Campaigns. Similarly other parameters are influenced by various factors. In addition, there are few issues which directly or indirectly affects the growth of М-commerce like Technical mismatching among various devices (Wireless), Lack of standards, Slow access speed, High cost of phones etc.


Factors which have an impact on M-commerce activities and hence the socio economic system of the country are as depicted in tale 1.1.

Table 1.1: M-commerce Factors

Key Parameters Sub-Parameters Need Consumer’s Work Area, Family requirements, Family Income

Availability of the mobile phones

Customers’ Wealth/Level of Income, Educational Level, Employment Levels, Personal Preferences, Transaction-Specific Factors, Marketing Campaigns

Technology literacy Educational Level, Family Income, Internet facility High speed and reliable internet connectivity

Customers’ Income level, Infrastructure and Services

Subscription to e-banking services

Consumer’s Work Area, Family requirements, Customers’ Wealth/Level of Income, Personal Preferences, trust o the system

Security Limited Accessibility, Authentication and Authorization, technology Stakeholder’s trust Security, Prompt services, reliability, Marketing policies



Experimental:

Here, the study has been conducted through questionnaire based survey method. Anonline form was prepared and the consumers from different section of the society were chosen to identify the parameters.

Conclusion:

During study, it has been identified that, few of the parameters are dependent on similar sub-parameters and on few other key parameters also. It has also been found that the consumer’s trust is significantlyinfluenced by transactional security and promptness.

References: 1. Efraim, T., David K., Introduction to E-commerce[M].Prentice Hall, 2002. 2. Mayank Mishra, "5 factors that will drive e-commerce growth", February 13, 2015,

available online at:https://www.business-standard.com/article/companies/5-factors-that-will-drive-e-commerce-growth-115021201785_1.html.

3. Osborne, Mark, “WAP, m-commerce and security”, 2000, http://www.kpmg.co.uk/kpmg/uk/image/mcom5.pdf

4. Tarasewich, P., Nickerson, R.C., Warkentin, M., Issues in mobile commerce[C]. Communications of the Association for information Systems, Vol. 8, 2002, pp41-64.

5. Buellingen, F., M. Woerter, Development perspectives, firmstrategies and applications in mobile commerce, Journal of Business Research, Elsevier Inc, 2004

Online Digital Banking Channels

Dr. Kulvinder Singh1, Shaifali Pareek2 1Shri Khandelwal Vaish P.G. College, Shastri Nagar, Jaipur; 2Shree Balaji Group of Colleges, Jaipur

Abstract:

Banking industry plays an important role in the economic growth. Today Reserve Bank of India’s main focus on green banking or paperless banking. Online banking channels can be defined as automated, smooth and efficient means of delivery of modern and traditional banking service through electronic and communicative channels. It includes the system in



which customer can access account, transact businesses and information through network all by himself 24*7 without the need of stepping into the branch premises.

Keywords: environment protection, global warming, green banking financial products & sustainable development.

Introduction:

Today is an era of information technology and banking industry has readily transformed itself in these environment .These days all banks main focus is to make customers self dependent in banking via their various alternate delivery chhanels.Banks today are increasingly reducing their physical presence and redirecting customers towards digital channels which are time saving and convenient too.


The main objective of digital banking is providing innovative products and services to all. The second benefit and objective is to provide banking services anywhere and anytime.

The various alternative channels:

The Most popular alternate delivery channels are:

1. ATM: Using ATM one can withdraw cash, 24*7, from any ATM throughout the world.

2. Cash deposit machine (CDM): We can deposit cash in any CDM of the bank, 24*7, where we hold an account using ATM or Green card or even without card.

3. Net banking: Net banking has revolutionized the way we bank. It’s very simple and if anyone learns it, it will save him lots of time and energy as he will be able to do almost all his banking related work all by himself without going to his bank.

4. Mobile Banking : We can also install app in our mobile and use in mobile banking. We can pay bills and transfer account.

5. E-wallet: some e-wallet channel to provide transfer money one account to another account, pay bills and alerts.

Benefit of digital baking: a. 24*7 banking b. Transfer instant money c. Pay online bills d. Paperless banking e. Use debit/credit card



Conclusions:

Online banking is providing the safe way of transactions without depend on banking staff. Digital banking provides the safe and faster way of transaction. Many alternative channels to use and transfer money. Mobile and smart phone device has given the digital banking industry a new platform. Connecting a customer anytime and anywhere to their.

References:

• https://www.linkedin.com

• http://blog.ficci.com

• https://economictimes.indiatimes.com

• https://www.sbi.co.in/webfiles/uploads/files/

Problems and Prospects of Security Issues in IoT Based System

C. Banerjee1, Arpita Banerjee2 1Assistant Professor, Amity Institute of Information Technology, Amity University, Rajasthan, India

2Assistant Professor, Dept of Computer Science, St. Xavier’s College, Jaipur, India

Abstract:

Internet of Thing (IoT) based systems are gaining importance in today’s world. Many leading industries are using IoT devices and tuning them to their system for connection, collection, and exchange of data and information. These IoT based system requires huge volume of data storage and processing power. Due to the issue of short range communication in IoT, they are heavily dependent on the cloud for storage and computation purpose. This type of synchronization created by the use of IoT devices among various heterogeneous systems also causes various types of vulnerabilities and threats which are the cause of security breach. This research paper tries to highlight the emerging security issues due to the amalgamation of IoT devices with the common and popular system being used in various industries. The paper further focuses on the plausible mitigation mechanism in form of standards, protocols, framework, models, methods, etc. which could be adapted to either secure the system or minimize the harm caused to the system. The paper concludes by suggesting some future research directions in the concerned area.

Keywords: Security, IoT, IoT Devices, IoT Based System.



Introduction:

There is a revolution going on in the world and it is about Internet of Things (IoT) technology and devices which is automating and facilitating the various industrial setups. They are well connected and the technology is facilitating intelligent collection, exchange, and use of data and information. Due to the issue of short range communication being facilitated by various IoT technologies and devices, the concept of Cloud Computing for storage of large volume of data clubbed with huge processing power is gaining importance. Connecting and maintaining these heterogeneous systems are bringing with them certain vulnerabilities which can be a potential source of threat by the attacker which may endanger intellectual property and resources.

Figure 1: Amalgamation of IoT and Cloud Computing Technologies and Devices

Figure 2: IoTSecuirty Challenges


This research paper focuses and highlights these emerging security issues due to the amalgamation of these heterogeneous systems and also suggest the possible mitigation mechanism to safeguard the said system(s). Potential future research areas and directions are also highlighted in the research paper.

