suny cortland 2014 jets training camp economic impact report

8/10/2019 SUNY Cortland 2014 Jets Training Camp Economic Impact Report

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Jets Training Camp 2014:

The Economic Impact on the Cortland Community

Dr. Kathleen BurkeDepartment of Economics

Dr. Wendy MillerDepartment of Geography

The authors appreciate all of the support that they have been given while conducting this study, in particular, we would like to thank President Erik Bitterbaum, Provost Mark Prus, and Interim VicePresident Mary K. Murphy. We could not have completed this study without the assistance of MichaelWhitlock, Kevin Pristash, MaryKate Boland and their interns working at Jets Camp. Furthermore, wetruly appreciate Jody Maroney s help in determining the Colleges expenditures, Jim Dempseysassistance in providing hotel data, and Machell Phelps obtaining information on community. Finally, wewould like to acknowledge the summer data collection team and student interns Heather Hernandez,Garrett Smith and Katherine Stelick, for their efforts and assistance collecting, inputting and analyzing thedata for this project.


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Table of Contents Executive Summary .........................................................................................................................................................

Overview ..........................................................................................................................................................................

Visitors to Cortland County ............................................................................................................................................

Visitors Direct Expenditures .......................................................................................................................................

Cortland County Direct Expenditures ........................................................................................................................... 14

SUNY Cortland Direct Expenditures .............................................................................................................................. 1

Intangible Benefits ........................................................................................................................................................

Impact of Direct Expenditures ........................................................................................................................................

Summary ...........................................................................................................................................................................

List of FiguresFigure 1: Percent of Visitors Attending Jets Summer Training Camp at Cortland .............................................. 5Figure 2: Percent of Visitors to 2014 Jets Training Camp Not from New York ................................................... 6Figure 3: Percent of Visitors to 2014 Jets Training Camp from NY State .............................................................. 8Figure 4: Home County of Visitors to Jets Camp ..........................................................................................................Figure 5: Why Visitors Came to Cortland .....................................................................................................................Figure 6: Location of Hotels Utilized During Camp ......................................................................................................Figure 7: Hotels in which Visitors Resided During Camp ......................................................................................... 10Figure 8: Distribution of Visitors Expenditures ........................................................................................................... 1Figure 9: Percent of Total Spending by New York State County ............................................................................ 12Figure 10: Percent of Visitor Spending ..........................................................................................................................Figure 11: Distribution of SUNY Cortland Expenditures .......................................................................................... 16Figure 12: Breakdown of Direct Spending .....................................................................................................................

List of TablesTable 1: Visitors to NY Jets Summer Training Camp ................................................................................................... Table 1: Top 10 Number and Percent of Visitors from Outside NY ........................................................................ 7Table 2: Top Ten Counties from NY State Percent of Visitors .............................................................................. 7Table 3: Hotel Revenue and Occupancy Comparisons 2014 to 2013 ..................................................................... 10Table 5: Percent of Direct Spending from Outside NY .............................................................................................. 12Table 6: Percent of Direct Spending from NY State Counties ................................................................................. 13Table 7: Visitors Expenditures ......................................................................................................................................Table 8: Community Expenditures .................................................................................................................................Table 9: SUNY Cortland Direct Expenditures ...............................................................................................................Table 10: Business and Marketing Services Provided by the New York Jets to SUNY Cortland ................ 18Table 11: Impact of Spending on Cortland Community ............................................................................................. 20Table 12: Visitors to NY Jets Summer Training Camp .............................................................................................. 20Table 13: Five Years of Direct Spending by Visitors .................................................................................................. 2


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Executive Summary

The 2014 New York Jets Training Camp atSUNY Cortland generated over $4.6 million

dollars in economic activity to the CortlandCommunity. This impact is a result of over$2.5 million in direct spending by theCortland Community and SUNY Cortland in

preparation and running the Training campas well as the Camps spectators visiting theCortland Community.

