suppliers, elearning developers, · digital campaign specialist ba(hons), university of melbourne...
TRANSCRIPT
The distributed learning ledger
solution for government,
educational institutions,
employers, online training
suppliers, eLearning developers,
professionals and students
White Paper – Shortformv1.0
© Journey Ledger 2018 1
Enhance your Learning Journey with Journey Ledger, the user-friendly distributed learning ledger solution by leaders in Government, International Education and Digital Technology.
Improving the world’s existing online learning infrastructure through interoperability with a blockchain-based universal eLearning reporting standard.
Enabling Government, Educational Institutions, Employers,Professionals and Students to leverage their learning data with blockchain, including all the additional benefits of a decentralised marketplace, a social learning platform and AI Learning services.
Educational technology and eLearning represents one of the fastest growing industries in the world, with rapidgrowth from USD32 billion in 20101 to USD107 billion in 20152, and a forecast of USD423 billion by 20233. The three largest of these markets are China, India and the US. The Chinese online education market and userbase will maintain rapid growth, propelled by favourable policies and capital inflows, hitting an estimated RMB421.6billion (approx USD62billion), market value by 20214
The cause of this massive growth is simple — significant improvements in bandwidth, technology, adoption and affordability has dramatically enhanced the quality and accessibility of eLearning solutions; providing employers and educational institutions with a significantly more cost-effective and convenient medium of training.
And it’s not just the eLearning industry which isexperiencing exponential growth. Investment in theblockchain and AI industries is also at an all-time high and forecast in the trillions of dollars. However, the true value will come from the convergence of these industries and those solutions that enable the world to leverage the combined technological benefits in meaningful ways.
New possibilities for deriving value from tangible and intangible assets.include:
Enhancing existing infrastructure
Delivering significant cost-savings
Complex process automation
Ease-of-use through technological
interoperability
These solutions are capable of solving many issues across a broad range of industries. While the exponential growth of eLearning is impressive, the industry is also facing significant issues, including poor data breadth, validation and analysis, the lack of a universal reporting standard, a multitude of incompatible technologies (authoring tools, systems and content solutions), open and transparent marketplaces, difficulty incentivising learners, a lack of individual control over learning data and rampant qualification fraud.
Market Position
© Journey Ledger 2018 2
eLearningMarket Growth
1 The Worldwide Market for Self-Paced eLearning, 2011, Ambient Insight, p. 62 Global E-Learning Market to reach USD107 Billion, February 2012, GIA Inc., p. 53 Online Education Market Research Report, 2018, Cooked Research Reports, p. 54 China Online Education Industry Report, June 2017, Research and Markets, p. 4
$423b – 2025
$107b – 2015
$32b – 2010
Technologies
Journey provides interoperability between
eLearning standards, systems and tools, through
the addition of a Journey blockchain layer to current
eLearning infrastructure.
However, Journey can also be used as a stand-
alone solution for employers and institutions,
delivering substantial savings compared to
traditional learning management systems, while
also enabling many organisations to immediately
leverage their learning analytics.
JLX is the new technical standard in eLearning.
JLX has all the benefits of current standards (such
as SCORM and xAPI), but with added benefits of
blockchain and AI.
JOULS is the name of the blockchain token energising
the Journey ecosystem. JOULS enables Journey
decentralisation staking and node rewards, and is also
required for all transactions, use cases and incentivisation.
© Journey Ledger 2018 3
JAI is Journey’s AI and the first decentralised intelligence
with machine learning for workforce planning, leveraging
eLearning reporting standards and analytics. JAI analyses
JLX data to inform strategic operational decisions,
including talent management, resource allocation, robotic
automation, capability gaps and professional development.
Journey Ledger, in turn, provides authenticity of data,
auditability of AI decision-making, and predictive fraud
prevention for verification of qualifications.
Journey User Profiles are the centrepiece of the Journey
ecosystem. Users receive a unique wallet address and
identifier for the tracking, reporting and validation of all
learning activities. Users have full control over the privacy
of their data and who they allow to access their records.
The Journey Profile also enables one-click registration
for events and courses advertised via the Journey
Decentralised Marketplace, with all participation data
automatically validated
and recorded back to the user’s profile.