Experimental:

A comparison was drawn in terms of the various security issues and certain important parameters and sub parameters are identified which may form the basis for further research work to be carried out by the research community. For the study around 30 companies were identified from different industrial setups that are using IoT based devices and Cloud Computing Technologies and the data focusing on the security issues were collected from these



companies and the results were accordingly framed and analyzed and the further conclusions were drawn.

Conclusion:

The paper provides a well balanced approach for protecting the system equipped with IoT technologies and devices and Cloud Computing techniques by suggesting various standards to be followed, certain protocols to be worked up around such system for communication and data exchange purpose, some related models and methods are also discussed as a countermeasure.

References:

1. Aazam, M., Khan, I., Alsaffar, A. A., & Huh, E. N. (2014, January). Cloud of Things: Integrating Internet of Things and cloud computing and the issues involved. In Applied Sciences and Technology (IBCAST), 2014 11th International Bhurban Conference on (pp. 414-419). IEEE.

2. Botta, A., De Donato, W., Persico, V., &Pescapé, A. (2014, August). On the integration of cloud computing and internet of things. In Future internet of things and cloud (FiCloud), 2014 international conference on (pp. 23-30). IEEE.

3. Botta, A., De Donato, W., Persico, V., &Pescapé, A. (2016). Integration of cloud computing and internet of things: a survey. Future Generation Computer Systems, 56, 684-700.

4. Díaz, M., Martín, C., & Rubio, B. (2016). State-of-the-art, challenges, and open issues in the integration of Internet of things and cloud computing. Journal of Network and Computer applications, 67, 99-117.

Research on Irrigation Techniques for IoT Based Smart Agriculture System

Arpita Banerjee1, C. Banerjee2 1Assistant Professor, Dept of Computer Science, St. Xavier’s College, Jaipur, India

2Assistant Professor, Amity Institute of Information Technology, Amity University, Rajasthan, India [email protected], [email protected]

Abstract: Internet of Things (IoT) has enabled our farmers to go digital and provided technology to make remarkable progress in the field of agriculture. Smart agriculture is now seen as the way of



doing agriculture the smart way. By using sensor based technology, drones, etc. and creating IoT device ecosystem, the farmers can open up many productive avenues and solutions from crop monitoring and control, optimized irrigation, predictive analysis, tracking and geofencing, to climate monitoring and forecasting. Irrigation is the process of supplying controlled amount of water to the crop by means of pipes, sprinklers, etc to help in the growth of crop and reduce the effect of inadequate rainfall. The production is dependent on the process of irrigation and an optimum utilization of water yields abundant production. Using IoT devices, the framers can control the amount and extent of water to be provided to the crop thereby maintaining optimum utilization of water and reducing wastage of water resource. This research paper highlights the various smart and intelligent irrigation techniques used in smart agriculture. The paper also draws a comparison focusing on the merits and demerits of each technique covered. The paper concludes by suggesting future research directions in the field of smart and intelligent irrigation technique.

Keywords: Irrigation, Smart Irrigation, Intelligent Irrigation, Smart Agriculture, IoT Devices.

Introduction

Agricultural production of any country is under tremendous pressure due to world’s increasing populations and significant climatic changes Digitization in the field of agriculture is one of the only cure to this problem found so far. As we cannot increase the occupied land but with digitation we can increase the quantity of production. Use of IoT devices can not only reduced the human burden but can inform the farmers well in advanced about unforeseen climatic conditions. These sensor based devices provided a well-planned and controlled smart environment to enhance productivity.

Figure 1: Smart Agriculture System

Figure 2: Wireless Smart Irrigation System



Results and discussion:

This research paper focuses and highlights the emerging IoT based irrigation technology which may provide an added advantage in the domain of agriculture. Technical and economic impact based future research areas and directions are also highlighted in the research paper.

Experimental:

By using sensor based devices the geographical barriers in agriculture has been reduced to certain extent. now the farmers of any particular place and not even link but also can take suggestions from any expert person in that field from anywhere in the world. They can also send their data for analysis and can draw appropriate conclusion on it .The farmers can make use of satellites and air vehicles to provide information about agricultural areas for a long time. Use of drone technology is very helpful for crop monitoring, irrigation monitoring,weather monitoring etc.

Conclusion:

The paper provides a well-balanced and detailed information of all available IoT based devices to increase agricultural production. New and innovative technology will not only help the existing farmers but will also attract the youth of today towards adopting agriculture as their profession.

References:

1. Agrawal, N., &Singhal, S. (2015, May). Smart drip irrigation system using raspberry pi and arduino. In Computing, Communication & Automation (ICCCA), 2015 International Conference on (pp. 928-932). IEEE.

2. Gondchawar, N., &Kawitkar, R. S. (2016). IoT based smart agriculture. International Journal of Advanced Research in Computer and Communication Engineering (IJARCCE), 5(6), 177-181.

3. Parameswaran, G., &Sivaprasath, K. (2016). Arduino Based Smart Drip Irrigation System Using Internet of Things. Int. J. Eng. Sci, 5518.

4. Rodriguez-Ortega, W. M., Martinez, V., Rivero, R. M., Camara-Zapata, J. M., Mestre, T., & Garcia-Sanchez, F. (2017). Use of a smart irrigation system to study the effects of irrigation management on the agronomic and physiological responses of tomato plants grown under different temperatures regimes. Agricultural Water Management, 183, 158-168.



Environment and Technology: A eco-techno balance for a better tomorrow

Ashwin D. Bhagat1 and Janhavi R. Raut2

1, 2 JJT University (Rajasthan), INDIA’

Abstract:

Modern day technologies like Big Data not only deals with capturing data, but it is also responsible for data storage, data analysis, searching, sharing and firing customized queries to obtain expected results. Thus, the enormous data which is produced in day to day operations can now be processed and could be added some value in it. This data can be used to analyse the human behaviour and predictive analysis. But, while dealing with such volume of data, the security should be a priority. Data breach can cause huge financial losses to an organization and also affect the political landscape of a country or may turn two friendly nations into bitter foes. Therefore, data security should be implemented with multiple security layers in the form of encrypted algorithms, biometric and retina scan security. Only then one can ensure the safety of valuable data. Data storage consumes a great deal of computer hardware, resulting in many toxic gases harmful for the human body. Green ICT deals with reducing the impacts of Information and Communication technologies on the environment by using various methods such as using 100% biodegradable material, sustainable batteries and biofuel. Technology can be used for the betterment of human life, but we should also be prepared to face the consequences of excessive development. If the damages to the environment by human activities are ignored today, we might not have a better tomorrow.