The Cortland community expendedapproximately $1.5 thousand to help prepareand host the Jets Training Camp. Thisspending accounts for over $2.7 thousand in

economic impact.

SUNY Cortlands expenditures account forapproximately 18 percent of the overallimpact. These expenditures led to aneconomic impact of over $823 thousand inour economy stemming from over $457thousand in direct spending to host the Jet s2014 Training Camp.

The approximately 22,000 visitors who passed through the gate during the 2014 JetsTraining Camp generated 82 percent of theeconomic impact in the CortlandCommunity. These spectators spent over$2.1 million creating an impact of over $3.8million.

The Jets Training Camp attracted visitorsfrom 34 different U.S. States and 4 othercountries.

Eighty percent of the visitors that came to

camp were from New York State. Fifty-seven of the 62 counties in NY wererepresented at Jets Camp.

Half of the visitors to training camp hadattended Jets Training Camp at SUNY

Cortland in a prior year. Nearly 20 percentof the visitors have attended every NY Jets

Training Camp held at SUNY Cortland. Cortland County residents accounted for 14

percent of the visitors to camp. Residents ofthe counties adjacent to Cortland (Broome,Cayuga, Chenango, Madison, Onondaga,Tioga, and Tompkins) comprised 33 percentof camp visitors. Thirty-three percent ofvisitors came from other NY counties while21 percent came from outside of NY.

Only 18 percent of the visitors stated that

they stayed over for at least one night. Ofthose who did stay for at least one night, 76 percent stayed in a hotel, bed and breakfastor nearby campground. Although hoteloccupancy had decreased in August of 2014compared to 2013, revenue for the localhotels (in the aggregate) increased just over4 percent. This increase in revenue was dueto an increase of over 4 percent in theaverage room price during the same time

period.

The counties adjacent to Cortland Countycontributed 38 percent of the directspending, over $804 thousand. Othercounties in New York State spent $801thousand this summer which accounts for 38

percent of the direct spending. Visitors toCortland from outside of NY spent $513thousand in our community, 24 percent ofthe total spending.

During the 5 summers that the NY JetsTraining Camp has been held at SUNY

Cortland more than 154,000 visitors havecome to the area and have injected morethan $11 million in direct spending into thelocal economy.


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OverviewIn 2009, then Governor David Paterson and NY Jets Owner Woody Johnson announced thatSUNY Cortland would be the Official University Partner of the New York Jets . For the fifth timein six years, the city of Cortland welcomed the NY Jets to our community as the 2014 NY JetsSummer Training Camp was hosted at SUNY Cortland. The NY Jets held 15 practices open tothe public between July 24 and August 14, 2014.

Officially 22,609 spectators entered the gate at SUNY Cortland to attend the 2014 NY JetsTraining Camp. These spectators came to our community from across the United States as wellas five other countries. They dined in our restaurants, shopped in our stores, and refueled theirgas tanks, while also enjoying the festivities that the Jets Training Camp had to offer. The moneyspent by these visitors injects new dollars into our local economy. In order to determine thedirect spending of the spectators, however, a survey was designed and distributed outside thegate at the Jets Training Camp during the morning session.

Moreover, the expenditures to prepare and host the Jets Training Camp by the Cortland PlanningGroup, Cortland County and SUNY Cortland further contributed to the economic activity in ourarea. The direct expenditures by SUNY Cortland and the Cortland Community were provided tous by each respectively. In this report we examine all of these types of expenditures as well ascalculate the impact this spending had on the Cortland community.

In what follows, we first provide an analysis of the visitors that came to Cortland to attend JetsTraining Camp including the regional variation in the visitors attending camp. We determine thedirect spending by these spectators including the impact on the hotels within the region. We thenanalyze SUNY Cortlands direct expenditures to prepare and host the 20 13 Jets Training Camp.The intangible benefits and assets received by SUNY Cortland and its students due to this

partnership are also delineated and discussed. We then examine the direct expenditures of theCortland Planning Group that formed to help prepare for the Jets Training Camp. Finally, weaggregate these expenditures and discuss the impact that each of these areas of direct spendinggenerated in our regional economy.