Hosted contentreporting
Authoring tool support
Mobile device reporting
Interoperability
Universal standard
Cryptographic records
Incentivisation
Qualification validation
AI Integration
S C O R M
eLearning Reporting Standards
x A P I J L X
The JOULS Token
JOULS will be initially launched on the Ethereum Block-
chain as an ERC223-compatible token (which delivers
better security than ERC20, while maintaining backwards
compatibility). This will allow us to launch on major ex-
changes without needing to wait for exchanges to integrate
Journey Mainnet wallet protocols. Users are encouraged to
hold their JOULS in their wallets. Minimum JOULS thresh-
olds provide additional benefits, as well as higher amounts
earned for those operating JOULS nodes.
Users control and monetise their learning data, while
enabling employers, educational institutions and/or training
providers to incentivise learners.
JOULS will also be used by employers and organisations to
access JAI for significantly advanced AI analysis of work-
force data and other services, such as eLearning product
development and learning management system capability.
Journey analytics, in combination with JAI, will enable
organisations to take advantage of Big Data for better
informed strategic decision-making in workforce planning,
role evaluation, resource allocation, robotic automation,
talent management and professional development.
JOULS Appreciation
50% of all JOULS generated from transaction fees
are burned ongoing with the other 50% reinvested.
The CDR and MAE Funds are dedicated to
securing the long-term interests of participants
and contributors to Journey, including: marketing,
adoption, exchange listings, partnerships, etc.
Early adopters will be rewarded with additional
benefits, including priority access and discounts
for Journey marketplace events and courses,
higher staking/forging rewards, higher
incentives, etc.
Staking and forging rewards, thresholds and
seniority bonuses will encourage users to hold
their tokens, reducing the overall circulating
supply.
Journey Mainnet will enable educational organisations
and training solutions providers to develop their own
tokens and smart contracts, including a decentralised
marketplace for training services, eLearning product
development, DApp creation for digital training content,
conferences and events.
The Journey Mainnet launch will be followed by the
launch of EdX Market, the Journey Decentralised
Marketplace and Journey Social, allowing organisations
to integrate a social learning platform integrated with
the Journey blockchain as part of their eLearning
infrastructure — including features and benefits similar
to both Yammer and Steemit.
© Journey Ledger 2018 4
Journey Ledger Platform
The Journey Ledger ecosystem includes JAI, JLX & JOULS.
Journey commerce services for organisations include a
decentralised marketplace (EdX Market), Journey Social
and AI Learning analytics and recommendations.
Journey user profiles represent the learning journeys of all
individual participants in the Journey ecosystem, enabling
individuals to transact with JOULS and interact with all the
various services available.
Journey organisations act as learning event and
accreditation validators.They are also consumers of the
commerce services and are interested parties vested in
accessing individual user profiles, such as:
Educational institutions <> students
Employers <> employees
Recruiters <> applicants
Courseware providers <> professionals
or students
JOULS
Journey Ledger
Commerce
– User Proles– Government– Education– Business
– EdX Market– AI Learning– Validation– Journey Social
Proles Organisations
JAI
© Journey Ledger 2018 5
Team
Nathan BellatoChief Technical Officer – eLearning
BComm, Australian National University
Donal O’KeefeChief Operating OfficerMA (DigitaMedia), Sydney University; BDes, Goldsmiths London
Connor O’KeefeChief Executuve OfficerBBus & LLB, University of Technology Sydney
© Journey Ledger 2018 6
• Director, Board of Directors, Public Sector Network
• Chair, Australian Government ICT eLearning Forum
• Former Director of Australian Government Shared Services, HR Systems & Learning Tech
• ‘CeBIT’s Best ICT Gov Pro’• Executive Manager of Linkedin,
Lynda.com & Skillsoft SSC Contracts
• Renown speaker and expert on eLearning technologies and system infrastructure
• AI Learning’s Adobe partner technical lead for Tourism Australia Aussie Specialist Program
• 15+ award winning eLearning software solutions
• Former Technical Director for agencies HOST Sydney and The One Centre
• Over 20 years software development experience
• Digital agency Project Director for numerous top tier companies, such as HSBC, Coca-Cola, Mercedes- Benz and Vodafone.