Keywords: data analysis, queries, data breach, biodegradable,

Introduction:

Technology is developing in leaps and bounds in modern day world, making life easier in every sense for humans. But this technology also has far reaching and everlasting effects on the environment, which are irreversible. Technology is dynamic and with every updates it has impact on the energy conservation. The non-renewable energy resources are fast depleting and to satisfy the ever increasing need of development, new alternatives need to be implemented. Green computing consists of methods for implementation of technologies that are energy efficient and minimization of computer wastage. The prime focus lies in increasing the processing capabilities without any additional pressure on the environment. Power management options like putting computers in sleep mode, not using the screensavers, using energy efficient hardware, monitoring the system power usage tools for efficiency are the simplest solutions that can be implemented at an individual level. Technologies like cloud computing allows sharing of processors and resources, no additional maintenance and low cost of implementation. Smart building design allows efficient energy usage



as it implements Internet of things technology which is fully automated and able to take decisions without human intervention. Advance manufacturing techniques reduce the human errors and get the end product manufactured in very less time, increasing productivity. Researchers are working on a technology which enables the programmers to monitor the energy conservation on the basis of software code they develop. The 5G technology will increase the pace of development drastically, creating new avenues for technological upgrades.


Technological advancement is responsible for the growth and prosperity of a nation; it may turn an under-developed country into a super power. As it affects human lives, it also affects the environment. Climate change, natural disasters like flood, tsunamis, cyclones, and many other environmental changes are the by-products of development. If the early signs are not interpreted we may not be able to contain the situation when it’s too late. Technology should be developed with responsibilities towards the environment.

Conclusion:

The world is experiencing the severity of the Global Warming catastrophe which is consistently showing effects. The responsibility of protecting our environment does not lie only with the governments or nations of the world. Every person is responsible for the same. If we modify our approach towards nature and use the green computing practices and policies, we can be the change. Technology is a double edged sword, which can be used for creation as well as destruction. We have to choose for what we want to use it. Use of renewable sources should be introduced wherever possible. More efficient energy conserving technologies and hardware will reduce the burden of generating more energy. Simple practices with power consumption options should be used strictly. Use of biodegradable and eco-friendly materials should be promoted. The public in all age groups should be made aware of the energy saving and efficiency with computers. The results will not be drastic, but steadily we can observe the change in our habits and eventually change in our environment. Only then we would be able to strike a balance between the ecology and technology.

References:

1. https://www.sciencedirect.com/science/article/pii/S1877050915025582

2. https://ieeexplore.ieee.org/document/7155416

3. https://tel.archives-ouvertes.fr/tel-00961346v2/document

https://www.sciencedirect.com/science/article/pii/S1877050915025582

https://ieeexplore.ieee.org/document/7155416

https://tel.archives-ouvertes.fr/tel-00961346v2/document



Person Identification using Smart Face Recognition

Rahul Singh1, Brij Kishore1 and Neha Shrotriya2

1Apex Groups of Colleges, Jaipur, INDIA; 2MAIET, Jaipur, INDIA

Abstract:

The Biometric is the most important feature technique utilize for Human Recognition. It is a time of Computer Technology which deals with Digital Information Technology; every person has some special characteristics which can be utilized for detection and identification. The human detection and recognition is a credential task to recognize person for their activity in social area as well as private secure area. Many researchers have been dealing with different algorithms for Recognition. Specially, Face, Fingerprint, and Retina Scan are processed in the form of Image Information. In computer engineering Images are processed as signal and signal processing is nothing but dealing of pixel values in the form of frequency values. Nowadays PCA (Principle Components based analysis) is the most popular algorithm used for face recognition. In this dissertation we proposed the utilization of PCA in Face Recognition. We have several of the activities which play important role in our life .The quality and movement of image is affected the result.

Keywords: Digital Watermarking, Sustainable Development, Wavelet based Watermarking

Introduction:

In present time two image registration techniques are very popular like surface based image registration and point based image registration. Here we have to introduce about the method which is most effective for face identification. We work on the method which registers the best image (high quality image) for batter results.

The research is done to judge applicability in terms of Peak Signal to Noise Ratio(PSNR) and Correlation Coefficient (CC). The calculated results are compare for the different possibility and dramatic conditions. The comparison is targeted to getthe best quality Image which proves that Image Registration actually improves the performance of Face Recognition by avoiding failure and false results. The application areas of the research work done are: Preliminary Control, Social Media and Movie, Smart Device Identification, Data Security.



Fig1. Facial Feature Recognition

System

Color Face Image

Gray Image

B&W Image

Fig2. Face Image Processing


Digital Signal Processing is only way to get meaning full information and then revert to know values. The Principal Component Analysis (PCA) used Orthogonal Transformation to change correlated variables into uncorrelated variables known as principal components.Basic approach of matching the faces includes the set of initialization operations: First is the acquisition of face images, then calculation of Eigenface (from the train database) occur which keeps only selected images that correspond to the largest eigenvalues. It is a topic which actually relates to the machine learning which then can be utilizing for artificial intelligence. This research work includes a face recognition system improved using image registration method for online conferencing system. This research found two issues:- Front End : User authentication using face recognition for online web conferencing/ webinar. And Back End: Recognition of blurred or Noisy image (Sometimes Moving Image). The face recognition is possible using principal component analysis of the face image.

Experimental:

The experiment and results are obtained which are then compare with SNR and PSNR values for image quality measurement and co-realation coefficient is tested for similarity measurement. The calculation and comparison of result for the certain parameters (SNR, PSNR, CC, and BCR) for selected variable images proves that image quality after registration method defiantly improves the performance of face recognition system. The overall conclusion of this dissertation work is that the face Recognition using facial feature expression is possible and performance of authentication can be improved by image registration method.



Conclusion:

The principal of communication needs user qualification to access the services and authorization. From the user point of view it is also important to secure ownership of the data as well as account. Many times it is found that user account got hacked of fake user pretend like original user. The face recognition can easily apply on any system based on internet.The futuristic research improvements to the authentication and face recognition policies are as follows: Biometric features like fingerprint recognition can be incorporate to access online account with the combination of face recognition. User validation for online ticket booking management can also be improved by direct matching of faces. Image recognition algorithm can be enhanced by image registration and features matching advanced policies. Civilian registration and validation in many government online services like E-mitra. Government can also utilize these principals to avoid fake voting.

References:

1. Anil Jain, Lin Hong, and SharathPankanti, “Biometric Identification”, Published in Communication of the ACM, February 2000/Vol. 43, No.

2. W.Zhao, R. Chellappa and A. Rosenfeld and P.J. Phillips, “Face Recognition: A Literature Survey”, Published in (ACM).

3. Xiaoqing Ding and Chi Fang,“Discussions on Some Problems in Face Recognition”, Published in S.Z. Li et al. (Eds.): Sinobiometrics 2004, LNCS 3338, pp. 47–56, 2004.© Springer-Verlag Berlin Heidelberg 2004.