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Visitors to Cortland CountyAccording to the NY Jets, during their 2014 Summer Training Camp approximately 22,600visitors passed through the gates on the campus of SUNY Cortland. The number of visitors isconsistent with the 2013 camp, but lower than previous camps as depicted in Table 1.

Table 1: Visitors to NY Jets Summer Training Camp 1 Training

Camp Number of

Visitors2009 34,0002010 41,0002012 35,6342013 21,2402014 22,609

Our survey data accounted for 9,291 individuals who attended the camp yielding an overallresponse rate of 41 percent. This response rate increases to 60 percent if the Green and Whitescrimmage is not included. Sixty-seven percent of all visitors who came to SUNY Cortland towatch the Jets were adults and 33 percent were children.

Only half of the visitors to the 2014 Jets Training Camp had never attend summer training campat SUNY Cortland before, as depicted in Figure 1. Interestingly, spectators are equally as likelyto have attended camp one prior year (17 percent) as they are to have attended every year JetsTraining Camp was at SUNY Cortland (17 percent).

Figure 1: Percent of Visitors Attending Jets Summer Training Camp at Cortland

1 A training camp was not held at SUNY Cortland in 2011 due to the negotiations of the collective bargainingagreement

First Time50.3%

One Prior Year17.5%

Two PriorYears9.9%

Three PriorYears5.0%

Every TrainingCamp17.4%


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These visitors came to Cortland County from 34 different states and 4 other countries. As in previous camps, the majority of the visitors lived within driving distance of Cortland. Whenexcluding NY, Figure 1 displays the percent of visitors coming to Jets Training Camp from theU.S. and Canada. Not surprisingly, three states with the highest attendance border New York Asshown in Table 1, visitors from New Jersey (29 percent), Pennsylvania (21 percent) andConnecticut (10 percent) account for 60 percent of the visitors from other states.

Figure 2: Percent of Visitors to 2014 Jets Training Camp Not from New York


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Table 2: Top 10 Number and Percent of Visitors from Outside NY

Visitors PercentageNew Jersey 523 29%

Pennsylvania 383 21%Connecticut 186 10%Florida 94 5%Virginia 91 5%Canada 90 5%Maryland 61 3%Massachusetts 45 2%California 42 2%North Carolina 30 2%

New York State visitors comprised 80 percent of all of the spectators at the 2014 Jets TrainingCamp. At least one individual from 57 of the 62 counties within NY attended camp(Cattaraugus, Chautauqua, Hamilton, Orleans, and St. Lawrence were not represented). The

percent of visitors from each county at the training camp is depicted in Figure 3. As is clearlyevident from this map, most of the spectators at camp were from the regions surroundingCortland. The top ten counties with the highest percentage of visitors are listed in Table 2.Residents of Cortland County had the highest percentages. Cortland represented 18 percent ofthe visitors from NY State and 14 percent of all training camp visitors. Residents of OnondagaCounty followed closely representing 17 percent of spectators from NY and 14 percent of allvisitors to the camp.

Table 3: Top Ten Counties from NY State Percent of Visitors

Visitors% of NY

State% of AllVisitors

Cortland 1296 18% 14%Onondaga 1269 17% 14%Broome 572 8% 6%Tompkins 508 7% 5%Oneida 330 4% 4%Suffolk 258 4% 3%Westchester 236 3% 3%Chemung 214 3% 2%Monroe 210 3% 2%Tioga 196 3% 2%


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Figure 3: Percent of Visitors to 2014 Jets Training Camp from NY State

In the aggregate, Cortland County residents accounted for 14 percent of the all spectators at the

2014 Jets Training Camp. Residents of the counties adjacent to Cortland (Broome, Cayuga,Chenango, Madison, Onondaga, Tioga, and Tompkins) comprised 33 percent of camp visitors.Likewise, 33 percent of spectators came from other NY counties while 21 percent came fromoutside NY.

