suny cortland athletics style guide
TRANSCRIPT
SUNY CORTLAND ATHLETICS STYLE GUIDE
INSUNY CORTLAND ATHLETICS STYLE GUIDE 1
TABLE OF CONTENTS
VISION
SUNY Cortland’s long and storied athletics history has helped it to become one of the nation’s most respected NCAA Division III
institutions. Although our tradition of excellence began more than a century ago, our visual identity has evolved over time, adapting
to changes in culture and technology. This style guide is intended to ensure that the College’s identity is consistently presented
across all applications, strengthening the iconic Cortland brand by positioning it for the future.
The athletics logo may be used only for visual communications pertaining to athletics, alumni engagement and student recruitment.
Use of the athletics logo must be approved by the SUNY Cortland Marketing Committee in conjunction with the Athletics Department.
INSUNY CORTLAND ATHLETICS STYLE GUIDE 2
SUNY CORTLAND BRAND
INSUNY CORTLAND ATHLETICS STYLE GUIDE 3
BRAND OVERVIEW
PRIMARY LOGOThe primary logo is recognizednationally as the symbol of Cortlandathletics and serves as its mainidentifier.
SECONDARY LOGOThe secondary logo is a newapplication that offers a morecontemporary and flexible option foridentifying SUNY Cortland athletics.It is not to be used as a stand-alonemark, but in conjunction with Cortlandathletics’ primary wordmark.
SECONDARY LOGOPRIMARY LOGO
BLACKRED DARK RED WHITE
INSUNY CORTLAND ATHLETICS STYLE GUIDE 4
BRAND OVERVIEW
COLOR PALETTE
PMS 186
CMYK: 0 - 100 - 81 - 4
RGB: 185 - 16 - 0
WEB: #B91000
PMS 7623
CMYK: 0 - 97 - 87 - 53
RGB: 138 - 42 - 43
WEB: #8A2A2B
PMS BLACK
CMYK: 0 - 0 - 0 - 100
RGB: 0 - 0 - 0
WEB: #000000
PMS WHITE
CMYK: 0 - 0 - 0 - 0
RGB: 255 - 255 - 255
WEB: #FFFFFF
PALETTE USAGEAll marks must be reproduced usingRed (PMS186C), Dark Red (PMS7623C),Black (PMSBLACK C), and White.Logos should appear on white, red, orgrey backgrounds.
SUPERSTAR M54 FONT KIDS CLUB LOGO
INSUNY CORTLAND ATHLETICS STYLE GUIDE 5
BRAND OVERVIEW
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
TYPOGRAPHY
JERSEY M54 FONT
FONT USAGEAll typography must be reproduced inSuperstar M54 and/or Jersey M54.The word Cortland must always bedisplayed using Superstar M54.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 6
PRIMARY LOGO
FULL COLOR
NO PMS 7623
ONE COLOR
PRIMARY LOGOThe primary logo can be reproducedin full color or in one, two, or threecolors as noted. This logo can standalone, or be used with the primaryand/or secondary wordmarks. It shouldappear on white, red, or shades of greybackgrounds only.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 7
SECONDARY LOGO
FULL COLOR
NO PMS 7623
ONE COLOR
SECONDARY LOGOThe secondary logo can be reproducedin full color or with one, two or threecolors as noted. This logo is not to beused as a stand-alone, but in con-junction with the Cortland athletics’primary wordmark.
Where legibility is an issue(on helmets, or shorts, for example)the secondary logo may stand alone,providing the primary wordmark or logois present elsewhere on the uniform.The logo should be reproduced onwhite, red or shades of grey backgrounds only.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 8
TERTIARY LOGOS
PAPER APPLICATION LOGOS
PAPER APPLICATIONThe paper application logos are to beused when printing in black and whiteon letterhead, stationery, etc. Theselogos are to be used in two-dimensionalform only, not on apparel. These blackand white logos can stand alone orbe used with the primary and/orsecondary wordmarks.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 9
TERTIARY LOGOS
SCRIPT LOGO
SCRIPT LOGOThe Cortland logo option written inscript can be reproduced in red orwhite, on a red or white backgroundonly. This logo is to be used as astand-alone, not in conjunction withany other logo or wordmark.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 10
TERTIARY LOGOS
ALTERNATE C LOGO
ALTERNATE C LOGOThe Cortland logo consisting of a largeletter C can be reproduced in red orwhite, on a red or white backgroundonly. The use of this logo is onlyapplicable if permission if given fromthe Director of Athletics in consulationwith the Marketing Committe.
C-CLUB LOGO KIDS CLUB LOGO
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 11
TERTIARY LOGOS
ADDITIONAL LOGOS
C-CLUB AND KIDS CLUBThe C-Club and Kids Club logos can bereproduced on a red, white, or shadesof grey backgrounds. Both logos muststand alone, not in conjunction with anyother logo or wordmark.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 12
PRIMARY WORDMARK
PRIMARY MARKThe primary wordmark can standalone as shown or the word Cortland can be arched. Red Dragons or a sportmark can be added, but must remainstraight and run below Cortland.Thiswordmark can be used in conjunctionwith both the primary and secondarylogos when Cortland is arched. It mustalways be presented using Superstarfont, reproduced in red or white on ared, white or grey background, with orwithout an outline.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 13
SECONDARY WORDMARK
THREE COLOR
SECONDARY MARKThe secondary wordmark can standalone as shown or be used inconjunction with both the primary andsecondary logos. The word Cortlandmust always be presented using Superstar font while Red Dragonsor a sport mark must be in Jersey font. The marks must be reproduced in redor white on a red, white or greybackground, with or without an outline.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 14
PRIMARY LOGO LOCK-UPS
PRIMARY LOCK-UPSWhen using the primary logo withwordmarks, there are three options:
• Arch the Cortland wordmark over theprimary logo and run a secondarywordmark below the logo. In thisusage, all wordmarks must be inSuperstar font.
• Run the Cortland wordmark belowthe primary logo, with a secondarywordmark below it. In this usage, theCortland wordmark must be in Super-star font and the secondary wordmarkmust be in Jersey font.
• Run a sport word mark alone withthe primary logo. In this usage, thewordmark must be in Superstar font.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 15
SECONDARY LOGO LOCK-UPS
SECONDARY LOCK-UPSWhen using the secondary logo withwordmarks, there are two options:
• Arch the Cortland wordmark over thesecondary logo, with a secondarywordmark below it. In this usage, allwordmarks must be in Superstar font.
• Run the Cortland wordmark belowthe secondary logo, with a secondarywordmark beneath it. In this usage theCortland wordmark must be in Super-star font, and the secondary wordmarkmust be in Jersey font. Sport word-marks may not stand alone with thesecondary logo.
CONTENTSSUNY CORTLAND ATHLETICS STYLE GUIDE 16
INCORRECT USAGES
DO’S AND DON’TSVarious incorrect usages are displayedhere. Use this page as a referencewhen creating new designs thatincorporate any of SUNY Cortland’slogos and/or wordmarks.
At no time should anything(other logos,type, etc.) beplaced over the identityelements
1. Graphic elements shouldnot be modified, stretchedor distorted in any way.
2. Do not crop the logos in any way.3.
Logos should not be tiltedor rotated.
4. 5. 6.Logos should not be used incolor combinations otherthan those specifically refer-enced out in the style guide.
Sport wordmarks cannot standalone with the secondary logo.
The logos cannot be placedon backgrounds other thanred, white and grey.
7. 8. 9.Arched lock-ups must bedisplayed using onlySuperstar M54 font.
At no time should additionalgraphics be added to the logos.