4. JeemoniKalita, Karen Das,” Recognition of Facial Expression Using Eigenvector Based Distributed Features and Euclidean Distance Based Decision Making Technique”,Published in International Journal of Advanced Computer Science and Applications, Vol. 4, No. 2, 2013.

5. Abhishek Singh and Saurabh Kumar, “Face Recognition using PCA and Eigen Face Approach”, proceedings of “Department of Computer Science and Engineering National Institute of Technology Rourkela Rourkela-769008, India”.



Smart Digital Video Watermarking for Sustainable Video Security

Lakhita Arora1 and Pooja Pankaj2

1MAIET, Jaipur, INDIA

Abstract:

In today’s scenario, uploading and downloading of digital multimedia like images, videos and audios on internet is becoming very fast in a very reasonable cost. To maintain the distribution of digital multimedia, there is a strong need for security, which is not only beneficial for the owner of the document but is also reliable for the customer.Watermarking as a tool has been implemented for the security of intellectual property rights (IPRs) of multimedia content and identifies the legitimate (or original) owner and detects malicious tampering of the video. This dissertation introduces a prototype for Smart Digital Video Watermarking based on Discrete Wavelet Transform (DWT). The algorithm can perform visible and invisible watermarking on color &grayscale video. In this scheme we have checked watermarking different environment and use the best component for that environment. So our watermarking depends on their background.


Introduction:

Digital watermarking is the best technique for the copyright protection to the user. To display watermarking on digital multimedia content, a watermark is embedded in digital data in such a way that it is essentially connected without connecting to the data. In the robust watermark must always remain in the watermarked video frames, even if the quality of the frames is degraded intentionally or unintentionally .Watermark is mainly used to prove the ownership of the marked work or simply used to inform users about the genuine holder's identity or the permitted use of data. Apart from developing watermarking schemes, the selection of color scale channel is also discussed to be used to carry the watermark data. This algorithm provided more robustness and imperceptibility. The performance of the proposed algorithm was evaluated by calculating PSNR and MSE for watermarked video quality. Applications related to this algorithm corresponding to the digital video security are: Forensics and Piracy Deterrence, Copyright Protection, Content Authentication, Locating Content Online.



Fig1. Video Watermarking Noise Attack

Original Image

Watermark

Watermarked Image

Fig2. Digital Video Watermark


Quality Testing of digital watermarking- Embedding Effectiveness: The probability that an embedding algorithm will successfully embeds a watermark in a randomly selected Image. Fidelity: The perceptual quality of watermarked data. Data Payload: The degree of information that can be supply with the watermark. Blind or Informed Detection: Whether detection algorithm detect a watermark without extra information (Blind detection), or the detection algorithm requires some information related to the original version of a watermarked Image. (Informed detection).False Positive Rate: The frequency at which the watermark to be falsely detected in the Image.

Experimental:

The implementation of Color Video Watermarking using DWT has standard outcomes obtained which can be classified as follows: The proposed algorithm is a Non Blind Watermarking because it does not use the secret key to embed and extract the watermarked information. It is analyzed by the result obtain from the implementation of proposed algorithm that the watermarked video does not affect by the attacks of image modification. So, it is a Robust Watermarking. This algorithm can hide watermark information invisibly and embedded information still exists after video frame manipulation operation. It is an Imperceptible Watermarking.

Conclusion:

The frame quality and similarity measurement of watermark image with compare to the original frame reflects that the frame quality and property does not affect by embedding of watermark, it has some minimal changes which cannot be judge by human eyes. The extracted information (i.e. Watermark image) can easily be read. It is proved by the experimental results of image



quality and similarity measurement that the RED component is best of embedding watermark in color frame. The major obstruction is the lack of effective intellectual property protection of digital media to put off unauthorized copying and distribution. The performance of this watermarking technique defines in terms of PSNR. By observing the simulation results it shows that watermarking algorithm can work successfully for color and grayscale video sequence. After application of different attacks quality of watermarked video frame is unchanged so system is imperceptible and robust against common video processing attacks.

References:

1. Gerbard C. Langelaar, IwanSatyawan and Reginald L. Langendijk “Watermarking Digital Image and Video Data” in IEEE Signal Processing Magazine September 2000.

2. Mrs Neeta Deshpande, Dr. Archanarajurkar, Dr. R. manthalkar “Review of Robust Video Watermarking Algorithms” in International Journal of Computer Science and Information Security,Vol. 7, No. 3, March 2010.

3. Christoph Busch, Wolfgang Funkand Stephen Wolthusen “Digital Watermarking: From Concepts to Real-Time Video Applications” in IEEE Computer Graphics and Applications 1999.

4. Wenwu Zhu, ZixiangXiong, and Ya-Qin Zhan “Multiresolution Watermarking for Images and Video” in IEEE Transactions On Circuits And Systems For Video Technology, Vol. 9, No. 4, June 1999.

Information Systems and Ecological Sustainability

Anuja Sharma Research Scholar, RTU, Kota

Abstract:

Everything we need for our survival totally depends on the ecological environment that surrounds us. Sustainability of environment innovates and sustains the conditions with which both human and nature can exist in a productive harmony with one another. For this purpose organizations are motivated to act in the same legitimate way (i.e. eco‐friendly way) and proposes industries and institutional theory as a lens to better understand how IS



can be helped to achieve the three keystones of ecological sustainability, i.e. eco‐equity, eco‐effectiveness,and eco‐efficiency.

Keywords: Information Technology, Ecological sustainability, Information systems

Introduction:

Information Systems plays a vital role in sustainable development environment. All of its areas: social, ecological and economic. Ecological sustainability deserves priority on higher basis than sustainable economic development (Starik and Rands, 1995). Natural resources and information should be added to the list of main resources that an organization relies on to ensure for long-term viability (Hart, 1995).

How Information Systems helps in achieving ecological Sustainability?

IS can be helped to achieve eco-equity, eco-efficiency and eco-effectiveness through automating, informating (up and down) and transforming organizations and institutions, respectively

The vital role played by IS can be classified into three categories: automate informate (informate up and informate down) and transform (Schein, 1989). Provide a brief description of the relationship between the three strategic roles:

1. When I.T. Substitutes for human being effort, it automates a task or process.

2. When I.T. augments human effort, it informates a task or process.

3. When information technology redesigns, it transforms a set of tasks or processes

RESULT AND DISCUSSION:

Many organizations consider automation, the first role of IS, as a way to reduce costs. Organizations have automated countless operations that used to be performed manually by replacing expensive human labor with advanced information technologies. Besides automation of information processing, IS can also informate individuals and organizations by making visible previously concealed parts of a process in the system (Zuboff, 1988). IS improve an organization’s capacity to link and enable institutional members, build knowledge bases, and improve boundary. IS open up the possible for a entire transformation of an organization and an industry. They encourage innovation through improved collaboration and coordination (Dewett and Jones, 2001). The beginning of telecommunication, business intelligence and network can basically alter the nature of the products and the organization’s connection with its customers and suppliers.