Figure 4: Home County of Visitors to Jets Camp

Cortland, 14%

AdjacentCounties, 33%

Other NYCounties, 33%

Outside NY,21%


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When asked why they were in the Cortland area, spectators were most likely to indicate that theycame to SUNY Cortland to visit the Jets Training Camp, regardless of where the individualslived. Over 90 percent of the spectators that live in the counties adjacent to Cortland (93

percent) as well as in other NY State counties (86 percent) were in Cortland County to see theJets. Individuals who live in states outside of NY were the most likely to be in the area to visitfriends and family (16 percent) or to vacation (10 percent). Additionally, residents of CortlandCounty were likely to attend training camp for other reasons (16 percent). Most indicated thatthey were on campus and stopped by camp while they were there.

Figure 5: Why Visitors Came to Cortland

Of all those participating in the survey, 18 percent stated that they stayed over for at least onenight. Of those who did stay for at least one night, 76 percent indicated that they stayed in ahotel, bed and breakfast or nearby campground. Over 90 percent of these visitors stayed in ahotel within Cortland County, while the remaining 7 percent stayed in hotels in adjacent countiesas depicted in Figure 6.

Figure 6: Location of Hotels Utilized During Camp

6%

10%

16%

68%

4%

3%

6%

86%

3%

1%

4%

93%

16%

1%

5%

78%

0% 20% 40% 60% 80% 100%

Other

Vacation

Visit Friends & Family

Visit Jets Camp

Cortland Adjacent Counties Other NY Counties Outside NY

Cortland93%

Onondaga3%

Tompkins3%

Cayuga1%


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The hotels within Cortland County that these visitors stayed at are displayed in Figure 6. TheCountry Inn and Suites, located across from the fields at SUNY Cortland had the highestreported occupancy, 22 percent. The hotels with close proximity to Route 81, Ramada Inn (14

percent), Hampton Inn (14 percent), and Holiday Inn Express (11 percent) housed an additional39 percent of the camp attendees.

Figure 7: Hotels in which Visitors Resided During Camp

Cortland Countys h otels received a vital injection of revenue during the 2014 NY Jets Summer

Training Camp. Revenue for the local hotels (in the aggregate) increased just over 4 percent inAugust 2014 as compared to August 2013. While demand was relatively unchanged, occupancydecreased during the 2014 camp. This decrease in occupancy was counteracted by an increase inthe average room price during the 2014 camp. The average room price was $116 and increase ofover 4%.

Table 4: Hotel Revenue and Occupancy Comparisons 2014 to 2013

Revenue Occupancy DemandAverage

RoomPrice

14-Aug$2,031,247.0 63.0 17,516

$116

13-Aug $1,946,147.0 68.1 17,580 $111Percent Change 4.4% -7.5% -0.4% 4.3%

Source: Cortland County Convention and Visitors Bureau and Authors Calculations

1%1%1%

2%3%

5%7%

8%8%

11%14%14%

22%

0% 5% 10% 15% 20% 25%

Yellow Lantern CampgroundAlumni House

Country Hills CampgroundQuality Inn

Comfort InnDays Inn

Hope Lake LodgeBest WesternEcono Lodge

Holiday Inn ExpressHampton Inn

Ramada InnCountry Inn and Suites


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Visitors Direct ExpendituresVisitors to the Jets Training Camp were asked to indicate their spending on food, retail bothinside the Jets tent and in the community, gasoline, hotel and to record any other expendituresnot indicated on the survey. Over 50 percent of the expenditures made by visitors to theCortalnd community were spent on food (27 percent) and general retail items (27 percent) (seeFigure 8). 2 The largest expenditure for visitors was on gasoline, accounting for 43 percent of theoverall expenditures. Hotel expenditures accounted for 2 percent of visitors expenditures, while

parking accounted for 1 percent of visitors spending with an average expenditure of $5.