Chris GillespieDirector of Marketing
BDes, Plymouth University (UK)
Michael KonarzewskiDirector of Finance
BBus, University of Western Sydney
• Highly awarded creative leader, digital marketing & product specialist
• 18 years in interactive media, working with world-class brands such as Electronic Arts, GE and The ABC
• Serial entrepreneur & Digital Agency co-founder
• CPA Accountant• Partner, Jigsaw Tax & Advisory• Former Officer, Auditing &
Compliance, Australian Taxation Office
Dr Lyndel Prott (AO)International Legal & Education ExpertHon. FAHA; LLD (honoris causa); LLB, University of Sydney; Dr. Juris, Tübingen
• World-renown Legal & Education Expert
• Former Assistant Director-General, UNESCO, International Standards
• Officer of the Order of Australia• Croix d’honneur autrichienne pour les
Sciences et l’Art• Honorary Professor, University of
Queensland, formerly Stanford University, Hague Academy of International Law, Council of Europe, University of Sydney, Australian National University
Team (Cont)
© Journey Ledger 2018 7
• Authorised Rep, Godfrey Pembroke Ltd
• Wealth Management Solutions, National Australia Group (NAB, MLC, JBWere)
• Over 30 years Financial Services industry experience
Barbara SalterExecutive Accounts ManagerStanford Graduate School of Business; ADip Financial Services, Kaplan
Jesse MountSenior DeveloperMultimedia TechEd
• Developer for Government level enterprise builds
• Technical expert developing multi-tenanted shared systems
• Specialist Expertise in API, cross platform development and unit testing
• Founder and CEO of SandyLand Media
• Expert programmer, web standards and blockchain
• Former Senior ICT Developer, multiple government agencies
Nick PowellSenior Developer
B.A., Southern Cross University
Anne FernandoDirector of Legal
BComm LLB, University of Tasmania
• Principal at Synapse Legal• Member of the Law institute of
Victoria• Advisory Committee for Monash
Health
Kate PattisonDirector of Social MediaBComm (advertising) RMIT
• Specialist in Social Media, with expertise in managing millions of fans across some of the largest social profiles in Australian broadcast media.
• Extensive work on national campaigns for companies such as YouTube, Twitter, Sony Music, Kraft and Australian Open.
Joanne KostopoulosDigital Campaign Specialist
BA(Hons), University of Melbourne
• Over 12 years of experience in
broadcast and publishing
• Lead teams that have ideated
and implemented campaigns
for established brands such as
Disney, PayPal, NAB, Myer and
Toyota
Advisors
© Journey Ledger 2018 8
Dr Elspeth Mckay Associate Professor RMIT University;
Fellow ACS
Benjamin JacksonFounder Australian Crypto
Werner de BruinTechnical Lead Disney AU
• Specialist in Computer Science, IT and Machine Learning systems
• Supervisor of PhD scholars in Business IT and Logistics
• Project Leader and Chief Investigator in funded research projects
• One of the leading proponents of Blockchain in Australia.
• Specialised in the taxation and management of cryptocurrencies such as Bitcoin and Ethereum.
• Advisor, Australian Government cryptocurrency taxation framework
• Disney’s Technical Lead in Australia
• In depth knowledge of enterprise systems, security, blockchain and platform integration
Quality Assurance
Journey Ledger is a blockchain project aimed at eliminating
qualification fraud through validation of complete learner
profiles, including all learning activities, compliance training
and accreditation. Developed by AI Learning, for use by
governments, employers, educational institutions, training
suppliers, professionals and students
AI Learning is an industry-leading eLearning consultancy,
represented by an all-star team of high-profile
professionals with notable careers spanning both public
and private industries, including some of the most
reputable organisations in innovative technologies, digital
marketing, academia and government. Our team members
have won a multitude of awards across various fields of
expertise, including ICT, Education, eLearning and Financial
Services. AI Learning solutions are currently used in over
30 countries worldwide and have been translated in over 15
languages.
AI Learning is leveraging the convergence of cutting-
edge technologies to develop solutions which support
the burgeoning eLearning industry, including eLearning
systems and tools, blockchain, machine learning, artificial
intelligence and workforce-planning analytics for talent
management, resource allocation, gap needs analysis,
professional development and robotic automation. These
solutions solve many of the fundamental issues facing the
industry during a period of exponential growth.
Our clients, partners, team members and advisory board
represent experience from some of the world’s most
prestigious organisations in the Education and Technology
sectors, including UNESCO, Adobe, Google For Work
– Public Sector, Lynda.com, Linkedin, Skillsoft, Disney,
Department of the Prime Minister and Cabinet, Department
of Education and Training, Australian Research Council,
Digital Transformation Agency, Department of Industry,
Innovation and Science, Commonwealth Scientific and
Industrial Research Organisation, Royal Melbourne Institute
of Technology, and Stanford University
© Journey Ledger. All rights reserved.
www.journeyledger.com