Conclusion:

Ecological sustainability is equally important for everybody, every organization and every society .The aggravating environmental issues, such as huge biodiversity loss, contamination and emissions have global implications across generations. Thus biological sustainability calls for the attention of IS researchers and practitioners to make IS an essential piece of the solution.

References:

1. https://www.emeraldinsight.com

2. http://www.citizentekk.com/sustainable-development-technology

3. https://www.researchgate.net

Internet of things- A study in the field of Education

NeelamVishnoi, Research Scholar Lecturer in Government Women Polytechnic College, Gandhi Nagar, Jaipur

Abstract:

Internet of things (IOT) as the name saying will be soon come to known as Internet of Everything (IOE).We can see a great change in the field of education. Teaching practices are now more based on digital things. Due to this there is a huge improvement in the field of education at all levels including schools to colleges. This paper focus on the education field, where internet of things is very useful.Moreover, this paper provides an evidences about the future of IOT in the field of education during the next few years, which have offered by a number of research organizations and enterprises. On the other hand, IOT also brings tremendous challenges to education. Hence, this paper also presents the perspective on the challenges of IOT in education.

Keywords: Internet of things, Teaching Practices, Digital, Education

Introduction:

Internet of things hasan important impact on education field. Due to this only traditional methods of teaching are getting changed into modern methods of teaching. There are various information devices available nowadays to form a united network. The internet is not



something new, it is designed to increase connectivity between computer systems, and now it is entered in school, colleges and different organizations. Due to IOT education system improves a lot and now there are interactive learning systems. Most of the schools developed in smart schools and have facilities that function in smooth fashions with highly personalized learning methods. The Internet of Things is a new paradigm that is revolutionizing computing. It aims at connecting all the things in real world providing “anytime, anywhere” access to information. As technology continues to evolve, computers grow smaller and more power efficient. Internet of Things technology in education represents an enormous opportunity for schools to collect valuable data and use this data to enhance the learning experience. Nowadays large number of devices is connected to the web, ranging from mobile to appliances. More opportunities for the students-When educational aspect of the Internet use is considered, it is obvious that students who look for information can access it easily. Internet also provides students asynchronous education where they can reach any kind of information anytime and anywhere. From student to teacher, classroom to campus, everything can be benefited with this technology. When students use the internet of things they get more opportunities to gain knowledge. Virtual personal assistants help them learn at any place or region. Overall if we see than we find that due to internet of things there is lot of improvement in the education among the students.


Internet use has the potential to improve the quality of education (Ciglaric et al., 1998; Charp, 2000; Laurillard, 1992). Charp (2000) also stated that the Internet brought numerous positive changes to teachers and instructors. According to Dryli&Kinnaman (1996), the Internet enables students to find information as well as allowing them to think critically and creatively, “Finding the right information is only one side of the core business of academics. As Nentwich (2003) stated the other side is organizing, structuring and evaluating the information space. According to Internet World Statistics, as of December 31, 2011 there was an estimated 2, 267, 233, 742 Internet users worldwide (Accessed data dated on 06/06/2013: from the Universal Resource Location http://www.webopedia.com/TERM/I/INTERNET.htmal). This signifies 32.7% of the world’s total population is using Internet.

Conclusion:

IOT is seen as a tool for transforming almost all aspects of our lives. Due to this students are more innovative and advanced. The implementation of devices and technologies for education purposes becomes very important for their success. . Studies have also been doing to investigate the usefulness of IOT-based smart learning applications and still much more is left to study regarding IOT in education. Use of technology and especially IOT in the field of education has

http://www.webopedia.com/TERM/I/INTERNET.htmal



opened the doors for new and innovative ideas to bring ease and betterment in the lives of both students and teachers.

References:

1. M. Weiser, “The computer for the 21st century,” Sci. Am. (International Ed., vol. 265, no. 3, pp. 66–75, 1991.

2. C. Cornel and D. Ph, “The Role of Internet of Things for a Continuous Improvement in Education,” vol. 2, no. 2, pp. 24–31, 2015.

3. E. Oriwoh and M. Conrad, “‘ Things ’ in the Internet of Things : Towards a Definition,” vol. 4, no. 1, pp. 1–5, 2015.

4. S. Barakat, “Education and the internet of everything,” Int. Bus. Manag., vol. 10, no. 18, pp. 4301–4303, 2016.

5. “Internet Of Things | IoT Market Analysts | Machina Research.” [Online]. Available: https://machinaresearch.com/. [Accessed: 25-Mar-2017].

6. G. Marques, N. Garcia, and N. Pombo, “Advances in Mobile Cloud Computing and Big Data in the 5G Era,” vol. 22, pp. 115–130, 2017.

7. A. Al-fuqaha, M. Guizani, M. Mohammadi, M. Aledhari, and M. Ayyash, “Internet of Things : A Survey on Enabling Technologies , Protocols and Applications,” no. c, 2015.

Role of Digital Watermarking in Sustainable IT Development

Pooja Pankaj1 and Lakhita2

1MAIET, Jaipur, INDIA

Abstract:

The Digital Watermarking is a best way to protect the digital image or video. It is a time of Digitalization today, every work is completed with the help of digital device. Digitalization give us full control over the signal processing. But there is one problem with digital signal is that, one can make its duplicate copy very easily. This copy may distribute to many users. The digital copy of any content is exactly similar with the original copy until any editing. So the



protection of digital data is very must. Digital Watermarking is one of the technique to make secure the digital content. There are various types of Digital Watermarking is available, in which Wavelet based watermarking is very popular because of its sustainability.


Introduction:

In these days images are easily captured with the help of digital cameras, camcorders and scanners and these are broadcast on social sites. And due to the reason of widespread of internet, images are widely shared between all regions. Generally JPEG is the format which is mostly used for the transmission of images. Due to the high compression JPEG can maintain the quality of image. Authentication, copyright infringement, and privacy are the issues which are generated along with the circulation of images in the internet. Without the permission of the owner of the image, the image can be easily copied over the internet. To protect image from copy by provided security channels it is an essential need. The image can be easily copied over the internet, without any permission of the owner of the image. For the protection of image from copy, there is an essential need of security channels. Some invisible or visible message is embedded within the image, it is also a possible solution to provide authenticity, where for checking the authenticity the embedded information can be extracted.

1. Watermark on Bank Currency

Original Image

Watermark

Watermarked Image

(b) Digital Image and Watermark Information


The practical implementation of Digital Watermarking is done on Digital Image. Whereas M.Tech. is a watermark information embedded in the image. It may be visible of invisible. Here, in the give figure above, the third image ‘Watermarked Image’ is an output of the experiment done which is successively tested by watermark extraction.