Although we recorded the v isitors average spending on retail within the Jets Tent, all revenuesfrom these purchases went to the Jets and not to Cortland County, thus these retail expenditureswill not be included in the overall impact. Furthermore, as previously discussed, all expenditures

by residents of Cortland County were removed from the calculations. These dollars would presumably be spent in Cortland County, that is, these dollars are not new money being

introduced into our community.

Figure 8: Distribution of Visitors Expenditures

When we examine the percent of total spending by visitors from areas outside of NY State, wefind that 31 percent of the spending stems from spectators from New Jersey who spend anaverage of $42 per person. Pennsylvania spends $30 per person and has the second highest sharein total spending for areas outside of NY State at 16 percent followed by Connecticut (10

2 We chose to use median expenditures rather than average expenditures due to outliers at the upper end ofthe distribution.

Food27%

Retail27%

Gasoline43%

Parking1%

Hotel2%


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percent), Florida (6 percent) and Canada (5 percent) which round out the top 5 areas with thehighest percent of spending from visitors outside of NY.

Table 5: Percent of Direct Spending from Outside NY Percent Spending per

PersonNew Jersey 31% $42Pennsylvania 16% $30Connecticut 10% $39Florida 6% $48Canada 5% $38

If we examine the total per person spending in our area by counties in New York State, the topten counties with the highest per person expenditures were Queens, $121; Westchester, $113;Clinton, $109; Wyoming, $100; Suffolk, $91; Warren, $83; Nassau, $76; Dutchess, $75; Ulster,

$69; and Richmond, $69. Although these counties have the highest per person expenditure, theydo not necessarily represent the largest impact on our community. If these counties also had thehighest percentage of individuals who attended camp, then our community would experiencegreat benefit. In Figure 8 below, we depict the percent of the total expenditures contributed byeach county in NY.

Figure 9: Percent of Total Spending by New York State County


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The ten counties that had the highest percent of total spending are listed in Table 6 along withtheir associated spending per person. The counties on Long Island, Nassau and Suffolk County,account for 30 percent of the overall spending. Nassau County had the highest spending per

person as well, $80. Of the counties adjacent to Cortland County, only Onondaga County is inthe top 10 counties with the highest percent of total spending.

Table 6: Percent of Direct Spending from NY State Counties

CountyPercent of

Total SpendingSpending per

PersonNassau 15% $80Suffolk 15% $43Orange 7% $41Westchester 7% $24Onondaga 6% $4Dutchess 4% $47New York 3% $27Monroe 3% $11Ulster 3% $50Oswego 3% $12

Overall, as is indicated in Figure 10 and Table 7, the counties that are adjacent to Cortlandcontributed 38 percent of the direct spending in our county, that is, $804,793. Other counties in

New York State accounted for 38 percent of direct spending, $801,876. Visitors to Cortlandfrom outside of NY spent $513,370 in our community, 24 percent of the total spending. Thus,over $2.1 million in new dollars were injected into our economy due to the NY Jets Training

Camp being held at SUNY Cortland.

Figure 8: Percent of Visitor Spending

AdjacentCounties

38%

Other NYCounties

38%

Outside NY24%


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Table 7: Visitors Expenditures Direct

SpendingAdjacent Counties $804,793

Other NY Counties $801,876Outside NY $513,370Total $2,120,039

Cortland County Direct ExpendituresThe Cortland community came together once again to provide a welcoming atmosphere duringthe 2014 NY Jets Training Camp. Beginning with the kick-off celebration on Main Streetthrough the last day of practice at SUNY Cortland, the NY Jets players, coaches, staff and

spectators were welcomed while they were in our Cortland community.