Experimental:

Experiment is done to embed different types of watermark on different types of images and output is tested by extraction algorithm. The Digital Watermarking is also tested for RGB Color component affection.

Conclusion:

Watermarking is very popular and now it is a basic need of any Digital Content like image, video, and audio. This approach of watermarking based on Wavelet is experimented on different format of images. The performance of the algorithm is tested.

References: 1. “Digital image watermarking: its formal model, fundamental properties and possible

attacks”, HussainNyeen, Wageeh Boles and Colin Boyd, Springer, 2014. 2. “Practical Challenges for Digital Watermarking Applications”, Ravi K. Sharma and Steve

Decker, Springer, 2002 3. “A robust embedding and blind extraction of image watermarking based on discrete

wavelet transform”, E. Najafi, Springer, 2017.

A Review on Green Computing towards sustainable development

Sanjit Bhagat Assistant Professor, Biyani Group of Colleges, Jaipur, INDIA

Abstract:

Effect and authentic execution of green figuring is fundamental for sensible enhancement of development. Winding up naturally practical is basic for the business and moreover for the general population. Adventures and individuals should work agreeably and only to revive the Green Information Technology and to contribute as some help to save earth by enrolling dynamically while using less. E-waste organization and genuine execution of development can help in sparing progression.

Keywords: Green Computing, Sustainability, Green IT.



Introduction:

“Green figuring or green IT is the procedure and investigation of naturally feasible computing."[1] Broadly, green processing incorporates (Green utilize, Green Design, Green Disposal, Green Manufacturing).

Why Green Computing? As indicated by OCED, in 1990 there was 6169592.14 huge amounts of CO2 equal, thousands discharge in USA which has been expanded to 6665700.866 huge amounts of CO2 equal, thousands out of 2011. There is additionally a development in the electronic-squander produced in various territories. As per US division of vitality, server farm (place of organized and unstructured information) intensely expends vitality, somewhere in the range of 1.1% and 1.5% of the world's aggregate vitality use in 2010. Another fascinating point is to be talked about that a normal office PC a might use on the request of 90 watts when dynamic which incorporates 40 watts for a run of the mill LCD screen.

Major actions that need to be taken to ensure the green use of Electronics:

As shown by OCED, in 1990 there was 6169592.14 enormous measures of CO2 equivalent, thousands release in USA which has been extended to 6665700.866 immense measures of CO2 equivalent, thousands out of 2011. There is moreover an advancement in the electronic-waste created in different regions. According to US division of imperativeness, server cultivate (place of sorted out and unstructured data) seriously uses essentialness, some place in the scope of 1.1% and 1.5% of the world's total imperativeness use in 2010. Another interesting point is to be discussed that an ordinary office PC a might use on the demand of 90 watts when dynamic which consolidates 40 watts for a common LCD screen.


• Design of Energy Efficient Data Center – The imperativeness successful server cultivate setup joins air organization of air process, recovery of warmth and electronic course of action of server cultivates so that reduces the total essentialness usage to a phenomenal measurement.

• Use of Energy Star high Labeled Products – Vitality star name exhibits that the essentialness capability of the equipment, for instance, TV, which goes some place in the scope of one and ten stars. The higher the amount of stars the higher the efficiency..

• Electronic-Waste Recycling – Electronic-misuse reusing is the reuse technique of electronic-squander, for instance, old PC, LCD screens et cetera. Instead of dumping it, for the most part add to the NGO and establishments or submit it to the common zones or private reusing.



Benefits of Green Computing:

1. Environmental Sustainability

2. Best usage of recourses

3. Financial adaptable

4. Improved Corporate condition

Conclusion:

Electronic-misuse reusing is the reuse methodology of electronic-squander, for instance, old PC, LCD screens et cetera. As opposed to dumping it, by and large add to the NGO and establishments or submit it to the common zones or private reusing.

References: 1. “Sustainable development of smart cities: a systematic review of the literature”,

EvelinPriscilaTrindade, Jouranl of Open Innovation,Springer, 2017. 2. “Greening emerging IT technologies: techniques and practices”, JunaidShuja, journal of

Internet Services and Applications, Springer, 2017. 3. “Towards cloud based big data analytics for smart future cities”, ZaheerKhan, Journal of

Cloud Computing, Springer, 2015.



Role of Big data technologies in Sustainable Development

Kamlesh Kumar1, Abhijeet Sharma2

1Biyani Girls College, Jaipur, INDIA; 2S. S. G. Pareek, Jaipur, INDIA

Abstract:

Big information is another driver of the world guiding and societal changes. The world's information gathering is achieving a tipping point for major advanced changes that can bring new routes in basic leadership, dealing with our urban areas, fund and training. While the information densities are expanding including information's volume, speed and veracity, the open effect depends on our capacity to reveal the `value' in the information through Big Data Examination innovations.

Keywords: Big Data, Big Data Technology, Cloud Computing.

Introduction:

The term Big Data refers to all the data that is being generated across the globe at an unprecedented rate. This data could be either structured or unstructured. Today’s business enterprises owe a huge part of their success to an economy that is firmly knowledge-oriented. Data efforts the modern organizations of the world and hence making sense of this data and the different shapes and revealing unseen connections within the vast sea of data becomes critical and a hugely rewarding indeed. There is a need to convert Big Data into Trade Acumen that enterprises can readily deploy.


Giant information is obviously giving us enlivening openings and difficulties in information mining look into. To start with, information driven science and revelation should exertion to find activity arranged bits of knowledge that prompt outlining new revelations or effects. Without sympathetic the subtleties of one's information and the space, one can fall into the abyss of straightforward and deluding relationship, some of the time prompting false disclosure what's more, knowledge. It is basic to completely get it what's more, welcome the area that one is working in, and all perceptions and bits of fluency to be properly organized in that space

Conclusion:

The Availability of Big Data, low-cost provider hardware, and new statistics dealing with and analytic software have produced a unique second in the history of statistics analysis. The convergence of those traits approach that we have the abilities required to investigate



magnificent statistics units quickly and fee-effectively for the primary time in records. These talents are neither theoretical nor trivial. They constitute a proper bounce forward and a clean opportunity to realise large gains in terms of efficiency, revenue, and profitability. The Age of Big Data is here, and these are in reality modern times if both enterprise and era specialists preserve to paintings together and deliver on the promise

References:

1. “Big data technologies”, Furht, B., Villanustre, F. M. Manuelli.,Springer ,2016.

2. "Big Data management in smart grid: concept, requirements and implementation", HoudaDaki, Springer, 2017.