The Community Planning Group, consisting of members from the Cortland Regional SportsCouncil, the Cortland County Chamber of Commerce, the BDC/IDA, the Convention andVisitors Bureau, and the Cortland Downtown Partnership met frequently to ensure that thecommunity was prepared for the increased activity that would occur during the Jets TrainingCamp. As depicted in Table 8, this community injected $1.5 thousand into our local economy toensure that our community was viewed as a welcoming environment for the players, coaches,staff and the thousands of fans that came to Cortland to see the NY Jets.

Table 8: Community Expenditures Expenditures CostCommunity Group $1,500TOTAL $1,500


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SUNY Cortland Direct Expenditures

The facilities that SUNY Cortland can provide is part of the reason that the Jets chose to run theircamp in Cortland. The Jets utilized many of the facilities on campus. The team and coachesstayed in the Colleges Glass Tower. They dined in Neubig dining hall while the coaches tookover offices in Corey Union . The Colleges ice arena was converted into an exercise fac ility.

To assist SUNY Cortland in hosting the Jets Training Camp, the College received a 5 year grantin 2010 for $575,000 from the Empire State Development Corp (ESDC). The first year of thegrant provided the College $275,000 to prepare to host the NY Jets. The grant allocated$200,000 towards capital purchases and $75,000 for operating costs. The remaining $300,000will be allotted towards an operating budget, providing $75,000 in each subsequent year.Without this assistance from the New York State, it would have been difficult, if not impossible,to host the New York Jets at SUNY Cortland.

In total, SUNY Cortland spent just over $457 thousand in order to prepare and host the 2014 NYJets Training Camp. Over 75 % of the Colleges spending fell into five areas representing anexpenditure of over $350 thousand depicted in Figure 11 and Table 9. Similar to previoustraining camps, the largest expenditure for the College was $125 thousand in the area ofcustodial and transportation staffing which constituted 27 perc ent of the Colleges spending. Thesecond largest expenditure was Fields and Vehicle Rental accounting for just over $72 thousandand 16 percent of the Colleges overall spending. The third area, Custodial Supplies and Wasteexpenditures were $54 thousand, accounting for nearly 12 percent of the overall spending.Security Staffing (12 percent) and Uniforms and Clothing (11 percent) comprise the fourth andfifth largest spending categories.


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Figure 9: Distribution of SUNY Cortland Expenditures

Table 9: SUNY Cortland Direct Expenditures

Expenditure CostSignage $3,814Misc. $3,886Fuel Charges $4,952Promotional Products $7,940

Grounds & Fields Maintenance $11,523Office & Other Supplies $14,095Utilities (est) $15,000Repairs & Supplies $17,843Technology $24,675Uniforms & Clothing $49,336Security Staffing $52,744Custodial Supplies & Waste $54,039Fields & Vehicle Equipment Rental $72,295

Custodial and Transportation Staffing $125,239Total Expenditures $457,382

0.8%0.8%1.1%

1.7%2.5%3.1%3.3%3.9%

5.4%10.8%

11.5%11.8%

15.8%27.4%

SignageMisc.

Fuel ChargesPromotional Products

Grounds & Fields MaintenanceOffice & Other Supplies

Utilities (est)Repairs & Supplies

TechnologyUniforms & Clothing

Security StaffingCustodial Supplies & Waste

Fields & Vehicle Equipment RentalCustodial and Transportation Staffing

0% 5% 10% 15% 20% 25% 30%


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Intangible Benefits

The presence of an NFL team at SUNY Cortland, making the small city of Cortland its home fora summer training camp, again, yielded national media coverage for our community. Theintense coverage, by all types of media of every aspect of the Jets team during August 2014

placed SUNY Cortland in the headlines almost daily. The Jets and SUNY Cortland werefeatured in pieces by various news organizations outside the regional area including ESPN, The

New York Times, The Daily News, The New York Post, Newsday, and a wide variety of othernews agencies all prominently mentioning the name SUNY Cortland. The benefits that SUNYCortland derived from all the media exposure on a state and national level are immeasurable.

SUNY Cortland is well known regionally for its facilities. The continued partnership with the NY Jets has led to our use of two NFL quality fields, which benefit not only the College but theCortland community as well. These improvements enhance the ability of the Cortland RegionalSports Council to market the campus to sport camps and other athletic events that areconsidering coming to Central New York.

The business and marketing services that SUNY Cortland received through the contract with the NY Jets are fully delineated in Table 10. Among these benefits that SUNY Cortland enjoys areincreased national media and marketing exposure including 360 degree LED signage duringhome games, banner displays on newyorkjets.com and ads on ESPN radio during the regularseason. The College is also able to increase their funds raised for scholarships throughauctioning and raffling items provided by the Jets including Jets autographed merchandise,tickets to pre-season and regular season games as well as two tickets to Super Bowl XLIX.

Furthermore, the College is able to leverage its relationship with the NY Jets to garner supportfrom SUNY Cortland Alumni. During the Training Camp there are multiple alumni relationsevents, including exclusive use of the hospitality tent, autograph sessions with the Jets players,and a private reception with Jets coaches at the Alumni House. Additionally, SUNY Cortlandwill host an alumni reception at the Atlantic Health Jets Training Center.

Both our prospective and current students benefit from the SUNY Cortlands partnership withthe Jets. Our prospective students will be able to attend two open houses during Spring 2015,one at the Jets Atlantic Health Facility and another at Met Life Stadium. Our current students

not only benefit from the use of NFL quality facilities, but also through the more than 50internship opportunities that are available to students during training camp. These internshipsafford our students with experiences that they would never have at another institution.


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Table 10: Business and Marketing Services Provided by the New York Jets toSUNY Cortland

1. Official Designation By virtue of the partnership, SUNY Cortland becomes the "Official University Partner of the New

York Jets".

2. Use of Marks SUNY Cortland has the right to use NY Jets marks and logos. The NY Jets and SUNY Cortland logos

can be used together when promoting the partnership.3. Items to Raise Funds through Contests, Auctions, Raffles NY Jets provided four (4) season tickets for all 2014 preseason and regular season home games NY Jets provided two (2) tickets to Super Bowl XLIX NY Jets will provide ten (10) player signed merchandise items (e.g., NY Jets helmets, jerseys,

footballs, etc.)4. Alumni Relations Events SUNY Cortland had exclusive use of a Training Camp hospitality tent for ten (10) days during 2014

Training Camp to cultivate fundraising relationships for the College. NY Jets provided players to give autographs to hospitality guests after each practice. NY Jets provided fifty (50) MetLife 50 Club and game tickets, with refreshments, to the 2014 NY

Jets preseason home game vs. the New York Giants. Coach Rex Ryan and Assistant Coaches participated in a private reception with SUNY Cortland

Alumni at the Parks Alumni House during Training Camp. NY Jets provided 20 regular season Jets Green Room Suite tickets, with refreshments, to the 2014

NY Jets regular season home game vs. the Denver Broncos. NY Jets will host a SUNY Cortland Alumni Reception at the Atlantic Health Jets Training Center.

5. Admissions Two (2) recruitment receptions Spring 20145 will be held one at the Atlantic Health Jets Training

Center and one at Met Life Stadium.6. Media SUNY Cortland receives a minimum of two (2) real-time minutes of 360 degree LED signage rights

at the MetLife Stadium during each Jets preseason and regular season home game. NY Jets provide SUNY Cortland with one million (1,000,000) guaranteed banner ad views on the Jets

official website www.newyorkjets.com with click -through capability to the College's officialwebsite www.cortland.edu

SUNY Cortland receives one (1) 30 second pregame unit and one (1) 30 second postgamecommercial unit in each NY Jets preseason and regular season ESPN radio broadcast.