Emerging trends in information technology

Pratiksha Kanwar Assistant Professor, Alankar PG College, Jaipur; Research Scholar, RTU, Kota

Abstract:

Emerging trends in information technology and its implications for the developing countries. The changes occurring in information technology (IT) and information systems (IS) are so rapid and pervasive that they demand attention regarding competence building in many application areas. Technology fusion is facilitating many changes and is inducing the development of new IT products, processes and services

Keywords: Information Technology, Cyborgs, TeleKinect, Cyber security.

Introduction:

Information technology has become an integral part of our daily life. According to Information Technology Association of America, information technology is defined as “the study, design, development, application, implementation, support or management of computer-based information systems.” The Latest Trend of Information Technologies are: 4D Visualization ,3D Glasses, Cyborgs, TeleKinect, Microsoft HoloLens, Wi-Vi, Motion Semantic, Brain Fingerprinting, Biometrics in Secure e-transection, semantic Digital Library, CloudDrops, Finger Reader, PoCoMo, Flexpad, X-Internet, Cloud Computing, Internet of Things (IoT), Big

https://www.seminarsonly.com/computer%20science/Cyborgs.php

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data, Cyber security, Context-Rich Systems, Increased automation, Continued mobile pervasiveness, Web-Scale IT, 3D Printing.

Some emerging technologies are:

1. 4D visualization 2. Cyborgs 3. Tele kinect 4. Microsoft HoloLens 5. PoCoMo: Projected Collaboration using Mobile Devices 6. Brain fingerprinting 7. Wearable technology 8. Quantum computing cyber security

Conclusion:

The every changing field of information technology has seen great advancement and changes in the last decade. And from the emerging trend, it can be concluded that its influence on business is ever growing, and it will help companies to serve customers better.

References: 1. “Emerging Trends in Information Systems”, Becker J. (Ed), proceeding, Springer 2016 2. “Journal of Information Technology”, Editor-in-Chief: C. Sauer 3. “Information Technology and Management”, Editor-in-Chief: R.A. Patterson



Electronic Commerce: A Means for Business Sustainability

Mr. Abubakar Mohammed1, Dr.Sanjeev Kumar2 and Dr. S.P. Singh3

1Modibbo Adama University of Technology Yola, Nigeria, Presently Research Scholar Nims University Rajasthan Jaipur, India

2Nims University Rajasthan, Jaipur India

Abstract:

Today, business enterprises are experiencing tremendous changes in terms of improvement due to technological transformations particularly in the retail landscape. One aspect of these transformation is the e-commerce platform that boost the activities where online transactions are carried out by the customers with ease of minds. This paper aimed at exposing the benefits of e-commerce, challenges, and managing the security while using electronic platforms for business transactions.

Keywords: Business, E-commerce, Sustainable Development, Transformation.

Introduction:

Internet technology has brought so many changes across the globe. The development of internet applications has made ease of transactions with wider accessibility. Online transactions known as e-commerce has taken the major stands in this revolution.

E-commerce involve dealing with any kind of electronic transactions between organizations and other parties or stakeholders. These transactions may not necessarily be profit transactions, it may include requests about sales activities or information performed earlier by the customers.

Adopting E-commerce into business will lead to sustainability of such business. This is because, the business will have wide coverage and in-turn will meet up with the demand of the people irrespective of their geographical locations.

In achieving the sustainability of e-commerce in businesses, certain components need to exists. These may include supply chain, logistics in terms of distributors, ICT applications, commercial activities, markets which involves customers and market information, and finally stakeholders which serve as the external situations.

Therefore, this paper will provide a platform for adopting e-commerce into business organizations. The paper is a review and theoretical, data were collected through articles and journals. The objectives of the paper include:

1. To provide benefits of e-commerce

2. To indicate challenges involved in the implementation of e-commerce

3. To provide tips on managing security while using electronic platforms for business transactions.




The results of the paper is presented in the table below:

Objective one (1) Objective two (2) Objective three (3)

Benefits of E-commerce: 1. Collaboration: it brings about

partnership in business process (e.g. packaging, distributors)

2. Optimization: improvements to customer responsiveness and service

3. Cost savings 4. Good relationship between

customers and suppliers 5. It creates new markets

opportunities 6. It brings about trust

Challenges in implementing E-commerce: 7. Technological: it involves skills

and competency on the technology used in the e-commerce facilities by the stakeholders, infrastructural requirements, internet accessibility

8. Nontechnological: perceptions of customers especially on the security and absence of touch and feel services

9. Establishing barriers to failure: it involves competency in terms of diversity, use of slack resources, and risk sharing.

10. Fighting failure factors: this involve legal and security factors.

Tips on managing security while performing electronic transactions: 11. Customer aspect requires

authentication and access control parameters.

12. Organization aspect requires confidentiality, integrity and availability

Conclusion:

Online transactions are ow widely available and people begin to trust these platforsm. Therefore, business organizations running electronic platforms should ensure that trust and confidentiality is established with their patronizing customers. The paper provide these requirements for successful implementation of the e-commerce applications.

References: 1. "Sustainable E-commerce: How to integrate the dimensions of sustainability within the e-

commerce sector" A. Bergulund, Thesis submitted for Master Programme in Management Logistics and Innovation (2018), Faculty of Engineering and Sustainable Development, HOGSKOLAN IGAVLE.

2. “Effects of E-commerce on organization sustainability” S. Chaudhary, Journal of Business and Management, Vol. 19 Issue 7. (2017)



Internet of Things

Janhavi R Raut M.Sc. (Information Technology), Research Scholar (JJT University)

Abstract:

The Internet of things (IoT) is a internetworking of devices which connect machine to machine, machine to infrastructure, machine to environment devices. The IoT allows objects to be sensed & control that object remotely across the network. Now a day’s IoT is everywhere & becomes more and more present in our everyday lives. The Internet of Things connects living and non-living things through internet. The IoTcan be used in industrial internet, smart farming, urban security, environmental monitoring etc. IoT system increases and encourages machine to machine communication (M2M). Because of this ingenious innovation, physical devices stay in touch with one another leading to greater efficiency and higher quality. Privacy is a big issue with IoT. There is a chance that the software can be hacked and your personal information misused. In order to give an example of IoT solution, a simple IoT demonstrator was implemented using the current affordable hardware, and cloud efficient software. IoT have impact on all sectors all over the world.

Keyword: Internet of things (IoT), M2M communication.

Performance Analysis of Hybrid Big Data Mining Algorithms

Sonali Vyas1, Sameer Saxena2 1Assistant Professor, Amity University, Jaipur; 2Research Scholar, Amity University, Jaipur

Abstract:

Data mining alludes to extracting knowledge form a huge amount of data. So, it’s a process of identifying or discovering meaningful correlation, patterns, and trends using simple database queries, statistical and mathematical techniques. Big data is a huge amount of structure, unstructured, complex, growing data sets from multiple sources. It needs to be filtered and extract the useful information from that huge data source that’s why big data mining concept has come. This paper provides the information about most puissant hybrid data mining algorithms in the



research perspective also compare few significant hybrid techniques that have been used for big data implementation.

Keywords: Data Mining; Data mining algorithms; Hybrid approach; Clustering; Hybrid Data Mining Algorithms; Big data.

Introduction:

Data Mining in Cloud Computing applications is data retrieving from huge collection of data sets. In data mining collect a massive amount of data from search surfing data, social interaction, transaction level data, health care data, an enormous amount of sensor data from the internet of things called big data.

Dealing with a large amount of data but doesn’t know how to extract valuable information from the data source, wants insights and that’s why data mining is getting a lots of attention. The main motivation is to study data mining, significant demand for talent that knows how to manage process, analyze, predict and discover insight from massive data using quantitative and technical expertise to solve business, social and economic problems.

Conclusion:

In this study, we have discussed few popular hybrid data mining algorithms like Hybrid evolution clustering with empty clustering solution (H (EC) 2 S), Hybrid Clustering Algorithm (HBCA) using BRICH and K-Means, GA/DT Hybrid data mining algorithm, Hybrid GA-SVM model, VAMR Algorithm and Apriori-MapReduce Algorithm. We compared drawbacks of some different hybrid techniques which is already applied to image classification like GA-SVM, KEM-EELM, NB-SVM, SVM-CART and DT-NB. The execution of hybrid algorithm was broke down in the view of classification accuracy. The execution of hybrid techniques was investigated in light of the clustering accuracy.

References:

1. Cui, X., Yang, S., & Wang, D. (2016, August). An algorithm of apriori based on medical big data and cloud computing. In Cloud Computing and Intelligence Systems (CCIS), 2016 4th International Conference on (pp. 361-365). IEEE.

2. Sun, D., Lee, V. C., Burstein, F., &Haghighi, P. D. (2015, June). An efficient vertical-AprioriMapreduce algorithm for frequent item-set mining. In Industrial Electronics and Applications (ICIEA), 2015 IEEE 10th Conference on (pp. 108-112). IEEE.

3. Homaeinezhad, M. R., Atyabi, S. A., Tavakkoli, E., Toosi, H. N., Ghaffari, A., &Ebrahimpour, R. (2012). ECG arrhythmia recognition via a neuro-SVM–KNN hybrid classifier with virtual QRS image-based geometrical features. Expert Systems with Applications, 39(2), 2047-2058. ELSEVIER.



4. Zare, M. R., Mueen, A., Awedh, M., &Seng, W. C. (2013). Automatic classification of medical X-ray images: hybrid generative-discriminative approach. IET Image Processing, 7(5), 523-532. IET.

5. Thamilselvan, P., &Sathiaseelan, J. G. R. (2015). A Comparative Study of Data Mining Algorithms for Image Classification. I.J. Education and Management Engineering, Modern Education and Computer Science Press (2), 1-9. IEEE.

K-means and Apriori for Data Mining

Sameer Saxena1, Sonali Vyas2 1Research Scholar, Amity University, Jaipur; 2Assistant Professor, Amity University, Jaipur

Abstract:

This technical paper consists of the study of data mining algorithm in cloud computing. Cloud Computing is an environment created in user’s machine from online application stored in clouds and run through web browser. Therefore, it is essential to manage user’s data efficiently. The topics discussed here are why data mining is required, theoretical study of two algorithms K-means and Apriori, their explanation using flow chart and pseudocode, their implementation in language and comparison between the two algorithms on the basis of time complexity.

Keywords: clusters, data sets, item, centroid, distance, converge, frequent item sets, candidates.

Introduction:

Data Mining in Cloud Computing applications is data retrieving from huge collection of data sets. The process of converting a huge set of data sets into human understandable form. Information which is insight can reveal through data mining by capturing database and repurposing. Cloud Computing Applications provide on demand service. It provides end-users unlimited data storage thus require mining mass amount of data. There are various techniques and logics helpful in extraction of information and reveal it.

Here, two algorithms K-means clustering and Apriori are described for data retrieving. These two techniques have different strategies for winnowing database. K-means was proposed by Stuart Lloyd in 1957 therefore also known as Lloyd’s algorithm and was first used by James



MacQueen in 1967 .K-means consists of the most simplest way to divide the data set into tufts by calculating Euclidean’s distance between initial centroid and item until it converges to a single item. This process is revised for each group thus database is assorted. In Apriori basic concept is mining frequent item sets effectively. The subset of frequent item set should also be frequent. This generation of frequent item set is based upon relationship amongst attributes.

Conclusion:

First we determine the initial centroid then calculate the the distance using Euclidean’s distance formula comparison between distance and calculation of centroids includes operations: Two substraction, One summation, Two multiplication, and One square root. In this algorithm candidates are generated only for those which are frequent so gives better performance but cost increases due to production of huge candidate set so complexity increases

References:

1. Cui, X., Yang, S., & Wang, D. (2016, August). An algorithm of apriori based on medical big data and cloud computing. In Cloud Computing and Intelligence Systems (CCIS), 2016 4th International Conference on (pp. 361-365). IEEE.

2. Grami, M., Gheibi, R., &Rahimi, F. (2016, September). A novel association rule mining using a genetic algorithm. In Information and Knowledge Technology (IKT), 2016 Eighth International Conference on (pp. 200-204). IEEE.

3. Afzali, M., Singh, N., & Kumar, S. (2016, March). Hadoop-MapReduce: A platform for mining large datasets. In Computing for Sustainable Global Development (INDIACom), 2016 3rd International Conference on (pp. 1856-1860). IEEE.

4. Azizi, N., Zemmal, N., Sellami, M., & Farah, N. (2014, April). A new hybrid method combining genetic algorithm and support vector machine classifier: Application to CAD systemfor mammogram images. In Multimedia Computing and Systems (ICMCS), 2014 International Conference on (pp. 415-420). IEEE.



HR Challenges will keep emerging and so their Solutions too

Mrs. Aarti Arya Research Scholar, Department of BADM, Univerity of Kota

Abstract

As organizations grow at an express speed and their geographic spread also widens at an equal pace, HR faces a plethora of challenges everyday. While there is lot of emphasis given to recruitment and retention of talent on one side, there is an immense pressure to develop innovative employee engagement activities on the other. Leadership development is another key area of focus. Diversity management and developing global HR practices become nightmares to HR managers. The list not only keeps growing but becomes complex as well. This article attempts to highlight some of those key challenges faced by fast growing organizations. It also highlights the best practices followed by certain organization to address these challenges wherever applicable. The issues at a first class may look trivial or mundane but they are realistic and have larger significance.

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