7. Internships, Practicum and Volunteer Programs The NY Jets provided more than 50 student internship and practicum opportunities to SUNY

Cortland students.
http://www.newyorkjets.com/http://www.newyorkjets.com/http://www.newyorkjets.com/http://www.cortland.edu/http://www.cortland.edu/http://www.cortland.edu/http://www.cortland.edu/http://www.newyorkjets.com/


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Impact of Direct ExpendituresThe direct spending that SUNY Cortland and the Cortland Community injected into our localeconomy as well as the spending by the visitors to our community has an indirect effect on oureconomy. This effect stems from the re-expenditure of the income generated in the localcommunity from the initial spending by the College, the Planning Group, Cortland County andspectators visiting the 2014 Jets Training Camp. That is, for every dollar expended, that dollarhas a reoccurring impact in the economy due to its re-expenditure within the local community.This impact is called the multiplier effect. The size of the multiplier is dependent upon theeconomic region. The multiplier used in this study, generated by RIMS II through the Bureau ofEconomic Analysis, is 1.80.

The economic impact of the 2014 NY Jets Training Camp is over $4.6 million dollars, as isindicated in Table 11 below. This impact stems from the nearly $2.6 million in direct spending

by SUNY Cortland, the Cortland Community and particularly the training camp spectators.

The spectators who attended the 2014 Jets Training Camp account for 82 percent of the overallimpact, as depicted in Figure 12. The over $2.1 million in direct spending generated an impactof nearly $3.8 million within our regional economy. SUNY Cortland s direct expenditure ofover $457 thousand injected nearly $823 thousand into our economy, while the CommunityGroups direct expenditures generated an impact of over $2.7 thousand dollars in ourcommunity.

Figure 10: Breakdown of Direct Spending

Visitors82.2%

SUNY Cortland17.7%

Community

0.1%


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Table 11: Impact of Spending on Cortland CommunityDirect

SpendingTotal

ImpactVisitors $2,120,039 $3,816,071SUNY Cortland $457,382 $823,288Community $1,500 $2,700TOTAL $2,578,921 $4,642,058

SummaryBetween July 24 and August 13, 2014, Cortland became the home of the New York Jets. Duringthis time approximately 22,000 visitors came to our community and passed through the gate toattend the 2014 Summer Training Camp for the NY Jets. The over $2.1 million in spending bythese visitors as well as the over $457 thousand spent to prepare for and host our NFL guestsgenerated an impact of over $4.6 million in our economy.

The largest benefit the Cortland Community has received during the five years that the NY JetsSummer Training Camps were held at SUNY Cortland is from the visitors that came to our area.During these 5 training camps, more than 154 thousand visitors have visited the Cortland area,spending nearly $11 million in our community as depicted in Table 12. Nearly 60 percent of thisspending came from visitors that are from counties that are not immediately adjacent to CortlandCounty or from visitors outside of NY State (see Table 13). If not for the NY Jets practicing atSUNY Cortland these 154,000 spectators would likely never have come to the Cortland area.

Table 12: Visitors to NY Jets Summer Training CampTraining

CampNumber of

VisitorsVisitor Direct

Spending

2009 34,000 $1,854,720

2010 41,000 $2,628,733

2012 35,634 $2,745,974

2013 21,240 $1,628,643

2014 22,609 $2,120,039

TOTAL 154,483 $10,978,109


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Table 13: Five Years of Direct Spending by Visitors Direct

SpendingPercent ofSpending

Adjacent Counties $4,531,150 41%Other NY Counties $4,113,055 37%

Outside NY $2,333,905 21%Total $10,978,109

The partnership with the New York Jets over these five training camps, has not only generatednew economic activity in the Cortland Community, it has provided SUNY Cortland with manyintangible benefits that have enhanced the College and will increase the Colleges ability to fundraise and attract new students. As SUNY Cortland is one of the largest economic agents inCortland County, strengthening the economic vitality of SUNY Cortland only serves to further

benefit the Cortland community as a whole.

suny cortland 2014 jets training camp economic impact report

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